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Country Report

Consumer Appliances in

Consumer Appliances in Brazil

111 pages, Dec 2017

US$2,650

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Executive Summary

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Good recovery for consumer appliances after the strong volume decline in 2015-2016

Despite facing a year with difficult political and economic moments during 2017, consumer appliances in Brazil saw a better performance in volume terms compared to the previous two years (2015-2016), which registered strong declines. In terms of Brazil’s economy, the numbers were favourable in 2017, because of a drop in the unemployment rate, the rate of inflation, and the interest rate, although GDP hardly reacted.

Consumer appliances sees a positive performance in volume terms in 2017

The slight economic stability in 2017 was favorable to consumer appliances which saw a positive performance in terms of both volume and value growth after two consecutive years of decline.

Low- and middle-income consumers more affected by economic slowdown while upper-income consumers sustain sales of value-added products

Since 2016, many Brazilians, mainly low- and middle-income consumers, have stopped buying new durable goods such as consumer appliances due to the fear of unemployment and having debt at a bad time. As a result, the product replacement cycles – especially in major appliances – have grown and it is expected that products will only be replaced after 2019, unless they are faulty and not worth fixing.

Domestic companies becoming stronger while internet retailing grows

The top five players accounted for almost half of all volume sales within consumer appliances in 2017. Among them, domestic companies Britânia Eletrodomésticos and Mondial Eletrodomésticos saw the largest increase in volume share in 2017 because of their strong presence in small appliances.

Positive outlook is expected for consumer appliances in the coming years

Consumer appliances is expected to see positive volume growth during the forecast period following the decline seen in the review period. However, new investments in expanding production lines or in new industrial plants will be suspended until the new President of the Republic is elected in October 2018.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Consumer Appliances in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Brazil?
What are the major brands in Brazil?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Brazil

EXECUTIVE SUMMARY

Good recovery for consumer appliances after the strong volume decline in 2015-2016

Consumer appliances sees a positive performance in volume terms in 2017

Low- and middle-income consumers more affected by economic slowdown while upper-income consumers sustain sales of value-added products

Domestic companies becoming stronger while internet retailing grows

Positive outlook is expected for consumer appliances in the coming years

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Home Laundry Appliances in Brazil

HEADLINES

PROSPECTS

Positive outlook for some categories within home laundry appliances during the forecast period

Semi-automatic washing machines will hold the lead in volume terms over the forecast period

COMPETITIVE LANDSCAPE

Multinationals lead overall volume sales of home laundry appliances

Domestic companies hold top positions in home laundry appliances

Whirpool launches a new format in automatic washing machines

CATEGORY DATA

Table 35 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 36 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 37 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 39 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 40 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 41 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 42 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 43 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 44 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 45 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 46 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 47 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 48 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 49 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 50 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Brazil

HEADLINES

PROSPECTS

Cookers set to continue its recovery over the forecast period

Customers targeted based on price segment

Built-in large cooking appliances set to record dynamic volume growth over the review period

COMPETITIVE LANDSCAPE

Whirpool leads large cooking appliances

Mabe’s bankrupt allows players to take volume share in cookers

Atlas overtakes Electrolux to take second place

CATEGORY DATA

Table 51 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 52 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 53 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 54 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 55 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 56 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 59 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 60 NBO Company Shares of Ovens: % Volume 2013-2017
Table 61 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 62 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 63 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 64 NBO Company Shares of Cookers: % Volume 2013-2017
Table 65 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 66 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 67 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 68 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 69 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 70 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Brazil

HEADLINES

PROSPECTS

Microwaves recovers

Moderate growth predicted

Urban consumers will represent the most important target group

COMPETITIVE LANDSCAPE

International companies dominate overall sales of microwaves

Sales of domestic companies remain low

CATEGORY DATA

Table 71 Sales of Microwaves by Category: Volume 2012-2017
Table 72 Sales of Microwaves by Category: Value 2012-2017
Table 73 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 74 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 75 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 76 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 77 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 78 Distribution of Microwaves by Format: % Volume 2012-2017
Table 79 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 80 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 81 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 82 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Brazil

HEADLINES

PROSPECTS

Positive outlook for personal care appliances is expected during the forecast period

Innovative products with new technologies support sales of hair care appliances

Special dates improve sales of personal care appliances

COMPETITIVE LANDSCAPE

Top three players dominate in terms of volume share

Philips do Brasil maintains its leadership in body shavers category

CATEGORY DATA

Table 84 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 85 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 86 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 87 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 88 Sales of Body Shavers by Format: % Volume 2012-2017
Table 89 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 90 NBO Company Shares of Personal Care Appliances 2013-2017
Table 91 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 92 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 93 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 94 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 95 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 96 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Brazil

HEADLINES

PROSPECTS

Refrigeration appliances will see moderate growth over the forecast period

Fridge freezers set to see the best performance within refrigeration appliances

Manufacturers set to focus on cheaper products

COMPETITIVE LANDSCAPE

Multinationals lead overall volume sales of refrigeration appliances

Strategic plans help multinationals during deepening crisis

Mídea do Brasil is investing in a new line of refrigeration appliances

CATEGORY DATA

Table 97 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 98 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 101 Sales of Freezers by Format: % Volume 2012-2017
Table 102 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 103 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 106 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Brazil

HEADLINES

PROSPECTS

Hard pods coffee machines set to experience dynamic volume growth due to its low per capita consumption

Fryers to continue growing

Internet retailing should increase participation within small cooking appliances in the future

COMPETITIVE LANDSCAPE

Mondial Eletrodomésticos maintains its leadership

Multinationals see weaker performance compared to domestic companies within small cooking appliances over the review period

Small cooking appliances is a very fragmented category within small appliances

CATEGORY DATA

Table 117 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 118 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 119 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 120 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 121 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 122 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 123 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 124 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 125 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 126 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 127 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 128 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Brazil

HEADLINES

PROSPECTS

Vacuum cleaners set to see steady growth in the coming years

Cylinder vacuum cleaners the most popular category

Convenience of stick and robotic vacuum cleaners should boost future demand

COMPETITIVE LANDSCAPE

Electrolux do Brasil continues to lead vacuum cleaners

Limited marketing activities for vacuum cleaners

CATEGORY DATA

Table 129 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 130 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 131 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 132 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 133 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 134 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 135 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 136 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 137 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 138 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 139 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 140 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Food Preparation Appliances in Brazil

HEADLINES

PROSPECTS

Food preparation appliances expected to see stability in volume terms over the forecast period

Food preparation appliances should remain popular among Brazilians during the forecast period

Combination and handheld products behind growth predictions

COMPETITIVE LANDSCAPE

Domestic companies improve their volume share in 2017

New product launches help drive growth of domestic players

Arno expected to start recovering its share from 2018

CATEGORY DATA

Table 141 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 142 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 143 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 144 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 145 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 146 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 147 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 148 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 149 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 150 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 151 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Dishwashers in Brazil

HEADLINES

PROSPECTS

Dishwashers will continue to be considered as non-essential over the forecast period

Dishwashers should see moderate volume growth over the forecast period

The availability of automatic dishwashing detergents should help the future performance

COMPETITIVE LANDSCAPE

Electrolux do Brasil and Whirpool reinforce their dominance within dishwashers

Electrolux do Brasil and Whirpool see growth through improved distribution

CATEGORY DATA

Table 152 Sales of Dishwashers by Category: Volume 2012-2017
Table 153 Sales of Dishwashers by Category: Value 2012-2017
Table 154 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 155 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 156 Sales of Dishwashers by Format: % Volume 2012-2017
Table 157 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 158 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 159 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 160 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 161 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 162 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 163 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 164 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 165 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Air Treatment Products in Brazil

HEADLINES

PROSPECTS

Cooling fans should dominate volume sales during the forecast period

Prices the primary reason to buy cooling fans

Split air conditioners set to post the most dynamic volume growth during the forecast period

COMPETITIVE LANDSCAPE

Mondial Eletrodomésticos continues to lead air treatment products

Cooling fans concentrate sales within air treatment products

Multinationals lead sales of air conditioners in the specialist retailers channel

CATEGORY DATA

Table 166 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 167 Sales of Air Treatment Products by Category: Value 2012-2017
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 173 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 174 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

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Country Report

Consumer Appliances in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Good recovery for consumer appliances after the strong volume decline in 2015-2016

Consumer appliances sees a positive performance in volume terms in 2017

Low- and middle-income consumers more affected by economic slowdown while upper-income consumers sustain sales of value-added products

Domestic companies becoming stronger while internet retailing grows

Positive outlook is expected for consumer appliances in the coming years

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Overview

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Table of Contents

Consumer Appliances in Brazil

EXECUTIVE SUMMARY

Good recovery for consumer appliances after the strong volume decline in 2015-2016

Consumer appliances sees a positive performance in volume terms in 2017

Low- and middle-income consumers more affected by economic slowdown while upper-income consumers sustain sales of value-added products

Domestic companies becoming stronger while internet retailing grows

Positive outlook is expected for consumer appliances in the coming years

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Home Laundry Appliances in Brazil

HEADLINES

PROSPECTS

Positive outlook for some categories within home laundry appliances during the forecast period

Semi-automatic washing machines will hold the lead in volume terms over the forecast period

COMPETITIVE LANDSCAPE

Multinationals lead overall volume sales of home laundry appliances

Domestic companies hold top positions in home laundry appliances

Whirpool launches a new format in automatic washing machines

CATEGORY DATA

Large Cooking Appliances in Brazil

HEADLINES

PROSPECTS

Cookers set to continue its recovery over the forecast period

Customers targeted based on price segment

Built-in large cooking appliances set to record dynamic volume growth over the review period

COMPETITIVE LANDSCAPE

Whirpool leads large cooking appliances

Mabe’s bankrupt allows players to take volume share in cookers

Atlas overtakes Electrolux to take second place

CATEGORY DATA

Microwaves in Brazil

HEADLINES

PROSPECTS

Microwaves recovers

Moderate growth predicted

Urban consumers will represent the most important target group

COMPETITIVE LANDSCAPE

International companies dominate overall sales of microwaves

Sales of domestic companies remain low

CATEGORY DATA

Personal Care Appliances in Brazil

HEADLINES

PROSPECTS

Positive outlook for personal care appliances is expected during the forecast period

Innovative products with new technologies support sales of hair care appliances

Special dates improve sales of personal care appliances

COMPETITIVE LANDSCAPE

Top three players dominate in terms of volume share

Philips do Brasil maintains its leadership in body shavers category

CATEGORY DATA

Refrigeration Appliances in Brazil

HEADLINES

PROSPECTS

Refrigeration appliances will see moderate growth over the forecast period

Fridge freezers set to see the best performance within refrigeration appliances

Manufacturers set to focus on cheaper products

COMPETITIVE LANDSCAPE

Multinationals lead overall volume sales of refrigeration appliances

Strategic plans help multinationals during deepening crisis

Mídea do Brasil is investing in a new line of refrigeration appliances

CATEGORY DATA