Consumer Appliances in Israel
Consumer appliances in 2022: The big picture
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Dishwashers in Israel
Built-in dishwashers more popular due to greater capacity
Home cooking trend sustains demand for dishwashers
BSH dominants, with Mini Line and Electra Consumer Products jostling for second place
Preference for built-in dishwashers likely to intensify in the forecast period
Consumer brand loyalty will likely result in the continued domination of BHS
Increases in unit prices expected due to high transport and raw materials costs
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
Home Laundry Appliances in Israel
Demand for home laundry appliances is largely based on replacement cycles
Prices rise as transport and raw material costs are passed onto consumers
Mini Line and BSH remain close competitors in top two positions
Moderate growth to slowly increase in line with economic situation
Longer replacement cycles may prevent more dynamic growth in the forecast period
Trend towards eco-friendly lifestyles poses a threat to the growth of automatic dryers
Table 48 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
Large Cooking Appliances in Israel
Continued growth as consumers continue to enjoy their time in the kitchen
E-commerce sales growth decelerates as consumers still prefer to seek advice from sales professionals in-store
BSH extends lead thanks to its wide portfolio of reputable brands
Prevalence of cooking at home will ensure moderate growth for some categories
Recovery will be moderated by delays in the construction industry
More innovative brands may pose a threat to BSH
Table 63 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 67 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 68 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 72 NBO Company Shares of Ovens: % Volume 2018-2022
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Cookers: % Volume 2018-2022
Table 77 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
Microwaves in Israel
Increased at-home cooking activity supports demand for microwaves
Demand remains stable amidst cost-of-living crisis due to constant replacement cycles
Freestanding microwaves continue to dominate category share thanks to cheaper prices and option to store out of sight
Increasing online exposure set to solidify Electra Consumer Products’ position
Smaller brands may disappear in the forecast period due to the economic fallout of the pandemic
Freestanding microwaves set to continue dominating
Table 83 Sales of Microwaves by Category: Volume 2017-2022
Table 84 Sales of Microwaves by Category: Value 2017-2022
Table 85 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 86 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 87 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 88 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 89 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 90 Distribution of Microwaves by Format: % Volume 2017-2022
Table 91 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 92 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
Refrigeration Appliances in Israel
Category demand moderates but continues to grow as consumers with more disposable income continue to upgrade their homes
Demand suppressed due to pressure from inflation
Brimag Digital Age continues to lead refrigeration appliances thanks to the strong performance of its lower-priced Beko brand
Consumers will likely continue to cook and eat at home supporting demand for refrigeration appliances
Electronic and appliances specialist retailers to remain dominant channel despite rise of e-commerce
Sustainability and desire to keep foods fresher for longer will be key focuses for category innovation
Table 95 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 99 Sales of Freezers by Format: % Volume 2017-2022
Table 100 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 104 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 107 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 109 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 110 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 111 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 112 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 113 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
Air Treatment Products in Israel
Hot climate increases demand for air conditioners in Israel
Air purifiers continue to be high in demand despite luxury positioning
Innovative and multi-purpose models gaining ground over standard models
Uncertain economic conditions may lead to growth slowdown despite hot weather
Electra and Tadiran expected to maintain lead in air conditioners through reputation for reliability and quality
Innovations in air treatment products may raise average unit prices
Table 116 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 117 Sales of Air Treatment Products by Category: Value 2017-2022
Table 118 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 119 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 120 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 121 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 122 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 123 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 124 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 125 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
Food Preparation Appliances in Israel
Health trends support demand for blenders
Hybrid working arrangements sustain cooking at-home habits and demand for food preparation appliances
Sarig Electric continues to lead thanks to Nutri Ninja driving blender sales
Trend of home cooking expected to continue supporting category growth
Intensifying health trends will support increased at home preparation
E-commerce set to continue growing thanks to convenience and more developed digital platforms
Table 128 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 129 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 132 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 133 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 134 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 135 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 136 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
Personal Care Appliances in Israel
Reversing trends for certain categories in line with normalisation of lifestyles in Israel
Increased focus on personal hygiene supports growth of oral care appliances
Hair care appliances continues to experience strong competition between brands
Hair care appliances are set to drive the recovery of personal care appliances
E-commerce will continue to gain ground thanks to convenience as relatively lower prices of personal care appliances
Smaller brands may rise in the forecast period
Table 139 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 140 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 141 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 142 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 143 Sales of Body Shavers by Format: % Volume 2017-2022
Table 144 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 145 NBO Company Shares of Personal Care Appliances 2018-2022
Table 146 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 147 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 148 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 149 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
Small Cooking Appliances in Israel
Coffee machines continue to grow benefitting from at-home consumption
Health trends boost demand for certain small cooking appliances
Increased meal preparation at home heightens demand for small cooking appliances
Moderate growth expected with Yosef Haim remaining top player
E-commerce will continue to gain importance as retail channel
Coffee machines will continue driving growth in small cooking appliances
Table 152 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 153 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 156 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 157 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 158 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 159 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 160 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 161 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
Vacuum Cleaners in Israel
More time at home leads to more cleaning and greater interest in vacuum cleaners
Greater interest in robotic vacuum cleaners
Shortage of battery cells limits consumption of certain brands
Dyson Appliances set to continue leading due to continuous innovation
Stick vacuum cleaners expected to continue driving growth in the forecast period
Increases in unit prices expected due to high transport and raw materials costs
Table 164 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 165 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 168 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 169 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 170 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 171 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 172 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 173 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027