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Learn moreJan 2021
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The Romanian government was one of the first in Europe to impose social distancing measures, which saw a mandatory lockdown. As a result, restaurants, cafés and all non-essential stores were forced to close between the months of March and May, with strict regulations being implemented from then onwards.
On 8 March, flights to and from Italy were suspended, followed by the closure of all schools on 11 March and a state of alert being declared on 16 March. All non-essential services were stopped from 18 March, with shopping centres and non-essential retailers closed down, but grocery retailers, pharmacies and pet shops stayed open, albeit with social distancing measures in place.
In response to the new government-imposed restrictions, companies have been intensifying their hygiene policies in order to protect their employees from possible contagion. These include policies such as employees receiving the appropriate protection equipment, cleaning and disinfection on a regular basis, the installation of hygiene kits and cleaning devices for cargo trucks coming from high-risk zones.
Due to lockdown restrictions, there has been a surge in e-commerce sales during 2020 as e-commerce offers consumers fast delivery and frequent discounts and promotions. Not only have consumers been unable to visit in-store retailers for a part of the year but many have also been afraid of contracting the virus and have therefore chosen to shop online.
Consumer appliances is expected to start recovering from 2021. Nonetheless, purchasing powers and disposable incomes are expected to continue declining which will further adapt Romanian’s consumption patterns.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.