Consumer Appliances in the Netherlands

Consumer Appliances in the Netherlands

EXECUTIVE SUMMARY

Growing Dutch economy and positive housing market are key growth drivers

Consumers increasingly choose energy efficiency over other additions

Established international brands remain competitive through value additions

Internet retailing growth surpasses any other channel in consumer appliances

Consumer appliances volume growth is expected to slow down

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Air Treatment Products in the Netherlands

HEADLINES

PROSPECTS

The need for comfort drives volume sales of air treatment products

Design is important in air treatment products

Consumers value connected air conditioners

COMPETITIVE LANDSCAPE

De'Longhi Nederland BV leads air treatment products with PVG Nederland close behind

Tristar Europe BV gains volume share as it revamps its air treatment products

Smaller brands perform well in air treatment products

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in the Netherlands

HEADLINES

PROSPECTS

Positive housing market and stable economy boosts dishwashers

Consumers seek convenience and value for money in dishwashers

Connected dishwashers are not a focal point for consumers

COMPETITIVE LANDSCAPE

Bosch retains its leading position in dishwashers

Established brands dominate dishwashers

Whirlpool Nederland suffers volume share decline

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in the Netherlands

HEADLINES

PROSPECTS

Interest in cooking drives volume growth in food preparation appliances

Health trend drives growth of slow juicers

COMPETITIVE LANDSCAPE

Philips brand leads in food preparation appliances

SEB Nederland BV, Groupe suffers a decline in volume share as BSH gains

Hurom Europe loses share to others in slow juicers

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in the Netherlands

HEADLINES

PROSPECTS

Stable economy drives growth in home laundry appliances

Consumers choose value for money and energy saving home laundry appliances

Thrifty Dutch consumers less interested in connected home laundry appliances

COMPETITIVE LANDSCAPE

International players dominate home laundry appliances with their brands

Despite the tough environment, Samsung pushes through

Whirlpool Nederland fails to fend off competition and loses sales share

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in the Netherlands

HEADLINES

PROSPECTS

Positive housing growth boosts sales of large cooking appliances

Functionality and design drive value growth in large cooking appliances

COMPETITIVE LANDSCAPE

ATAG Nederland retains its leading position in large cooking appliances

Range cookers dominated by specialist brands

Companies targeting different customer needs lead large cooking appliances

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Cookers: % Volume 2013-2017
Table 103 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 105 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in the Netherlands

HEADLINES

PROSPECTS

Volume sales of microwaves driven by built-in microwaves

Consumers prefer higher capacity multifunctional microwaves

Connected microwaves remain unpopular as yet

COMPETITIVE LANDSCAPE

Samsung Electronics defends its leading position, with Sharp close behind

Innovative companies gain ground in microwaves

CATEGORY DATA

Table 110 Sales of Microwaves by Category: Volume 2012-2017
Table 111 Sales of Microwaves by Category: Value 2012-2017
Table 112 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 113 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 114 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 115 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 116 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 117 Distribution of Microwaves by Format: % Volume 2012-2017
Table 118 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 119 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 120 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in the Netherlands

HEADLINES

PROSPECTS

Personal grooming drives volumes sales in personal care

Volume sales of body shavers slow

Oral care volumes boosted by shift towards battery and electric toothbrush units

COMPETITIVE LANDSCAPE

Koninklijke Philips Electronics NV leads fragmented personal care appliances

Braun Oral Care BV innovates in oral care

Hair care appliances manufacturers increase their volume share

CATEGORY DATA

Table 123 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 124 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 127 Sales of Body Shavers by Format: % Volume 2012-2017
Table 128 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 129 NBO Company Shares of Personal Care Appliances 2013-2017
Table 130 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 131 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in the Netherlands

HEADLINES

PROSPECTS

Built-in refrigeration benefits from movement in the housing market

Energy efficiency more important

Connectivity is not a key selling point of refrigeration appliances

COMPETITIVE LANDSCAPE

Electrolux Home Products defends its leading position amid tough competition

Asian brands Samsung and Haier continue to grow

Whirlpool Nederland loses volume share after a tough year

CATEGORY DATA

Table 136 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 140 Sales of Freezers by Format: % Volume 2012-2017
Table 141 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 145 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 150 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 151 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 152 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 153 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 154 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 155 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in the Netherlands

HEADLINES

PROSPECTS

Consumers inspired by the media to experiment with cooking

Health trend drives sales in small cooking appliances

Espresso coffee machines become more popular

COMPETITIVE LANDSCAPE

Koninklijke Philips Electronics NV leads small cooking appliances

SEB Nederland BV, Groupe manages to increase volume share

Small players’ brands gain volume share at the expense of established brands

CATEGORY DATA

Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in the Netherlands

HEADLINES

PROSPECTS

Interest in energy-efficient vacuum cleaners leads to faster value growth

Robotic vacuum cleaners records the fastest growth

Connected robotic vacuum cleaners show promise

COMPETITIVE LANDSCAPE

Electrolux Home Products leads fragmented vacuum cleaners category

New entrants in robotic vacuum cleaners increase competition

Samsung Electronics Nederland is one of the fastest growing companies

CATEGORY DATA

Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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