Consumer Appliances in Canada

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Canada?
  • Which are the leading brands in Canada?
  • How are products distributed in Canada?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Consumer Appliances in Canada

Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Refrigeration Appliances in Canada

KEY DATA FINDINGS

Improved economic conditions drive rebound in volume sales and unit price
Semiconductor shortage leads to long waiting times for some popular models
Pandemic-inspired suburbanisation boosts demand for larger refrigeration appliances
With replacement purchases the main driver of demand, retail volume sales will be flat
Hot housing market could run out of steam
Smart refrigeration appliances gain ground among affluent, tech-savvy consumers
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

Home Laundry Appliances in Canada

KEY DATA FINDINGS

Economic improvement boosts replacement purchases
Pandemic worries lead some to wash their clothes more frequently
More environmentally conscious consumers seek out washing machines that use less water and electricity
Connectivity will continue to grow in popularity among the affluent and tech savvy
Retail volume growth will slow, as post-lockdown rebound fades
Fewer households will hide their home laundry appliances away in the basement
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

Dishwashers in Canada

KEY DATA FINDINGS

Rising consumer confidence and increased use boost replacement purchases
Shortage of components hits leader Whirlpool particularly hard
Accelerating consumer lifestyles mean consumers want convenience
Relatively low penetration rate provides ample room for growth
Growing popularity of connected devices will help to support unit price growth
Sustainability will play an increasingly important role in the purchase decision
Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

Large Cooking Appliances in Canada

KEY DATA FINDINGS

Surge in kitchen remodelling boosts demand
Premiumisation drives acceleration in rate of retail value sales growth
E-commerce gives up much of its pandemic gains, as most Canadians still prefer to shop for large cooking appliances in person
Housing market performance will remain a key driver of demand for large cooking appliances
Kitchen as social hub and workspace
Premium built-in appliances as are seen as an investment that will increase the value of a home
Table 86 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 90 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 91 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 95 NBO Company Shares of Ovens: % Volume 2017-2021
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Cookers: % Volume 2017-2021
Table 100 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

Microwaves in Canada

KEY DATA FINDINGS

Built-in models gradually gain ground, as consumers seek a sleeker look in their kitchens
Even as pandemic restrictions are eased, e-commerce remains significant
Competitive pricing helps Mabe stay on top
Housing market performance will impact demand for microwaves
Waning consumer interest in processed food will have a mixed effect on microwave demand
Aesthetics will grow in importance
Table 106 Sales of Microwaves by Category: Volume 2016-2021
Table 107 Sales of Microwaves by Category: Value 2016-2021
Table 108 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 109 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 111 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 112 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 113 Distribution of Microwaves by Format: % Volume 2016-2021
Table 114 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 115 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

Food Preparation Appliances in Canada

KEY DATA FINDINGS

Food preparation appliances suffer a post-lockdown hangover
Demand for slow juicers boosted by economy recovery
Black+Decker benefits from shift to multifunctional food preparation appliances
Increased demand for multifunctional food preparation appliances will weigh on volume sales but support value sales growth
Health and wellness trend will continue to support demand, but meal delivery services are a threat
Slow juicers will continue to gain ground on centrifugal models
Table 118 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 119 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

Small Cooking Appliances in Canada

KEY DATA FINDINGS

Easing of COVID-19 restrictions significantly hits demand for breadmakers and light fryers in particular
Leading brand Black+Decker benefits from strong presence across small appliances
Multi-functional offerings like Instant Pot’s Duo Plus grow in popularity, as they enable consumers to save both money and space
Reduction in replacement purchases will weigh on demand
E-commerce could overtake hypermarkets and home and garden specialists to become the leading distribution channel
Growing popularity of food delivery a threat to food preparation appliances
Table 129 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 130 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 133 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

Vacuum Cleaners in Canada

KEY DATA FINDINGS

Volume sales growth slows but remains robust, as many consumers continue to spend a lot of time at home
Strong demand for convenience drives rise of robotic vacuum cleaners
Leader Bissell targets pet owners
Post-pandemic economic rebound will support moderate demand growth
Urban flight set to outlast the pandemic, boosting demand for vacuum cleaners as home size increases
E-commerce will continue to gain ground on hypermarkets and home and garden specialists
Table 141 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 142 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

Personal Care Appliances in Canada

KEY DATA FINDINGS

After a strong 2020 due to the closure of hair and beauty salons, demand growth for personal care devices eases
Other personal care appliances remain the top performer, but electric facial cleansers fall out of favour
Ubiquity of selfies boosts demand for oral care appliances
Electric toothbrush units will remain a strong growth driver
Smartphone connectivity set to grow in importance
Low-heat hair care set to grow in popularity
Table 153 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 154 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 157 Sales of Body Shavers by Format: % Volume 2016-2021
Table 158 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 159 NBO Company Shares of Personal Care Appliances 2017-2021
Table 160 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

Air Treatment Products in Canada

KEY DATA FINDINGS

As consumers spend less time at home, demand growth for air treatment products slackens
Demand for cooling fans and air conditioners is heating up
Concern regarding air pollution and allergies is also driving demand
Larger homes will boost demand for air treatment products
Climate change will be a growth engine
Connectivity will add value to air purifiers
Table 166 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 167 Sales of Air Treatment Products by Category: Value 2016-2021
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 173 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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This report originates from Passport, our Consumer Appliances research and analysis database.

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