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Consumer Appliances in the United Arab Emirates

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in United Arab Emirates?
  • Which are the leading brands in United Arab Emirates?
  • How are products distributed in United Arab Emirates?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in the United Arab Emirates

Consumer appliances in 2022: The big picture
Rising demand for technology-driven consumer appliances
Growth in e-commerce and a rise in health-conscious consumers fuel demand for small appliances
Expansion of domestic manufacturing in the United Arab Emirates
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in the United Arab Emirates

KEY DATA FINDINGS

Resumption of busy lifestyles marginally improves demand for dishwashers
LG Electronics maintains lead amid rising competition
Players continue to innovate dishwasher technology to boost value sales
Positive outlook for dishwashers driven by desire for convenience
Stronger potential for connected dishwashers over forecast period
Freestanding dishwashers expected to retain dominance
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in the United Arab Emirates

KEY DATA FINDINGS

Stronger growth driven by population's busy lifestyles
Local consumers embrace retail e-commerce
Increasing demand for energy-efficient home laundry appliances
Automatic washing machines to gain further share from semi-automatic models
Category expansion is anticipated to be fuelled by an expanding expat population
Manufacturers of home laundry appliances to prioritise eco-friendly models
Table 48 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in the United Arab Emirates

KEY DATA FINDINGS

Low import taxes promote growth of large cooking appliances
Improving living standards encourage consumers to invest in their kitchens
Category expected to bounce back fully after slow growth driven by inflation
Positive outlook for large cooking appliances
Increasing urbanisation key to driving further growth
Built-in appliance sales set to be dominated by residential demand
Table 63 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 67 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 68 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 72 NBO Company Shares of Ovens: % Volume 2018-2022
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Cookers: % Volume 2018-2022
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in the United Arab Emirates

KEY DATA FINDINGS

Changing consumer lifestyles propel demand for microwaves in 2022
Easy access to low-cost products online supports volume growth
Demand for multifunctional microwaves on the rise
Millennials set to drive demand for connected microwaves over forecast period
Increasing disposable incomes set to push category sales
Innovation to remain a key strategy for players
Table 82 Sales of Microwaves by Category: Volume 2017-2022
Table 83 Sales of Microwaves by Category: Value 2017-2022
Table 84 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 85 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 86 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 87 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 88 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 89 Distribution of Microwaves by Format: % Volume 2017-2022
Table 90 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 91 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 92 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in the United Arab Emirates

KEY DATA FINDINGS

Return to normalcy supports further growth of refrigeration appliances
Consumer preference for innovative refrigeration models on the rise
LG Introduces Top Freezer line
Double door format expected to drive growth of fridge freezers over forecast period
Consumers eye smart refrigeration appliances
Innovation expected to be key focus for players
Table 94 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 98 Sales of Freezers by Format: % Volume 2017-2022
Table 99 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 103 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 104 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 105 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 106 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 107 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 108 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 109 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 110 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 111 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in the United Arab Emirates

KEY DATA FINDINGS

Adoption of air purifiers hampered by high unit prices
Retailers prioritise e-commerce to expand sales
Panasonic launches innovate line of air conditioners in local market
Further demand for air purifiers expected over the forecast period
Poor air quality set to increase demand amongst health-aware consumers
High Efficiency AC Initiative set to encourage sales of more energy-efficient models
Table 114 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 115 Sales of Air Treatment Products by Category: Value 2017-2022
Table 116 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 117 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 118 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 119 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 120 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 121 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 122 Production of Air Conditioners: Total Volume 2017-2022
Table 123 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 124 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 125 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in the United Arab Emirates

KEY DATA FINDINGS

Health-conscious consumers drive demand for juice extractors and blenders
Increasing demand for technologically-advanced food preparation appliances
Rising popularity of multipurpose food preparation appliances
Greater expenditure on premium appliances due to rising disposable incomes
Shift in consumer lifestyles set to boost category sales
E-commerce expected to gain further traction over the forecast period
Table 127 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 128 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 129 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 131 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 132 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 133 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 134 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 135 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in the United Arab Emirates

KEY DATA FINDINGS

Consumer focus on personal grooming continues to drive sales
Population growth boosts sales of personal care appliances
E-commerce becomes a key distribution channel for category
Increasing awareness of male grooming to help spur growth of body shavers
Alternative services and products offer competition to personal care appliances
Innovation and shifting consumer lifestyles expected to drive future growth
Table 138 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 139 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 140 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 141 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 142 Sales of Body Shavers by Format: % Volume 2017-2022
Table 143 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 144 NBO Company Shares of Personal Care Appliances 2018-2022
Table 145 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 146 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 147 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 148 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 149 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in the United Arab Emirates

KEY DATA FINDINGS

Players compete on price in attempt to gain volume share
Demand for deep fat fryers continues to plunge as consumers focus on healthy living
Retail e-commerce further penetrates small cooking appliances
Growing expatriate population expected to boost category growth
Functionality and innovative product design to remain key for local consumers
Positive outlook for small cooking appliances as home cooking trend becomes the new norm
Table 151 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 152 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 153 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 155 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 156 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 157 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 158 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 159 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 160 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in the United Arab Emirates

KEY DATA FINDINGS

Growing demand for energy-efficient vacuum cleaners
Vacuum cleaner sales benefit from switch to e-commerce
Cylinder vacuum cleaners maintains dominance amid growing demand for stick and handheld formats
High adaptability and usage expected from robotic vacuum cleaners
Sales of cordless vacuum cleaners anticipated to increase due to new product launches
Expansion of real estate market expected to boost demand for vacuum cleaners
Table 163 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 164 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 165 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 167 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 168 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 169 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 170 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 171 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 172 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 173 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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