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Country Report

Consumer Appliances in

Consumer Appliances in Romania

109 pages, Dec 2017

US$2,650

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Executive Summary

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Consumer appliances on the rise

The Romanian consumer appliances market registered another year of fast-paced growth in 2017. Both major appliances and small appliances had a good performance.

A more modern consumer

Rising disposable incomes and changing consumer lifestyles have been influencing Romanians to spend more on consumer appliances. With income restraints wearing off, consumers are gravitating towards quality products that offer convenience, durability and a multitude of features.

Fierce competition on the market

Consumer appliance sales in Romania are dominated by large international brands that are traditional and have a good image. Romanians generally show high brand loyalty in regard to consumer appliances, usually opting for brands that they associate with product quality.

Chained specialised retailers reign supreme

Chained electronics and appliance specialist retailers remains Romanians’ favourite shopping channel. Consumers appreciate the extensive product portfolios, special offers and additional services such retailers offer.

The future is bright for the consumer appliances market

Consumer appliances will continue to experience vigorous value and volume growth in the short term, boosted by rising disposable income, improving living standards and constant product innovation. The price factor will become less and less important in purchasing decisions and consumers will predominantly buy high-quality consumer appliances.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Consumer Appliances in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Romania?
What are the major brands in Romania?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Romania

EXECUTIVE SUMMARY

Consumer appliances on the rise

A more modern consumer

Fierce competition on the market

Chained specialised retailers reign supreme

The future is bright for the consumer appliances market

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Home Laundry Appliances in Romania

HEADLINES

PROSPECTS

Changes in consumer lifestyles are driving up demand for home laundry appliances

Built-in home laundry appliances experiences fast growth

Energy-efficient products are soaring

COMPETITIVE LANDSCAPE

SC Arctic continues to dominate

Innovation is the norm within the category

Romania is increasingly attractive for home laundry appliance manufacturers

CATEGORY DATA

Table 35 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 36 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 37 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 39 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 40 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 41 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 42 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 43 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 44 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 45 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 46 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 47 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 48 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 49 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 50 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Romania

HEADLINES

PROSPECTS

Large cooking appliances continues to grow

Built-in hobs is the growth champion within large cooking appliances

Fast-paced growth for built-in large cooking appliances

COMPETITIVE LANDSCAPE

SC Arctic dominates category volume sales

Limited innovation within the category

CATEGORY DATA

Table 51 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 52 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 53 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 54 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 55 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 56 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 59 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 60 NBO Company Shares of Ovens: % Volume 2013-2017
Table 61 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 62 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 63 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 64 NBO Company Shares of Cookers: % Volume 2013-2017
Table 65 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 66 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 67 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 68 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 69 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 70 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Romania

HEADLINES

PROSPECTS

Microwaves is cannibalised by ovens and small cooking appliances

Built-in microwaves are becoming increasingly relevant

COMPETITIVE LANDSCAPE

Samsung is the category leader

Brand owners are focusing on premium products

CATEGORY DATA

Table 71 Sales of Microwaves by Category: Volume 2012-2017
Table 72 Sales of Microwaves by Category: Value 2012-2017
Table 73 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 74 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 75 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 76 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 77 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 78 Distribution of Microwaves by Format: % Volume 2012-2017
Table 79 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 80 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 81 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 82 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Romania

HEADLINES

PROSPECTS

Romanians care more about their personal image

Male consumers are becoming increasingly important for the category

COMPETITIVE LANDSCAPE

Braun Oral-B and Philips lead sales

Quality and convenience count even more

IPL depilators are rapidly gaining popularity

CATEGORY DATA

Table 84 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 85 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 86 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 87 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 88 Sales of Body Shavers by Format: % Volume 2012-2017
Table 89 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 90 NBO Company Shares of Personal Care Appliances 2013-2017
Table 91 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 92 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 93 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 94 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 95 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 96 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Romania

HEADLINES

PROSPECTS

Volume sales on the rise

Evident product differentiation within refrigeration appliances

Sales of built-in refrigeration appliances are soaring

COMPETITIVE LANDSCAPE

SC Arctic SA remains the undisputed leader

Private label is becoming increasingly relevant

More brand owners invest in innovation

CATEGORY DATA

Table 97 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 98 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 101 Sales of Freezers by Format: % Volume 2012-2017
Table 102 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 103 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 106 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 114 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Romania

HEADLINES

PROSPECTS

Small cooking appliances are going hand in hand with Romanian cuisine

Modern cooking boosts demand for slow cookers and rice cookers

Pod coffee machine sales continue to surge

COMPETITIVE LANDSCAPE

Competition is fierce within small cooking appliances

Innovation provides differentiation

CATEGORY DATA

Table 119 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 120 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 121 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 122 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 123 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 124 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 125 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 126 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 127 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 128 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 129 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 130 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Romania

HEADLINES

PROSPECTS

Positive performance in a good economic context

Robotic vacuum cleaners performs the most dynamically

COMPETITIVE LANDSCAPE

Famous international brands are dominating

Numerous product launches within robotic vacuum cleaners

CATEGORY DATA

Table 131 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 132 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 133 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 134 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 135 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 136 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 137 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 138 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 139 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 140 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 141 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 142 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Food Preparation Appliances in Romania

HEADLINES

PROSPECTS

Food preparation appliances are well integrated into consumers’ hectic lives

Consumers are becoming increasingly selective

Slow juicers grows at the fastest pace

COMPETITIVE LANDSCAPE

Philips competes fiercely with Bosch for category leadership

The focus is on product innovation

CATEGORY DATA

Table 143 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 144 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 145 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 146 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 147 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 148 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 149 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 150 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 151 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 152 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 153 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Dishwashers in Romania

HEADLINES

PROSPECTS

Volume sales still have a lot of room for growth

Built-in dishwashers are the norm

COMPETITIVE LANDSCAPE

Whirlpool is the most popular dishwasher brand

Private label strengthens

Brand owners start to innovate within the category

CATEGORY DATA

Table 154 Sales of Dishwashers by Category: Volume 2012-2017
Table 155 Sales of Dishwashers by Category: Value 2012-2017
Table 156 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 157 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 158 Sales of Dishwashers by Format: % Volume 2012-2017
Table 159 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 160 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 161 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 162 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 163 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 164 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 165 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 166 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 167 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Air Treatment Products in Romania

HEADLINES

PROSPECTS

Air conditioners accounts for the largest share of volume sales

Humidifiers leads growth among the primary categories

Internet retailing becomes more relevant

COMPETITIVE LANDSCAPE

Daikin is the most popular air treatment product brand in Romania

Air conditioners with inverter technology have become the norm

CATEGORY DATA

Table 168 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 169 Sales of Air Treatment Products by Category: Value 2012-2017
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 175 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 176 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 177 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 178 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 179 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 180 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Appliances in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer appliances on the rise

A more modern consumer

Fierce competition on the market

Chained specialised retailers reign supreme

The future is bright for the consumer appliances market

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Appliances in Romania

EXECUTIVE SUMMARY

Consumer appliances on the rise

A more modern consumer

Fierce competition on the market

Chained specialised retailers reign supreme

The future is bright for the consumer appliances market

MARKET INDICATORS

MARKET DATA

SOURCES

Home Laundry Appliances in Romania

HEADLINES

PROSPECTS

Changes in consumer lifestyles are driving up demand for home laundry appliances

Built-in home laundry appliances experiences fast growth

Energy-efficient products are soaring

COMPETITIVE LANDSCAPE

SC Arctic continues to dominate

Innovation is the norm within the category

Romania is increasingly attractive for home laundry appliance manufacturers

CATEGORY DATA

Large Cooking Appliances in Romania

HEADLINES

PROSPECTS

Large cooking appliances continues to grow

Built-in hobs is the growth champion within large cooking appliances

Fast-paced growth for built-in large cooking appliances

COMPETITIVE LANDSCAPE

SC Arctic dominates category volume sales

Limited innovation within the category

CATEGORY DATA

Microwaves in Romania

HEADLINES

PROSPECTS

Microwaves is cannibalised by ovens and small cooking appliances

Built-in microwaves are becoming increasingly relevant

COMPETITIVE LANDSCAPE

Samsung is the category leader

Brand owners are focusing on premium products

CATEGORY DATA

Personal Care Appliances in Romania

HEADLINES

PROSPECTS

Romanians care more about their personal image

Male consumers are becoming increasingly important for the category

COMPETITIVE LANDSCAPE

Braun Oral-B and Philips lead sales

Quality and convenience count even more

IPL depilators are rapidly gaining popularity

CATEGORY DATA

Refrigeration Appliances in Romania

HEADLINES

PROSPECTS

Volume sales on the rise

Evident product differentiation within refrigeration appliances

Sales of built-in refrigeration appliances are soaring

COMPETITIVE LANDSCAPE

SC Arctic SA remains the undisputed leader

Private label is becoming increasingly relevant

More brand owners invest in innovation

CATEGORY DATA

Small Cooking Appliances in Romania

HEADLINES