Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Consumer Appliances in

Consumer Appliances in Poland

117 pages, Dec 2017

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Improved economy and greater consumer confidence positively impacts sales

The improving economic situation of Polish families with greater disposable income contributed to positive growth in sales of consumer appliances. Strong Polish GDP was partly due to improved consumer behaviour, which in turn was caused inter alia by a benefits programme supporting low-income families with children, the 500+.

Development in the housing market

In 2017, in general terms, consumer appliances overall maintained similar volume growth to 2016, but slightly higher current value growth. Besides the improved economy and consumer confidence, this good performance in sales of consumer appliances was impacted by development in the housing market.

BSH strengthens its leading position in volume sales

BSH Sprzet Gospodarstwa Domowego Sp zoo led volume sales of major appliances in 2017. The company has a long tradition and developed trust among Polish consumers for its quality.

Electronics and appliance specialist retailers leads sales overall

In 2017, most volume sales were through electronics and appliance specialist retailers, followed by internet retailing channels. The dominance of electronics and appliance specialist retailers was backed up by its continuous development with frequent new store openings situated in convenient locations and a very large product portfolio offered in the stores.

Further economic growth set to positively impact sales

Over the forecast period, further economic development is expected. Higher employment, as reported by government in 2017, supported by predominantly private sector and growing corporate business is expected to positively impact consumer confidence in terms of spending on consumer appliances.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Consumer Appliances in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Poland?
What are the major brands in Poland?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Want to find out more about this report?

Request more information

Consumer Appliances in Poland

EXECUTIVE SUMMARY

Improved economy and greater consumer confidence positively impacts sales

Development in the housing market

BSH strengthens its leading position in volume sales

Electronics and appliance specialist retailers leads sales overall

Further economic growth set to positively impact sales

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Air Treatment Products in Poland

HEADLINES

PROSPECTS

Health awareness impacts sales

Humidifiers records the fastest growth

Demand for convenience drives sales

COMPETITIVE LANDSCAPE

Grupa Grass cements its leading position

High quality design

Multifunctional air treatment products of great interest to Poles

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in Poland

HEADLINES

PROSPECTS

Low penetration rate fuels sales

Growing demand for premium dishwashers

Built-in appliances gain more interest

COMPETITIVE LANDSCAPE

BSH remains the leading player in volume sales

Growing importance of promotional activities via social media

Product innovation drives sales

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in Poland

HEADLINES

PROSPECTS

Growing awareness of healthy eating positively impacts sales

Promotion of blended nourishment

Internet retailing increases its volume share

COMPETITIVE LANDSCAPE

Almost one third of all volume sales down to leading manufacturer

Players to launch more brands in fast developing categories

Less expensive products emerge in food preparation appliances in Poland

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in Poland

HEADLINES

PROSPECTS

Automatic tumble dryers has most dynamic performance

Larger disposable income speeds up replacement cycle

Dedicated washing programmes

COMPETITIVE LANDSCAPE

Whirlpool leads sales

Miele Sp zoo develops sales in Poland

BSH Sprzet Gospodarstwa Domowego introduces novel washing technology for Bosch

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Poland

HEADLINES

PROSPECTS

Built-in large cooking appliances continues to outperform freestanding alternatives

Average unit price rises

Built-in hobs and ovens see the best performances

COMPETITIVE LANDSCAPE

Price remains relevant for mass consumers

Domestic player leads sales

New technology boosts sales

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Cookers: % Volume 2013-2017
Table 103 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 105 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Poland

HEADLINES

PROSPECTS

Microwaves undergoes a shift in function to healthier cooking

Built-in microwaves accelerates volume sales

Fast-paced lifestyle fuels sales

COMPETITIVE LANDSCAPE

Zelmer leads volume sales

Fast growth of premium brands

Growing importance of design

CATEGORY DATA

Table 110 Sales of Microwaves by Category: Volume 2012-2017
Table 111 Sales of Microwaves by Category: Value 2012-2017
Table 112 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 113 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 114 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 115 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 116 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 117 Distribution of Microwaves by Format: % Volume 2012-2017
Table 118 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 119 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 120 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Poland

HEADLINES

PROSPECTS

Better awareness of proper personal care fuels sales

Advanced applied technology impacts unit price

Innovation stimulates sales

COMPETITIVE LANDSCAPE

Growth of IPL appliances

Brands compete for consumer attention

Growing private label sales

CATEGORY DATA

Table 123 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 124 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 127 Sales of Body Shavers by Format: % Volume 2012-2017
Table 128 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 129 NBO Company Shares of Personal Care Appliances 2013-2017
Table 130 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 131 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Poland

HEADLINES

PROSPECTS

Dynamic growth for housing market

New product development attracts consumer interest

New testing standards by CECED

COMPETITIVE LANDSCAPE

Foreign players lead sales

Key players focus on connectivity

Longer guarantee, more efficient energy consumption and unique design

CATEGORY DATA

Table 136 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 140 Sales of Freezers by Format: % Volume 2012-2017
Table 141 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 145 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 150 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 151 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 152 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 153 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 154 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 155 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Poland

HEADLINES

PROSPECTS

Healthy eating trend boosts sales of small cooking appliances

Low penetration rate for coffee machines

Novelties result in rising prices

COMPETITIVE LANDSCAPE

Strong dominance of foreign brands in coffee machines

Key players engage in social media campaigns

Low-priced products experience the fastest growth

CATEGORY DATA

Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Poland

HEADLINES

PROSPECTS

Development of technology positively impacts sales

High penetration rate prevents dynamic growth

Growing interest in handheld and stick vacuum cleaners

COMPETITIVE LANDSCAPE

Dynamic development in competitive market of robotic vacuum cleaners

Standard vacuum cleaners dominated by top three players

Premium products emerge in vacuum cleaners in Poland

CATEGORY DATA

Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Consumer Appliances in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

Improved economy and greater consumer confidence positively impacts sales

Development in the housing market

BSH strengthens its leading position in volume sales

Electronics and appliance specialist retailers leads sales overall

Further economic growth set to positively impact sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Appliances in Poland

EXECUTIVE SUMMARY

Improved economy and greater consumer confidence positively impacts sales

Development in the housing market

BSH strengthens its leading position in volume sales

Electronics and appliance specialist retailers leads sales overall

Further economic growth set to positively impact sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Air Treatment Products in Poland

HEADLINES

PROSPECTS

Health awareness impacts sales

Humidifiers records the fastest growth

Demand for convenience drives sales

COMPETITIVE LANDSCAPE

Grupa Grass cements its leading position

High quality design

Multifunctional air treatment products of great interest to Poles

CATEGORY DATA

Dishwashers in Poland

HEADLINES

PROSPECTS

Low penetration rate fuels sales

Growing demand for premium dishwashers

Built-in appliances gain more interest

COMPETITIVE LANDSCAPE

BSH remains the leading player in volume sales

Growing importance of promotional activities via social media

Product innovation drives sales

CATEGORY DATA

Food Preparation Appliances in Poland

HEADLINES

PROSPECTS

Growing awareness of healthy eating positively impacts sales

Promotion of blended nourishment

Internet retailing increases its volume share

COMPETITIVE LANDSCAPE

Almost one third of all volume sales down to leading manufacturer

Players to launch more brands in fast developing categories

Less expensive products emerge in food preparation appliances in Poland

CATEGORY DATA

Home Laundry Appliances in Poland

HEADLINES

PROSPECTS

Automatic tumble dryers has most dynamic performance

Larger disposable income speeds up replacement cycle

Dedicated washing programmes

COMPETITIVE LANDSCAPE

Whirlpool leads sales

Miele Sp zoo develops sales in Poland

BSH Sprzet Gospodarstwa Domowego introduces novel washing technology for Bosch

CATEGORY DATA

Large Cooking Appliances in Poland

HEADLINES

PROSPECTS

Built-in large cooking appliances continues to outperform freestanding alternatives

Average unit price rises

Built-in hobs and ovens see the best performances

COMPETITIVE LANDSCAPE

Price remains relevant for mass consumers