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Consumer Appliances in Nigeria

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Nigeria?
  • Which are the leading brands in Nigeria?
  • How are products distributed in Nigeria?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Nigeria

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Nigeria

KEY DATA FINDINGS

Inflationary pressures negatively affect volume sales of dishwashers
Shrinking expatriate community leads to a decline in demand for dishwashers
Slimline dishwashers perform best due to greater affordability
Healthy volume growth over forecast period
Small foodservice businesses contribute to volume growth
Players set to launch more affordable ranges to entice consumers
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Nigeria

KEY DATA FINDINGS

Volume sales decline as consumers grapple with the rise in the cost of living in 2022
In an inflationary environment, lower-priced semi-automatic washing machines register the highest growth
Leading brand HiSense continues to gain volume share
Strong recovery over forecast period
Growing workforce of women will support demand
Retail prices stabilise over forecast period
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Nigeria

KEY DATA FINDINGS

Inflationary pressures negatively affect volume sales of large cooking appliances in 2022
Consumers resort to traditional cooking appliances due to difficult economic conditions
Status quo remains in 2022
Healthy volume growth over forecast period
Intensifying urbanisation will support growth
Growing interest in cooking among middle class drives volume sales
Table 61 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 62 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 65 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 67 NBO Company Shares of Cookers: % Volume 2018-2022
Table 68 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 69 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 70 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 71 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 72 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 73 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Nigeria

KEY DATA FINDINGS

With purchasing power on the decline, consumers prioritise more essential consumer appliances
More affordable brands gain further volume share in 2022
E-commerce continues its upward trajectory
Volume sales grow as economy improves
Expanding consumer base will support the essential positioning of microwaves
Relatively low penetration rate of microwaves leaves substantial room for growth
Table 74 Sales of Microwaves by Category: Volume 2017-2022
Table 75 Sales of Microwaves by Category: Value 2017-2022
Table 76 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 77 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 78 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 79 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 80 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 81 Distribution of Microwaves by Format: % Volume 2017-2022
Table 82 Production of Microwaves: Total Volume 2017-2022
Table 83 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 84 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 85 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Nigeria

KEY DATA FINDINGS

Inflationary pressures contribute to strong value increase in 2022
With high household energy bills, consumers increasingly look for energy-efficient refrigeration appliances
Economy-priced brands benefit from increased price sensitivity
Health volume growth over forecast period
Consumers increasingly look for energy efficient appliances
E-commerce set to become a more important sales channel
Table 87 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 88 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 89 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 90 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 91 Sales of Freezers by Format: % Volume 2017-2022
Table 92 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 93 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 94 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 95 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 96 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 97 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 98 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 99 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 100 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 101 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 102 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 103 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 104 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 105 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 106 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Nigeria

KEY DATA FINDINGS

Inflationary pressures negatively affect volume demand in 2022
Air conditioners and cooling fans drive volume sales
Global Appliances Nigeria continues to lead volume sales in 2022
Volume growth strong, as air treatment products seen as essential in Nigeria
Increasing demand for energy efficiency will drive innovation
Air conditioners and air coolers drive volume growth
Table 107 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 108 Sales of Air Treatment Products by Category: Value 2017-2022
Table 109 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 110 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 111 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 112 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 113 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 114 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 115 Production of Air Conditioners: Total Volume 2017-2022
Table 116 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 117 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 118 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 119 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Nigeria

KEY DATA FINDINGS

Declining consumer purchasing power negatively affects volume sales
Blenders dominates, but sales decline as consumers resort to alternatives
In an uncertain economic climate, consumers focus on essential items
Blenders continue to drive volume growth
Growing health and wellness trends will boost volume sales of food preparation appliances
Online landscape increases competitiveness
Table 120 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 121 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Nigeria

KEY DATA FINDINGS

Declining purchasing power negatively affects demand for personal care appliances in 2022
Heightened hygiene awareness spurs men to do their own grooming
Chaoba holds on to strong leading position
Strong recovery of personal care appliances set to begin in 2024
Growing urban population will result in higher levels of demand
Growing online presence increases competition
Table 131 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 132 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 133 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 134 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 135 Sales of Body Shavers by Format: % Volume 2017-2022
Table 136 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 137 NBO Company Shares of Personal Care Appliances 2018-2022
Table 138 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 139 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 140 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 141 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 142 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 143 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Nigeria

KEY DATA FINDINGS

Stagnant volume sales in 2022 due to the declining consumer purchasing power
Lower expatriate populations feeds into lower demand
Global Appliances Nigeria maintains lead in 2022
Return to busy lifestyles and the return of expatriates will aid the recovery of small cooking appliances over the forecast period
Freestanding hobs set to post dynamic growth
Online landscape increases competitiveness
Table 144 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 145 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 146 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 147 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 148 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 149 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 150 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 151 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 152 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 153 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 154 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 155 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Nigeria

KEY DATA FINDINGS

Another year of declining volume sales as rising prices continue to hurt performance in 2022
Cylinder vacuum cleaners perform best due to lower prices
Paneserv holds on to leading position
While still remaining niche, growth will be robust over forecast period
Small businesses contribute to volume growth
Online space will lead to increased competitiveness
Table 156 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 157 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 158 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 159 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 160 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 161 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 162 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 163 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 164 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 165 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 166 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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This report originates from Passport, our Consumer Appliances research and analysis database.

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