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Consumer Appliances in Canada

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Canada?
  • Which are the leading brands in Canada?
  • How are products distributed in Canada?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Canada

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Canada

KEY DATA FINDINGS

Slower growth in 2022, following a strong rise in 2021
Continued cooking from home sustains dishwasher usage
Retailers implement continued price increases in 2022
Wealthy consumers’ intention to invest in new technology may drive growth for smart dishwashers
Hybrid working set to sustain high usage and consumer awareness
Economic uncertainty and healthy eating trend set to drive volume growth in dishwashers
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Canada

KEY DATA FINDINGS

Little movement in 2022, following strong sales in 2021
Global challenges and limited consumer demand depress profits despite easing of supply chain issues
Heavy usage of home laundry appliances continues due to home and hybrid working
Slow and steady growth projected in the forecast period
Pet ownership in wealthy households presents growth opportunities in home laundry appliances
Brands highlight aesthetics in new lines of home laundry appliances
Table 48 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 59 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Canada

KEY DATA FINDINGS

Slower growth in 2022, following a strong increase in sales in 2021
Retailers and manufacturers respond to the cooling of growth
Premiumisation drives acceleration in rate of retail value growth
Only slow growth projected in the forecast period, due to normalisation after strong pandemic-driven sales
The smart kitchen may become a reality over the forecast period
More brands likely to prioritise both form and function in large cooking appliances
Table 64 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 68 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 69 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 73 NBO Company Shares of Ovens: % Volume 2018-2022
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 77 NBO Company Shares of Cookers: % Volume 2018-2022
Table 78 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Canada

KEY DATA FINDINGS

Microwaves remain integral to the kitchen, maintaining slight growth in 2022
Usage of kitchen appliances still high, and demand for microwaves stable
Built-in format maintains growth despite high prices by highlighting space efficiency
Continued home cooking due to economic uncertainty set to maintain slow growth
Demand for frozen ready meals set to contribute to stable growth for microwaves
Coordinated kitchen suites may drive upgrading sooner than the usual replacement cycle for premium and built-in microwaves
Table 84 Sales of Microwaves by Category: Volume 2017-2022
Table 85 Sales of Microwaves by Category: Value 2017-2022
Table 86 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 87 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 90 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 91 Distribution of Microwaves by Format: % Volume 2017-2022
Table 92 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 93 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Canada

KEY DATA FINDINGS

After a surge in sales in 2021, demand for refrigeration appliances declines amidst economic uncertainty in 2022
Retailers continue to implement price increases, putting pressure on consumers’ wallets
Consumers continue to enjoy alcohol, driving sales of electric wine coolers/chillers
Little movement expected in sales of refrigeration appliances in the forecast period
Consumers will continue to demand extra storage in the form of small capacity freezers
High-income consumers likely to drive growth in the smart space
Table 96 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 100 Sales of Freezers by Format: % Volume 2017-2022
Table 101 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 105 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 110 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 113 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Canada

KEY DATA FINDINGS

Rising temperatures lead to sustained growth for air cooling
Air purifiers experiences continued strong volume growth due to rising consumer awareness
Honeywell continues to lead a fragmented category
Continued growth forecast for air treatment products, due to climate change and hygiene/environmental concerns
Brands set to upgrade the functionality and design of air purifiers
Mixed picture for cooling, with slowing housing market
Table 118 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 119 Sales of Air Treatment Products by Category: Value 2017-2022
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 125 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Canada

KEY DATA FINDINGS

Blenders experiences growth as younger consumers look to increase the protein in their diet
E-commerce sales penetration remains high in 2022
Smoothie ingredient delivery services come to Canada, driving growth in blenders and juicers
Stable growth expected for a staple category, as consumers will cook from home due to uncertain economic conditions
Popularity of food delivery amongst younger generations may hamper growth for the category
Mixers brands likely to enhance their smart features in the forecast period
Table 130 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Canada

KEY DATA FINDINGS

Other personal care appliances turns to decline following strong growth
Growth in TikTok users continues, and brands increase marketing spend on the platform
Brands highlight the sustainability of their personal care appliances
Overall personal care appliances set to see slow and steady growth
Companies expected to launch more advanced personal care appliances
Men’s body grooming habits expected to stick, while the selfie trend will endure
Table 141 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 142 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 145 Sales of Body Shavers by Format: % Volume 2017-2022
Table 146 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 147 NBO Company Shares of Personal Care Appliances 2018-2022
Table 148 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Canada

KEY DATA FINDINGS

Positive performance as consumers continue to cook from home
Caffeine consumption amongst younger consumers drives growth for coffee machines
Multifunctional cookers continue to experience explosive growth
Fragmented and innovative small cooking appliances projected to maintain growth over the forecast period
Espresso coffee machines to drive growth in coffee machines
Healthy eating trend to sustain growth for most small cooking appliances
Table 154 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 158 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Canada

KEY DATA FINDINGS

More time is still spent at home, leading to higher cleaning frequency, driving demand for vacuum cleaners
Stick vacuum cleaners experiences solid growth as brands expand their offerings
Robotic vacuum cleaners experiences dynamic growth and Amazon capitalises on technological advances
Sales of vacuum cleaners projected to rise along with more households and home working
Continued concerns about air quality and home hygiene will drive growth for robotic vacuum cleaners
Brands in vacuum cleaners offer specialised products for pet owners
Table 166 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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