Socioeconomic trends are shaping consumer appliances in Sweden. The rise of single- and two-person households is resulting in specific demand for appliances suited to confined living spaces.
Volume sales of consumer appliances fell in 2018, which was consistent with and reflective of the review period performance. Noteworthy, however, was the continued rise in unit prices.
Consumer appliances is characterised by a healthy mix of global and domestic brands. Electrolux leads in terms of domestic brands, but the high cost of production means domestic brands such as Electrolux are increasingly produced outside Sweden.
Store-based retailers control the bulk of volume sales in consumer appliances, but internet retailing is making year-on-year gains. This is leading store-based retailers to increasingly embrace the opportunities offered by internet retailing, rather than viewing it as a threat.
Volume growth in major appliances is expected to slow over the forecast period. High penetration rates mean volumes have reached a high level of saturation, limiting the potential for further growth.
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This industry report originates from Passport, our Consumer Appliances market research database.