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Learn moreJan 2020
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In 2019, consumer appliances in Taiwan continued to register slow but steady retail volume growth. All major appliances categories except large cooking appliances returned to growth, recovering from the recession caused by the depression in the housing market seen since 2016.
Due to limited electricity and water resources across the country, energy efficiency remains the top priority amongst Taiwanese consumers when choosing consumer appliances. This is especially true for major appliances and air conditioners.
Panasonic Taiwan remained the clear leader in consumer appliances in retail volume terms in 2019, and was the only player to hold a double-digit share. The strength of its Panasonic brand is due to its wide-ranging product portfolio spanning most categories, and long-established brand influence amongst Taiwanese consumers.
Within consumer appliances in Taiwan, the retail landscape remains diverse and competitive. Electronics and appliance specialist retailers remained the leading distribution channel in 2010.
Although consumer appliances is expected to see faster retail volume growth over the forecast period than seen in 2019, growth will be slower than the CAGR seen in the review period, constrained largely by maturity. By contrast, faster current value growth is projected, driven by updates to energy regulations, changes in consumption habits, especially amongst younger consumers, and new product development.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:
The Consumer Appliances in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.