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Consumer Appliances in Poland

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Poland?
  • Which are the leading brands in Poland?
  • How are products distributed in Poland?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Poland

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Poland

KEY DATA FINDINGS

Demand continue to rise as consumers turn to dishwashers in search of convenience
Slimline dishwasher gain ground due to the smaller kitchens in newer Polish homes
Built-in dishwashers benefit from the rising importance of aesthetics and design
Huge potential for further sales growth despite strong performances in recent years
Connected dishwashers to become more popular as smart technologies develop
Slimline dishwashers to become increasingly popular as households continue to shrink
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Production of Dishwashers: Total Volume 2017-2022
Table 43 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Poland

KEY DATA FINDINGS

Muted activity in the housing market contributes to slowdown in sales growth
Leading players turn to innovation as a way of attracting the attention of consumers
Smaller homes mean smaller dimensions despite increases in internal capacity
Smart technology to become more influential as connected appliances slowly take over
Semi-automatic washing machines to continue declining due to old-fashioned image
Innovation set to remain a major driver of sales growth during the forecast period
Table 47 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 51 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 58 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Poland

KEY DATA FINDINGS

Growth rates slow down due to stagnant housing market and inflationary pressures
Innovation supports growth as potentially popular new features continue to emerge
E-commerce continues to develop into a major mainstream distribution channel
Slower sales growth expected due to high inflation and stagnant housing market
Energy efficiency set to emerge as a major demand factor as demand for economy rises
Induction hobs set to gain ground, building on the format’s already dominant position
Table 63 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 67 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 68 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 72 NBO Company Shares of Ovens: % Volume 2018-2022
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Cookers: % Volume 2018-2022
Table 77 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 79 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Poland

KEY DATA FINDINGS

Growth rates slow down as the positive impact of the COVID-19 pandemic wears off
Sales growth spurred by immigration as new arrivals from Ukraine favour microwaves
Store-based specialists remain dominant as e-commerce continues to grow
The popularity of microwaves among immigrants from Ukraine set to remain crucial
Innovation likely to remain a key marketing tool for attracting the attention of consumers
Trends in packaged food and consumer foodservice to support sales of microwaves
Table 84 Sales of Microwaves by Category: Volume 2017-2022
Table 85 Sales of Microwaves by Category: Value 2017-2022
Table 86 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 87 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 90 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 91 Distribution of Microwaves by Format: % Volume 2017-2022
Table 92 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 93 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Poland

KEY DATA FINDINGS

High inflation puts pressure on demand as unit prices increase significantly
Slower sales growth in electric wine coolers/chillers as unit prices increase steeply
Innovation focuses on convenience and hygiene as category players vie for attention
Positive growth to be tempered by high inflation and circumspect approach to spending
Rising costs set to underpin unit price increases during the forecast period
E-commerce to continue surging ahead as a major mainstream distribution channel
Table 96 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 100 Sales of Freezers by Format: % Volume 2017-2022
Table 101 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 105 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 110 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 113 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Poland

KEY DATA FINDINGS

Rising demand for spilt air conditioners as the choice of products widens
Demand for air purifiers increases in towns and cities with poor air quality
Warmer summers boost demand for air conditioners and cooling fans
Global heating and higher temperatures to boost demand for air treatment products
E-commerce to emerge more strongly as a distribution channel for air treatment products
Innovation set to become more influential in sales of air treatment products
Table 118 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 119 Sales of Air Treatment Products by Category: Value 2017-2022
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 125 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Poland

KEY DATA FINDINGS

High inflation dents growth rates as demand continues to rise due to home cooking trend
Food processors performs well as kitchen robots cater to rising need for convenience
Private label continues to gain ground as consumer spending comes under pressure
Positive growth slated to continue despite high inflation putting pressure on demand
E-commerce to gain ground in the retail distribution of food operation appliances
Appliances that facilitate the preparation of healthy food set to gain ground
Table 130 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Poland

KEY DATA FINDINGS

Moderate growth continues as consumers take care of their own personal grooming
High inflation and rising prices put some pressure on demand
Electric facial cleaners registers strong growth due to spreading consumer awareness
Increasing importance of personal hygiene and personal grooming to support sales
Higher prices due to inflation set to continue influencing consumer demand
Importance of e-commerce set to increase as consumers value convenience
Table 141 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 142 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 145 Sales of Body Shavers by Format: % Volume 2017-2022
Table 146 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 147 NBO Company Shares of Personal Care Appliances 2018-2022
Table 148 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Poland

KEY DATA FINDINGS

The popularity of cooking at home and desire for professional results boost demand
Desire to recreate the on-trade coffee experience benefits espresso coffee machines
Light fryers continues to gain ground, largely at the expense of deep fat fryers
Innovation set to spur sales growth as emerging technologies offer greater convenience
Multicookers poised to boom in Poland as consumers increasingly value convenience
Espresso coffee machines slated for strong growth, with pod coffee machines in decline
Table 154 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 158 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Poland

KEY DATA FINDINGS

Rising demand for convenient, compact appliances boosts stick vacuum cleaners
Robotic vacuum cleaners continues to grow as consumers prioritise convenience
High inflation puts pressure on demand despite vacuum cleaners’ essential status
Category players likely to face operational challenges during the forecast period
Innovation set to continue being seen as the leading brands play to their strengths
Demand for traditional models of cylinder vacuum cleaners expected to continue sliding
Table 166 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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