Major appliances managed only low volume growth in 2018. The main headwinds facing the category are price increases on both domestic and imported products due to the escalating trade disputes between the US and many of its partners, specifically China, and a slowdown in the housing market that began in the middle of the year.
The overall health of the economy, and of the housing market in particular, is one of the primary drivers of consumer appliances, especially for major appliances. The US economy remained strong through 2018 and is estimated to finish the year with approximately 3% GDP growth.
While smart technology and voice activation continued to steadily infiltrate consumer appliances, the most impactful product features in 2018 were those that allowed for more functions from each appliance and those that improved fundamental appliance performance. Within small cooking appliances, for example, consumers continued to gravitate towards light fryers and rice cookers.
Trade, and the perceived disparities between the US and the rest of the world, has been a focus of the current administration in Washington. President Trump is intent on the US being “treated fairly” by her trading partners and his primary tool to enforce his definition of the term is the import tariff.
The forecast period is looking like a rocky time for major appliances. The category is expected to record a significant slowdown in performance in the early part of the forecast period, as the uncertainties regarding the economy, tariffs and the housing market take their toll on sales, with a minor rebound expected after 2020.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in USA for free:
The Consumer Appliances in USA market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.