Consumer Appliances in South Korea

Consumer Appliances in South Korea

EXECUTIVE SUMMARY

Consumer appliances sees robust volume and value growth

Air quality issues foster volume growth

LG Electronics and Samsung Electronics maintain their leading positions

Electronics and appliance specialist retailers maintains an important role

Connected appliances will lead to growth

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Dishwashers in South Korea

HEADLINES

PROSPECTS

Potential for growth in dishwashers

Higher growth for built-in than freestanding dishwashers

Construction, home shopping and internet retailing increase their shares

COMPETITIVE LANDSCAPE

SK Magic maintains its lead, followed by the two Korean giants

Miele introduces new products and reduces its prices

Foreign companies are increasing their shares, but remain weak

CATEGORY DATA

Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in South Korea

HEADLINES

PROSPECTS

Blenders is set to lift the volume growth of food preparation appliances

Declining volume sales of slow juicers due to maturity

Share moves from electronics and appliance specialists to internet retailing

COMPETITIVE LANDSCAPE

Philips Korea maintains its lead in food preparation appliances

The decreasing presence of domestic companies

Hurom addresses the weak points in its portfolio

CATEGORY DATA

Table 49 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 50 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 51 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 54 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 55 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 56 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 57 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 58 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in South Korea

HEADLINES

PROSPECTS

Significant demand for automatic dryers

Freestanding vs built-in home laundry appliances

Changes in distribution

COMPETITIVE LANDSCAPE

LG Electronics maintains its strong lead, followed by Samsung Electronics

Local companies dominate

LG’s Tromm Twinwash

Chart 1 LG Electronics

CATEGORY DATA

Table 60 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 61 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 62 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 63 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 64 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 65 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 66 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 67 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 68 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 69 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 70 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 71 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 72 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 73 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 74 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in South Korea

HEADLINES

PROSPECTS

Increasing volume sales are expected over the forecast period

A decline is expected for cookers in volume terms

Electronics and appliance specialist retailers loses out to internet retailing

COMPETITIVE LANDSCAPE

Haatz Co maintains its lead in large cooking appliances

Competition between Ntec Co and SK Magic

Haatz Cooking Zone

Chart 2 Haatz

CATEGORY DATA

Table 76 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 77 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 78 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 79 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 80 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 81 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 82 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 83 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 84 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 85 NBO Company Shares of Ovens: % Volume 2014-2018
Table 86 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 87 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 88 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 89 NBO Company Shares of Cookers: % Volume 2014-2018
Table 90 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 91 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 92 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 93 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 94 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in South Korea

HEADLINES

PROSPECTS

Volume growth is expected due to the heat and changing demographics

Freestanding microwaves accounts for most sales

The decline of electronics and appliance specialists and the growth of hypermarkets

COMPETITIVE LANDSCAPE

Samsung Electronics maintains its lead, followed by SK Magic and LG Electronics

Domestic companies lead

Retail players enter microwaves

CATEGORY DATA

Table 96 Sales of Microwaves by Category: Volume 2013-2018
Table 97 Sales of Microwaves by Category: Value 2013-2018
Table 98 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 99 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 100 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 101 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 102 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 103 Distribution of Microwaves by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 105 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 106 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 107 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in South Korea

HEADLINES

PROSPECTS

The continued growth of personal care appliances

Oral care appliances is set to see a slower volume performance

The declining share of electronics and appliance specialist retailers

COMPETITIVE LANDSCAPE

Procter & Gamble Korea maintains its lead in personal care appliances

UNIX Corp remains in second place

The dominance of international players in personal care appliances

CATEGORY DATA

Table 109 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 110 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 111 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 112 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 113 Sales of Body Shavers by Format: % Volume 2013-2018
Table 114 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 115 NBO Company Shares of Personal Care Appliances 2014-2018
Table 116 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 117 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 118 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 119 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 120 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in South Korea

HEADLINES

PROSPECTS

Built-in refrigeration appliances expected to be a growth engine

The growth of electric wine coolers/chillers

Electronics and appliance specialist retailers maintains its lead

COMPETITIVE LANDSCAPE

Samsung Electronics and LG Electronics remain the leaders

Local companies expand

Samsung T9000 Family Hub

Chart 3 Chart 1 Samsung Family Hub Fridge Freezer

CATEGORY DATA

Table 122 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 123 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 124 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Freezers by Format: % Volume 2013-2018
Table 127 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 128 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 129 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 130 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 131 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 132 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 133 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 134 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 135 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 136 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 137 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 138 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 139 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 140 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 141 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 142 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 143 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in South Korea

HEADLINES

PROSPECTS

A volume increase is expected for small cooking appliances thanks to light fryers

The decreasing importance of rice cookers

The declining share of electronics and appliance specialist retailers

COMPETITIVE LANDSCAPE

Cuckoo Electronics and Lihom-Cuchen remain the leaders

The rising popularity of air fryers

Nestlé Korea dominates hard pod coffee machines

CATEGORY DATA

Table 144 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 145 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 146 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 147 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 148 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 149 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 150 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 151 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 152 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 153 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 154 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 155 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in South Korea

HEADLINES

PROSPECTS

Standard vacuum cleaners is driven by handheld vacuum cleaners

Robotic vacuum cleaners is a rising star

Electronics and appliance specialist retailers continues to dominate

COMPETITIVE LANDSCAPE

LG Electronics maintains its lead in vacuum cleaners

The share gap between local and international players is closing

A new era for robotic vacuum cleaners

CATEGORY DATA

Table 156 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 157 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 158 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 159 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 160 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 161 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 162 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 163 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 164 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 165 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 166 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 167 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Air Treatment Products in South Korea

HEADLINES

PROSPECTS

Air treatment products sees volume growth due to climate change

Rising awareness of air quality drives the growth of air treatment products

Electronics and appliance specialist retailers continues to dominate

COMPETITIVE LANDSCAPE

Samsung Electronics remains the leader in air treatment products

Advanced technologies such as AI and IoT make consumers’ lives more comfortable

Shinil Industrial’s air circulator

Chart 4 Shinil Industrial Co Ltd

CATEGORY DATA

Table 168 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 169 Sales of Air Treatment Products by Category: Value 2013-2018
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 175 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 176 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 177 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 178 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 179 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

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