Consumer Appliances in Hungary

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Hungary?
  • Which are the leading brands in Hungary?
  • How are products distributed in Hungary?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in Hungary

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Hungary

KEY DATA FINDINGS

Increasing desire for convenience among consumers boosts demand
Built-in dishwashers remains the most dynamic performer in volume terms
Hungarians show growing interest in models with more innovative features
Household penetration of dishwashers set to continue rising
More competitively priced products likely to gain ground
Smaller and quieter models expected to become more popular
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Hungary

KEY DATA FINDINGS

Demand for automatic washing machines continues to fall
Automatic washer dryers and automatic dryers gain popularity
Front-loading washing machines increasingly favoured over top-loading models
Declining trend in automatic washing machines set to persist
Automatic dryers expected to grow fastest in volume terms
Built-in home laundry appliances should outperform freestanding category
Table 48 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 59 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Hungary

KEY DATA FINDINGS

Hungarians increasingly prefer built-in large cooking appliances
Price promotions encourage trading up in ovens and built-in hobs
Freestanding cooker hoods and cookers are the worst performers
Overall volume sales of large cooking appliances expected to decline consistently
Built-in cooker hoods set to be the best performing category
Penetration of connected models likely to increase in ovens and built-in hobs
Table 64 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 68 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 69 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 73 NBO Company Shares of Ovens: % Volume 2018-2022
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 77 NBO Company Shares of Cookers: % Volume 2018-2022
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Hungary

KEY DATA FINDINGS

Busier lifestyles and cost of living crisis boost demand for microwaves
Interest in higher-end multifunctional models remains strong despite rising prices
Freestanding products continue to dominate the category
Increasing maturity expected to limit volume growth potential
Convenience and multifunctionality will remain focal points for innovation
E-commerce set to make further distribution gains
Table 83 Sales of Microwaves by Category: Volume 2017-2022
Table 84 Sales of Microwaves by Category: Value 2017-2022
Table 85 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 86 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 87 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 88 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 89 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 90 Distribution of Microwaves by Format: % Volume 2017-2022
Table 91 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 92 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Hungary

KEY DATA FINDINGS

High inflation and housing market downturn weaken demand for fridge freezers
Preference for models with larger refrigeration volume capacity continues to grow
Solid performance in fridges underpins overall volume share gain for Electrolux
Total volume sales set to contract throughout the forecast period
Electric wine coolers/chillers expected to buck the declining trend
Side-by-side fridge freezers likely to continue gaining popularity
Table 95 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 99 Sales of Freezers by Format: % Volume 2017-2022
Table 100 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 104 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 107 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 109 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 112 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Hungary

KEY DATA FINDINGS

Government subsidies and heatwaves boost demand for air treatment products
Supply chain challenges constrain growth potential of split air conditioners
Cool4u extends its lead thanks to strong showing by Gree brand
Overall demand expected to slow sharply in 2023 but remain steady thereafter
Declining trend in window air conditioners set to persist
New launches should help Columbus Klímaértékesíto strengthen its competitiveness
Table 117 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 118 Sales of Air Treatment Products by Category: Value 2017-2022
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 124 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 125 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Hungary

KEY DATA FINDINGS

Increased tendency towards cooking at home continues to buoy volume sales
Growing demands for convenience and value for money favour food processors
Sencor brand strengthens its leading position in slow juicers
Outlook for food preparation appliances remains positive
Increasing maturity and cannibalisation will slow demand for many product types
Slow juicers will continue to benefit from rising health awareness among Hungarians
Table 129 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 133 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 134 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 135 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 136 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Hungary

KEY DATA FINDINGS

Increased image-consciousness buoys demand for personal care appliances
Rising health awareness continues to boost sales of electric toothbrush units
Hair and beard trimmers gain popularity
Overall demand for personal care appliances set to remain strong
Interest in other oral care appliances expected to increase
Electric facial cleansers retains strong growth prospects
Table 140 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 141 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 144 Sales of Body Shavers by Format: % Volume 2017-2022
Table 145 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 146 NBO Company Shares of Personal Care Appliances 2018-2022
Table 147 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Hungary

KEY DATA FINDINGS

Volume growth remains robust despite slowing demand in most categories
Electric grills is the most dynamic category in volume terms
Light fryers continue to win over consumers
Increasing maturity will limit growth potential but demand will remain buoyant overall
Other small cooking appliances set to benefit from growing desire for convenience
Volume share of the e-commerce channel expected to continue rising
Table 153 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 157 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Hungary

KEY DATA FINDINGS

Falling demand for cylinder models restricts growth in total volume sales
Robotic vacuum cleaners remains the fastest developing category
Stick vacuum cleaners continue to gain popularity
Performance standards and innovation will temper contraction of cylinder category
Demand for products with wet and dry cleaning functions expected to increase
Private label products likely to gain ground in robotic vacuum cleaners
Table 165 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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