Consumer Appliances in Canada

Consumer Appliances in Canada

EXECUTIVE SUMMARY

Slowdown in the housing market continues to hamper growth

Innovation, aesthetics and multifunctionality are important to consumers

Consumer appliances is fragmented, but players in small appliances lead

The departure of Sears and internet retailing lead to the decline of department stores

Continued slow growth, with connected appliances set to gain ground

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Value 2014-2019
Table 6 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 12 Sales of Small Appliances by Category: Volume 2014-2019
Table 13 Sales of Small Appliances by Category: Value 2014-2019
Table 14 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 15 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 17 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 18 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 19 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 20 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 21 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 22 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 23 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 30 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Food Preparation Appliances in Canada

HEADLINES

PROSPECTS

Strong commitment to healthy eating boosts sales

Consumers are attracted by attractive and multifunctional appliances

More consumers remove juice from their diet, but this only affects centrifugal juicers

COMPETITIVE LANDSCAPE

Black+Decker extends its lead thanks to offering multifunctional products

KitchenAid leads the premium segment, whilst other players use pricing to survive

The share of department stores is negatively affected by the loss of Sears

CATEGORY DATA

Table 34 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 35 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 36 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 37 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 40 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 41 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 42 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 43 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Personal Care Appliances in Canada

HEADLINES

PROSPECTS

Overall decline, with a mixed response to body shavers

Electric facial cleansers help women to maintain a youthful appearance

Busy lives continue to drive sales of hair care appliances

COMPETITIVE LANDSCAPE

Procter & Gamble innovates to boost its sales

Digital influencers attract consumers to personal care appliances

Online channel emerges as a crucial sales partner

CATEGORY DATA

Table 45 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 46 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 47 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 48 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 49 Sales of Body Shavers by Format: % Volume 2014-2019
Table 50 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 51 NBO Company Shares of Personal Care Appliances 2015-2019
Table 52 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 53 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 54 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 55 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 56 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 57 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Canada

HEADLINES

PROSPECTS

Continued decline for hard pod coffee machines

Home cooking revolution favours small cooking appliances

Narrow usage continues to hit sales of air fryers

COMPETITIVE LANDSCAPE

Stable positions, with Black+Decker maintaining its lead

Growth in internet retailing negatively affects the shares of other channels

Connected appliances are still not a must-have

CATEGORY DATA

Table 58 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 59 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 60 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 61 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 62 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 63 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 64 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 65 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 66 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 67 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 68 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Canada

HEADLINES

PROSPECTS

Rising demand for condos bolsters demand for stick vacuum cleaners

Various technological features boost sales of robotic vacuum cleaners

Consumers need more vacuum cleaners to suit their living spaces

COMPETITIVE LANDSCAPE

Bissell continues to lead thanks to pet-specific launches

Dyson invests in lighter and smaller battery-powered products

iRobot bets on sensing and mapping technology and warding off competitors

CATEGORY DATA

Table 70 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 71 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 72 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 73 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 74 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 75 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 76 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 77 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 78 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 79 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 80 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

Air Treatment Products in Canada

HEADLINES

PROSPECTS

Growth for air treatment products, particularly air conditioners

Canadians believe hotter summers are here to stay

Pollution and allergies contribute to the growth of air treatment products

COMPETITIVE LANDSCAPE

Honeywell continues to lead thanks to new launches and low prices

After its recent entry, Groupe SEB sees strong growth in air treatment products

Technological advances provide a competitive edge

CATEGORY DATA

Table 82 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 83 Sales of Air Treatment Products by Category: Value 2014-2019
Table 84 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 85 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 86 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 87 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 88 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 89 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 90 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 91 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 92 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 93 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Canada

HEADLINES

PROSPECTS

Busy lifestyles maintain the growth of dishwashers

More energy-saving features offered to attract consumers

Both smart technology and other features are valued

COMPETITIVE LANDSCAPE

LG rises in the ranking but Whirlpool maintains its lead

LG promotes QuadWash dishwashers via tie-up with celebrity chef

Premium brand Miele invests in the category, but its potential is questionable

CATEGORY DATA

Table 94 Sales of Dishwashers by Category: Volume 2014-2019
Table 95 Sales of Dishwashers by Category: Value 2014-2019
Table 96 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 97 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 98 Sales of Dishwashers by Format: % Volume 2014-2019
Table 99 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 100 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 101 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 102 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 103 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 104 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 105 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Home Laundry Appliances in Canada

HEADLINES

PROSPECTS

Laundry rooms become more important to consumers

Energy efficiency is important in home laundry appliances, but so is convenience

Smart washing machines gain ground

COMPETITIVE LANDSCAPE

Despite a lack of smart products, Whirlpool maintains its lead

Players set to compete with discounts and promotions

LG opens a facility to meet the growing demand in North America

CATEGORY DATA

Table 107 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 108 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 109 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 110 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 111 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 112 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 113 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 114 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 115 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 116 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 117 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 118 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 119 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 120 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 121 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 122 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Canada

HEADLINES

PROSPECTS

Large cooking appliances sees little overall movement

Built-in continues to close the gap on freestanding

Price and product performance influence purchasing decisions

COMPETITIVE LANDSCAPE

Whirlpool maintains its lead, but Mabe sees the best performance

Whirlpool emphasises integrated appliances

Partnerships offer a way forward in smart appliances

CATEGORY DATA

Table 123 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 124 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 125 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 126 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 127 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 128 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 129 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 130 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 131 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 132 NBO Company Shares of Ovens: % Volume 2015-2019
Table 133 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 134 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 135 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 136 NBO Company Shares of Cookers: % Volume 2015-2019
Table 137 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 138 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 139 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 140 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 141 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 142 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Canada

HEADLINES

PROSPECTS

Freeing up worksurface space allows built-in to gain ground on freestanding

Frozen processed food affects the use of and demand for microwaves

Aesthetics are important, whilst smart products currently attract little interest

COMPETITIVE LANDSCAPE

Mabe extends its lead thanks to its reasonable prices and the closure of Sears

GE from Mabe plays a strategic role in Haier’s expansion plans

Despite little current interest, players bet on smart microwaves

CATEGORY DATA

Table 144 Sales of Microwaves by Category: Volume 2014-2019
Table 145 Sales of Microwaves by Category: Value 2014-2019
Table 146 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 147 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 148 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 149 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 150 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 151 Distribution of Microwaves by Format: % Volume 2014-2019
Table 152 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 153 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 154 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 155 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Refrigeration Appliances in Canada

HEADLINES

PROSPECTS

Slow housing market set to continue to hamper growth

More consumers value the convenience of connected appliances

Models of fridge-freezers with three doors or even more gain popularity

COMPETITIVE LANDSCAPE

No changes in the top 10, with Whirlpool maintaining its lead

Only three of the top five players offer connected refrigeration appliances

The slow economy could affect producers with high costs

CATEGORY DATA

Table 156 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 157 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 158 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 159 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 160 Sales of Freezers by Format: % Volume 2014-2019
Table 161 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 162 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 163 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 164 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 165 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 166 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 167 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 168 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 169 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 170 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 171 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 172 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 173 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 174 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 175 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 176 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 177 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

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