Consumer Appliances in France

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in France report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in France?
  • Which are the leading brands in France?
  • How are products distributed in France?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in France

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in France

KEY DATA FINDINGS

The repairability index extends to dishwashers
Energy label also extends to dishwashers, and it is now forbidden to sell models with the old label
Sales slump after the windfall effect of the pandemic lockdowns
Strong innovations expected for 2022-2023, from height-fitted dishwashers to smart apps
Scope for growth seen, with sales inspired by innovations
“Phygital” trends and omnichannel strategies seen across various appliances categories
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Production of Dishwashers: Total Volume 2017-2022
Table 45 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in France

KEY DATA FINDINGS

Grundig wins Paris Fair Jury’s Favourite award thanks to eco-friendly FiberCatcher technology
Whirlpool further improves its silent range and stimulates sales with cashback voucher offers
Sales start to head back to a level of normalisation, albeit seeing an organic slump after the spike
Low penetration rate of dryers leaves further room for growth
Whirlpool offers premium services for premium products
“Phygital” trends and omnichannel strategies seen across various appliances categories
Table 49 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 60 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in France

KEY DATA FINDINGS

Smeg leads innovative developments in 2022 with its Galileo OmniChef
Kitchen designer Envia Cuisine offers consumers bespoke quality at individually affordable price points
Th sales boom in 2021 is followed by an expected slump in 2022
Range cookers perceived fit for a kitchen worthy of a professional
Penetration rates of built-in models suggests further growth potential
Cross-category “phygital” trends and omnichannel strategies present in large kitchen appliances
Table 65 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 69 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 70 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 74 NBO Company Shares of Ovens: % Volume 2018-2022
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 78 NBO Company Shares of Cookers: % Volume 2018-2022
Table 79 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 81 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in France

KEY DATA FINDINGS

Microwaves set for a slow and sluggish recovery
Lack of electronic components poses a challenge for microwaves
E-commerce enables an abundant choice of microwaves to suit all budgets and needs
High penetration rates mean sales patterns are based on renewal purchases
Could upgrades be the saving grace for microwaves?
Repairability index extends to microwaves, as ADEME promotes correct usage and maintenance to extend lifespan of products
Table 86 Sales of Microwaves by Category: Volume 2017-2022
Table 87 Sales of Microwaves by Category: Value 2017-2022
Table 88 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 89 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 91 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 92 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 93 Distribution of Microwaves by Format: % Volume 2017-2022
Table 94 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 95 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in France

KEY DATA FINDINGS

Further technological innovations seen, with Liebherr winning the Grand Prix de l'Innovation 2022 Award
Inevitable slowdown in sales following the lockdown boom of kitchen refurbishments
Energy labels are scrutinised in light of rising electricity costs
High penetration rates create renewal opportunities
Wine coolers/chillers present a potential for further growth, having been boosted during the era of the pandemic
“Phygital” trends on the rise, in line with retailers’ omnichannel offerings
Table 98 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 102 Sales of Freezers by Format: % Volume 2017-2022
Table 103 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 107 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 112 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 115 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in France

KEY DATA FINDINGS

Air treatment products is the winner in 2022, thanks to hot weather conditions
The event of COVID-19 caused an acceleration in demand for air purifiers, although penetration rates remain low
New players explore air purifiers, from Ikea to computer company Acer
Impact of global warming and lack of insulation in housing will continue to boost demand
Health-sensitive consumers will continue to place a strong focus on hygiene inside the home
Advanced technological features expected, including premium connected models from iRobot and a personal dual-function helmet from Dyson
Table 120 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 121 Sales of Air Treatment Products by Category: Value 2017-2022
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 127 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 128 Production of Air Conditioners: Total Volume 2017-2022
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in France

KEY DATA FINDINGS

Steep declines set in after the pandemic era sales peaks
High-end players try to absorb inflationary pressures, however, the cost hikes will eventually be passed on to consumers
Ongoing culinary trends and at-home lifestyles will support demand overall
Polarisation trends emerge between premium products and those to suit tight budgets
Circular economy model set to grow, boosting demand for refurbished and second-hand appliances
SEB Groupe leads the way in enhanced online trends, expected to continue over the forecast period
Table 133 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 134 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in France

KEY DATA FINDINGS

Personal care appliances fares better than its counterparts, due to consumers’ ongoing grooming needs
Ongoing innovations attract the ongoing attention of consumers
Dyson surfs on its premium reputation to become an essential hair expert with the opening of Dyson Beauty Lab in Paris
What credibility is given to electro-beauty?
American brand Whal relocates to Europe in a strategic move
The importance of dental health supports sales in oral care appliances
Table 144 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 145 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 148 Sales of Body Shavers by Format: % Volume 2017-2022
Table 149 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 150 NBO Company Shares of Personal Care Appliances 2018-2022
Table 151 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in France

KEY DATA FINDINGS

Brad Pitt embodies De'Longhi coffee machines in new television campaign
Small cooking appliances see downwards swing after the boost to sales during the pandemic lockdowns
“Made in France” remains an important label for French consumers, supporting interest in local brands
Trend for qualitative appliances expected over the forecast period
Coffee loving French consumers will continue to support trends in coffee machines
Durability index expected to come into play in 2024
Table 157 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 158 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 161 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in France

KEY DATA FINDINGS

Sales in vacuum cleaners slow down after the pandemic peaks
Group SEB stands out with XÔ, the latest from Rowenta
Dyson holds top brand place thanks to its ongoing innovations and vacuum accessories, from grooming pets to revealing invisible dust
Vacuum cleaners will remain driven by innovations to meet evolving consumer demands
Premiumisation expected, with the ultimate robotic vacuum cleaner imagined as being able to climb stairs and open drawers
Are we witnessing a move towards greener vacuum cleaners?
Table 169 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 170 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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