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Learn moreJan 2021
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The impact of the pandemic on retail volume sales of consumer appliances was mixed. It drove a sharp acceleration in the rate of growth in retail volume sales of refrigeration appliances, as many consumers sought to stockpile food during the early stages of the pandemic, due to fears that supply-chain disruption would lead to shortages, particularly of fresh food.
On 12 March, the Norwegian government imposed a series of restrictions in an effort to contain the spread of COVID-19. All educational institutions were closed, while cultural events and organised sports activities were cancelled.
There are no significant domestic players in consumer appliances in Norway, so changes to the strategies of manufacturers in response to COVID-19 will be made internationally. The impact of any strategic changes is not yet evident in the domestic market.
COVID-19 drove a significant shift to e-commerce in the distribution of consumer appliances during 2020, with specialist retailer Elkjøp Nordic reporting that its online sales almost doubled between 21 March and 25 April. The pandemic has also accelerated a shift to omnichannel retail – the integration of the offline and online retail presence: Click-and-collect (purchase online, collect in-store) is proliferating, while drive-thru shopping (purchase online, before driving to the store for collection, where staff place the purchase in the car, ensuring no contact between customer and staff) is emerging, as retail chains like Elkjøp Nordic and Power increasingly function as distribution hubs for e-commerce sales.
2021 will see a significant weakening of many of the trends that emerged in 2021, as daily life begins to return to something approaching normality in the wake of the pandemic. For example, volume sales of dishwashers and split air conditioners will expand, while those of large cooking appliances, refrigeration appliances, home laundry appliances and coffee machines will stabilise and those of hair care appliances will decline.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.