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Learn moreJan 2021
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Sweden adopted distancing recommendations rather than introducing a widespread lockdown to combat the spread of COVID-19 in 2020. Stores, cafés, and restaurants remained open during the year; nevertheless, household purchasing patterns have changed and adapted to a lockdown scenario as consumers sought appliances that accommodate the stockpiling of food and the replication of office comforts in home offices, such as refrigeration appliances, coffee machines and air purifiers.
There have been no restrictions or lockdowns in Sweden, except for a ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.
Consumer appliances in Sweden is characterised by a mix of global and domestic brands. Electrolux leads in terms of domestic brands, whilst BSH Home Appliances leads overall thanks to distributing both the Bosch and Siemens brands in the Swedish market.
There was a strong and pronounced shift from store-based retailing to e-commerce as a result of the COVID-19 pandemic in 2020, helped by specialist retailers’ expansion of click and collect services with the introduction of drive-thru shopping (purchase online, drive to store for collection, staff place purchased items in the car so there is no contact between customer and staff). Additionally, the specialist retailer Elgiganten launched “Live Shopping” in May 2020, which involves a real-time video call between consumer and store staff to replicate the in-store experience with staff offering product information, and payment and delivery options.
Slower growth is anticipated for major appliances over the forecast period due to the weaker economic conditions in the country, slowdown in the construction of new homes, as well as people moving house less frequently. With an uncertain economic outlook, households may forego big ticket item purchases if they are unsure of their financial standing, and they may not replace faulty appliances or instead repair them to save money.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.