Consumer Appliances in Romania
Consumer appliances in 2022: The big picture
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Dishwashers in Romania
Growth rates slow down after several years of strong growth
Reliance on new product development remains a key feature of dishwashers
Educating the Romanian consumer
Good prospects for dishwashers due to low penetration and spreading affluence
Growth in built-in dishwashers set to outpace growth in freestanding dishwashers
Potential competition from private label, while e-commerce is set to become increasingly important for sales of dishwashers
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
Home Laundry Appliances in Romania
Home laundry appliances continue to grow as consumers focus more on hygiene
Value sales outpace volume sales as prices of home laundry appliances rise
Increasing focus on innovation and advanced features supports value growth
High-quality appliances with useful added features set to remain in high demand
Good sales growth prospects for automatic dryers and automatic washer dryers
Potential competition from emerging laundromat format
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
Large Cooking Appliances in Romania
Value growth outpaces volume growth as consumers favour premium brands
Sustainability key in purchasing decision
Arctic focuses on efficiency and retains leading position in 2022
Static growth slated for the category as consumers pay less attention to cooking
Built-in cooking appliances stand out for blending in better
Connected large cooking appliances set to emerge strongly
Table 61 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 62 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 65 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 66 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 67 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 68 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 69 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 70 NBO Company Shares of Ovens: % Volume 2018-2022
Table 71 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 72 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Cookers: % Volume 2018-2022
Table 75 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 76 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 77 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 78 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
Microwaves in Romania
Demand for microwaves declines due to widely held perception that microwaved food is unhealthy
Added features mean microwaves increasingly competing directly with ovens
Inflationary pressures contribute to strong value increase
Microwaves set to register declining sales due to high penetration and saturation
The advent of connected microwaves set to support sales growth
E-commerce set to continue to grow in importance for the retail distribution of microwaves
Table 81 Sales of Microwaves by Category: Volume 2017-2022
Table 82 Sales of Microwaves by Category: Value 2017-2022
Table 83 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 84 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 85 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 86 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 87 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 88 Distribution of Microwaves by Format: % Volume 2017-2022
Table 89 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 90 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 91 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
Refrigeration Appliances in Romania
Sustained growth in 2022 as work-from-home arrangements sharpen the focus on the home
Premiumisation remains a major trend across all refrigeration appliances categories
Retro refrigeration appliances garner much consumer attention
Sales growth to dip in an increasingly saturated category
Increased focus on connectivity likely to be seen during the forecast period
Haier’s recent opening of a Romanian production plant a sign of a rising brand
Table 93 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 94 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 97 Sales of Freezers by Format: % Volume 2017-2022
Table 98 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 99 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 102 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 105 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 106 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 107 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 108 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 109 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 110 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 111 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 112 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 113 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
Air Treatment Products in Romania
A strong sales performance for air treatment products as the focus remains on the home
More attention to hygiene and air quality boosts demand for air treatment products
Sales of air treatment products via e-commerce continue to rise
The forecast period to see rising adoption of connected air treatment products
The impact of climate change on Romania’s weather set to boost category sales
Demand set to coalesce around higher-quality products and premium brands
Table 115 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 116 Sales of Air Treatment Products by Category: Value 2017-2022
Table 117 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 118 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 119 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 120 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 121 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 122 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 123 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 124 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 125 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
Food Preparation Appliances in Romania
Positive sales growth as consumers continue to enjoy home cooking
A greater focus on premium brands as consumers prioritise quality and functionality
Greater focus on health and wellness spurs demand for juice extractors
Growth rates set to slow down as consumers return to consumer foodservice
Competition set to be seen among various food preparation appliances categories
E-commerce sales to continue rising as consumers seek value and convenience
Table 127 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 128 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 129 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 131 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 132 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 133 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 134 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 135 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
Personal Care Appliances in Romania
A more open society in 2022 means rising demand for personal care appliances
Electric facial cleaners continues to register strong sales growth from a low base
E-commerce continues to grow in importance as a retrial distribution channel
Positive outlook for personal care appliances as consumers begin to socialise again
Popularity of multifunctional appliances to rise as consumers demand convenience
Oral care appliances slated for further sales growth
Table 138 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 139 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 140 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 141 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 142 Sales of Body Shavers by Format: % Volume 2017-2022
Table 143 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 144 NBO Company Shares of Personal Care Appliances 2018-2022
Table 145 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 146 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 147 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 148 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 149 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
Small Cooking Appliances in Romania
Positive growth as the home cooking trend underpins rising demand
Coffee machines continue growing at a rapid pace as coffee consumption shifts to the home
Convenience, time-saving and ease of use from the nexus of innovation
A bright future ahead for coffee machines as the gourmet experience comes home
Category sales set to continue shifting towards e-commerce
Sustainability set to become more important in purchasing decision
Table 151 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 152 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 153 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 155 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 156 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 157 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 158 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 159 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 160 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
Vacuum Cleaners in Romania
Positive sales growth as changes in consumer attitudes continue to support sales
More convenient models among the most popular types of vacuum cleaners in 2022
Key brands respond to increasingly diverse consumer needs with new launches
Robotic vacuum cleaners poised to emerge strongly, with robust sales growth ahead
Demand set to continue shifting to innovative vacuum cleaners and premium brands
Private label set to continue gaining ground in vacuum cleaners
Table 163 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 164 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 165 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 167 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 168 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 169 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 170 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 171 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 172 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 173 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027