Consumer Appliances in Denmark

Consumer Appliances in Denmark

EXECUTIVE SUMMARY

Consumer appliances continues to see solid growth

Economic environment creates good foundations for growth

Overall brand loyalty decreases

A strong desire to experience products in a physical store before purchase remains

Similar factors expected to drive growth in the forecast period

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in Denmark

HEADLINES

PROSPECTS

Heatwave provides a strong boost to sales

Increasing attention paid to poor air quality creating demand for air purifiers in big cities

Fear of mould underpins growth for dehumidifiers

COMPETITIVE LANDSCAPE

Electrolux air purifiers deliver good performance at a great price

Wilfa Danmark A/S leads in air conditioners

Increasing competition in cooling fans

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Denmark

HEADLINES

PROSPECTS

Convenience trend shapes consumer tastes

Energy rating, lifespan, and innovation are still key features of successful products

Housing market is still one of the main sales drivers

COMPETITIVE LANDSCAPE

BSH Hvidevarer A/S remains the category leader

Electrolux Home Products Denmark A/S among the top performing players

Strong competition in a growing category

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Denmark

HEADLINES

PROSPECTS

Convenience and healthy lifestyle trend shaping the market together

Multifunctionality of food processors proves popular

COMPETITIVE LANDSCAPE

Bosch test-winning blenders prove popular

Philips Danmark A/S increases share in blenders

BSH Hvidevarer A/S remains the overall category leader

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Denmark

HEADLINES

PROSPECTS

Automatic washing machines returns to growth after a disappointing 2017

Housing market as a driving factor of sales growth

Interest in connected products starting to grow

COMPETITIVE LANDSCAPE

Samsung Electronics Nordic A/B delivers cutting edge technology

BSH Hvidevarer A/S keeps pole position

Strong competition, where pricing is key

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Denmark

HEADLINES

PROSPECTS

Rising interest in connected large cooking appliances

Prospering housing market acts as a sales driver for built-in large cooking appliances

Convenience trend to re-shape home cooking

COMPETITIVE LANDSCAPE

Low brand recognition in cooker hoods

BSH Hvidevarer A/S believes in connected products

Smeg Sverige AB expected to win share with outstanding design

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 105 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Denmark

HEADLINES

PROSPECTS

Danish researchers confirm that it is not harmful to use microwaves

Convenience trend set to underpin future volume growth

Different view on freestanding and built-in products

COMPETITIVE LANDSCAPE

Whirlpool Nordic A/S leads the category

BSH Hvidevarer A/S ranked second

Other brands losing share

CATEGORY DATA

Table 110 Sales of Microwaves by Category: Volume 2013-2018
Table 111 Sales of Microwaves by Category: Value 2013-2018
Table 112 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 113 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 114 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 115 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 116 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 117 Distribution of Microwaves by Format: % Volume 2013-2018
Table 118 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 119 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 120 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Denmark

HEADLINES

PROSPECTS

Increasing popularity of trimmers underpins growth of hair care appliances

Home IPL body hair removal receives significant attention

Are traditional or electric tooth brushes the best?

COMPETITIVE LANDSCAPE

Hair and beard trimmers: The most tested products in Denmark?

Philips Danmark A/S rules in IPL products

Oral-B outstanding leader in oral care appliances

CATEGORY DATA

Table 123 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 124 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 127 Sales of Body Shavers by Format: % Volume 2013-2018
Table 128 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 129 NBO Company Shares of Personal Care Appliances 2014-2018
Table 130 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 131 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Denmark

HEADLINES

PROSPECTS

Bright outlook in 2018 after previous year’s setback

Historically high summer temperatures shorten lifecycle of refrigeration appliances

Economic indicators support growth

COMPETITIVE LANDSCAPE

Samsung introduces new generation of Family Hub

BSH Hvidevarer A/S retains its lead

Domestic electric wine coolers/chillers brand Vestfrost among the top players

CATEGORY DATA

Table 136 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 140 Sales of Freezers by Format: % Volume 2013-2018
Table 141 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 145 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 150 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 151 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 152 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 153 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 154 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 155 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 157 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Denmark

HEADLINES

PROSPECTS

Coffee is king

Convenience shapes home cooking

Coffee mills gaining popularity

COMPETITIVE LANDSCAPE

Wilfa Danmark A/S continues to grow in coffee mills

Philips Danmark A/S sees most dynamic growth in fryers

OBH Nordica Denmark A/S rules in breadmakers

CATEGORY DATA

Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Denmark

HEADLINES

PROSPECTS

Innovation drives growth

More than one vacuum cleaner in households

Energy rating and noise level are important decision-making factors

COMPETITIVE LANDSCAPE

Differentiated brand recognition in the category

Domestic player Nilfisk-Advance A/S goes for Initial Public Offering (IPO)

Two top players competing for lead

CATEGORY DATA

Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

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