Consumer appliances in Taiwan is registering slightly faster retail volume growth. Almost all major appliances have recovered from recession caused by the housing market being depressed since 2016.
Restrained by limited electricity and water resources across the country, energy efficiency remains the top priority among the Taiwanese. This is specifically true for major appliances and air conditioners.
Panasonic remains the clear leading brand in consumer appliances thanks to its wide-ranging product portfolio spanning all categories and long-built brand influence among the Taiwanese. The company continually strives to deliver value-added innovations through television and online marketing to offset the negative impacts on volume growth in largely saturated consumer appliances.
Within consumer appliances in Taiwan, the retailing landscape remains diversified and competitive. Electronics and appliance specialist retailers continued as the major distribution channel for consumer appliances in 2018.
Consumer appliances is forecast to witness slower retail volume growth over 2018-2023, constrained largely by maturity, a prudently optimistic economic outlook and weakening purchasing power. By contrast, faster value growth is projected, driven by updates to energy regulations, changes in consumption habits especially among younger consumers, and the integration of new product development.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Appliances market research database.