Executive Summary

Feb 2019
Consumer appliances continues to grow in 2018

The consumer appliances industry continued to record positive growth in both value and volume sales in 2018. Sales were supported by a good economic performance.

The market environment is changing

The changing lifestyles of consumers are generating new consumption occasions. Real estate development has seen the increasing construction of apartments, reflecting the fact that single-person households are the household type with the highest rate of growth within the country.

Departments stores lead the market, while the online channel is increasing its share

Department stores play a dominant role in the distribution of consumer appliances in Chile. Consumers have the habit of going to these types of stores when they need to make a decision as to which product to buy.

Consumer appliances expected to maintain their growth over the forecast period.

Consumer appliances is expected to maintain positive growth in the forecast period. Major appliances will continue to benefit from the creation of new apartments; however, the space available within such households will be restricted, with a consequent effect on the types of product purchased.

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Consumer Appliances in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Consumer Appliances in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in Chile?
  • What are the major brands in Chile?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in Chile

EXECUTIVE SUMMARY

Consumer appliances continues to grow in 2018
The market environment is changing
Departments stores lead the market, while the online channel is increasing its share
Consumer appliances expected to maintain their growth over the forecast period.

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in Chile

HEADLINES

PROSPECTS

Split air conditioners are the leading format in air conditioners
Cooling fans are the major alternative

COMPETITIVE LANDSCAPE

Acetogen Gas Chile SA leads sales
Midea Chile introduces Forest Split
Private label holds a strong position in cooling fans

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Chile

HEADLINES

PROSPECTS

Smaller formats are growing in popularity
Dishwashers as part of the offer in new homes
Still a relatively new category

COMPETITIVE LANDSCAPE

Bosch is the leader of the 60cm formats
Energy regulation is an entry barrier

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Chile

HEADLINES

PROSPECTS

Healthy food preparation
Portability expands consumption occasions
Food processors are still a niche product

COMPETITIVE LANDSCAPE

Sindelen leads the category
Bosch aims to associate its products with health

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Chile

HEADLINES

PROSPECTS

Penetration of automatic washing machines above the regional average
Washer dryers offer savings in space and effort
Larger families favour separate appliances

COMPETITIVE LANDSCAPE

Size capacity and consumer segments
CTI Cía Tecno Industrial and Samsung Electronics Chile lead

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Chile

HEADLINES

PROSPECTS

Large cooking appliances essential in new households
Freestanding format dominates
Cookers see some trading up

COMPETITIVE LANDSCAPE

CTI Cía Tecno Industrial the clear leader
Antu – the new solar cooker product development

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Chile

HEADLINES

PROSPECTS

Reduction in sales as price advantage fades
Lack of innovation leads to stagnation
Freestanding microwaves dominate

COMPETITIVE LANDSCAPE

Somela loses its leadership
Thomas is the new leader

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2013-2018
Table 110 Sales of Microwaves by Category: Value 2013-2018
Table 111 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 112 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 114 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 115 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 116 Distribution of Microwaves by Format: % Volume 2013-2018
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 118 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 119 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Chile

HEADLINES

PROSPECTS

Different products target women and men
Men’s awareness increasing
Oral care appliances still a niche

COMPETITIVE LANDSCAPE

Good opportunity to position products towards men
Gama is the leading brand
Philips looks to dominate in shavers

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 123 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Body Shavers by Format: % Volume 2013-2018
Table 127 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 128 NBO Company Shares of Personal Care Appliances 2014-2018
Table 129 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Chile

HEADLINES

PROSPECTS

Freezers continues to grow
The two-door format continues to be popular
Built-in formats have only a limited presence

COMPETITIVE LANDSCAPE

Whirlpool exits the market
CTI Cía Tecno Industrial and Samsung Electronics Chile lead

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 136 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 139 Sales of Freezers by Format: % Volume 2013-2018
Table 140 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 141 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 144 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 150 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Chile

HEADLINES

PROSPECTS

Consumers are looking for healthier cooking methods
Same function, different occasion

COMPETITIVE LANDSCAPE

Thomas is the leading brand
Nespresso promotes post-purchase relationship
Private label increasing its presence

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 156 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Chile

HEADLINES

PROSPECTS

Cylinder is the leading vacuum cleaner format
Robotic vacuum cleaner sales increasing from a small base

COMPETITIVE LANDSCAPE

Samsung integrates its robotic vacuum cleaner
Somela is the leading brand in vacuum cleaners

CATEGORY DATA

Table 166 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 167 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023