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Consumer Appliances in Taiwan

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Taiwan?
  • Which are the leading brands in Taiwan?
  • How are products distributed in Taiwan?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Taiwan

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Taiwan

KEY DATA FINDINGS

Dishwashers continues to record strong volume growth due to increased personal health concerns
Increased cooking at home boosts demand for freestanding dishwashers
Brands focus on online marketing and group purchases to drive growth
Increased health and hygiene concerns set to continue driving growth with Bosch at the helm
Affordable table-top brands could find favour with younger consumers
E-commerce set for bigger role in dishwashers as competition intensifies
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Taiwan

KEY DATA FINDINGS

Inflationary pressures contribute to strong value increase in home laundry appliances sales in 2022
Energy efficiency, mildew protection and drying and disinfection functionalities key concerns among manufacturers and consumers
E-commerce benefits from spike in COVID-19 cases
Competition expected to intensify as players vie for share in a post-COVID-19 world
Automatic dryers and washer dryers set for further growth with imported brands taking centre stage
Domestic players looking to gain advantage over international rivals
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 58 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Taiwan

KEY DATA FINDINGS

Inflationary pressures place a downwards pressure on demand for large cooking appliances
Increased focus on healthy and energy efficiency drives sales and new product development
Ovens struggling to find an audience
Sakura set for bright future in large cooking appliances
Polarised performances projected within large cooking appliances over the forecast period
Sales of large cooking appliances directly linked to the performance of Taiwan’s housing market
Table 62 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 66 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 67 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 68 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 69 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 70 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 71 NBO Company Shares of Ovens: % Volume 2018-2022
Table 72 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 75 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 76 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 77 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 78 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Taiwan

KEY DATA FINDINGS

Freestanding microwaves considered a necessity in many Taiwanese households
Multifunctional products finding favour in cramped kitchens
E-commerce continues its upward trajectory
Stability projected within microwaves as category reaches maturity
Local brands looking to compete on price
Freestanding microwaves set to benefit from shift to e-commerce
Table 81 Sales of Microwaves by Category: Volume 2017-2022
Table 82 Sales of Microwaves by Category: Value 2017-2022
Table 83 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 84 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 85 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 86 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 87 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 88 Distribution of Microwaves by Format: % Volume 2017-2022
Table 89 Production of Microwaves: Total Volume 2017-2022
Table 90 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 91 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 92 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Taiwan

KEY DATA FINDINGS

Inflationary pressures contribute to strong value increase in refrigeration appliances sales in 2022
More space and greater energy efficiency important attractions
E-commerce continues to thrive as COVID-19 hits store-based sales
Panasonic heading into the forecast period in a strong position
Freezers set to benefit from the need for more storage
Local players focus on value
Table 94 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 98 Sales of Freezers by Format: % Volume 2017-2022
Table 99 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 103 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 104 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 105 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 106 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 107 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 108 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 109 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 110 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 111 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 112 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 113 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Taiwan

KEY DATA FINDINGS

A mixed year for air treatment products as Taiwan sees its second major COVID-19 outbreak
Hot summers entice consumers into purchasing air conditioners
Dehumidifiers and air purifiers benefit from increased focus on the importance of clean air in the home
Air treatment products set for more stable growth led by Panasonic
Local and imported brands set to focus on different areas
Group buying phenomena set to expand
Table 115 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 116 Sales of Air Treatment Products by Category: Value 2017-2022
Table 117 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 118 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 119 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 120 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 121 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 122 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 123 Production of Air Conditioners: Total Volume 2017-2022
Table 124 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 125 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Taiwan

KEY DATA FINDINGS

Inflationary pressures contribute to strong value increase in 2022
Demands vary between different demographics in Taiwan
Mixers sees dynamic growth as interest in home baking grows
Modest growth projections for food preparation appliances with portable blenders being an area to watch
Local and international brands deploying different strategies
Group buying seen as having further potential
Table 128 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 129 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 132 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 133 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 134 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 135 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 136 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Taiwan

KEY DATA FINDINGS

Younger consumers driving value growth in personal care appliances
Consumers become more demanding when shopping for hair care appliances
Clarisonic’s exit leaves a sizeable hole in electric facial cleansers
Steady growth predicted with Panasonic leading the way
Imported brands set to increase their dominance
Tescom on the rise
Table 139 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 140 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 141 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 142 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 143 Sales of Body Shavers by Format: % Volume 2017-2022
Table 144 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 145 NBO Company Shares of Personal Care Appliances 2018-2022
Table 146 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 147 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 148 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 149 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Taiwan

KEY DATA FINDINGS

Sales benefit from home seclusion in 2022, but lack of new product innovation limits stronger gains
Developing coffee culture benefiting sales
Rice cookers central to Taiwanese cooking
Sales of rice cookers set to remain key to overall growth
Chinese brands could disrupt the landscape with cheaper products
Innovative marketing could help deliver results for coffee machines
Table 152 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 153 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 156 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 157 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 158 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 159 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 160 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 161 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Taiwan

KEY DATA FINDINGS

Home seclusion places the microscope on dust mites
Consumers turn to robots as COVID-19 fears spark panic
Stick vacuum cleaners benefit from lighter weight, portability and increased functionality
Stick vacuum cleaners set to dominate with Dyson leading the way
Competition expected to intensify as new players enter the product area
Digital marketing and online sales set to be key to sales of vacuum cleaners over the forecast period
Table 164 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 165 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 168 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 169 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 170 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 171 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 172 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 173 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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