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Country Report

Consumer Appliances in

Consumer Appliances in the US

112 pages, Dec 2017

US$2,650

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Executive Summary

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Smart assistant speakers drive interest in connected appliances

Over the last 18 months, the US consumer electronics market has been transformed by a new type of product - the smart assistant speaker. This is poised to have a tremendous impact on consumer appliances.

US takes a protectionist approach to major appliances

During the 2016 presidential election, one of Donald Trump’s most consistent policy positions was the need to protect domestic manufacturing. If elected, Trump said he would use any means to shore up the country’s manufacturing base, including the imposition of punitive tariffs on imported goods.

Sears in crisis

Every quarter seems to bring new problems for US-based Sears Holdings, which owns Sears department stores and Kmart mass merchandisers. Disappointing earnings statements, store closures and liquidity crises have become the norm as the company has continued to lose share.

Internet retailing continues to expand

Consumer appliances, like many other industries in the US, is seeing ever more products sold online. This is being driven by sites operated by third-party retailers such as Amazon, as well as company websites.

Specific factors to drive demand in certain small appliance categories

Across small appliances, multi-functionality is becoming one of the most important factors for millennials and baby-boomers alike. However, while multi-functionality is a positive for devices like rice cookers, sales are being siphoned away from other appliances.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Consumer Appliances in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in USA?
What are the major brands in USA?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in the US

EXECUTIVE SUMMARY

Smart assistant speakers drive interest in connected appliances

US takes a protectionist approach to major appliances

Sears in crisis

Internet retailing continues to expand

Specific factors to drive demand in certain small appliance categories

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Dishwashers in the US

HEADLINES

PROSPECTS

Rise of single-person households impacts category growth

Growth of apartment living boosts demand for smaller dishwashers

COMPETITIVE LANDSCAPE

Bosch dishwashers recalled in the US due to faulty power cords

Sub-Zero lays the groundwork for entry into dishwashers

LG brings a pop-up water park to New York to promote its new dishwasher line

CATEGORY DATA

Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Home Laundry Appliances in the US

HEADLINES

PROSPECTS

Home laundry appliances lead the connected home charge

Advancing connectivity unleashes “smart” features in home laundry appliances

Energy-efficient appliances continue to gain share

COMPETITIVE LANDSCAPE

Whirlpool scores a victory over LG and Samsung

Electrolux also suffers from increasingly protectionist trade policies

Summary 2 Washing Machine Capacity: % Volume Sales, 2009-2017

CATEGORY DATA

Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 59 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in the US

HEADLINES

PROSPECTS

Spending on large cooking appliances slows

Built-in appliances drive growth

COMPETITIVE LANDSCAPE

Samsung aims to boost its profile in premium appliances

Whirlpool embraces the “smart” kitchen

GE targets the “weekend chef”

CATEGORY DATA

Table 64 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 65 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 68 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 69 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 73 NBO Company Shares of Ovens: % Volume 2013-2017
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Cookers: % Volume 2013-2017
Table 78 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in the US

HEADLINES

PROSPECTS

Consumer focus on health and wellness adversely impacts microwaves

Microwaves lag behind other major appliances in terms of built-in connectivity

COMPETITIVE LANDSCAPE

Hon Hai becomes the leading domestic producer

“Smart” microwaves appear in the premium segment

CATEGORY DATA

Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in the US

HEADLINES

PROSPECTS

Electric facial cleansers becoming part of women’s daily routines

Men demand trimmers which do more

Need-based hair care appliances more widely available in beauty stores

COMPETITIVE LANDSCAPE

Conair remains the clear category leader

Social media helps brands build a following

Church & Dwight makes a move into oral care appliances

CATEGORY DATA

Table 98 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 99 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 100 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Body Shavers by Format: % Volume 2012-2017
Table 103 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 104 NBO Company Shares of Personal Care Appliances 2013-2017
Table 105 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 106 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 107 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 108 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 109 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 110 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in the US

HEADLINES

PROSPECTS

Rice cookers and slow cookers make life easy for consumers

The environment one of the many concerns for hard pod coffee machine users

Different generations demand smaller sizes

COMPETITIVE LANDSCAPE

Instant Pot a standout performer

Connectivity not yet a competitive advantage

Leading players active in most categories

CATEGORY DATA

Table 111 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 112 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 113 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 114 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 115 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 116 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 117 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 118 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 119 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 120 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 121 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 122 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in the US

HEADLINES

PROSPECTS

Versatility continues to boost sales

Internet retailing not the Promised Land for vacuum cleaner sales

Connectivity a competitive advantage for leading robotic vacuum cleaner players

COMPETITIVE LANDSCAPE

Dyson and SharkNinja make great strides

SharkNinja may face a customer service problem in the near future

The robotic race is on

CATEGORY DATA

Table 123 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 124 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 125 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 126 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 127 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 128 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 129 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 130 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 131 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 132 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 133 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 134 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Air Treatment Products in the US

HEADLINES

PROSPECTS

Consumers seek relief from the heat

Clean air is more than a slogan

Retailers and consumers both warming to split air conditioners

COMPETITIVE LANDSCAPE

Midea seeks to transform itself

Overall air treatment products remains competitive

Innovation a competitive advantage

CATEGORY DATA

Table 135 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 136 Sales of Air Treatment Products by Category: Value 2012-2017
Table 137 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 138 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 139 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 140 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 141 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 142 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 143 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 144 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 145 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 146 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 147 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Food Preparation Appliances in the US

HEADLINES

PROSPECTS

Blenders and mixers benefit from their multi-functionality

Distribution fundamental to volume sales

Food processors and juicers are victims of multi-functionality

COMPETITIVE LANDSCAPE

Growth slows for Vitamix as the health trend cools

KitchenAid the best performing brand

CATEGORY DATA

Table 148 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 149 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 150 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 151 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 152 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 153 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 154 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 155 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 156 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 157 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 158 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in the US

HEADLINES

PROSPECTS

Refrigeration appliances face setback in becoming the centre of the “smart” home

Fridge freezers with more doors grow in popularity

Slowdown in wine sales growth impacts electric wine coolers/chillers

COMPETITIVE LANDSCAPE

Samsung aims to make its “smart” fridge freezer the centre of the connected home

LG responds with a more cooperative “smart” fridge freezer

CATEGORY DATA

Table 159 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 160 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 161 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 162 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 163 Sales of Freezers by Format: % Volume 2012-2017
Table 164 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 165 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 166 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 167 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 168 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 169 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 170 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 171 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 172 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 173 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 174 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 175 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 176 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 177 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 178 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 179 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Appliances in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Smart assistant speakers drive interest in connected appliances

US takes a protectionist approach to major appliances

Sears in crisis

Internet retailing continues to expand

Specific factors to drive demand in certain small appliance categories

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Appliances in the US

EXECUTIVE SUMMARY

Smart assistant speakers drive interest in connected appliances

US takes a protectionist approach to major appliances

Sears in crisis

Internet retailing continues to expand

Specific factors to drive demand in certain small appliance categories

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Dishwashers in the US

HEADLINES

PROSPECTS

Rise of single-person households impacts category growth

Growth of apartment living boosts demand for smaller dishwashers

COMPETITIVE LANDSCAPE

Bosch dishwashers recalled in the US due to faulty power cords

Sub-Zero lays the groundwork for entry into dishwashers

LG brings a pop-up water park to New York to promote its new dishwasher line

CATEGORY DATA

Home Laundry Appliances in the US

HEADLINES

PROSPECTS

Home laundry appliances lead the connected home charge

Advancing connectivity unleashes “smart” features in home laundry appliances

Energy-efficient appliances continue to gain share

COMPETITIVE LANDSCAPE

Whirlpool scores a victory over LG and Samsung

Electrolux also suffers from increasingly protectionist trade policies

CATEGORY DATA

Large Cooking Appliances in the US

HEADLINES

PROSPECTS

Spending on large cooking appliances slows

Built-in appliances drive growth

COMPETITIVE LANDSCAPE

Samsung aims to boost its profile in premium appliances

Whirlpool embraces the “smart” kitchen

GE targets the “weekend chef”

CATEGORY DATA

Microwaves in the US

HEADLINES

PROSPECTS

Consumer focus on health and wellness adversely impacts microwaves

Microwaves lag behind other major appliances in terms of built-in connectivity

COMPETITIVE LANDSCAPE

Hon Hai becomes the leading domestic producer

“Smart” microwaves appear in the premium segment

CATEGORY DATA

Personal Care Appliances in the US

HEADLINES

PROSPECTS

Electric facial cleansers becoming part of women’s daily routines

Men demand trimmers which do more

Need-based hair care appliances more widely available in beauty stores

COMPETITIVE LANDSCAPE

Conair remains the clear category leader

Social media helps brands build a following

Church & Dwight makes a move into oral care appliances

CATEGORY DATA

Small Cooking Appliances in the US

HEADLINES