Consumer Appliances in Sweden

Consumer Appliances in Sweden

EXECUTIVE SUMMARY

Volume sales stagnating in Swedish consumer appliances

Connected appliances continue to make headway

A mix of domestic and global brands

Internet retailing continues to make gains

Declining volume sales of consumer appliances are expected

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Treatment Products in Sweden

HEADLINES

PROSPECTS

Health awareness helping to boost air treatment product sales

Stylish air treatment products are seeing increasing demand

Air treatment products are still subject to seasonal factors

COMPETITIVE LANDSCAPE

Mitsubishi leads in what is a fragmented competitive landscape

Electrolux growth based on its innovation, high quality levels and stylish designs

Dyson brand again records strong growth in 2019 with local consumers attracted to its innovation and quality

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 44 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Sweden

HEADLINES

PROSPECTS

Easy-to-use and smart dishwashers

Maximising time without sacrificing quality

Autodosing taking the lead in consumers’ desired functions

COMPETITIVE LANDSCAPE

Important to stand out

Style makes Ikea a potential threat to the big brand owners

ASKO brand appeals to consumers’ Scandinavian values

CATEGORY DATA

Table 47 Sales of Dishwashers by Category: Volume 2014-2019
Table 48 Sales of Dishwashers by Category: Value 2014-2019
Table 49 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 50 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 51 Sales of Dishwashers by Format: % Volume 2014-2019
Table 52 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 53 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 54 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 55 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 56 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 57 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Sweden

HEADLINES

PROSPECTS

Blenders benefiting from rising health consciousness

Multifunctionality becoming ever more common in food preparation appliances

Bosch VitaMaxx countertop blender also allows users to vacuum store the blended food

COMPETITIVE LANDSCAPE

BSH Home Appliances continues to lead with the Bosch and Siemens brands

Ankarsrum Kitchen continues growing with its focus on durability and reliability

Food Pharmacy and Bosch working together to promote intestinal health

CATEGORY DATA

Table 61 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 66 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 67 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 68 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Home Laundry Appliances in Sweden

HEADLINES

PROSPECTS

Consumers are prepared to pay extra for more quality

Sustainable functions proving popular in Sweden

Convenience is key

COMPETITIVE LANDSCAPE

Washer dryers has a lot of potential

Little movement among the leading players

Innovative solutions to avoid the use of chemicals

CATEGORY DATA

Table 72 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 76 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 77 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 80 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 81 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 82 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 83 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 84 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Sweden

HEADLINES

PROSPECTS

Multifunctionality is attractive to Swedish consumers

Selling an experience

Changing demographics are driving changes in products

COMPETITIVE LANDSCAPE

Consumers stick with well-trusted brands in concentrated large cooking appliances category

Range cookers perceived as being unnecessary

Smeg launches the Hobd

CATEGORY DATA

Table 88 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 92 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 93 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 94 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 95 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 96 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 97 NBO Company Shares of Ovens: % Volume 2015-2019
Table 98 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 101 NBO Company Shares of Cookers: % Volume 2015-2019
Table 102 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Sweden

HEADLINES

PROSPECTS

Compact microwaves appeal to consumers

Realising the full potential of microwaves

Easily controlled microwaves make cooking more convenient

COMPETITIVE LANDSCAPE

Whirlpool’s variety attracts consumers

Samsung gaining share through innovative functions

Freestanding more popular than built-in

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2014-2019
Table 110 Sales of Microwaves by Category: Value 2014-2019
Table 111 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 112 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 114 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 115 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 116 Distribution of Microwaves by Format: % Volume 2014-2019
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 118 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 119 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Sweden

HEADLINES

PROSPECTS

Unit price rising as consumers treat themselves to premium devices

Appearance and health continue to be important sales drivers

Trend for beards sees beard trimmers now up to almost half of hair and beard trimmer sales

COMPETITIVE LANDSCAPE

The main oral care brands Braun and Philips lead the overall category

Philips looking to grow through offering consumers added value

While Remington improves its position, Babyliss is losing sales

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 123 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 126 Sales of Body Shavers by Format: % Volume 2014-2019
Table 127 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 128 NBO Company Shares of Personal Care Appliances 2015-2019
Table 129 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Sweden

HEADLINES

PROSPECTS

Looks and integration above all else

Premium appliances are becoming widely available

Food preservation still a major focus point

COMPETITIVE LANDSCAPE

Trusted brands are the best sellers

Ikea is becoming more of a threat

Chemical tax is likely to have a negative long-term effect on Swedish players

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 136 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 139 Sales of Freezers by Format: % Volume 2014-2019
Table 140 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 141 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 144 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 147 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 148 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 149 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 150 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 151 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 152 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 153 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 154 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 155 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Sweden

HEADLINES

PROSPECTS

Multifunctional coffee machines starting to appear

Premiumisation being seen in small cooking appliances

Appliance design seen as increasingly important

COMPETITIVE LANDSCAPE

Philips increases its already dominant share of light fryers

Moccamaster records strong growth in standard coffee machines

The Nespresso brand secures significant levels of new volume share in hard pods

CATEGORY DATA

Table 157 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 161 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Sweden

HEADLINES

PROSPECTS

Stick vacuum cleaners continue taking share from other types

Minimal user effort, efficacy and noise reduction are key features of new models

Households are quite likely to own more than one type of vacuum cleaner

COMPETITIVE LANDSCAPE

OBH Nordica makes strong gains, but Electrolux remains the clear leader

Wilfa/Dyson continues to make strong share gains

Xiaomi making strong gains after its recent entry

CATEGORY DATA

Table 169 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

---