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Consumer Appliances in Hong Kong, China

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Hong Kong, China?
  • Which are the leading brands in Hong Kong, China?
  • How are products distributed in Hong Kong, China?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Hong Kong, China

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Hong Kong, China

KEY DATA FINDINGS

Demand for popular table-top dishwashers continues to grow in 2022
Built-in dishwashers benefits from resumption of renovation projects
Leading brands Rasonic and Midea benefit from rising demand in 2022
Dishwasher sales will continue to be driven by table-top format
Half-day lessons and flexible working to further benefit dishwashers
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Hong Kong, China

KEY DATA FINDINGS

Automatic washer dryers remains most dynamic performer in 2022
Demand for automatic dryers continues to decline as consumers prefer home laundry appliances with combined functionality
Further strong growth for home laundry appliances benefits major brands
Further unit price increase likely to slow demand in 2023
Smart homes and multifunction home laundry appliances to gain in popularity
Accelerated by pandemic, retail e-commerce offers further growth potential
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Hong Kong, China

KEY DATA FINDINGS

Driven by resumption of renovation projects, demand for built-in large cooking appliances continues to grow in 2022
Modest growth for ovens as busy consumers choose multifunctional microwaves
Inflation increases production costs, unit price increases will slow uptake in 2023
Sales of ovens to be further cannibalised by multifunctional microwaves
Smart extractor hoods gain in popularity
Table 61 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 62 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 65 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 66 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 67 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 68 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 69 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 70 NBO Company Shares of Ovens: % Volume 2018-2022
Table 71 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 72 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 74 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 75 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 76 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 77 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Hong Kong, China

KEY DATA FINDINGS

Demand for microwaves continues to rise, driven by lack of space in apartments
Panasonic retains lead of microwaves, while Toshiba performs well
Lingering impact of pandemic further boosts retail e-commerce sales
Slow uptake expected for 2023 due to further price increases and fewer discounts
Further demand for multifunctional models likely to push down price of single function microwaves
Online channels set to play important role in driving microwave sales
Table 79 Sales of Microwaves by Category: Volume 2017-2022
Table 80 Sales of Microwaves by Category: Value 2017-2022
Table 81 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 82 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 83 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 84 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 85 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 86 Distribution of Microwaves by Format: % Volume 2017-2022
Table 87 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 88 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 89 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Hong Kong, China

KEY DATA FINDINGS

Further strong drop in demand for freezers in 2022 due to lack of space
Recovery for niche of electric wine coolers/chillers in Hong Kong
Ongoing demand for fridge freezers following spike in 2021
Freezers set to continue on declining trend
Smart homes and IoT concept to gain further momentum in Hong Kong
Unit price to increase, slower growth through retail e-commerce
Table 91 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 92 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 93 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 94 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 95 Sales of Freezers by Format: % Volume 2017-2022
Table 96 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 97 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 98 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 99 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 100 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 101 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 102 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 103 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 104 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 105 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 106 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 107 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 108 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 109 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 110 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Hong Kong, China

KEY DATA FINDINGS

Steady demand for air conditioners in 2022, with Chinese brands gaining in popularity
Air purifiers benefits from heightened hygiene awareness, with pet care concept especially popular in Hong Kong 
New energy label and higher energy efficiency standard for air conditioners 
Volume growth to normalise as inflation pushes up average unit price
Smart homes and easy-to-clean concepts to gradually gain momentum 
Chinese brands such as Xiaomi and Midea likely to gain share
Table 111 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 112 Sales of Air Treatment Products by Category: Value 2017-2022
Table 113 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 114 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 115 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 116 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 117 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 118 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 119 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 120 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 121 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Hong Kong, China

KEY DATA FINDINGS

Demand for food preparation appliances continues to grow in 2022
Further growth potential of juice extractors attracts increasing number of smaller players
Xiaomi increases penetration of food processors in Hong Kong
Slowing demand in line with rising cost of living and higher unit prices
Chinese brands set to gain in popularity over the forecast period
Decreasing disposable incomes likely to reduce demand for premium models
Table 123 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 124 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 125 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 126 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 127 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 128 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 129 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 130 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 131 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 132 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 133 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Hong Kong, China

KEY DATA FINDINGS

Ongoing home beauty routines support further demand for electric facial cleansers
Further growth for hair care appliances driven by vouchers and greater mobility in 2022
Massagers experience further high volume growth, benefitting performance of other personal care appliances
Premium hair care appliances to gain in popularity, especially those addressing specific requirements 
Potential for greater fragmentation within body shavers and electric facial cleansers
Inflation influences unit prices, slowing demand in the coming years
Table 134 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 135 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 136 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 137 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 138 Sales of Body Shavers by Format: % Volume 2017-2022
Table 139 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 140 NBO Company Shares of Personal Care Appliances 2018-2022
Table 141 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 142 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 143 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 144 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 145 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 146 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Hong Kong, China

KEY DATA FINDINGS

Despite positive performance, demand for small cooking appliances is slowing in 2022
Independent players enter coffee machines
Slow cookers benefits from lockdown periods
Reduced disposable incomes to slow demand in 2023
Smart features to increasingly penetrate small cooking appliances
Chinese brands likely to gain in popularity in Hong Kong
Table 147 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 148 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 149 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 150 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 151 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 152 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 153 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 154 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 155 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 156 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 157 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 158 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Hong Kong, China

KEY DATA FINDINGS

Stick vacuum cleaners remains strongest performer in 2022
Robotic vacuum cleaners continues to gain in popularity
Xiaomi gains share due to its product positioning
Weak performance expected over forecast period following major investment by consumers
Further demand for robotic vacuum cleaners expected in line with convenience trends and greater competition leading to lower average unit price
Newer energy-efficient models of upright vacuum cleaners have potential to attract local consumers
Table 159 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 160 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 161 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 162 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 163 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 164 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 165 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 166 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 167 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 168 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 169 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 170 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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