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Country Report

Consumer Appliances in

Consumer Appliances in South Korea

112 pages, Dec 2017

US$2,650

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Executive Summary

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Construction boom boosts sales of appliances

Housing construction has been accelerating since the government lowered a set of financial regulations on home-backed household debts in late 2014. As a result, new apartment construction continued to be prosperous, and the number of new residential units continues to break records every year.

Nationwide anxiety about air quality drives sales of air-related appliances

Air quality has become one of the hottest social issues, as the country joined the ranks of the world’s most polluted countries for fine dust in early 2017, due to industrial emissions from power plants, vehicle emissions and construction, which contain various chemical elements. According to the National Institute of Environmental Research, the fine dust concentration was the worst within three years during January to March 2017, reaching 32 micrograms per cubic metre, on average.

LG and Samsung both remain competitive with a premium strategy

LG Electronics stayed slightly ahead of Samsung Electronics in 2017, although they continued to be neck-and-neck across various categories within consumer electronics and consumer appliances, as the top two manufacturers. These companies dominate South Korean households, offering a wide variety of consumer appliances, with their strong shares supported by their established brand power, consumer trust, continuous new technological advances and the premiumisation of the overall market.

Non-grocery specialists remains competitive

Non-grocery specialists, which consists mainly of electronics and appliance specialist retailers, accounted for the highest share of retail distribution in 2017, offering a wide variety of products and brands from which consumers can choose. This channel is represented by Hi-Mart and Electro Land, where comprehensive ranges of brands are available, and Samsung Digital Plaza and LG Best Shop, with each of these brands distributing and managing its own products.

Manufacturers roll out artificial intelligence in connected appliances

Connected appliances have an increasing presence in the country. Consumer awareness and utilisation of features were very low until last year, despite connected appliances having been present for a few years.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Consumer Appliances in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in South Korea?
What are the major brands in South Korea?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in South Korea

EXECUTIVE SUMMARY

Construction boom boosts sales of appliances

Nationwide anxiety about air quality drives sales of air-related appliances

LG and Samsung both remain competitive with a premium strategy

Non-grocery specialists remains competitive

Manufacturers roll out artificial intelligence in connected appliances

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in South Korea

HEADLINES

PROSPECTS

Demand for cooling appliances accelerates due to high temperatures

Volume sales of air conditioners see strong volume growth

Air quality becomes a key issue, both inside and outside

COMPETITIVE LANDSCAPE

Intense competition between Samsung Electronics and LG Electronics

Air conditioners set to push artificial intelligence

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in South Korea

HEADLINES

PROSPECTS

Changes in lifestyle lead to growth potential

Built-in dishwashers sees growth and freestanding dishwashers a decline

Growth expected over the forecast period

COMPETITIVE LANDSCAPE

Local players seize the market with constant product development

LG and Samsung sell via the construction channel

Miele shows a noticeable presence with a premium image

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in South Korea

HEADLINES

PROSPECTS

Health-related perception accelerates the growth of blenders

Different products meet the needs of various consumer groups

Volume sales of slow juicers decline, with no replacement demand

COMPETITIVE LANDSCAPE

Intense competition in blenders helps new product development

Hurom LS extends its portfolio to attract different target groups

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in South Korea

HEADLINES

PROSPECTS

Explosive demand for automatic tumble dryers

Cost-efficiency relieves concerns about energy bills, driving sales

All-in-one appliances allow cleaning cycles to be run simultaneously

COMPETITIVE LANDSCAPE

Local brands continue to dominate

Electronics manufacturers enter automatic tumble dryers

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Microwaves in South Korea

HEADLINES

PROSPECTS

Changes in household structure and lifestyle lead to volume growth

Freestanding products see stronger volume growth and a reduction in the average unit price

Growth expected to continue due to the demand for convenience

COMPETITIVE LANDSCAPE

Domestic players dominate microwaves, with no room for international players

Limited new product launches

CATEGORY DATA

Table 89 Sales of Microwaves by Category: Volume 2012-2017
Table 90 Sales of Microwaves by Category: Value 2012-2017
Table 91 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 92 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 93 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 94 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 95 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 96 Distribution of Microwaves by Format: % Volume 2012-2017
Table 97 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 98 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 99 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 100 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 101 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in South Korea

HEADLINES

PROSPECTS

Decline in electric facial cleansers due to a perceived lack of significant benefits

DIY beauty contributes to the growth of hair care appliances

Forecast trends in personal care appliances

COMPETITIVE LANDSCAPE

Procter & Gamble establishes a solid foothold in personal care appliances

Local player UNIX Corp stands out amongst international players

Dyson rolls out a premium hair care appliance

CATEGORY DATA

Table 102 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 103 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 104 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 105 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 106 Sales of Body Shavers by Format: % Volume 2012-2017
Table 107 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 108 NBO Company Shares of Personal Care Appliances 2013-2017
Table 109 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 110 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 111 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 112 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 113 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 114 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in South Korea

HEADLINES

PROSPECTS

Built-in refrigeration appliances claim a bigger share of volume sales

Room for growth in electric wine coolers/chillers, especially smaller capacity models

Continuation of the current trends

COMPETITIVE LANDSCAPE

The dominance of local manufacturers continues

Competition in smart technology is about to begin in earnest

CATEGORY DATA

Table 115 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 116 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 117 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 118 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 119 Sales of Freezers by Format: % Volume 2012-2017
Table 120 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 121 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 122 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 123 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 124 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 125 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 126 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 127 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 128 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 129 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 130 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 131 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 132 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 133 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 134 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 135 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 136 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 137 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 138 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in South Korea

HEADLINES

PROSPECTS

Coffee machines continues to grow due to high coffee consumption

The love of coffee amongst Koreans is expected to grow

Positive performance of rice cookers, thanks to replacement demand

COMPETITIVE LANDSCAPE

Cuckoo Electronics and Lihom-Cuchen solidify their positions

New premium brand in rice cookers

Nestlé South Korea performs strongly in coffee machines through two strong brands

CATEGORY DATA

Table 139 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 140 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 141 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 142 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 143 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 144 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 145 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 146 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 147 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 148 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 149 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 150 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in South Korea

HEADLINES

PROSPECTS

Stick vacuum cleaners becomes a primary product type

Premium becomes the key word in vacuum cleaners

Television exposure for premium vacuum cleaners boosts sales

COMPETITIVE LANDSCAPE

LG Electronics maintains its lead in vacuum cleaners

International brands are competitive in premium vacuum cleaners

Limited room for international players to compete in robotic vacuum cleaners

CATEGORY DATA

Table 151 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 152 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 153 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 154 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 155 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 156 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 157 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 158 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 159 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 160 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 161 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 162 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Large Cooking Appliances in South Korea

HEADLINES

PROSPECTS

Built-in demand increases due to the construction boom

Induction and vitroceramic built-in hobs increase at the expense of gas

Ovens start to be considered as essential

COMPETITIVE LANDSCAPE

Haatz maintains its leading position

SK Magic continues its product development and innovation

CATEGORY DATA

Table 163 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 164 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 165 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 166 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 167 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 168 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 169 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 170 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 171 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 172 NBO Company Shares of Ovens: % Volume 2013-2017
Table 173 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 174 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 175 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 176 NBO Company Shares of Cookers: % Volume 2013-2017
Table 177 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 178 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 179 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 180 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 181 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 182 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Appliances in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Construction boom boosts sales of appliances

Nationwide anxiety about air quality drives sales of air-related appliances

LG and Samsung both remain competitive with a premium strategy

Non-grocery specialists remains competitive

Manufacturers roll out artificial intelligence in connected appliances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Appliances in South Korea

EXECUTIVE SUMMARY

Construction boom boosts sales of appliances

Nationwide anxiety about air quality drives sales of air-related appliances

LG and Samsung both remain competitive with a premium strategy

Non-grocery specialists remains competitive

Manufacturers roll out artificial intelligence in connected appliances

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in South Korea

HEADLINES

PROSPECTS

Demand for cooling appliances accelerates due to high temperatures

Volume sales of air conditioners see strong volume growth

Air quality becomes a key issue, both inside and outside

COMPETITIVE LANDSCAPE

Intense competition between Samsung Electronics and LG Electronics

Air conditioners set to push artificial intelligence

CATEGORY DATA

Dishwashers in South Korea

HEADLINES

PROSPECTS

Changes in lifestyle lead to growth potential

Built-in dishwashers sees growth and freestanding dishwashers a decline

Growth expected over the forecast period

COMPETITIVE LANDSCAPE

Local players seize the market with constant product development

LG and Samsung sell via the construction channel

Miele shows a noticeable presence with a premium image

CATEGORY DATA

Food Preparation Appliances in South Korea

HEADLINES

PROSPECTS

Health-related perception accelerates the growth of blenders

Different products meet the needs of various consumer groups

Volume sales of slow juicers decline, with no replacement demand

COMPETITIVE LANDSCAPE

Intense competition in blenders helps new product development

Hurom LS extends its portfolio to attract different target groups

CATEGORY DATA

Home Laundry Appliances in South Korea

HEADLINES

PROSPECTS

Explosive demand for automatic tumble dryers

Cost-efficiency relieves concerns about energy bills, driving sales

All-in-one appliances allow cleaning cycles to be run simultaneously

COMPETITIVE LANDSCAPE

Local brands continue to dominate

Electronics manufacturers enter automatic tumble dryers

CATEGORY DATA

Microwaves in South Korea

HEADLINES

PROSPECTS

Changes in household structure and lifestyle lead to volume growth

Freestanding products see stronger volume growth and a reduction in the average unit price

Growth expected to continue due to the demand for convenience

COMPETITIVE LANDSCAPE

Domestic players dominate microwaves, with no room for international players

Limited new product launches

CATEGORY DATA

Personal Care Appliances in South Korea

HEADLINES