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Country Report

Consumer Appliances in

Consumer Appliances in Taiwan

110 pages, Dec 2017

US$2,650

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Executive Summary

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Consumer appliances sees slower retail volume growth

Consumer appliances posted slower retail volume growth in 2017 compared to 2016. Economic downturn and a depressed housing market, negatively impacted by stricter policies launched by the Taiwanese government to reduce property speculation, have curbed overall expenditure.

Energy-efficient products become the top priority

Restricted by limited electricity and water resources across the country, energy efficiency and utility costs remained the top priority in 2017. Since late 2016, the public have heatedly discussed the power supply shortage.

Competition intensifies among international and local players

Due to Taiwanese consumers’ enthusiasm for innovative models, the competitive landscape in consumer appliances is becoming more vigorous due to more new brands and products being launched. Unlike other markets in the Asia Pacific region, Japanese brands are still performing well in Taiwan, and smaller Japanese brands keep appearing.

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Non-grocery specialists (involving electronics and appliance specialist retailers and kitchen specialist multiples and independents) and mixed retailers (including department stores and warehouse clubs) are the leading distribution channels in consumer appliances in Taiwan. However, their growth is likely to decelerate due to the popularisation of internet retailing.

Growth in retail volume sales is expected to slow down in consumer appliances

Growth in consumer appliances is projected to persist. The key drivers are releases of new energy regulations, shifts in the consumption habits of younger consumers, the integration of new product development and appealing designs, and the adoption of more advanced energy-saving technology.

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Samples

Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Consumer Appliances in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Taiwan?
What are the major brands in Taiwan?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Taiwan

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in Taiwan

HEADLINES

PROSPECTS

New energy efficiency regulations in air treatment products

Smart features are most welcomed in air treatment products

Air purifiers grows fastest due to worsening air quality

COMPETITIVE LANDSCAPE

Panasonic leads, pursued by Sampo and Hitachi

Local brands are stronger in cooling fans and dehumidifiers

486 group purchasing website contributes greatly to LG’s sales performance in Taiwan

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in Taiwan

HEADLINES

PROSPECTS

Dishwashers gains momentum

Freestanding dishwashers performs more strongly than built-in

Electricity- and water-efficient features remain the focus for consumers and manufacturers

COMPETITIVE LANDSCAPE

Bosch dominates dishwashers due to a wider product portfolio and stronger focus on the construction channel

All dishwasher brands are imported, thus more expensive than other consumer appliances

Channels such as construction and department stores are proven efficient in consolidating shares for premium brands

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in Taiwan

HEADLINES

PROSPECTS

Food preparation appliances stays steady amid consumers’ lower sensitivity to food safety scandals

Smaller/portable appliances become more popular

Food processors achieves the fastest growth

COMPETITIVE LANDSCAPE

Philips leads food preparation appliances, closely followed by Panasonic

Local brands struggle to capture more share

Smaller brands utilise multiple channels

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in Taiwan

HEADLINES

PROSPECTS

Energy efficiency and enhanced cleaning features are top concerns

Freestanding washer dryers gradually penetrates Taiwan

Smart features remain in a niche

COMPETITIVE LANDSCAPE

Panasonic leads overall while LG heads automatic washer dryers

Domestic brands hold steady shares in automatic washing machines

Semi-automatic washing machines and automatic tumble dryers differ in development trajectories

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Taiwan

HEADLINES

PROSPECTS

Large cooking appliances suffers greater decline due to housing depression

Multifunctional formats and models are preferred

Ovens is in a niche compared to other large cooking appliances

COMPETITIVE LANDSCAPE

Sakura maintains its leading position

Local players dominate overall, while foreign brands have a little influence in ovens

The construction channel demonstrates its power in influencing sales performance

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 103 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Taiwan

HEADLINES

PROSPECTS

Microwaves stays steady due to being considered a necessity in daily life

Multifunctional products continue to penetrate households in Taiwan

Negative effects brought by food safety scandals weaken among consumers

COMPETITIVE LANDSCAPE

Panasonic leads microwaves through its Japanese brand influence

Local brands strive to compete via entry-level models

Parallel imports may be noticeable in combination microwaves at premium prices

CATEGORY DATA

Table 108 Sales of Microwaves by Category: Volume 2012-2017
Table 109 Sales of Microwaves by Category: Value 2012-2017
Table 110 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 111 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 113 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 114 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 115 Distribution of Microwaves by Format: % Volume 2012-2017
Table 116 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 117 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 118 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 119 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Taiwan

HEADLINES

PROSPECTS

Higher-priced personal care appliances records stronger presence

Electric facial cleansers still grows fastest

Hair care appliances with specialised design and stronger functions stay in favour

COMPETITIVE LANDSCAPE

Panasonic in fierce competition with Philips

International brands dominate, while local players gradually disappear

Tescom is a significant new player in hair care appliances

CATEGORY DATA

Table 121 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 122 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 123 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 124 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 125 Sales of Body Shavers by Format: % Volume 2012-2017
Table 126 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 127 NBO Company Shares of Personal Care Appliances 2013-2017
Table 128 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 129 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 130 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 131 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 132 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Taiwan

HEADLINES

PROSPECTS

New energy regulations applicable from 2018 expected to initiate moderate increases despite saturation of refrigeration appliances

Energy efficiency remains the key focus for players

Smart fridge freezers launched with extra modules

COMPETITIVE LANDSCAPE

Panasonic expands its share through differentiation

Domestic brands hold advantage over international players

Freezers to feel the biggest squeeze

CATEGORY DATA

Table 134 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 135 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 136 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 138 Sales of Freezers by Format: % Volume 2012-2017
Table 139 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 140 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 141 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 143 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 144 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 145 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 146 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 150 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Taiwan

HEADLINES

PROSPECTS

Sales slow due to lower consumer sensitivity to food scandals

Coffee machines accelerates due to the flourishing coffee culture

Rice cookers retains its importance in daily life

COMPETITIVE LANDSCAPE

Tatung maintains its leading position

Local brands form the majority, while international brands see moderate growth

Multichannel retailing becomes increasingly significant

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 159 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Taiwan

HEADLINES

PROSPECTS

Stick vacuum cleaners sees greater sales increases

Innovative vacuum cleaners capture more attention amid the humid local climate

Smart features slowly penetrate robotic vacuum cleaners

COMPETITIVE LANDSCAPE

Electrolux is strong in standard products

New players progressively enter vacuum cleaners

Small group purchasing website displays power to attract consumers

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 168 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Appliances in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Appliances in Taiwan

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in Taiwan

HEADLINES

PROSPECTS

New energy efficiency regulations in air treatment products

Smart features are most welcomed in air treatment products

Air purifiers grows fastest due to worsening air quality

COMPETITIVE LANDSCAPE

Panasonic leads, pursued by Sampo and Hitachi

Local brands are stronger in cooling fans and dehumidifiers

486 group purchasing website contributes greatly to LG’s sales performance in Taiwan

CATEGORY DATA

Dishwashers in Taiwan

HEADLINES

PROSPECTS

Dishwashers gains momentum

Freestanding dishwashers performs more strongly than built-in

Electricity- and water-efficient features remain the focus for consumers and manufacturers

COMPETITIVE LANDSCAPE

Bosch dominates dishwashers due to a wider product portfolio and stronger focus on the construction channel

All dishwasher brands are imported, thus more expensive than other consumer appliances

Channels such as construction and department stores are proven efficient in consolidating shares for premium brands

CATEGORY DATA

Food Preparation Appliances in Taiwan

HEADLINES

PROSPECTS

Food preparation appliances stays steady amid consumers’ lower sensitivity to food safety scandals

Smaller/portable appliances become more popular

Food processors achieves the fastest growth

COMPETITIVE LANDSCAPE

Philips leads food preparation appliances, closely followed by Panasonic

Local brands struggle to capture more share

Smaller brands utilise multiple channels

CATEGORY DATA

Home Laundry Appliances in Taiwan

HEADLINES

PROSPECTS

Energy efficiency and enhanced cleaning features are top concerns

Freestanding washer dryers gradually penetrates Taiwan

Smart features remain in a niche

COMPETITIVE LANDSCAPE

Panasonic leads overall while LG heads automatic washer dryers

Domestic brands hold steady shares in automatic washing machines

Semi-automatic washing machines and automatic tumble dryers differ in development trajectories

CATEGORY DATA

Large Cooking Appliances in Taiwan

HEADLINES

PROSPECTS

Large cooking appliances suffers greater decline due to housing depression

Multifunctional formats and models are preferred

Ovens is in a niche compared to other large cooking appliances

COMPETITIVE LANDSCAPE

Sakura maintains its leading position

Local players dominate overall, while foreign brands have a little influence in ovens