Executive Summary

Feb 2019
Euronics stores withdrawing from Czech market

HP Tronic’s merger with Datart International was announced in July 2017, creating the second largest retailer of consumer appliances in the Czech Republic. HP Tronic is the operator of Euronics, e-shop Kasa.

Small appliances gaining momentum

Consumer appliances continued to perform well in the Czech Republic in 2018, supported by favourable economic growth and strong private consumption. Households are benefiting from the lowest unemployment rate of the past 20 years and a booming jobs market.

Smart-connected appliances generate interest among Czech consumers

Rising consumer sophistication is fuelling interest in connected major and small appliances. Generally, the fastest growth has been seen among air conditioners and vacuum cleaners.

Gorenje and Hisense agree on strategic partnership

China-based Hisense recently increased its stake in Slovenian household appliances maker Gorenje to 95%. Hisense announced a takeover bid for Gorenje in May 2018, offering EUR12 per share, which valued the company at about EUR293 million.

Czechs change shopping habits thanks to economic growth

In 2018, Czech retailers saw staggering growth after a decade of stagnation. This can be attributed to the unprecedented performance of the Czech economy and change in the behaviour of consumers.

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Consumer Appliances in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Appliances in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in Czech Republic?
  • What are the major brands in Czech Republic?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in the Czech Republic

EXECUTIVE SUMMARY

Euronics stores withdrawing from Czech market
Small appliances gaining momentum
Smart-connected appliances generate interest among Czech consumers
Gorenje and Hisense agree on strategic partnership
Czechs change shopping habits thanks to economic growth

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Large Cooking Appliances in the Czech Republic

HEADLINE

PROSPECTS

Built-in appliances dominate sales
Focus on aesthetics and multiple features in induction hobs
New smarter ovens with added heat probe and steam functions

COMPETITIVE LANDSCAPE

Elica builds sales network of selected kitchen studios under own brand
Concept introduces new cooking hoods in spring 2018
Elmax Store introduces new range of large cooking appliances from De Dietrich

CATEGORY DATA

Table 35 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 36 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 37 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 38 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 39 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 40 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 42 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 43 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 44 NBO Company Shares of Ovens: % Volume 2014-2018
Table 45 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 46 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 47 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 48 NBO Company Shares of Cookers: % Volume 2014-2018
Table 49 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 50 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 51 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 52 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 53 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 54 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in the Czech Republic

HEADLINES

PROSPECTS

Multifunctional microwaves finding their way into lower price segments
Demand for microwaves in decline
Freestanding microwaves still available despite decreasing sales

COMPETITIVE LANDSCAPE

Private label continues to gain consumer confidence
Quality of low cost models improving
Bosch strikes with Serie 8 built-in microwaves

CATEGORY DATA

Table 56 Sales of Microwaves by Category: Volume 2013-2018
Table 57 Sales of Microwaves by Category: Value 2013-2018
Table 58 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 59 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 60 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 61 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 62 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 63 Distribution of Microwaves by Format: % Volume 2013-2018
Table 64 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 65 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 66 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 67 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in the Czech Republic

HEADLINES

PROSPECTS

Men’s shavers and electric facial cleaners records healthy volume growth
Electric toothbrushes see steep growth in demand
Home IPL epilation devices sales rise faster than originally anticipated

COMPETITIVE LANDSCAPE

Eta and Sencor to compete with Oral-B and Philips
Braun launches new epilators
Private label ranges becoming more visible

CATEGORY DATA

Table 69 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 70 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 71 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 72 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 73 Sales of Body Shavers by Format: % Volume 2013-2018
Table 74 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 75 NBO Company Shares of Personal Care Appliances 2014-2018
Table 76 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 77 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 78 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 79 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 80 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in the Czech Republic

HEADLINES

PROSPECTS

Introduction of new no frosting technology
Less clear distinction between different areas
Replacement and innovation are main sales drivers

COMPETITIVE LANDSCAPE

Domestic player Concept enters refrigeration appliances
Hitachi re-enters refrigeration appliances
All attention on Grundig

CATEGORY DATA

Table 82 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 83 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 84 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 85 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 86 Sales of Freezers by Format: % Volume 2013-2018
Table 87 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 88 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 89 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 90 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 91 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 92 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 93 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 94 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 95 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 96 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 97 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 98 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 99 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 100 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 101 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 102 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 103 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in the Czech Republic

HEADLINES

PROSPECTS

Coffee machines volume sales stagnate
Rice cookers, slow cookers and electric grills benefit from health trend
Price still plays important role, despite changing consumer habits

COMPETITIVE LANDSCAPE

Fast CR adds premium brand Sage to portfolio
Beko launches first range of small cooking and food preparation appliances
Success of soup cooker under Domo brand to be repeated by other players

CATEGORY DATA

Table 104 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 105 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 106 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 107 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 108 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 109 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 110 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 111 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 112 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 113 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 114 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 115 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in the Czech Republic

HEADLINES

PROSPECTS

Eco and labelling legislation has unexpected impact on vacuum cleaners
Bag-free vacuum cleaners set to grow
Robotic vacuum cleaners leads growth

COMPETITIVE LANDSCAPE

Dyson sets example that is copied by many
iRobot could lose the leading position
Philips focuses on both efficiency and power

CATEGORY DATA

Table 116 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 117 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 118 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 119 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 120 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 121 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 122 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 123 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 124 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 125 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 126 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 127 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Home Laundry Appliances in the Czech Republic

HEADLINES

PROSPECTS

Energy consumption and functionality impacting purchasing decisions
Automatic dryers continue to post double-digit growth
Self-cleaning condensers in automatic dryers set to be next hit

COMPETITIVE LANDSCAPE

LG first to introduce “Hybrid” dryers in 2017
Miele’s Czech factory posts record sales in 2017
Electrolux boosts AEG brand at expense of competitors

CATEGORY DATA

Table 128 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 129 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 130 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 131 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 132 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 133 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 134 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 135 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 136 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 137 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 138 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 139 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 140 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 141 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 142 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 143 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Food Preparation Appliances in the Czech Republic

HEADLINES

PROSPECTS

Food preparation sees continued healthy growth in 2018
Centrifugal juicers see further double-digit dip in sales, demand for slow juicers cools
E-commerce and omnichannel retailing among most popular distribution channels

COMPETITIVE LANDSCAPE

Fast CR adds premium brand Sage to product portfolio
Private label ranges starting to gain share across food preparation
Concept introduces new vacuum blender and multifunctional juicer

CATEGORY DATA

Table 144 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 145 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 146 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 147 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 148 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 149 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 150 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 151 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 152 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 153 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Dishwashers in the Czech Republic

HEADLINES

PROSPECTS

Demand rises for highly efficient and slim models
Technical innovation and advancement drives sales
Falling unit prices as completion heats up

COMPETITIVE LANDSCAPE

Electrolux celebrates success with ComfortLift line of dishwashers
Czech brand Concept enters dishwashers
Miele posts record sales

CATEGORY DATA

Table 155 Sales of Dishwashers by Category: Volume 2013-2018
Table 156 Sales of Dishwashers by Category: Value 2013-2018
Table 157 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 158 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 159 Sales of Dishwashers by Format: % Volume 2013-2018
Table 160 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 161 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 162 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 163 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 164 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 165 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 166 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 167 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 168 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Air Treatment Products in the Czech Republic

HEADLINES

PROSPECTS

Air treatment products benefit from increased pollution and pollen allergies
Exceptionally hot weather results in dynamic growth for cooling devices
Consumers seek air treatment appliances with smart functions

COMPETITIVE LANDSCAPE

Daikin starts producing new air conditioning unit model
New innovative technology set to attract consumers
Rohnson introduces air purifier using seven filters

CATEGORY DATA

Table 169 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 170 Sales of Air Treatment Products by Category: Value 2013-2018
Table 171 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 172 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 173 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 174 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 175 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 176 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 177 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 178 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 179 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 180 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023