Consumer Appliances in South Korea

Consumer Appliances in South Korea

EXECUTIVE SUMMARY

Rapidly changing consumer behaviour stimulates launch of new products

Product innovations leading the growth of consumer appliances

Growing presence of domestic players

Electronics and appliance specialist retailers and hypermarkets are major distribution channels

Growth set to be sustained for consumer appliances

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Value 2014-2019
Table 6 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 12 Sales of Small Appliances by Category: Volume 2014-2019
Table 13 Sales of Small Appliances by Category: Value 2014-2019
Table 14 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 15 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 17 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 18 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 19 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 20 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 21 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 22 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 23 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 30 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Food Preparation Appliances in South Korea

HEADLINES

PROSPECTS

Growth of blenders sustains progress of food preparation appliances

Contraction in slow juicers category in 2019 as consumers switch to blenders

Homeshopping remains a major distribution channel

COMPETITIVE LANDSCAPE

Groupe SEB Korea retains the leading spot in food preparation appliances

Strong brand identity enables Groupe SEB Korea to lead in premium blenders

Contraction of domestic players in blenders and slow juicers

CATEGORY DATA

Table 34 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 35 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 36 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 37 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 40 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 41 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 42 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 43 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Personal Care Appliances in South Korea

HEADLINES

PROSPECTS

More opportunities for beauty devices boost sales of personal care appliances

Stagnation of hair care appliances while hair styling appliances register growth

Homeshopping and internet retailing become a major distribution channel

COMPETITIVE LANDSCAPE

Procter & Gamble Korea retains lead thanks to its presence in oral care appliances

Slow expansion of domestic players

Local players move into new categories leveraging on the popularity of their well-known brands

CATEGORY DATA

Table 45 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 46 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 47 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 48 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 49 Sales of Body Shavers by Format: % Volume 2014-2019
Table 50 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 51 NBO Company Shares of Personal Care Appliances 2015-2019
Table 52 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 53 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 54 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 55 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 56 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 57 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in South Korea

HEADLINES

PROSPECTS

Light fryers become essential small cooking appliances

Home café trend sustains growth of coffee machines and kettles

Growth in internet retailing by multinational players

COMPETITIVE LANDSCAPE

Manufacturers of rice cookers lead but register slight contraction in value share

Widespread presence in a number of categories limits declines in underperforming ones

Contracting share of multinationals in small cooking appliances

CATEGORY DATA

Table 58 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 59 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 60 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 61 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 62 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 63 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 64 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 65 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 66 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 67 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 68 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in South Korea

HEADLINES

PROSPECTS

Cordless vacuum cleaners becomes the leading format in vacuum cleaners

Robotic vacuum cleaners offer consumers time savings

Growth in internet retailing at the expense of many bricks and mortar retailers

COMPETITIVE LANDSCAPE

Domestic players characterise the category though their presence is on the decline

Lower-priced Samsung Electronics cordless variant less successful

Players invest in enhanced customer service, though new product development remains the best strategy to boost share

CATEGORY DATA

Table 70 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 71 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 72 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 73 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 74 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 75 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 76 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 77 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 78 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 79 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 80 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

Air Treatment Products in South Korea

HEADLINES

PROSPECTS

Air purifiers become essential in the protection from environmental issues

Window air conditioners gathers momentum

Electronics and appliance specialist retailers remain favoured retailing channel

COMPETITIVE LANDSCAPE

Domestic players lead with new product development

Slow expansion of multinationals in the category

Launch of PACECO window air conditioner

Chart PACECO:: Window Air Conditioner

CATEGORY DATA

Table 82 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 83 Sales of Air Treatment Products by Category: Value 2014-2019
Table 84 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 85 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 86 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 87 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 88 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 89 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 90 Production of Air Conditioners: Total Volume 2014-2019
Table 91 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 92 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 93 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in South Korea

HEADLINES

PROSPECTS

Deep clean function spells new era in dishwashers

Growing share for built-in dishwashers

Construction and electronics and appliance specialist retailers remain the main channels

COMPETITIVE LANDSCAPE

Domestic players characterise dishwashers

Installation services stimulate demand for built-in dishwashers

Miele invests heavily in new premium launches and an experience centre

CATEORY DATA

Table 95 Sales of Dishwashers by Category: Volume 2014-2019
Table 96 Sales of Dishwashers by Category: Value 2014-2019
Table 97 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 98 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 99 Sales of Dishwashers by Format: % Volume 2014-2019
Table 100 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 101 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 102 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 103 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 104 Production of Dishwashers: Total Volume 2014-2019
Table 105 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 106 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 107 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Home Laundry Appliances in South Korea

HEADLINES

PROSPECTS

Automatic dryers is the most popular home laundry appliance

Shift in popularity from top load to front load washing machines

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Ongoing progression of domestic players in the category

LG Electronics launches Tromm Dryer Dual Inverter

Chart LGG Electronics: Tromm Dryer

CATEGORY DATA

Table 109 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 110 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 111 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 112 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 113 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 114 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 115 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 116 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 117 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 118 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 119 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 120 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 121 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 122 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 123 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 124 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in South Korea

HEADLINES

PROSPECTS

Switches in built-in hobs from gas to induction

Cooker hoods offer clean air

Construction and home and garden specialist retailers remain the leading channels

COMPETITIVE LANDSCAPE

Manufacturers of cooker hoods lead category growth

Decreasing presence of multinationals in large cooking appliances

SK Magic launches Magic Control Induction

Chart SKK Magic: SK Magic Control Induction

CATEGORY DATA

Table 125 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 126 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 127 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 128 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 129 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 130 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 131 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 132 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 133 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 134 NBO Company Shares of Ovens: % Volume 2015-2019
Table 135 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 136 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 137 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 138 NBO Company Shares of Cookers: % Volume 2015-2019
Table 139 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 140 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 141 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 142 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 143 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 144 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in South Korea

HEADLINES

PROSPECTS

Explosive growth in light fryers hampers growth of microwaves

Freestanding microwaves offer convenience when moving home

Bricks and mortar outlets remain the main distribution channels for microwaves

COMPETITIVE LANDSCAPE

Samsung Electronics leads the category

Samsung Electronics benefits from dual-system control functionality

Few multinational microwaves appear on retailers’ shelves

CATEGORY DATA

Table 145 Sales of Microwaves by Category: Volume 2014-2019
Table 146 Sales of Microwaves by Category: Value 2014-2019
Table 147 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 148 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 149 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 150 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 151 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 152 Distribution of Microwaves by Format: % Volume 2014-2019
Table 153 Production of Microwaves: Total Volume 2014-2019
Table 154 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 155 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 156 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 157 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Refrigeration Appliances in South Korea

HEADLINES

PROSPECTS

Customisation and premiumisation leading trends among industry players

Small fridges grow in popularity among single-person households

Store-based retailing continues to dominate, though non-store retailing is gathering momentum

COMPETITIVE LANDSCAPE

Samsung Electronics and LG Electronics compete intensively from mass to premium products

Lack of scope for multinationals

Bespoke by Samsung Electronics provides 11,000 variations

Chart Samsung:: Bespoke Refrigerator

CATEGORY DATA

Table 158 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 159 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 160 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 161 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 162 Sales of Freezers by Format: % Volume 2014-2019
Table 163 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 164 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 165 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 166 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 167 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 168 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 169 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 170 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 171 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 172 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 173 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 174 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 175 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 176 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 177 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 178 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 179 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

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