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Consumer Appliances in the US

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in USA?
  • Which are the leading brands in USA?
  • How are products distributed in USA?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in the US

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in the US

KEY DATA FINDINGS

Correction in 2022 following strong growth in 2021
Price increases compensate for lagging sales and higher costs
Healthy eating trend fuels high dishwasher usage rates
IoT advances create opportunities for smart dishwasher innovation
Working from home set to sustain elevated appliance usage rates
Slowdown of remodelling projects to dampen impact of design innovation
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Production of Dishwashers: Total Volume 2017-2022
Table 43 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in the US

KEY DATA FINDINGS

Brands target and cater to pet owners
Consumer demand falls following a surge in sales
Brands combine aesthetics and efficiency to appeal to consumers in the premium space
Auto-dosing and connected smart home features to create value
Brands will promote product sustainability through efficient clothing care
Positive performance in the forecast period, driven by consumers in the premium space
Table 47 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 51 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 58 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in the US

KEY DATA FINDINGS

Brands promote streamlined and customisable designs
Consumers in the premium space drive growth in high-end categories
Retailers and manufacturers alter expectations after unanticipated drop in demand
Cooker hoods as the entertainment centre of the home
Growth in large cooking appliances to be driven by consumers in the premium space
Despite growth in food delivery, home cooking is likely to stick post-pandemic
Table 63 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 67 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 68 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 72 NBO Company Shares of Ovens: % Volume 2018-2022
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Cookers: % Volume 2018-2022
Table 77 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 79 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in the US

KEY DATA FINDINGS

Retailers and manufacturers adjust to declines in consumer demand
Multifunctional microwaves compete with multifunctional cookers
Microwave usage rates remain above pre-pandemic levels
With economic uncertainty, consumers may save with home-prepared meals
With working from home here to stay, microwaves will remain a key appliance
Manufacturers explore smaller designs to maximise space efficiency for consumers
Table 84 Sales of Microwaves by Category: Volume 2017-2022
Table 85 Sales of Microwaves by Category: Value 2017-2022
Table 86 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 87 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 90 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 91 Distribution of Microwaves by Format: % Volume 2017-2022
Table 92 Production of Microwaves: Total Volume 2017-2022
Table 93 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 94 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in the US

KEY DATA FINDINGS

Demand for refrigeration appliances cools in 2022
Manufacturers and retailers normalise supply chain operations
Premiumisation strategy combats rising costs and global challenges
Potential for growth for an underappreciated format in refrigeration appliances
Forecast softening of demand for refrigeration appliances
Brands set to target the premium segment with smart features to drive growth
Table 97 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 101 Sales of Freezers by Format: % Volume 2017-2022
Table 102 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 106 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 111 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 114 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in the US

KEY DATA FINDINGS

Slowdown in construction and new house sales reduces air conditioner installations
Clorox breaks into the growing air purifiers category
Pet owners drive growth for air purifiers in 2022
Demand for air purifiers likely to endure as consumers prioritise a hygienic home
Working from home and climbing temperatures to fuel growth for air treatment products
Mixed picture for air conditioners, due to unstable housing market
Table 119 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 120 Sales of Air Treatment Products by Category: Value 2017-2022
Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 122 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 124 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 126 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 127 Production of Air Conditioners: Total Volume 2017-2022
Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 129 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in the US

KEY DATA FINDINGS

Despite growth in food delivery, consumers still predominantly cook at home
After a surge in growth, consumer demand falls in 2022
Manufacturers maximise online marketing to drive e-commerce sales
Following pandemic-driven spike in sales, demand will cool in the forecast period
Healthy lifestyles set to lead to sustained sales
Parents may turn to home-cooked meals due to growing food safety concerns
Table 132 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 133 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in the US

KEY DATA FINDINGS

Fewer consumers report owning hair care appliances year over year
Sales of body shavers decline as male consumers stick with pandemic grooming habits
TikTok remains a key platform for young consumers to research and purchase beauty and personal care items
With economic uncertainty, consumers may spend less on luxury styling appliances
Steady demand for hair care appliances will fuel slightly positive growth
Brands will turn to TikTok to promote preventative ageing products to younger consumers
Table 143 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 144 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 147 Sales of Body Shavers by Format: % Volume 2017-2022
Table 148 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 149 NBO Company Shares of Personal Care Appliances 2018-2022
Table 150 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 151 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in the US

KEY DATA FINDINGS

Multifunctional cookers continue positive growth trend
Leading players lean into online sales strategies to maximise revenue
Even as consumers resume pre-pandemic activities, the home cooking habit endures
Wealthy young consumers to drive growth in espresso coffee machines in the US
Consumers may opt to save money by cooking at home in the face of economic uncertainty
Sustainability and healthy eating trends could hurt declining categories
Table 156 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 157 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 160 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in the US

KEY DATA FINDINGS

Brands target pet owners with pet-friendly vacuum cleaners
iRobot’s mapping technology draws in Amazon with an acquisition deal
Stick vacuum cleaners drives growth in standard vacuum cleaners
Growing demand for vacuum mops in the US draws in new brand entrants
Following strong pandemic growth, weaker growth forecast for vacuum cleaners
Demand for robotic vacuum cleaners to be driven by home hygiene and time saving
Table 168 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 169 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 172 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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