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Country Report

Consumer Appliances in

Consumer Appliances in South Africa

107 pages, Dec 2017

US$2,650

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Executive Summary

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Economic climate continues to impact consumers

The recent downgrade of South Africa’s sovereign credit rating and the technical recession the country is facing have had a knock-on effect on the performance of the country’s consumer appliances industry, with affordable brands, including private label offerings, aimed at the lower-to-middle classes gaining share at the expense of more expensive international brands. Manufacturers have also increasingly highlighted the energy efficiency of their products due to ongoing problems with regard to electricity and water supplies.

New products being seen across the price spectrum

New products continued to be seen across the price spectrum in 2017, including from private label players. Private label products are gaining ground, especially in small appliances, as they tend to be cheaper than the leading international brands, albeit offering less quality and durability.

LG Electronics and Defy Appliances continue to invest in promotional activities

Various promotional activities are being undertaken by the leading manufacturers in order to boost sales in an unstable economic climate. LG Electronics has been running a major promotional campaign under the slogan “Smile with LG”.

Internet retailing on the rise as consumers increasingly browse online

As internet access increases, various interesting trends have emerged. Although internet retailing currently accounts for a very small share of consumer appliance volume sales, South Africans are increasingly going online to look at products and compare prices before then going into physical stores to purchase them.

Industry forecast remains positive based on continued consumer spending and a widening product range

Based on the various promotional activities being implemented by the leading players, the introduction of new private label products and an increase in online sales amidst an uncertain economic climate, the consumer appliances industry in South Africa is likely to continue to record positive growth over the forecast period. Higher-income households will continue to support the industry, even though price increases are being seen.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Consumer Appliances in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in South Africa?
What are the major brands in South Africa?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Request more information

Consumer Appliances in South Africa

EXECUTIVE SUMMARY

Economic climate continues to impact consumers

New products being seen across the price spectrum

LG Electronics and Defy Appliances continue to invest in promotional activities

Internet retailing on the rise as consumers increasingly browse online

Industry forecast remains positive based on continued consumer spending and a widening product range

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in South Africa

HEADLINES

PROSPECTS

Products available across the price spectrum

Air purifiers continues to record strong growth

COMPETITIVE LANDSCAPE

Nu-World Holdings and LG Electronics the joint leading players

Product differentiation based on functionality and quality

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in South Africa

HEADLINES

PROSPECTS

Purchasing decisions based on size and functionality

Value-positioned dishwashers currently popular

Future category performance could be threatened by the rising cost of living and higher electricity prices

COMPETITIVE LANDSCAPE

Defy Appliances and BSH Home Appliances lead sales

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in South Africa

HEADLINES

PROSPECTS

Category continues to record solid growth

Health and wellness a key trend as consumers adopt healthier eating habits

Aesthetic appeal on the increase, especially in terms of colour and retro designs

COMPETITIVE LANDSCAPE

Kenwood Home Appliances remains the leading player

Higher-income consumers seek more sophisticated and on-trend appliances

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in South Africa

HEADLINES

PROSPECTS

Energy and water efficiency remain key attributes for many brands

Freestanding formats remain the most popular

COMPETITIVE LANDSCAPE

Defy Appliances remains the clear category leader

Water and electricity usage the most crucial product differentiator

New ranges from Samsung and LG

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in South Africa

HEADLINES

PROSPECTS

Gas appliances attracting attention but face obstacles to their uptake

BSH Home Appliances announces a recall of freestanding Bosch gas cookers

Popularity of different cooking appliances varies between consumer groups

COMPETITIVE LANDSCAPE

Defy Appliances leads all categories

Manufacturers continue to emphasise energy efficiency as a key differentiator

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Cookers: % Volume 2013-2017
Table 103 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 105 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in South Africa

HEADLINES

PROSPECTS

Convenience is key as microwaves are used for various purposes

Freestanding formats the most popular due to versatility and affordability

COMPETITIVE LANDSCAPE

LG Electronics remains the clear category leader

CATEGORY DATA

Table 110 Sales of Microwaves by Category: Volume 2012-2017
Table 111 Sales of Microwaves by Category: Value 2012-2017
Table 112 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 113 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 114 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 115 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 116 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 117 Distribution of Microwaves by Format: % Volume 2012-2017
Table 118 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 119 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 120 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in South Africa

HEADLINES

PROSPECTS

Image-conscious consumers drive sales of personal care appliances

Hair care appliances records the strongest performance

Category performance driven by the leading players’ promotional activities and private label alternatives

COMPETITIVE LANDSCAPE

Home of Living Brands remains the leading player

Private label products grow in popularity

CATEGORY DATA

Table 123 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 124 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 127 Sales of Body Shavers by Format: % Volume 2012-2017
Table 128 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 129 NBO Company Shares of Personal Care Appliances 2013-2017
Table 130 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 131 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in South Africa

HEADLINES

PROSPECTS

Continued growth as promotional activities yield positive results

Energy efficiency becoming increasingly important

Chest freezers and freestanding double door fridges the most popular formats

COMPETITIVE LANDSCAPE

HiSense continues to lead the category

Appliances available across the price spectrum to suit different budgets

CATEGORY DATA

Table 136 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 140 Sales of Freezers by Format: % Volume 2012-2017
Table 141 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 145 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 150 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 151 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 152 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 153 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 154 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 155 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in South Africa

HEADLINES

PROSPECTS

Private label gains ground as consumers become more willing to trade down

Competition intensifies between private label players and international brand manufacturers

Coffee and capsule offerings gain traction

COMPETITIVE LANDSCAPE

Home of Living Brands remains the clear category leader

Bricks-and-mortar outlets dominate sales

CATEGORY DATA

Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in South Africa

HEADLINES

PROSPECTS

Cylinder vacuum cleaners remain the most popular format

Design, aesthetics and power the most common product differentiators

Robotic vacuum cleaners still a niche

COMPETITIVE LANDSCAPE

Fragmented category continues to be led by Home of Living Brands

Innovative products from Miele

CATEGORY DATA

Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Appliances in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Economic climate continues to impact consumers

New products being seen across the price spectrum

LG Electronics and Defy Appliances continue to invest in promotional activities

Internet retailing on the rise as consumers increasingly browse online

Industry forecast remains positive based on continued consumer spending and a widening product range

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Appliances in South Africa

EXECUTIVE SUMMARY

Economic climate continues to impact consumers

New products being seen across the price spectrum

LG Electronics and Defy Appliances continue to invest in promotional activities

Internet retailing on the rise as consumers increasingly browse online

Industry forecast remains positive based on continued consumer spending and a widening product range

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in South Africa

HEADLINES

PROSPECTS

Products available across the price spectrum

Air purifiers continues to record strong growth

COMPETITIVE LANDSCAPE

Nu-World Holdings and LG Electronics the joint leading players

Product differentiation based on functionality and quality

CATEGORY DATA

Dishwashers in South Africa

HEADLINES

PROSPECTS

Purchasing decisions based on size and functionality

Value-positioned dishwashers currently popular

Future category performance could be threatened by the rising cost of living and higher electricity prices

COMPETITIVE LANDSCAPE

Defy Appliances and BSH Home Appliances lead sales

CATEGORY DATA

Food Preparation Appliances in South Africa

HEADLINES

PROSPECTS

Category continues to record solid growth

Health and wellness a key trend as consumers adopt healthier eating habits

Aesthetic appeal on the increase, especially in terms of colour and retro designs

COMPETITIVE LANDSCAPE

Kenwood Home Appliances remains the leading player

Higher-income consumers seek more sophisticated and on-trend appliances

CATEGORY DATA

Home Laundry Appliances in South Africa

HEADLINES

PROSPECTS

Energy and water efficiency remain key attributes for many brands

Freestanding formats remain the most popular

COMPETITIVE LANDSCAPE

Defy Appliances remains the clear category leader

Water and electricity usage the most crucial product differentiator

New ranges from Samsung and LG

CATEGORY DATA

Large Cooking Appliances in South Africa

HEADLINES

PROSPECTS

Gas appliances attracting attention but face obstacles to their uptake

BSH Home Appliances announces a recall of freestanding Bosch gas cookers

Popularity of different cooking appliances varies between consumer groups

COMPETITIVE LANDSCAPE

Defy Appliances leads all categories

Manufacturers continue to emphasise energy efficiency as a key differentiator

CATEGORY DATA

Microwaves in South Africa

HEADLINES

PROSPECTS

Convenience is key as microwaves are used for various purposes

Freestanding formats the most popular due to versatility and affordability