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Learn moreJan 2021
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The COVID-19 pandemic has created profound shifts in the US economy, as cases have spiked, lockdowns continue, and unemployment remains at significantly elevated levels compared to before the pandemic. In terms of consumer spending, services have taken an enormous hit, but spending on goods has actually risen significantly.
The COVID-19 pandemic hit the US hard, as cases rose in April, rose again in July, and continued to spike, with over 200,000 new cases per day in late December. Lockdowns have varied by state, but were common beginning in March/April, eased in the summer months, and are becoming common once again as cases have spiked.
Manufacturers of small appliances had to pivot during the pandemic, as in-store shopping took a large hit due to COVID-19. Online sales surged in 2020, and many manufacturers emphasised their focus on online retailing.
Compared to appliances as a whole, small appliances are sold online at a much higher rate, so pivoting to a predominantly online strategy for many manufacturers was not overly difficult as in-store shopping took a significant hit in 2020. Small appliances are generally easier and cheaper to ship than larger appliances, which is an advantage in terms of online sales.
Small appliance sales are expected to slow in 2021 due to the high volume of small appliance sales in 2020. Many small appliances have replacement cycles longer than one year, and so naturally some of the items that did well in 2020 are expected to see a lull in 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.