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Country Report

Consumer Appliances in

Consumer Appliances in Sweden

117 pages, Dec 2017

US$2,650

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Executive Summary

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Saturation encourages more premium purchases

Consumer appliances in Sweden continued to record a volume sales decline in 2017, and a worse performance than in 2016. Although the economy continued to be strong in Sweden during 2017, many Swedes chose to concentrate their consumer appliances shopping during 2016 instead, which limited sales in 2017.

Convenience is reached through flexibility

Continuing the trend from previous years, there was an increased focus on convenience in consumer appliances in 2017, mainly in terms of improving product flexibility for the user. The demand for wireless products such as stick vacuum cleaners increased – stick vacuum cleaners allow the user greater flexibility in usage, as for instance the user is able to move around with greater freedom owing to there being no power cable.

BSH Home Appliances AB remains the market leader

BSH Home Appliances AB remained the leading company in volume terms within consumer appliances in Sweden in 2017. The company maintained this lead mainly through its ownership of the two brands Bosch and Siemens, which were both placed among the top five brands in volume sales within several consumer appliances categories.

Store-based sales dominate while internet retailing continues to gain ground

In 2017, store-based retailing remains the main sales channel for consumer appliances, with electronics and appliance specialist retailers being the largest format overall. There are several strong players that make up electronics and appliance specialist retailers in Sweden, and many Swedes prefer this retail channel due to the outlets offering convenient locations, affordability, a wide range of products and various delivery options.

Less investment and a lack of innovation will limit volume sales

Consumer appliances is expected to continue experiencing a slightly declining volume growth rate over the forecast period and to perform worse than in the review period. This worsened performance will mainly be due to consumer appliances sales having already received a boost, thanks to the economy, during 2016 and 2017.

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Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Consumer Appliances in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Sweden?
What are the major brands in Sweden?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Sweden

EXECUTIVE SUMMARY

Saturation encourages more premium purchases

Convenience is reached through flexibility

BSH Home Appliances AB remains the market leader

Store-based sales dominate while internet retailing continues to gain ground

Less investment and a lack of innovation will limit volume sales

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in Sweden

HEADLINES

PROSPECTS

Scepticism towards air treatment products continues

Air conditioners finally gets smart from the start

COMPETITIVE LANDSCAPE

Mitsubishi Electric Europe marginally leads a fragmented category

Maturity has led to a fragmented and internationalised environment

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in Sweden

HEADLINES

PROSPECTS

Convenience continues to push product development

Good reviews are of great importance

COMPETITIVE LANDSCAPE

BSH Home Appliances further cements its leadership

International companies perform strongly thanks to BSH Home Appliances

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in Sweden

HEADLINES

PROSPECTS

Producers find it difficult to extend the consumer base

The category is not fulfilling its potential

Potentially a costly future ahead for manufacturers

COMPETITIVE LANDSCAPE

BSH Home Appliances is at the forefront

International companies dominate volume sales

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in Sweden

HEADLINES

PROSPECTS

Automatic washer dryers category to be boosted by time-saving factor

Smart home laundry appliances are increasingly appreciated

Freestanding home laundry appliances are the standard

COMPETITIVE LANDSCAPE

BSH Home Appliances leads sales

Domestic players perform slightly better than international competition

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Sweden

HEADLINES

PROSPECTS

Flexibility and multifunctionality shapes large cooking appliances

Built-in continues to outperform freestanding

Pyrolytic ovens finally caught up, price-wise

COMPETITIVE LANDSCAPE

Electrolux AB leads large cooking appliances

Domestic companies outperform their international rivals

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Cookers: % Volume 2013-2017
Table 103 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 105 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Sweden

HEADLINES

PROSPECTS

Microwaves on a slow decline

Mimicking ovens

COMPETITIVE LANDSCAPE

Whirlpool continues to lead

Microwaves is led by international players in Sweden

CATEGORY DATA

Table 110 Sales of Microwaves by Category: Volume 2012-2017
Table 111 Sales of Microwaves by Category: Value 2012-2017
Table 112 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 113 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 114 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 115 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 116 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 117 Distribution of Microwaves by Format: % Volume 2012-2017
Table 118 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 119 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 120 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Sweden

HEADLINES

PROSPECTS

Convenience and a more casual work appearance limit body shavers

Premiumisation continues to increase enjoyment

COMPETITIVE LANDSCAPE

Braun AG has a strong hold on personal care appliances

A small group of international companies leads sales

CATEGORY DATA

Table 123 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 124 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 127 Sales of Body Shavers by Format: % Volume 2012-2017
Table 128 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 129 NBO Company Shares of Personal Care Appliances 2013-2017
Table 130 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 131 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Sweden

HEADLINES

PROSPECTS

Smart refrigeration appliances catch the attention but not the wallet

White reigns supreme despite a larger variety of colours

Scandinavian interior design has embraced built-in appliances

COMPETITIVE LANDSCAPE

Electrolux AB continues to lead

International companies lead, but domestic ones perform well

CATEGORY DATA

Table 136 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 140 Sales of Freezers by Format: % Volume 2012-2017
Table 141 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 145 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 150 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 151 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 152 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 153 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 154 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 155 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Sweden

HEADLINES

PROSPECTS

Conflicting interests within espresso coffee machines

Continued increase in design variations

Manufacturers will have to search for the next big thing

COMPETITIVE LANDSCAPE

OBH Nordica Sweden remains ahead

Foreign manufacturers dominate sales

CATEGORY DATA

Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Sweden

HEADLINES

PROSPECTS

The convenience of stick vacuum cleaners is increasingly favoured

Robotic vacuum cleaners become increasingly smart

Vacuum cleaning performance criteria are rethought

COMPETITIVE LANDSCAPE

Electrolux continues to clearly lead sales

Domestic sales success is attributable to only one player

CATEGORY DATA

Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Appliances in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

Saturation encourages more premium purchases

Convenience is reached through flexibility

BSH Home Appliances AB remains the market leader

Store-based sales dominate while internet retailing continues to gain ground

Less investment and a lack of innovation will limit volume sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Appliances in Sweden

EXECUTIVE SUMMARY

Saturation encourages more premium purchases

Convenience is reached through flexibility

BSH Home Appliances AB remains the market leader

Store-based sales dominate while internet retailing continues to gain ground

Less investment and a lack of innovation will limit volume sales

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in Sweden

HEADLINES

PROSPECTS

Scepticism towards air treatment products continues

Air conditioners finally gets smart from the start

COMPETITIVE LANDSCAPE

Mitsubishi Electric Europe marginally leads a fragmented category

Maturity has led to a fragmented and internationalised environment

CATEGORY DATA

Dishwashers in Sweden

HEADLINES

PROSPECTS

Convenience continues to push product development

Good reviews are of great importance

COMPETITIVE LANDSCAPE

BSH Home Appliances further cements its leadership

International companies perform strongly thanks to BSH Home Appliances

CATEGORY DATA

Food Preparation Appliances in Sweden

HEADLINES

PROSPECTS

Producers find it difficult to extend the consumer base

The category is not fulfilling its potential

Potentially a costly future ahead for manufacturers

COMPETITIVE LANDSCAPE

BSH Home Appliances is at the forefront

International companies dominate volume sales

CATEGORY DATA

Home Laundry Appliances in Sweden

HEADLINES

PROSPECTS

Automatic washer dryers category to be boosted by time-saving factor

Smart home laundry appliances are increasingly appreciated

Freestanding home laundry appliances are the standard

COMPETITIVE LANDSCAPE

BSH Home Appliances leads sales

Domestic players perform slightly better than international competition

CATEGORY DATA

Large Cooking Appliances in Sweden

HEADLINES

PROSPECTS

Flexibility and multifunctionality shapes large cooking appliances

Built-in continues to outperform freestanding

Pyrolytic ovens finally caught up, price-wise

COMPETITIVE LANDSCAPE

Electrolux AB leads large cooking appliances

Domestic companies outperform their international rivals

CATEGORY DATA

Microwaves in Sweden

HEADLINES

PROSPECTS

Microwaves on a slow decline

Mimicking ovens