Consumer Appliances in the Philippines

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Philippines?
  • Which are the leading brands in Philippines?
  • How are products distributed in Philippines?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in the Philippines

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in the Philippines

KEY DATA FINDINGS

Further dynamic growth for dishwashers in 2022, driven by built-in format
Table-top dishwashers offer affordability and space-saving solution
Focus on low introductory price to gain consumers’ attention
Economy options expected to support further demand for smaller formats but full size and built-in dishwashers will prevail
Greater education on benefits of dishwashers will encourage future purchases
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in the Philippines

KEY DATA FINDINGS

Further growth for automatic washing machines as consumers search for more convenient formats
Demand for more energy-efficient home laundry appliances in 2022
New launch compatible with Filipino laundry habits
Despite waning threat of pandemic and popularity of laundromats, demand for home laundry appliances is set to further grow
Further consumer education will drive premiumisation over forecast period
Energy efficiency will remain a key factor in purchasing decisions
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 58 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in the Philippines

KEY DATA FINDINGS

Subdued performance by cookers but more affordable options are emerging
Associated costs and lack of space limit greater demand for range cookers, while ovens remains a niche in the Philippines
Importance of interior kitchen design in decision making
Affordability will remain a major factor in future sales
Competition from smaller consumer appliances
Retail e-commerce to remain as viable distribution channel for large cooking appliances
Table 62 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 66 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 67 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 68 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 69 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 70 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 71 NBO Company Shares of Ovens: % Volume 2018-2022
Table 72 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Cookers: % Volume 2018-2022
Table 75 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 77 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in the Philippines

KEY DATA FINDINGS

Microwaves a key appliance for consumers who demand convenience
Increasing demand for multifunctionality
Samsung focuses on new BESPOKE launch
All-in-one, smart functionality, and energy efficiency to help push demand
Further growth likely for retail e-commerce sales
Affordable models to remain in demand
Table 82 Sales of Microwaves by Category: Volume 2017-2022
Table 83 Sales of Microwaves by Category: Value 2017-2022
Table 84 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 85 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 86 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 87 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 88 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 89 Distribution of Microwaves by Format: % Volume 2017-2022
Table 90 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 91 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 92 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in the Philippines

KEY DATA FINDINGS

Demand for higher capacity refrigerators help boost demand for local brands
Further focus on power ratings as consumers look to reduce energy usage
AI, customisation and bespoke features to target the premium market
Aspirational purchases to influence future growth of refrigeration appliances
Energy efficiency will remain a key factor driving purchasing decisions
Retail e-commerce to gain further penetration, as consumers rely on online reviews
Table 94 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 98 Sales of Freezers by Format: % Volume 2017-2022
Table 99 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 103 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 104 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 105 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 106 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 107 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 108 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 109 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 110 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 111 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in the Philippines

KEY DATA FINDINGS

Air purifiers shift marketing message towards health concerns about indoor air quality
Energy rating remains key for air treatment products, especially air conditioners
Innovation in air conditioners focuses on air purification and smart functions
Energy ratings will continue to influence purchasing decisions for air treatment products
Reliance on reviews and social media networks for additional product knowledge
High costs and competition to hinder stronger penetration of air purifiers
Table 114 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 115 Sales of Air Treatment Products by Category: Value 2017-2022
Table 116 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 117 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 118 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 119 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 120 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 121 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 122 Production of Air Conditioners: Total Volume 2017-2022
Table 123 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 124 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 125 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in the Philippines

KEY DATA FINDINGS

Demand for perceived non-essential blenders continues to decline
Juice extractors and food processors are most dynamic performers in 2022
Consumers focus more on upgrading cooking appliances rather than those specifically for food preparation
Heavy discounts, bundling, and free products to help stimulate demand
Players will continue to utilise retail e-commerce and social media presence to stimulate demand and educate consumers
Table 127 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 128 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 129 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 131 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 132 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 133 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 134 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 135 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in the Philippines

KEY DATA FINDINGS

Return of face-to-face environment pushes personal grooming
Upgrading to personal care appliances with technological advancements
Dynamic volume growth of electric toothbrush units driven by further price drops
Increasing education on hygiene and personal grooming to drive up further demand for personal care appliances in the coming years
Affordability may limit movement within male-specific personal care appliances
Utilising retail e-commerce to boost sales
Table 138 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 139 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 140 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 141 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 142 Sales of Body Shavers by Format: % Volume 2017-2022
Table 143 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 144 NBO Company Shares of Personal Care Appliances 2018-2022
Table 145 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 146 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 147 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 148 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 149 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in the Philippines

KEY DATA FINDINGS

Demand for small cooking appliances grows due to ongoing healthy cooking trend
Freestanding hobs a staple appliance for many Filipinos
Coffee machines retains popularity across the category
Further blurring of categories with multi-cooker functions
Retail e-commerce to continue providing options for different income segments
Possible competition from multifunctional microwaves
Table 151 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 152 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 153 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 155 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 156 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 157 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 158 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 159 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 160 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in the Philippines

KEY DATA FINDINGS

Heightened hygiene awareness contributes to further growth
Desire for automation increases demand for robotic vacuum cleaners
Affordable pricing continues to drive online purchases
Aspirational purchases to support growth of premium products
Increasing adoption of smart household appliances to complement busy lifestyles
Retail e-commerce set to further penetrate vacuum cleaners in the coming years
Table 163 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 164 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 165 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 167 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 168 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 169 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 170 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 171 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 172 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 173 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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