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Country Report

Consumer Appliances in

Consumer Appliances in Brazil

Jan 2020

US$2,650

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Executive Summary

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Economic uncertainty and modest GDP expansion reduce appliances growth in 2019

At the beginning of the year, most industries were quite confident that 2019 would be a year of great GDP expansion, however the scenario has shifted. Even though important legislation such as pension reform was implemented and basic credit rates slashed due to controlled inflation, consumption was quite modest with many consumers rethinking new consumption while purchasing power remains dampened.

Consumers prioritise fundamental technological improvements and multifunctional features

While smart technology and voice activation continued to steadily infiltrate consumer appliances, the most impactful product features in 2019 were those that allowed for more functions from each appliance and those that improved fundamental appliance performance. Within small cooking appliances, for example, consumers continued to gravitate towards light fryers and multi cookers.

Market leaders maintain overall leadership despite movement within categories

Consumer appliances remains stable when observed industry-wise, with well-known foreign brands such as Whirlpool and Electrolux holding on to the top two spots within major appliances and concentrating among themselves half the total market. Their success is guaranteed through constant product launches and rapid innovation, powered by their global presence and large revenue worldwide, which allows them to invest in R&D.

Omnichannel strategy gains essential status for appliances

Consumer appliances are gaining online presence as big store-based retailers are investing in internet and mobile retailing. Traditional Brazilian stores such as Magazine Luiza, B2W and Via Varejo, for example, have propelled this trend by enhancing and advertising their own marketplaces to third party merchants, and data have shown results.

Sustainable growth expected over the forecast period

Having overcome the worst economic crisis in the last decades, the forecast period is set for more stable and sustainable growth in both major and small appliances. The categories are expected to record a significant upturn in performance in the early part of the forecast period, as the economy, housing market and lower credit rates help drive sales, with slowdown expected in the later years of the forecast period as demand is satisfied.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Consumer Appliances in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Brazil?
What are the major brands in Brazil?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Brazil

EXECUTIVE SUMMARY

Economic uncertainty and modest GDP expansion reduce appliances growth in 2019

Consumers prioritise fundamental technological improvements and multifunctional features

Market leaders maintain overall leadership despite movement within categories

Omnichannel strategy gains essential status for appliances

Sustainable growth expected over the forecast period

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Treatment Products in Brazil

HEADLINES

PROSPECTS

Heat waves strike Brazil once again, driving up sales of air treatment products

Economic recovery and innovation will propel air conditioners in the long run

COMPETITIVE LANDSCAPE

Cooling fan players continue to lead the market

LG’s DUAL Inverter Voice Air Conditioner

Chart 1 LG´s Split DUAL Inverter Voice ARTCOOL Air Conditioner

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Production of Air Conditioners: Total Volume 2014-2019
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Brazil

HEADLINES

PROSPECTS

Price point, low awareness and cultural factors continue to restrict penetration rates

Smaller dishwashers may gain traction in the country

COMPETITIVE LANDSCAPE

Whirlpool and Electrolux remain category leaders

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2014-2019
Table 49 Sales of Dishwashers by Category: Value 2014-2019
Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 57 Production of Dishwashers: Total Volume 2014-2019
Table 58 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Brazil

HEADLINES

PROSPECTS

Juice extractors picks up in 2019 while blenders slows down after strong 2018

Internet retailing drives growth with omnichannel strategy paramount

COMPETITIVE LANDSCAPE

Top players retain 2018 rankings, with Groupe SEB making good strides in growth

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Home Laundry Appliances in Brazil

HEADLINES

PROSPECTS

Automatic washing machines support overall category growth

Automatic washer dryers outperform driven mainly by convenience

Laundry-as-a-service set forth by home care giants is an opportunity and threat

COMPETITIVE LANDSCAPE

Movements in share are due to product portfolio

LG brings its AI-powered automatic washer dryer machine to Brazil

Chart 2 LG´s Lava e Seca Smart VC3 11Kg Aço Escovado 127V

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 84 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Brazil

HEADLINES

PROSPECTS

Lifestyle preferences shape large cooking appliances

Lower price point hobs penetrate Brazil aggressively via imports

COMPETITIVE LANDSCAPE

Large cooking appliances led by four major players

Panasonic’s 5-mouth smart induction built-in hob

Chart 3 Panasonic’s 5-ring smart induction built-in hob KY-T937XLRPK

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 93 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 94 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 98 NBO Company Shares of Ovens: % Volume 2015-2019
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 102 NBO Company Shares of Cookers: % Volume 2015-2019
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 104 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Brazil

HEADLINES

PROSPECTS

Ready meals continue to pick up in the country, favouring microwaves in the long run

However, pent-up demand from previous years impacts 2019 volume sales

COMPETITIVE LANDSCAPE

International companies share the category among themselves and see their participation grow, fending domestic rivals

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2014-2019
Table 110 Sales of Microwaves by Category: Value 2014-2019
Table 111 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 112 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 114 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 115 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 116 Distribution of Microwaves by Format: % Volume 2014-2019
Table 117 Production of Microwaves: Total Volume 2014-2019
Table 118 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 119 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Brazil

HEADLINES

PROSPECTS

Social media becomes paramount to leverage sales of personal care appliances

2019 was the year for skin care

COMPETITIVE LANDSCAPE

GaMa Italia overtakes Taiff-Proart to lead personal care appliances

Internet retailing continues to grow in participation as an important channel

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 123 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 126 Sales of Body Shavers by Format: % Volume 2014-2019
Table 127 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 128 NBO Company Shares of Personal Care Appliances 2015-2019
Table 129 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Brazil

HEADLINES

PROSPECTS

Innovation hits refrigeration appliances

New refrigeration appliance formats and sizes surge as households change

Premiumisation and more accessible price points help maintain growth for wine coolers

COMPETITIVE LANDSCAPE

International players continue to dominate category

Samsung releases its modern Family Hub fridge freezer in Brazil

Chart 4 French Door Family Hub 582L Black Edition

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 136 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 139 Sales of Freezers by Format: % Volume 2014-2019
Table 140 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 141 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 144 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 150 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Brazil

HEADLINES

PROSPECTS

Multifunctional and adaptability are the way to go in small cooking appliances for Brazilians

Changes in coffee consumption preferences will impact machine volume sales

COMPETITIVE LANDSCAPE

Second player Mondial Eletrodomésticos sees participation grow through innovation, new product launches and distribution expansion

Três Corações Alimentos SA maintains above-market growth in hard pod coffee machines

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Brazil

HEADLINES

PROSPECTS

Convenience and versatility as main factors

Robotic vacuum cleaners are the new “air fryer” phenomenon

COMPETITIVE LANDSCAPE

Electrolux maintains leadership despite falling share year on year

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Consumer Appliances in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Economic uncertainty and modest GDP expansion reduce appliances growth in 2019

Consumers prioritise fundamental technological improvements and multifunctional features

Market leaders maintain overall leadership despite movement within categories

Omnichannel strategy gains essential status for appliances

Sustainable growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Appliances in Brazil

EXECUTIVE SUMMARY

Economic uncertainty and modest GDP expansion reduce appliances growth in 2019

Consumers prioritise fundamental technological improvements and multifunctional features

Market leaders maintain overall leadership despite movement within categories

Omnichannel strategy gains essential status for appliances

Sustainable growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in Brazil

HEADLINES

PROSPECTS

Heat waves strike Brazil once again, driving up sales of air treatment products

Economic recovery and innovation will propel air conditioners in the long run

COMPETITIVE LANDSCAPE

Cooling fan players continue to lead the market

LG’s DUAL Inverter Voice Air Conditioner

CATEGORY DATA

Dishwashers in Brazil

HEADLINES

PROSPECTS

Price point, low awareness and cultural factors continue to restrict penetration rates

Smaller dishwashers may gain traction in the country

COMPETITIVE LANDSCAPE

Whirlpool and Electrolux remain category leaders

CATEGORY DATA

Food Preparation Appliances in Brazil

HEADLINES

PROSPECTS

Juice extractors picks up in 2019 while blenders slows down after strong 2018

Internet retailing drives growth with omnichannel strategy paramount

COMPETITIVE LANDSCAPE

Top players retain 2018 rankings, with Groupe SEB making good strides in growth

CATEGORY DATA

Home Laundry Appliances in Brazil

HEADLINES

PROSPECTS

Automatic washing machines support overall category growth

Automatic washer dryers outperform driven mainly by convenience

Laundry-as-a-service set forth by home care giants is an opportunity and threat

COMPETITIVE LANDSCAPE

Movements in share are due to product portfolio

LG brings its AI-powered automatic washer dryer machine to Brazil

CATEGORY DATA

Large Cooking Appliances in Brazil

HEADLINES

PROSPECTS

Lifestyle preferences shape large cooking appliances

Lower price point hobs penetrate Brazil aggressively via imports

COMPETITIVE LANDSCAPE

Large cooking appliances led by four major players

Panasonic’s 5-mouth smart induction built-in hob

CATEGORY DATA

Microwaves in Brazil

HEADLINES

PROSPECTS

Ready meals continue to pick up in the country, favouring microwaves in the long run

However, pent-up demand from previous years impacts 2019 volume sales

COMPETITIVE LANDSCAPE

International companies share the category among themselves and see their participation grow, fending domestic rivals

CATEGORY DATA

Personal Care Appliances in Brazil