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Learn moreJan 2021
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The COVID-19 pandemic has exerted a very significant impact on daily life in Morocco, as well as on personal finances and the national economy. The government responded to the pandemic with very strong restrictions: people were forced to remain in their homes unless they had a valid reason to go outside.
A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits. People working in key jobs such as bankers, pharmacists, healthcare workers or grocery store employees were still able to leave their homes.
All companies involved in the retail of consumer appliances saw their businesses suffer during 2020. There was extremely low demand for all types of appliances: due to the strict lockdown consumers could not visit stores for several months during the year, and at other times chose to avoid stores, for a variety of other reasons.
E-commerce was not able to satisfy the needs of consumers who could no longer purchase appliances in stores. E-commerce websites in Morocco are not very developed, in part because the majority of consumers are reluctant to share their banking details online.
It is not expected that volume sales of consumer appliances will return to their pre-2020 levels before the end of 2022. The national economy is forecast to remain in recession, as key sources of revenue, in particular the tourism industry, will continue to operate at greatly reduced capacities.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free:
The Consumer Appliances in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.