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Country Report

Consumer Appliances in

Consumer Appliances in Canada

110 pages, Dec 2017

US$2,650

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Executive Summary

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Volume sales of consumer appliances remain positive after the recovery in 2016

There was continued recovery from the economic chaos resulting from declining Canadian dollar, oil price increase, increased demand of real estate market and stagnating GDP that continued until the second half of 2016. The aftermath of these shocks was witnessed at the beginning of 2017 and resulted in the marginal performance of consumer appliances with only modest volume growth.

Maturity and changing demographics and lifestyle result in marginal performance

Major appliances in Canada is relatively mature with a high penetration rate, and most of the purchases were as a result of replacements. This resulted in modest growth for major appliances overall in 2017.

Samsung Electronics and Haier America devise strategy to capture Whirlpool sales

Whirlpool continued to lead major appliances overall. Its leading position was the result of a strong brand portfolio and existing dominance.

Evolving retail landscape to put on tough show

As Sears Canada announced that a total of 59 locations are expected to close down across Canada as a part of its restructuring business plan, this had a tremendous impact on the sales of its Kenmore brand. Many retailers like the Home Depot, Lowes, Walmart and Canadian Tire witnessed strong sales of appliances since the beginning of 2017.

Marginal growth is expected over the forecast period

Canadian economic growth is expected to pick up in the forecast period contributed by government introduced tax cuts and other benefits such as child benefit. The country witnessed positive growth in employment and strongest pace of growth the country witnessed since 2012 at the end of the review period.

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Samples

Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Consumer Appliances in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Canada?
What are the major brands in Canada?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Consumer Appliances in Canada

EXECUTIVE SUMMARY

Volume sales of consumer appliances remain positive after the recovery in 2016

Maturity and changing demographics and lifestyle result in marginal performance

Samsung Electronics and Haier America devise strategy to capture Whirlpool sales

Evolving retail landscape to put on tough show

Marginal growth is expected over the forecast period

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in Canada

HEADLINES

PROSPECTS

Increasing pollutants and rising air temperatures drive air treatment products sales

Room air conditioners to succeed in the short term

Fleet population to favour growth of air purifiers

COMPETITIVE LANDSCAPE

Honeywell International leads air treatment products

Hunter Fan Co loses sales to competitors

Private label gains strong foothold in air treatment products

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in Canada

HEADLINES

PROSPECTS

Dishwashers faces mixed performance due to maturity

Increasing renovation budgets favour built-in dishwashers

Connected dishwashers still in its nascent stage

COMPETITIVE LANDSCAPE

Whirlpool holds the largest share of sales in dishwashers in Canada

Changing consumer demands result in new line of dishwashers

Table 48 hers becomes a niche

CATEGORY DATA

Table 49 Sales of Dishwashers by Category: Volume 2012-2017
Table 50 Sales of Dishwashers by Category: Value 2012-2017
Table 51 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 52 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 53 Sales of Dishwashers by Format: % Volume 2012-2017
Table 54 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 55 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 56 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 57 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 58 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 59 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in Canada

HEADLINES

PROSPECTS

Millennials drive food preparation appliances

Health and wellbeing trend supports food preparation appliances

Design and style to play a major role in performance

COMPETITIVE LANDSCAPE

Applica Canada Corp leads sales in the country

Hamilton Beach improves performance through professional results

KitchenAid clearly leads in premium blenders

CATEGORY DATA

Table 63 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 66 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 68 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 69 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 70 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 73 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in Canada

HEADLINES

PROSPECTS

Being a mature category, sales are predominantly replacements

Efficient use of detergents in front-loading washing machines is set to be a key driver

Freestanding appliances are the preferred type

COMPETITIVE LANDSCAPE

Brands catering to different groups helps Whirlpool lead

Samsung aims to put up a good show in home laundry appliances

Competition in connected washing machines to become key

CATEGORY DATA

Table 74 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 77 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 78 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 79 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 81 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 82 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 83 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 84 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 85 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 86 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 89 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Canada

HEADLINES

PROSPECTS

Large cooking appliances is expected to witness moderate growth

Home cooking trend fuels growth of large cooking appliances, albeit moderately

Sales driven by product replacements and growing urbanisation

COMPETITIVE LANDSCAPE

Whirlpool remains the leadings player

Sears sales affected by the closure of its outlets

Foodservice is expected to be a tough competitor for large cooking appliances

CATEGORY DATA

Table 90 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 93 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 94 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 95 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 96 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 97 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 98 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 99 NBO Company Shares of Ovens: % Volume 2013-2017
Table 100 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 103 NBO Company Shares of Cookers: % Volume 2013-2017
Table 104 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 105 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 106 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 107 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 110 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Canada

HEADLINES

PROSPECTS

Mature microwaves is expected to slow down

Built-in microwaves stagnates after modest growth

Increase in consumption of convenience food favours microwaves

COMPETITIVE LANDSCAPE

Mabe Canada leads microwaves in Canada

Panasonic in strong contention with GE in microwaves

Microwaves to get smarter and connected

CATEGORY DATA

Table 111 Sales of Microwaves by Category: Volume 2012-2017
Table 112 Sales of Microwaves by Category: Value 2012-2017
Table 113 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 114 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 115 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 116 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 117 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 118 Distribution of Microwaves by Format: % Volume 2012-2017
Table 119 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 120 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 121 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 122 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 123 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Canada

HEADLINES

PROSPECTS

The fashion for beards continues to negatively affect body shavers

Hair care appliances sales driven by replacements or upgrades

Electric facial cleansers to post strong growth in the forecast period

COMPETITIVE LANDSCAPE

Procter & Gamble is the leading player thanks to its strong position in oral care appliances

Church & Dwight boosts its sales share through the acquisition of Water Pik

Conair Consumer Products accounts for slightly more than a third of hair care appliances

CATEGORY DATA

Table 124 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 125 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 126 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 127 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 128 Sales of Body Shavers by Format: % Volume 2012-2017
Table 129 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 130 NBO Company Shares of Personal Care Appliances 2013-2017
Table 131 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 132 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 133 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 135 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 136 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Canada

HEADLINES

PROSPECTS

Volume growth is expected to stagnate, thanks to slowing real estate market

3+ door refrigerators continue to be considered contemporary

Energy efficiency to play a crucial role in volume growth

COMPETITIVE LANDSCAPE

Whirlpool continues to lead volume sales

Consumer preference for appliance suites or kitchen suites increases

Samsung Electronics debuts family hub refrigerators

CATEGORY DATA

Table 137 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 139 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 140 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 141 Sales of Freezers by Format: % Volume 2012-2017
Table 142 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 144 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 145 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 146 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 147 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 148 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 149 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 150 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 151 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 152 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 153 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 154 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 155 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 156 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 157 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 158 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Canada

HEADLINES

PROSPECTS

Nutritious home cooking drives growth in small cooking appliances

Changing cooking style favours growth of slow cookers

Coffee machines set to decline in a highly coffee consuming country

COMPETITIVE LANDSCAPE

Applica Canada leads small cooking appliances

Hamilton Beach to provide tough competition for the leading player

GMCR Canada Holding commits to reviving hard pods sales under Keurig

CATEGORY DATA

Table 159 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 162 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 163 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 164 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 165 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 166 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 167 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 170 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Canada

HEADLINES

PROSPECTS

Vacuum cleaners maintains volume growth in 2017

Robotic vacuum cleaners to be a stronger contender in the forecast period

Innovation to drive the performance of vacuum cleaners

COMPETITIVE LANDSCAPE

Bissell Inc leads sales by reaching a large consumer base

Targeting different groups makes TTI Floor Care second largest player

iRobot Corp betting on spatial technology in robotic vacuum cleaners

CATEGORY DATA

Table 171 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 174 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 175 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 176 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 177 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 178 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 179 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 182 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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Country Report

Consumer Appliances in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Volume sales of consumer appliances remain positive after the recovery in 2016

Maturity and changing demographics and lifestyle result in marginal performance

Samsung Electronics and Haier America devise strategy to capture Whirlpool sales

Evolving retail landscape to put on tough show

Marginal growth is expected over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Appliances in Canada

EXECUTIVE SUMMARY

Volume sales of consumer appliances remain positive after the recovery in 2016

Maturity and changing demographics and lifestyle result in marginal performance

Samsung Electronics and Haier America devise strategy to capture Whirlpool sales

Evolving retail landscape to put on tough show

Marginal growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in Canada

HEADLINES

PROSPECTS

Increasing pollutants and rising air temperatures drive air treatment products sales

Room air conditioners to succeed in the short term

Fleet population to favour growth of air purifiers

COMPETITIVE LANDSCAPE

Honeywell International leads air treatment products

Hunter Fan Co loses sales to competitors

Private label gains strong foothold in air treatment products

CATEGORY DATA

Dishwashers in Canada

HEADLINES

PROSPECTS

Dishwashers faces mixed performance due to maturity

Increasing renovation budgets favour built-in dishwashers

Connected dishwashers still in its nascent stage

COMPETITIVE LANDSCAPE

Whirlpool holds the largest share of sales in dishwashers in Canada

Changing consumer demands result in new line of dishwashers

Table 48 hers becomes a niche

CATEGORY DATA

Food Preparation Appliances in Canada

HEADLINES

PROSPECTS

Millennials drive food preparation appliances

Health and wellbeing trend supports food preparation appliances

Design and style to play a major role in performance

COMPETITIVE LANDSCAPE

Applica Canada Corp leads sales in the country

Hamilton Beach improves performance through professional results

KitchenAid clearly leads in premium blenders

CATEGORY DATA

Home Laundry Appliances in Canada

HEADLINES

PROSPECTS

Being a mature category, sales are predominantly replacements

Efficient use of detergents in front-loading washing machines is set to be a key driver

Freestanding appliances are the preferred type

COMPETITIVE LANDSCAPE

Brands catering to different groups helps Whirlpool lead

Samsung aims to put up a good show in home laundry appliances

Competition in connected washing machines to become key

CATEGORY DATA

Large Cooking Appliances in Canada

HEADLINES

PROSPECTS

Large cooking appliances is expected to witness moderate growth

Home cooking trend fuels growth of large cooking appliances, albeit moderately

Sales driven by product replacements and growing urbanisation

COMPETITIVE LANDSCAPE

Whirlpool remains the leadings player

Sears sales affected by the closure of its outlets