The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2021
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
A weak performance by consumer appliances in 2019, driven by a depressed housing market and low consumer confidence, was exacerbated by the emergence of the pandemic and subsequent lockdown in 2020, which resulted in stronger declines across the market, despite some signs in January that sales of consumer appliances were starting to pick up. Major appliances struggled the most, as increasingly price-sensitive consumers postponed the purchase of big-ticket items until they felt more financially stable.
The emergence of the pandemic in the Netherlands prompted a ban on large gatherings on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.
Several leading players gained marginal volume share within overall consumer appliances in 2020, despite smaller players under “others” gaining ground in major appliances (particularly noticeable in freestanding freezers), due to increasing price sensitivity amongst local consumers. Koninklijke Philips Electronics NV strengthened its overall leadership of the market due to its position within small appliances where it ranks first in personal care appliances, small cooking appliances and vacuum cleaners.
While electronics and appliance specialist retailers continued to dominate the distribution of consumer appliances in the Netherlands, particularly for major appliances as consumers like to inspect these products before making a purchasing decision, e-commerce was able to benefit from reduced footfall through these physical specialist retailers during the pandemic due to the convenience of home delivery. Nevertheless, this was the continuation of a trend that was already gaining momentum towards the end of the review period, and is likely to continue into the forecast period, attracting consumers with its wide range of products, competitive prices, and the ability to offer quick product comparisons between different sites.
2021 is set to be more positive for consumer appliances in the Netherlands due to postponed purchases, with major appliances such as dishwashers, home laundry appliances, large cooking appliances and refrigeration appliances seeing a more notable upturn in demand. The return to construction of new builds and delays to moving home during the pandemic are also likely to support steady demand for built-in major appliances over the forecast period with apartments more likely to install integral designs, giving a sleeker look to the kitchen.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:
The Consumer Appliances in Netherlands market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.