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Country Report

Consumer Appliances in

Consumer Appliances in South Africa

115 pages, Feb 2019

US$2,650

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Executive Summary

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Consumers demanding value-added appliances at competitive prices

South Africa continues to face economic challenges with the country hit by a technical recession in the second quarter of 2018. This stems from a decline in household expenditure due to record high fuel prices and the introduction of a higher rate of value added tax.

Energy efficiency, water usage and product size remain key considerations

Issues evolving from energy and water consumption by major appliances remain evident in various categories of consumer appliances in South Africa. Increased attempts are being made by several players to emphasise the energy efficiency of their consumer appliances.

Competition remains fierce as both local and international players hold strong shares

The industry remains competitive as local players, leading international brands and private label all compete for share in various categories. Various initiatives, strategies and investments were seen over the review period which were aimed at bolstering the performance of consumer appliances and increasing shares in numerous categories.

Store-based retailing remains dominant but online purchases on the rise

Non-grocery specialists and mixed retailers remain the dominant point of purchase for most consumer appliances, although internet retailing continued to grow throughout the review period. The popularity of traditional store-based retailing channels can be attributed to consumers wanting to view and inspect an appliance before making their final purchasing decision.

Increased innovation expected to help overcome threats to future performance

Threats to the performance of consumer appliances persist. For example, various major appliances are aspirational in nature, with many consumers still unable to afford them.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Consumer Appliances in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in South Africa?
What are the major brands in South Africa?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in South Africa

EXECUTIVE SUMMARY

Consumers demanding value-added appliances at competitive prices

Energy efficiency, water usage and product size remain key considerations

Competition remains fierce as both local and international players hold strong shares

Store-based retailing remains dominant but online purchases on the rise

Increased innovation expected to help overcome threats to future performance

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Dishwashers in South Africa

HEADLINES

PROSPECTS

Hand wash versus machine wash

Several factors considered by consumers before purchasing dishwashers

Size and functionality remain key as many households have limited space

COMPETITIVE LANDSCAPE

Innovation seen from LG

Players use cross-industry promotions to compete for share

Threats to future performance persist as dishwashers remains aspirational

CATEGORY DATA

Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in South Africa

HEADLINES

PROSPECTS

Food preparation appliances remains popular based on wide range and affordable options

Health and wellness and aesthetic appeal continues to influence purchases

Electricity supply issues remain a major threat to food preparation appliances

COMPETITIVE LANDSCAPE

Kenwood Home Appliances and Home of Living Brands maintain lead

Creative Housewares sees growth through its flagship Mellerware range

Consumers willing to pay premium prices for premium appliances

CATEGORY DATA

Table 49 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 50 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 51 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 54 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 55 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 56 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 57 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 58 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Microwaves in South Africa

HEADLINES

PROSPECTS

Consumers continue to be attracted to the convenience microwaves provide

Consumers look for competitive price points for reluctant purchases

Freestanding formats remain prevalent due to restricted kitchen space

COMPETITIVE LANDSCAPE

Wide product ranges appealing to consumers

High average unit prices push consumers towards the most affordable channels

Premium and affordable microwaves retain support

CATEGORY DATA

Table 60 Sales of Microwaves by Category: Volume 2013-2018
Table 61 Sales of Microwaves by Category: Value 2013-2018
Table 62 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 63 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 64 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 65 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 66 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 67 Distribution of Microwaves by Format: % Volume 2013-2018
Table 68 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 69 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 70 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 71 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in South Africa

HEADLINES

PROSPECTS

Leading supermarkets and parapharmacies boosting presence of entry level and private label alternatives

Consumers demand and expect salon quality products

Argan oil appearing in hair care appliances

COMPETITIVE LANDSCAPE

Home of Living Brands retains lead thanks to its affordable brands

Growth in number of categories as competition between private label and leading brands continue

Taurus introduces unique range of personal care appliances

CATEGORY DATA

Table 73 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 74 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 75 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Body Shavers by Format: % Volume 2013-2018
Table 78 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 79 NBO Company Shares of Personal Care Appliances 2014-2018
Table 80 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 81 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 82 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 83 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 84 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in South Africa

HEADLINES

PROSPECTS

Energy efficiency remains in the spotlight

Value offerings based on appliance warrantees are increasing

Growth in electronics and appliances specialist retailers remain robust

COMPETITIVE LANDSCAPE

Whirlpool invests ZAR100 million in new manufacturing facility

Several brands available in competitive market

Freestanding fridge freezers remains dominant format in South African homes

CATEGORY DATA

Table 86 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 87 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 88 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 89 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 90 Sales of Freezers by Format: % Volume 2013-2018
Table 91 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 92 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 93 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 94 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 95 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 96 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 97 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 98 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 99 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 102 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 103 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 104 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 105 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 106 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in South Africa

HEADLINES

PROSPECTS

Energy efficiency remains in the spotlight

Value offerings based on appliance warrantees are increasing

Growth in electronics and appliances specialist retailers remain robust

COMPETITIVE LANDSCAPE

Whirlpool invests ZAR100 million in new manufacturing facility

Several brands available in competitive market

Freestanding fridge freezers remains dominant format in South African homes

CATEGORY DATA

Table 108 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 109 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 110 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 111 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 112 Sales of Freezers by Format: % Volume 2013-2018
Table 113 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 114 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 115 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 116 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 117 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 118 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 119 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 120 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 121 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 122 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 123 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 124 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 125 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 126 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 127 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 128 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in South Africa

HEADLINES

PROSPECTS

Design and functionality key factors

Robotic vacuum cleaners starting to enjoy familiarity

Majority of consumers see vacuum cleaners as non-essential

COMPETITIVE LANDSCAPE

Bennet Read continues to go from strength to strength after successful relaunch

Participation in e-commerce increasing

Innovation that adds value expected over the forecast period

CATEGORY DATA

Table 130 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 131 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 132 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 133 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 134 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 135 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 136 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 137 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 138 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 139 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Personal Care Appliances in South Africa

HEADLINES

PROSPECTS

Leading supermarkets and parapharmacies boosting presence of entry level and private label alternatives

Consumers demand and expect salon quality products

Argan oil appearing in hair care appliances

COMPETITIVE LANDSCAPE

Home of Living Brands retains lead thanks to its affordable brands

Growth in number of categories as competition between private label and leading brands continue

Taurus introduces unique range of personal care appliances

CATEGORY DATA

Table 141 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 142 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 145 Sales of Body Shavers by Format: % Volume 2013-2018
Table 146 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 147 NBO Company Shares of Personal Care Appliances 2014-2018
Table 148 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in South Africa

HEADLINES

PROSPECTS

Popularity of compatible pods boding well for growth in pod coffee machines

Electricity outages expected to continue over the forecast period

Private label products often of an inferior quality, but affordability supports their growth

COMPETITIVE LANDSCAPE

Local players Home of Living Brands and Nu-World Holdings maintain their lead

Local preferences being filtered into pod machine offerings

Internet retailing on the rise, but traditional channels remain main point of purchase

CATEGORY DATA

Table 154 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 155 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 158 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in South Africa

HEADLINES

PROSPECTS

Design and functionality key factors

Robotic vacuum cleaners starting to enjoy familiarity

Majority of consumers see vacuum cleaners as non-essential

COMPETITIVE LANDSCAPE

Bennet Read continues to go from strength to strength after successful relaunch

Participation in e-commerce increasing

Innovation that adds value expected over the forecast period

CATEGORY DATA

Table 166 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 167 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Air Treatment Products in South Africa

HEADLINES

PROSPECTS

Product differentiators based on convenience and aesthetics

Cooling fans remain popular based on affordability and ease of use

Positive performance expected as air treatment products remain popular due to extremely hot weather conditions

COMPETITIVE LANDSCAPE

Fierce competition with players present in multiple categories

Private label offerings increasing competition as they become more widely available

New 3 Speed Taurus Ventilateur Brumisateur Mist Fan

Chart 1 Speed Taurus Ventilateur Brumisateur Mist Fan

CATEGORY DATA

Table 177 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 178 Sales of Air Treatment Products by Category: Value 2013-2018
Table 179 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 180 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 181 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 182 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 183 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 184 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 185 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 186 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 187 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 188 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 189 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Home Laundry Appliances in South Africa

HEADLINES

PROSPECTS

Energy and water efficiency remain major point of concern for consumers

Factors consumers consider before purchasing a new washing machine

Cross-industry promotion of leading detergents and home laundry appliances

COMPETITIVE LANDSCAPE

Samsung at forefront of innovation with new bubble technology machines

Whirlpool continues to see growth potential in local market

New twin tub Whirlpool washing machine manufactured locally

Chart 2 New Whirlpool Twin Tub

CATEGORY DATA

Table 190 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 191 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 192 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 193 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 194 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 195 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 196 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 197 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 198 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 199 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 200 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 201 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 202 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 203 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 204 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 205 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in South Africa

HEADLINES

PROSPECTS

Large cooking appliances remain present in most South African households

Induction hobs gaining traction based on perceived benefits

Prevalence of cooking appliances differs from consumer to consumer

COMPETITIVE LANDSCAPE

Innovation highlighted in functionality and ease of use

Defy, a brand on which consumers rely

Bosch new compact oven with microwave function

Chart 3 Bosch Series 8 Compact Oven (Exterior)
Chart 4 Bosch Series 8 Compact Oven (Interior)

CATEGORY DATA

Table 206 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 207 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 208 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 209 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 210 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 211 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 212 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 213 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 214 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 215 NBO Company Shares of Ovens: % Volume 2014-2018
Table 216 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 217 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 218 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 219 NBO Company Shares of Cookers: % Volume 2014-2018
Table 220 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 221 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 222 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 223 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 224 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 225 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 226 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

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Country Report

Consumer Appliances in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Consumers demanding value-added appliances at competitive prices

Energy efficiency, water usage and product size remain key considerations

Competition remains fierce as both local and international players hold strong shares

Store-based retailing remains dominant but online purchases on the rise

Increased innovation expected to help overcome threats to future performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Appliances in South Africa

EXECUTIVE SUMMARY

Consumers demanding value-added appliances at competitive prices

Energy efficiency, water usage and product size remain key considerations

Competition remains fierce as both local and international players hold strong shares

Store-based retailing remains dominant but online purchases on the rise

Increased innovation expected to help overcome threats to future performance

MARKET INDICATORS

MARKET DATA

SOURCES

Dishwashers in South Africa

HEADLINES

PROSPECTS

Hand wash versus machine wash

Several factors considered by consumers before purchasing dishwashers

Size and functionality remain key as many households have limited space

COMPETITIVE LANDSCAPE

Innovation seen from LG

Players use cross-industry promotions to compete for share

Threats to future performance persist as dishwashers remains aspirational

CATEGORY DATA

Food Preparation Appliances in South Africa

HEADLINES

PROSPECTS

Food preparation appliances remains popular based on wide range and affordable options

Health and wellness and aesthetic appeal continues to influence purchases

Electricity supply issues remain a major threat to food preparation appliances

COMPETITIVE LANDSCAPE

Kenwood Home Appliances and Home of Living Brands maintain lead

Creative Housewares sees growth through its flagship Mellerware range

Consumers willing to pay premium prices for premium appliances

CATEGORY DATA

Microwaves in South Africa

HEADLINES

PROSPECTS

Consumers continue to be attracted to the convenience microwaves provide

Consumers look for competitive price points for reluctant purchases

Freestanding formats remain prevalent due to restricted kitchen space

COMPETITIVE LANDSCAPE

Wide product ranges appealing to consumers

High average unit prices push consumers towards the most affordable channels

Premium and affordable microwaves retain support

CATEGORY DATA

Personal Care Appliances in South Africa

HEADLINES

PROSPECTS

Leading supermarkets and parapharmacies boosting presence of entry level and private label alternatives

Consumers demand and expect salon quality products

Argan oil appearing in hair care appliances

COMPETITIVE LANDSCAPE

Home of Living Brands retains lead thanks to its affordable brands

Growth in number of categories as competition between private label and leading brands continue

Taurus introduces unique range of personal care appliances

CATEGORY DATA

Refrigeration Appliances in South Africa

HEADLINES

PROSPECTS

Energy efficiency remains in the spotlight

Value offerings based on appliance warrantees are increasing

Growth in electronics and appliances specialist retailers remain robust

COMPETITIVE LANDSCAPE

Whirlpool invests ZAR100 million in new manufacturing facility

Several brands available in competitive market