Sales of large consumer appliances are slowing due to shifts in the housing market. Buyer's Price, a government housing plan implemented in 2016, is beginning to have an impact on apartment acquisitions.
At the beginning of 2018 the Ministry of Economy cancelled customs taxes on several appliances, affecting categories such as large cooking appliances, refrigeration appliances, and some small appliances. However, the discount was not fully transferred to consumers and prices only decreased slightly as retailers and importers attempted to increase their margins or manufacturers set higher prices.
Brimag Digital Age was the leading player in consumer appliances in volume terms in 2018 thank to its wide portfolio of brands and products. The company is especially prominent in small appliances, with its Kenwood, Graetz, Babyliss and Braun brands, while Beko and LG represent the majority of its brands in its large appliances portfolio.
Electronics and appliance specialist retailers maintained its outright lead in 2018. Due to an excess of retail space in the country, many stores, both independent and chained, closed during the review period.
During the forecast period, the retail volume growth of consumer appliances will slow in comparison with the review period. However, when looking at major appliances and small appliances separately, opposite trends are likely.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Israel with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Appliances market research database.