The positive economic outlook in Hungary continued in 2018. The flagship categories and companies within consumer appliances recorded stable growth, while innovation drove sales further.
The state support programme provided by the Hungarian government has helped many consumers to upgrade their old and less-efficient consumer appliances and has been successfully triggering sales growth of refrigeration and home laundry appliances in Hungary since 2014. In 2017, the amount of distributed funds reached a record high; however, at the time of writing, there had been no official news about renewal of the programme for 2018, which meant that sales were returning to a stable level and the future impact of such subsidies could not yet be properly estimated.
There is multinational domination of every category within consumer appliances in Hungary. Brands of European giants, such as Bosch, Philips and Electrolux, are in high demand, while Asian manufacturers also have a successful presence.
Over the review period, the so-called omnichannel strategy became dominant among the main players within consumer appliances in Hungary. Due to an overall boost in online platforms and online sales, it is essential that key players create a complex image and strategy across all sales channels in order to stay competitive.
The future trends within consumer appliances are obviously heading in the direction of smart homes in Hungary, as well as in other countries. Connected appliances across many product categories gained momentum very quickly over the review period and manufacturers launched many innovations including smart technologies.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hungary for free:
The Consumer Appliances in Hungary market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.