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Consumer Appliances in Vietnam

November 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Consumer Appliances in Vietnam

EXECUTIVE SUMMARY

Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021 Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026 Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021 Table 6 Sales of Consumer Appliances by Category: Value 2016-2021 Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021 Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021 Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021 Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021 Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021 Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021 Table 13 Sales of Small Appliances by Category: Volume 2016-2021 Table 14 Sales of Small Appliances by Category: Value 2016-2021 Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021 Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021 Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021 Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021 Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021 Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021 Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021 Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026 Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026 Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026 Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026 Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026 Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026 Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026 Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026 Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026 Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Refrigeration Appliances in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stockpiling of food supports sales of larger capacity fridge freezers
New product development continues despite the challenges posed by COVID-19
Consumers shift online due to COVID-19 restrictions

PROSPECTS AND OPPORTUNITIES

New standards for fridge freezers in Vietnam
Larger capacity refrigeration appliances set for bright future
Online sales set to take on a greater role in the forecast period

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021 Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021 Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021 Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021 Table 39 Sales of Fridge Freezers by Format: % Volume 2016-2021 Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021 Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021 Table 42 Sales of Fridges by Volume Capacity: % Volume 2016-2021 Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021 Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021 Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021 Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021 Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021 Table 48 Production of Refrigeration Appliances: Total Volume 2016-2021 Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026 Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026 Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

Home Laundry Appliances in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Steep discounts offered as brands and retailers look to clear stocks
Brands still launched new models during the pandemic
Larger and more hygienic models the big winners

PROSPECTS AND OPPORTUNITIES

Hygiene and sustainability key to development
Shift to local production should benefit sales
E-commerce set for greater role in home laundry appliances

CATEGORY DATA

Table 53 Sales of Home Laundry Appliances by Category: Volume 2016-2021 Table 54 Sales of Home Laundry Appliances by Category: Value 2016-2021 Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021 Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021 Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021 Table 58 Sales of Automatic Washing Machines by Format: % Volume 2016-2021 Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021 Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021 Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021 Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021 Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021 Table 64 Production of Home Laundry Appliances: Total Volume 2016-2021 Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026 Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026 Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026 Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

Dishwashers in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of dishwashers suffer as consumers prioritise spending
Despite the pandemic, brands still launched new products
E-commerce thriving as companies invest in digital strategies

PROSPECTS AND OPPORTUNITIES

Dishwashers offers signs of potential
Demand on new technologies for sustainability
Kitchen appliance specified retailers remain its important channel for Dishwasher

CATEGORY DATA

Table 69 Sales of Dishwashers by Category: Volume 2016-2021 Table 70 Sales of Dishwashers by Category: Value 2016-2021 Table 71 Sales of Dishwashers by Category: % Volume Growth 2016-2021 Table 72 Sales of Dishwashers by Category: % Value Growth 2016-2021 Table 73 Sales of Dishwashers by Format: % Volume 2016-2021 Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021 Table 75 NBO Company Shares of Dishwashers: % Volume 2017-2021 Table 76 LBN Brand Shares of Dishwashers: % Volume 2018-2021 Table 77 Distribution of Dishwashers by Format: % Volume 2016-2021 Table 78 Production of Dishwashers: Total Volume 2016-2021 Table 79 Forecast Sales of Dishwashers by Category: Volume 2021-2026 Table 80 Forecast Sales of Dishwashers by Category: Value 2021-2026 Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026 Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

Microwaves in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Microwaves benefit from convenience and affordability
Electric saving and easy to clean design become standards
Sales driven by e-commerce

PROSPECTS AND OPPORTUNITIES

Multiple functions and advanced features likely to attract consumers
Price likely to remain key in the purchasing decision
Brands set to focus on e-commerce activities to boost sales

CATEGORY DATA

Table 83 Sales of Microwaves by Category: Volume 2016-2021 Table 84 Sales of Microwaves by Category: Value 2016-2021 Table 85 Sales of Microwaves by Category: % Volume Growth 2016-2021 Table 86 Sales of Microwaves by Category: % Value Growth 2016-2021 Table 87 Sales of Microwaves by Connected Appliances: % Volume 2017-2021 Table 88 NBO Company Shares of Microwaves: % Volume 2017-2021 Table 89 LBN Brand Shares of Microwaves: % Volume 2018-2021 Table 90 Distribution of Microwaves by Format: % Volume 2016-2021 Table 91 Production of Microwaves: Total Volume 2016-2021 Table 92 Forecast Sales of Microwaves by Category: Volume 2021-2026 Table 93 Forecast Sales of Microwaves by Category: Value 2021-2026 Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026 Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

Food Preparation Appliances in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strict lockdown during the pandemic’s peak in 2021 helps drive demand for food preparation appliances in Vietnam
Food preparation appliances in Vietnam affected wisely by social media trends
Retailers and brands focus on online sales and marketing

PROSPECTS AND OPPORTUNITIES

Mixed results expected for food preparation appliances as consumers adapt to a post-COVID-19 world
Consumers are willing to pay more on quality
Online boom set to continue

CATEGORY DATA

Table 96 Sales of Food Preparation Appliances by Category: Volume 2016-2021 Table 97 Sales of Food Preparation Appliances by Category: Value 2016-2021 Table 98 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021 Table 99 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021 Table 100 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021 Table 101 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021 Table 102 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021 Table 103 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026 Table 104 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026 Table 105 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026 Table 106 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

Small Cooking Appliances in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

The pandemic created new cooking routine in Vietnam driven sales for small cooking appliances
Categories driven from media social trends
E-commerce comes to the fore while Sharp retains the lead

PROSPECTS AND OPPORTUNITIES

Home cooking trend set to continue supporting sales of small cooking appliances
Sustainability, health and value set to be a key part of the purchasing decision
E-commerce set for further growth but store-based retailers still have a role to play

CATEGORY DATA

Table 107 Sales of Small Cooking Appliances by Category: Volume 2016-2021 Table 108 Sales of Small Cooking Appliances by Category: Value 2016-2021 Table 109 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021 Table 110 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021 Table 111 Sales of Freestanding Hobs by Format: % Volume 2016-2021 Table 112 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021 Table 113 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021 Table 114 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021 Table 115 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026 Table 116 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026 Table 117 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026 Table 118 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

Vacuum Cleaners in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 restrictions support growth in vacuum cleaners
Brands kept launching new vacuum cleaners during 2021
E-commerce boosted by the COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

Outlook mixed for vacuum cleaners in a post-COVID-19 Vietnam
Robotic vacuum cleaners could establish a stronger foothold in the market
Online channel set to become more important in the coming years

CATEGORY DATA

Table 119 Sales of Vacuum Cleaners by Category: Volume 2016-2021 Table 120 Sales of Vacuum Cleaners by Category: Value 2016-2021 Table 121 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021 Table 122 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021 Table 123 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021 Table 124 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021 Table 125 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021 Table 126 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026 Table 127 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026 Table 128 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026 Table 129 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

Personal Care Appliances in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Social media content helps drive interest in personal care appliances
Dyson officially opens its first store in Vietnam
More brands enter electric facial cleansers as demand grows

PROSPECTS AND OPPORTUNITIES

Demand for high-quality personal care appliances and new technologies expected to drive sales
Advertising expected to see a shift away from the use of influencers
E-commerce and Directly sales will continue its important to the category growth

CATEGORY DATA

Table 130 Sales of Personal Care Appliances by Category: Volume 2016-2021 Table 131 Sales of Personal Care Appliances by Category: Value 2016-2021 Table 132 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021 Table 133 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021 Table 134 Sales of Body Shavers by Format: % Volume 2016-2021 Table 135 Sales of Hair Care Appliances by Format: % Volume 2016-2021 Table 136 NBO Company Shares of Personal Care Appliances 2017-2021 Table 137 LBN Brand Shares of Personal Care Appliances 2018-2021 Table 138 Distribution of Personal Care Appliances by Format: % Volume 2016-2021 Table 139 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026 Table 140 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026 Table 141 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026 Table 142 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

Large Cooking Appliances in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Large cooking appliances see limited growth opportunities due to the pandemic
New brands focus on rural consumers
Closure of stores negatively impacts sales

PROSPECTS AND OPPORTUNITIES

Cooker hoods and induction hobs have strong growth potential
Competition expected to intensify despite economic challenges
Distribution changing and expanding

CATEGORY DATA

Table 143 Sales of Large Cooking Appliances by Category: Volume 2016-2021 Table 144 Sales of Large Cooking Appliances by Category: Value 2016-2021 Table 145 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021 Table 146 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021 Table 147 Sales of Built-in Hobs by Format: % Volume 2016-2021 Table 148 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021 Table 149 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021 Table 150 NBO Company Shares of Built-in Hobs: % Volume 2017-2021 Table 151 NBO Company Shares of Cooker Hoods: % Volume 2017-2021 Table 152 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021 Table 153 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021 Table 154 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021 Table 155 Production of Large Cooking Appliances: Total Volume 2016-2021 Table 156 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026 Table 157 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026 Table 158 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026 Table 159 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

Air Treatment Products in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growing economic concerns put pressure on sales of air treatment products
Despite the challenging market conditions air treatment products sees more new product launches in 2021
E-commerce players look to attract more consumers by offering free installation

PROSPECTS AND OPPORTUNITIES

Air quality and sustainability expected to feature more prominently when choosing air treatment products
Rural areas set to be targeted as competition intensifies in air treatment products
Electronics and appliance specialist retailers set to be important in reaching rural consumers

CATEGORY DATA

Table 160 Sales of Personal Care Appliances by Category: Volume 2016-2021 Table 161 Sales of Personal Care Appliances by Category: Value 2016-2021 Table 162 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021 Table 163 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021 Table 164 Sales of Body Shavers by Format: % Volume 2016-2021 Table 165 Sales of Hair Care Appliances by Format: % Volume 2016-2021 Table 166 NBO Company Shares of Personal Care Appliances 2017-2021 Table 167 LBN Brand Shares of Personal Care Appliances 2018-2021 Table 168 Distribution of Personal Care Appliances by Format: % Volume 2016-2021 Table 169 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026 Table 170 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026 Table 171 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026 Table 172 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Wet and Dry Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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This report originates from Passport, our Consumer Appliances research and analysis database.

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