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Learn moreJan 2020
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At the beginning of the year, most industries were quite confident that 2019 would be a year of great GDP expansion, however the scenario has shifted. Even though important legislation such as pension reform was implemented and basic credit rates slashed due to controlled inflation, consumption was quite modest with many consumers rethinking new consumption while purchasing power remains dampened.
While smart technology and voice activation continued to steadily infiltrate consumer appliances, the most impactful product features in 2019 were those that allowed for more functions from each appliance and those that improved fundamental appliance performance. Within small cooking appliances, for example, consumers continued to gravitate towards light fryers and multi cookers.
Consumer appliances remains stable when observed industry-wise, with well-known foreign brands such as Whirlpool and Electrolux holding on to the top two spots within major appliances and concentrating among themselves half the total market. Their success is guaranteed through constant product launches and rapid innovation, powered by their global presence and large revenue worldwide, which allows them to invest in R&D.
Consumer appliances are gaining online presence as big store-based retailers are investing in internet and mobile retailing. Traditional Brazilian stores such as Magazine Luiza, B2W and Via Varejo, for example, have propelled this trend by enhancing and advertising their own marketplaces to third party merchants, and data have shown results.
Having overcome the worst economic crisis in the last decades, the forecast period is set for more stable and sustainable growth in both major and small appliances. The categories are expected to record a significant upturn in performance in the early part of the forecast period, as the economy, housing market and lower credit rates help drive sales, with slowdown expected in the later years of the forecast period as demand is satisfied.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.