Consumer Appliances in China

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in China?
  • Which are the leading brands in China?
  • How are products distributed in China?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in China

Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Dishwashers in China

KEY DATA FINDINGS

Dishwashers returns to growth as the country opens up
Siemens maintains its lead, but the competition is intense
Builder merchants and construction set to unlock further potential for built-in format
Format innovation backed by durability likely to drive growth
Table 33 Sales of Dishwashers by Category: Volume 2018-2023
Table 34 Sales of Dishwashers by Category: Value 2018-2023
Table 35 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 36 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 37 Sales of Dishwashers by Format: % Volume 2018-2023
Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 39 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 40 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 41 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 42 Production of Dishwashers: Total Volume 2018-2023
Table 43 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 44 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

Home Laundry Appliances in China

KEY DATA FINDINGS

Home laundry appliances witnesses volume decline for two consecutive years
Automatic dryers remains resilient against market turbulence
Multi-brand strategy fuels success for Haier and Midea
Automatic washer dryers anticipated to return to stronger growth
Livestreaming e-commerce and the penetration of lower-tier cities key to growth
Auto-dosing has its doubters
Table 47 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 48 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 58 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

Large Cooking Appliances in China

KEY DATA FINDINGS

Large cooking appliances unable to halt its declining streak
Range cookers and ovens rebound
Robam and Fotile consolidate their leading positions as concentration increases
Recycling of old appliances offers new opportunities
Range cookers projected to return to stronger growth
Growth prospects for ovens limited by dietary habits
Table 63 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 64 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 67 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 68 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 72 NBO Company Shares of Ovens: % Volume 2019-2023
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 76 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 78 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

Microwaves in China

KEY DATA FINDINGS

Microwaves sees a further decline in sales
Midea and Galanz consolidate their dominance in microwaves
Quick recipe kits are paired with microwaves
Simplicity may be the new sexy for microwaves
Table 83 Sales of Microwaves by Category: Volume 2018-2023
Table 84 Sales of Microwaves by Category: Value 2018-2023
Table 85 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 86 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 87 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 88 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 89 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 90 Distribution of Microwaves by Format: % Volume 2018-2023
Table 91 Production of Microwaves: Total Volume 2018-2023
Table 92 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 93 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

Refrigeration Appliances in China

KEY DATA FINDINGS

Slow volume recovery for refrigeration appliances in 2023
Freestanding fridge-freezers still the backbone of sales
Haier drives dominance of domestic players in refrigeration appliances
Built-in models set to gain favour as they become even slimmer
Compartmentalised storage central to large volume fridge-freezers
Refrigerator as a hub for all kitchen appliances?
Table 96 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 97 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 100 Sales of Freezers by Format: % Volume 2018-2023
Table 101 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 102 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 104 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 105 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 110 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 113 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

Air Treatment Products in China

KEY DATA FINDINGS

Air treatment products returns to growth in 2023
Air conditioners posts strong growth as heatwaves hit China
Dynamism in air conditioners boosts most brands, but Gree and Midea continue to dominate
Smart control becoming essential for air conditioners
Aesthetic designs leading to a new fashion for high-end air conditioners
Humidifiers poised to return to growth in the forecast period
Table 118 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 119 Sales of Air Treatment Products by Category: Value 2018-2023
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 122 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 125 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 126 Production of Air Conditioners: Total Volume 2018-2023
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

Food Preparation Appliances in China

KEY DATA FINDINGS

Retail volume sales of food preparation appliances continue to decline in 2023
Rising competition to make the quietest products
Demand for food preparation appliances set to remain lower than pre-pandemic
Sales of multifunctional food preparation appliances expected to rise
Table 131 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 132 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

Personal Care Appliances in China

KEY DATA FINDINGS

Personal care appliances shows the first signs of recovery in 2023
New products target segmented demand and different usages
Personal care appliances are becoming intelligent
Radiofrequency Beauty Device Registration Review Guidelines in 2024 set to standardise beauty devices
Emerging brands expected to see further growth
Table 142 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 143 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 146 Sales of Body Shavers by Format: % Volume 2018-2023
Table 147 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 148 NBO Company Shares of Personal Care Appliances 2019-2023
Table 149 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

Small Cooking Appliances in China

KEY DATA FINDINGS

Decline in volume sales of small cooking appliances extends into another year
Traditional and emerging categories experience sluggish growth for different reasons
Espresso coffee machines in the spotlight
Decline for small cooking appliances not over, as consumers focus on essentials
Electric steamers likely to witness growth
Table 155 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 156 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 159 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

Vacuum Cleaners in China

KEY DATA FINDINGS

Vacuum cleaners returns to growth after a year of decline
Retail volume sales of robotic vacuum cleaners set to see a slight decline
Domestic brands outperform foreign brands
Mass products have potential for growth
Multifunctional products expected to rise, while cleaning efficacy should be strong
Table 167 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 168 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 171 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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