Executive Summary

Feb 2019
Market recovers following the introduction of VAT

2018 saw consumer confidence return as residents in the United Arab Emirates started to accept VAT and manufacturers focused on promotions to attract consumers and maintain sales. Many consumers shifted to standard and economy brands as average unit price in almost all categories increased.

Energy efficiency and compact designs drive growth

2018 saw an increase in demand for energy-efficient and compact consumer appliances. The availability of appliances rated A+ and above increased significantly, with new designs being sleeker and models more compact.

Private label benefits from the introduction of VAT

In 2018, demand for private label products increased following the introduction of VAT. While the leading consumer appliance brands struggled to attract attention, private label ranges benefited from their lower prices.

Hypermarkets drive growth with successful promotional campaigns

Hypermarkets remained the leading distribution channel for consumer appliances in the United Arab Emirates in 2018. The channel’s strength can be attributed to its attractive price promotions.

Consumer appliances expected to record further solid growth over the forecast period

Over the forecast period consumer appliance manufacturers are expected to offer more to their customers. Innovation and technology will play a key role in shaping demand, with manufacturers also expected to continue to use promotions in order to attract consumers to their brands.

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Consumer Appliances in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Appliances in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in the United Arab Emirates

EXECUTIVE SUMMARY

Market recovers following the introduction of VAT
Energy efficiency and compact designs drive growth
Private label benefits from the introduction of VAT
Hypermarkets drive growth with successful promotional campaigns
Consumer appliances expected to record further solid growth over the forecast period

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in the United Arab Emirates

HEADLINES

PROSPECTS

Legislation continues to impact sales
Split air conditioners facing difficulties in an urbanising country
Window air conditioners suffers a further decline in volume sales

COMPETITIVE LANDSCAPE

Retailers compete through promotions and complementary services
Innovation a driver of sales
Price becoming a key point of differentiation

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Food Preparation Appliances in the United Arab Emirates

HEADLINES

PROSPECTS

Food preparation appliances stages an impressive recovery
Health and wellness trend drives growth of juice extractors
Positive outlook for food preparation appliances

COMPETITIVE LANDSCAPE

Promotions drive changes in the competitive landscape
Multi-functional appliances growing in popularity
Private label set to gain ground over the forecast period

CATEGORY DATA

Table 48 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 49 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 50 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 51 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 53 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 54 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 55 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 56 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 57 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 58 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in the United Arab Emirates

HEADLINES

PROSPECTS

Energy-efficiency appliances drive home laundry demand
Smarter and connected appliances on the up
Built-in home laundry appliances outperform freestanding models

COMPETITIVE LANDSCAPE

International manufacturers lead home laundry appliances
Strong price competition continues
Consumer confidence starting to rise following the introduction of VAT

CATEGORY DATA

Table 59 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 60 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 61 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 62 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 63 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 64 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 65 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 66 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 67 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 68 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 69 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 70 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 71 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 72 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 73 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in the United Arab Emirates

HEADLINES

PROSPECTS

Homeowners support sales of large cooking appliances
Freestanding large cooking appliances continue to be preferred to built-in models
Energy-efficiency appliances to drive growth

COMPETITIVE LANDSCAPE

BSH Home Appliances continues to lead large cooking appliances
Future innovation to be focused on design and energy consumption

CATEGORY DATA

Table 75 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 76 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 77 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 78 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 79 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 80 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 83 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 84 NBO Company Shares of Ovens: % Volume 2014-2018
Table 85 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 86 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 87 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 88 NBO Company Shares of Cookers: % Volume 2014-2018
Table 89 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 90 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 91 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 92 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 93 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 94 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in the United Arab Emirates

HEADLINES

PROSPECTS

Technology and innovation play an important role in microwaves
Average unit price increases following the introduction of VAT
Microwaves perceived as a necessity in the United Arab Emirates

COMPETITIVE LANDSCAPE

LG Electronics Gulf continues to lead sales
Hypermarkets remains the leading distribution channel
Prominent brands compete for share

CATEGORY DATA

Table 96 Sales of Microwaves by Category: Volume 2013-2018
Table 97 Sales of Microwaves by Category: Value 2013-2018
Table 98 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 99 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 100 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 101 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 102 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 103 Distribution of Microwaves by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 105 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 106 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 107 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in the United Arab Emirates

HEADLINES

PROSPECTS

Awareness of personal grooming increases thanks to spas and salons
Hair care appliances the best performing category in 2018
Body shavers the best performer over the review period as a whole

COMPETITIVE LANDSCAPE

Heavy use of promotions
Private label to gain ground over the forecast period
Internet retailing a growing channel

CATEGORY DATA

Table 109 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 110 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 111 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 112 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 113 Sales of Body Shavers by Format: % Volume 2013-2018
Table 114 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 115 NBO Company Shares of Personal Care Appliances 2014-2018
Table 116 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 117 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 118 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 119 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 120 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in the United Arab Emirates

HEADLINES

PROSPECTS

Energy efficiency remains the driving force behind the growth of refrigeration appliances
Connected appliances becoming more visible
Built-in refrigeration appliances suffer more from the introduction of VAT

COMPETITIVE LANDSCAPE

LG continues to lead the way
Price competition between brands
Manufacturers focus on sleeker and more compact designs

CATEGORY DATA

Table 122 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 123 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 124 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Freezers by Format: % Volume 2013-2018
Table 127 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 128 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 129 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 130 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 131 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 132 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 133 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 134 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 135 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 136 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 137 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 138 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 139 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 140 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 141 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in the United Arab Emirates

HEADLINES

PROSPECTS

Value sales recover thanks to the growing health and wellness trend
Average unit price rises
Coffee culture supports demand for coffee machines

COMPETITIVE LANDSCAPE

BSH Home Appliances leads standard coffee machines
Strong competition between standard and premium brands
Hypermarkets remains the leading distribution channel

CATEGORY DATA

Table 143 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 144 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 145 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 146 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 147 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 148 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 149 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 150 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 151 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 152 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 153 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in the United Arab Emirates

HEADLINES

PROSPECTS

Category recovers from a poor 2017 performance
Sleek and compact designs preferred
Smart technology taking over the vacuum cleaners category

COMPETITIVE LANDSCAPE

Successful promotional campaigns drive volume sales
Dyson set for a bright future
Hypermarkets remains the leading distribution channel

CATEGORY DATA

Table 155 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 156 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 157 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 158 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 159 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 160 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 161 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 162 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 163 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 164 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 165 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 166 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Dishwashers in the United Arab Emirates

HEADLINES

PROSPECTS

Demand for energy efficiency driving the growth of dishwashers
Average unit price rises due to VAT
Manufacturers focus on sleek and compact designs

COMPETITIVE LANDSCAPE

LG Electronics Gulf FZE maintains its leading position
Pricing plays an important role
Construction industry set to help drive sales

CATEGORY DATA

Table 167 Sales of Dishwashers by Category: Volume 2013-2018
Table 168 Sales of Dishwashers by Category: Value 2013-2018
Table 169 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 170 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 171 Sales of Dishwashers by Format: % Volume 2013-2018
Table 172 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 173 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 174 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 175 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 176 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 177 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 178 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 179 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023