Consumer Appliances in Poland

Consumer Appliances in Poland

EXECUTIVE SUMMARY

Increasing consumer confidence supports growth in more advanced and premium consumer appliances

New technology drives sales of consumer appliances in 2019

International players still dominate but all manufacturers invest in new product development

Discounters is the dark horse of consumer appliances distribution in 2019

Positive outlook for consumer appliances continues due to the stronger economy

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Treatment Products in Poland

HEADLINES

PROSPECTS

Sales of air purifiers are driven by consumers taking it upon themselves to improve the air quality in their own surroundings

Demand for humidifiers increases mainly due to the dry climate in the country

Internet retailing continues to gain ground due to offering convenience and a wide selection of air treatment products

COMPETITIVE LANDSCAPE

Grupa Grass continues to lead air treatment products with its familiar and popular brands

Dyson continues to demonstrate rapid growth in air treatment products in Poland

Xiaomi introduces its Air Purifier Max

Chart 1 Xiaomi Air Purifier Max

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 44 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Poland

HEADLINES

PROSPECTS

Household penetration of dishwashers slowly rises with greater consumer awareness of the appliances’ improved water and energy efficiency

Modern living sees consumers prefer built-in and slimline dishwashers

Consumers increasingly purchase dishwashers via internet retailing for lower prices and free delivery

COMPETITIVE LANDSCAPE

High brand recognition and innovative features keep BSH in the leading position

Miele launches high-end dishwashers with advanced technology

Attractive and unique design facilitates rapid volume sales growth for Smeg

CATEGORY DATA

Table 47 Sales of Dishwashers by Category: Volume 2014-2019
Table 48 Sales of Dishwashers by Category: Value 2014-2019
Table 49 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 50 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 51 Sales of Dishwashers by Format: % Volume 2014-2019
Table 52 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 53 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 54 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 55 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 56 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 57 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Poland

HEADLINES

PROSPECTS

Healthy eating trend continues to drive sales of food preparation appliances

Slow juicers become more popular as unit prices decrease and as Poles wish to drink healthier juices

New product development in blenders allows consumers to prepare smoother pâtés, soups and sauces

COMPETITIVE LANDSCAPE

Presence in fast-growing categories keeps BSH at the top of food preparation appliances

NUC Electronics Europe sees rapid growth due to its presence in trending categories of food preparation appliances

MPM food preparation appliances remain popular for their lower prices

CATEGORY DATA

Table 61 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 66 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 67 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 68 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Home Laundry Appliances in Poland

HEADLINES

PROSPECTS

Automatic dryers performs best as appliances’ energy efficiency improves

New technology continues to drive retail volume sales of home laundry appliances

More advanced options among home laundry appliances drive semi-automatic washing machines further towards obsolescence

COMPETITIVE LANDSCAPE

BSH maintains its lead with a varied portfolio of home laundry appliances made in Poland

Candy enjoys rapid growth by meeting consumer demand for modern, energy-efficient appliances with large capacity

LG offers technological advancement with its Styler Steam Clothing Care System

Chart 2 LG Styler Steam Clothing Care System

CATEGORY DATA

Table 72 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 76 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 77 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 80 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 81 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 82 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 83 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 84 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Poland

HEADLINES

PROSPECTS

Continued growth in the housing market supports sales of ovens

Premiumisation witnessed in large cooking appliances due to higher incomes and promotion by TV cooking programmes

Cooking healthily at home rather than eating out supports growth in large cooking appliances

COMPETITIVE LANDSCAPE

Amica extends its range with mid-priced large cooking appliances

The availability of in-store advice and recommendations in electronics and appliance specialist retailers supports brands such as Samsung

Samsung offers greater cooking flexibility with its Dual Cook oven

Chart 3 Samsung Dual Cook oven

CATEGORY DATA

Table 88 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 92 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 93 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 94 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 95 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 96 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 97 NBO Company Shares of Ovens: % Volume 2015-2019
Table 98 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 101 NBO Company Shares of Cookers: % Volume 2015-2019
Table 102 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Poland

HEADLINES

PROSPECTS

Built-in microwaves continue to gain popularity for their neatness in modern-style kitchens

Consumers appreciate the in-store assistance and advice on microwaves from electronics and appliance specialist retailers

Manufacturers tackle declining sales by introducing additional features in their microwaves

COMPETITIVE LANDSCAPE

Microwaves from BSH suit a range of different consumer needs

Sharp performs best due to its well-known brand name

Freestanding microwaves from Media-Saturn witness positive growth among a lower-income consumer base

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2014-2019
Table 110 Sales of Microwaves by Category: Value 2014-2019
Table 111 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 112 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 114 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 115 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 116 Distribution of Microwaves by Format: % Volume 2014-2019
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 118 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 119 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Poland

HEADLINES

PROSPECTS

The home spa experience boosts sales of higher-priced personal care appliances

Electric facial cleansers continues to perform best as a result of widespread media coverage and promotions

The dominance of electronics and appliance specialist retailers is only slowly being eroded by internet retailing

COMPETITIVE LANDSCAPE

Consumer trust keeps Philips as the leading brand in personal care appliances

Clarisonic UK suffers decline in its sales of personal care appliances in 2019

HB Polska performs best due to its participation in fast-growing electric facial cleansers

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 123 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 126 Sales of Body Shavers by Format: % Volume 2014-2019
Table 127 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 128 NBO Company Shares of Personal Care Appliances 2015-2019
Table 129 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Poland

HEADLINES

PROSPECTS

Demand grows for larger capacity multi-door fridge freezers as consumers become more knowledgeable on food storage

New technology continues to attract consumers

Freestanding electric wine coolers/chillers grows fastest as the price range broadens

COMPETITIVE LANDSCAPE

Whirlpool continues to lead refrigeration appliances, attracting consumers with technology within its mid-priced range

Samsung grows fastest due to promotional campaigns and its wide product range

MPM emerges in major appliances to gain ground in fast-growing categories

Chart 4 Electric wine cooler MPM 117-CW-46

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 136 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 139 Sales of Freezers by Format: % Volume 2014-2019
Table 140 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 141 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 144 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 147 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 148 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 149 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 150 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 151 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 152 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 153 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 154 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 155 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Poland

HEADLINES

PROSPECTS

Significant growth continues for espresso coffee machines as consumers become more interested in different methods to make coffee at home

Traditional filter coffee machines are going out of fashion

Internet retailing gains further ground in the distribution of small cooking appliances

COMPETITIVE LANDSCAPE

BSH remains the leading player in small cooking appliances with durable matching products

Holden grows fastest due to the popularity of its low-cost basic products

Higher-end brand Jura witnesses rapid growth due to its presence in trending espresso coffee machines

CATEGORY DATA

Table 157 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 161 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Poland

HEADLINES

PROSPECTS

Stick and handheld types of standard vacuum cleaners grow fastest being improved with more advanced technology

Emergence of lower-priced robotic vacuum cleaners decreases the average unit price slightly

Improved technology, increased competition and falling prices enable robotic vacuum cleaners to achieve the fastest retail volume growth

COMPETITIVE LANDSCAPE

BSH maintains its lead with high-quality, reliable vacuum cleaners

Koenic performs best offering simple functionality at a low price

Continual development of its range keeps iRobot Corp at the top of robotic vacuum cleaners

CATEGORY DATA

Table 169 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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