Consumer appliances experienced another positive year in 2018, recording positive retail volume sales both in major and small appliances. Due to the positive housing market and growing economy, consumer confidence remained high as consumers sought to renovate their kitchens and replace their old consumer appliances.
Retail volume sales were positive for consumer appliances in 2018 but faster current value growth was recorded due to unit price growth. While other factors such as energy efficiency played an important role in boosting value sales growth in 2018, premiumisation was also a trend.
Although companies such as BSH Huishoudapparaten, Electrolux Home Products (Nederland) BV and Koninklijke Philips Electronics NV amongst others dominate consumer appliances in the Netherlands; volume growth for these companies slowed down in 2018. Instead, faster volume growth was recorded by smaller companies as they tend to specialise in niche products.
Internet retailing continued to be one of the fastest growing channels in consumer appliances in 2018. This was at the expense of electronics and appliance specialist retailers, homeshopping and department stores.
The outlook for consumer appliances is expected to remain positive over the forecast period, although retail volume growth is projected to slow down. This is due to the expected slowdown in the housing market over the forecast period.
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This industry report originates from Passport, our Consumer Appliances market research database.