Executive Summary

Feb 2019
Replacement cycles continue to drive demand within consumer appliances

Over the forecast period, demand within consumer appliances in Hong Kong is expected to remain stable. Because demand is mainly driven by replacement cycles, volume growth rates are expected to be moderate, especially those for major appliances with long life cycles.

International brands dominate consumer appliances in Hong Kong

Consumer appliances in Hong Kong is a very mature market that is largely dominated by international brands, such as Panasonic, Philips and Braun. Because demand is mainly driven by the replacement of older units, companies tend to focus on marketing their brands to second- and third-time buyers and catering to the increasing preference for premium and multifunctional products.

Distribution still concentrated in store-based channels

Distribution of consumer appliances continued to be concentrated in store-based retailing channels in Hong Kong in 2018. Although more than 80% of the population enjoys easy internet access, online platforms are more frequently used for research and price comparison purposes than to place orders.

Producers and sellers now liable for appliance disposal costs

The Producer Responsibility Scheme, which came into effect in Hong Kong in August 2018, shifts the cost of electronic waste disposal to producers and sellers. According to the law, suppliers and sellers of electrical and electronic equipment are liable for the cost of collecting, handling and disposing of old and unwanted appliances.

Affordable brands from mainland China set to gain traction in Hong Kong

Affordably priced brands with high-end specifications from mainland China are expected to have a more disruptive impact within consumer appliances in Hong Kong over the forecast period. For example, over 2017-2018 Chinese tech giant Xiaomi launched an array of “smart living” consumer appliances that can be seamlessly controlled via its Mijia mobile application.

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Consumer Appliances in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Consumer Appliances in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in Hong Kong, China

EXECUTIVE SUMMARY

Replacement cycles continue to drive demand within consumer appliances
International brands dominate consumer appliances in Hong Kong
Distribution still concentrated in store-based channels
Producers and sellers now liable for appliance disposal costs
Affordable brands from mainland China set to gain traction in Hong Kong

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 31 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 32 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 35 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in Hong Kong, China

HEADLINES

PROSPECTS

Shift from window to split air conditioners continues
Penetration of connected products remains low
Spatial constraints boost demand for multifunctional products

COMPETITIVE LANDSCAPE

Smart models with advanced features continue to emerge in air treatment products
Philips introduces new connected products in air purifiers
Panasonic innovates while Xiaomi attracts consumers with its low price positioning

CATEGORY DATA

Table 37 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 38 Sales of Air Treatment Products by Category: Value 2013-2018
Table 39 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 40 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 41 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 42 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 43 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 44 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 45 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 46 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 48 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 49 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Hong Kong, China

HEADLINES

PROSPECTS

Household penetration rate for dishwashers remains low
Hectic lifestyles boost demand for compact and table-top dishwashers
Average unit price for freestanding dishwashers set to continue falling

COMPETITIVE LANDSCAPE

Siemens continues to lead dishwashers in 2018
Competitive environment becomes more fragmented

CATEGORY DATA

Table 50 Sales of Dishwashers by Category: Volume 2013-2018
Table 51 Sales of Dishwashers by Category: Value 2013-2018
Table 52 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 53 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 54 Sales of Dishwashers by Format: % Volume 2013-2018
Table 55 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 56 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 57 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 58 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 59 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 60 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 62 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 63 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Hong Kong, China

HEADLINES

PROSPECTS

Healthy living trend fuels innovation and premiumisation in product designs
Demand for products at difference price points set to remain strong

COMPETITIVE LANDSCAPE

Major international brands dominate food preparation appliances
Brands from mainland China gain popularity
KitchenAid strengthens its presence in Hong Kong

CATEGORY DATA

Table 64 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 66 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 67 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 69 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 70 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 71 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 73 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Hong Kong, China

HEADLINES

PROSPECTS

Replacement cycles will continue to drive demand during the forecast period
Front-loading washing machines increasingly favoured over top-loading models
Demand for automatic dryers remains weak

COMPETITIVE LANDSCAPE

International brands maintain their dominance in 2018
Leading brands introduce advanced features to attract consumers
Penetration of connected products remains low

CATEGORY DATA

Table 75 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 77 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 78 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 79 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 80 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 81 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 82 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 83 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 84 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 85 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 86 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 87 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 89 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Hong Kong, China

HEADLINES

PROSPECTS

Players focus on increasing sales via the construction channel
Induction increasingly favoured over gas in built-in hobs
Consumer acceptance of smart products remains weak

COMPETITIVE LANDSCAPE

Hong Kong & China Gas Co expands into the premium segment
KitchenAid launches luxury range of built-in large cooking appliances

CATEGORY DATA

Table 91 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 93 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 94 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 95 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 96 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 97 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 98 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 99 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 100 NBO Company Shares of Ovens: % Volume 2014-2018
Table 101 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 103 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 105 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Hong Kong, China

HEADLINES

PROSPECTS

Microwaves brands adjust to the healthy living trend
Demand for built-in microwaves rises

COMPETITIVE LANDSCAPE

International players continue to dominate microwaves
Midea expands its microwaves range in Hong Kong
Competition in built-in microwaves intensifies

CATEGORY DATA

Table 110 Sales of Microwaves by Category: Volume 2013-2018
Table 111 Sales of Microwaves by Category: Value 2013-2018
Table 112 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 113 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 114 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 115 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 116 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 117 Distribution of Microwaves by Format: % Volume 2013-2018
Table 118 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 119 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 120 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Hong Kong, China

HEADLINES

PROSPECTS

Consumers continue to embrace connected personal care appliances
Multifunctional personal care appliances gain popularity

COMPETITIVE LANDSCAPE

Leading brands introduce more advanced products
Procter & Gamble continues to lead personal care appliances in 2018
New launches offer improved versions of existing features and functions

CATEGORY DATA

Table 123 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 124 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 127 Sales of Body Shavers by Format: % Volume 2013-2018
Table 128 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 129 NBO Company Shares of Personal Care Appliances 2014-2018
Table 130 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 131 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Hong Kong, China

HEADLINES

PROSPECTS

Premium products with advanced features gain popularity in refrigeration appliances
Replacement cycles continue to drive growth in retail volume sales
Freestanding products continue to dominate refrigeration appliances

COMPETITIVE LANDSCAPE

Leading players continue to launch new products to attract consumers
Hitachi maintains its lead in a category dominated by international brands

CATEGORY DATA

Table 136 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 140 Sales of Freezers by Format: % Volume 2013-2018
Table 141 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 145 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 150 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 151 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 152 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 153 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 154 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 155 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Hong Kong, China

HEADLINES

PROSPECTS

Multifunctional products gain popularity as consumers seek greater convenience
Demand for espresso coffee machines continues to rise
Pod coffee machines set to experience slowdown in retail volume sales growth

COMPETITIVE LANDSCAPE

Panasonic uses demonstrations and online games to promote its products
New launches mainly focus on improving existing features
Products with more fashionable designs gain popularity

CATEGORY DATA

Table 157 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 161 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Hong Kong, China

HEADLINES

PROSPECTS

Cylinder vacuum cleaners remains the largest category
Stick vacuum cleaners expected to show the fastest development over 2018-2023
Demand for robotic vacuum cleaners slows in 2018

COMPETITIVE LANDSCAPE

Philips remains the leading brand in vacuum cleaners
Stylish designs and low prices help smaller players to make gains
Intense competition continues to fuel innovation

CATEGORY DATA

Table 169 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023