Consumer Appliances in Singapore

Consumer Appliances in Singapore

EXECUTIVE SUMMARY

Despite growing maturity, consumer appliances records positive performance with consumers searching for greater convenience and energy-efficient models

Increasing popularity of connected consumer appliances supported by Smart Nation initiative

Philips retains lead in fragmented competitive landscape

Specialist retailers appreciated for sensory experience but internet retailing slowly gains share

Stronger current value growth will be driven by further innovation and technological advancement

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Treatment Products in Singapore

HEADLINES

PROSPECTS

Cooling fans remains most popular air treatment product due to affordability and versatility

Emergence of connected air conditioners helps to support increasing value sales

Declining demand for air purifiers, perceived as non-essential in Singapore

COMPETITIVE LANDSCAPE

Panasonic’s leadership of cooling fans supports its position in air treatment products

Further share gain for leading player of air conditioners due to eco-friendly models

Premium brand Atmosphere is only positive performer in air purifiers

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 44 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Singapore

HEADLINES

PROSPECTS

Perceived as non-essential appliance amongst smaller households restricts stronger growth potential of dishwashers

Built-in format slowly gaining in popularity amongst more affluent consumers in landed properties

Manufacturers slowly change attitudes of consumers regarding water and energy efficiency of dishwashers

COMPETITIVE LANDSCAPE

New launch for Bosch in 2019 likely to support convincing leadership over forecast period

Affluent Singaporeans appreciate sleek modern designs of Fisher & Paykel

Consumers appreciate specialist retailers for expertise and sensory experience

CATEGORY DATA

Table 47 Sales of Dishwashers by Category: Volume 2014-2019
Table 48 Sales of Dishwashers by Category: Value 2014-2019
Table 49 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 50 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 51 Sales of Dishwashers by Format: % Volume 2014-2019
Table 52 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 53 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 54 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 55 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 56 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 57 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Singapore

HEADLINES

PROSPECTS

Non-essential nature of food preparation appliances restricts growth potential for less affordable options

Blenders remains most popular and strongly performing appliance due to functionality and affordability

Further new product development to add value to blenders and food processors

COMPETITIVE LANDSCAPE

Philips retains clear leadership despite intensifying competition

Kenwood experiences strong performances in blenders and food processors

Only small brands with more competitive prices perform well in slow juicers

CATEGORY DATA

Table 60 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 61 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 65 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 66 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 67 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 68 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Home Laundry Appliances in Singapore

HEADLINES

PROSPECTS

High household penetration of freestanding automatic washing machines is resulting in some maturity

Consumers seek efficient models that save costs on water and electricity

Intelligent appliances appeal to tech-savvy consumers and are helping to drive up average unit price

COMPETITIVE LANDSCAPE

Korean players comfortably lead category, continually developing innovative appliances

Haier Group looks to artificial intelligence to support laundry process

Lagging behind in innovation, Japanese brands still gain share due to strong reliability of their appliances

CATEGORY DATA

Table 71 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 72 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 75 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 76 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 77 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 79 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 80 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 81 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 82 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 83 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 84 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Singapore

HEADLINES

PROSPECTS

Innovative solutions offered by dominant format of built-in hobs

Stronger growth predicted for smaller category of ovens with advances in technology

Smart appliances gain ground with triple-digit volume growth for connected ovens

COMPETITIVE LANDSCAPE

BSH Home Appliances strengthens leadership due to wide ranging portfolio of Bosch

Young Singaporeans opt for status linked to European brands

Smaller players rely on competitive prices and attractive designs

CATEGORY DATA

Table 86 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 87 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 90 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 91 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 95 NBO Company Shares of Ovens: % Volume 2015-2019
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Cookers: % Volume 2015-2019
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Singapore

HEADLINES

PROSPECTS

Stronger marketing and education by producers highlighting category’s benefits will help to drive higher sales

Demand for greater energy efficiency through inverter technology will help support value sales

Although a niche, connected microwaves gain further share offering tech-savvy consumers greater convenience

COMPETITIVE LANDSCAPE

Panasonic retains leadership but loses share to more dynamic players

Another strong year for innovative Samsung

LG address demand for greater energy efficiency with inverter technology

CATEGORY DATA

Table 105 Sales of Microwaves by Category: Volume 2014-2019
Table 106 Sales of Microwaves by Category: Value 2014-2019
Table 107 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 108 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 110 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 111 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 112 Distribution of Microwaves by Format: % Volume 2014-2019
Table 113 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 114 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Singapore

HEADLINES

PROSPECTS

Strong performance for largest category of hair care appliances, boosted by innovation

Dip in sales for electric facial cleansers, but rebound predicted for forecast period with entrance of smaller more affordable brands

Younger Singaporean men increasingly interested in personal grooming

COMPETITIVE LANDSCAPE

Leading players experience pressure from more competitive or innovative brands

Dynamic performance for Dyson due to innovative hair care appliances

Dominant position for electric facial cleanser Foreo with high-profile collaboration for connected device

CATEGORY DATA

Table 117 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 118 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 119 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 120 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 121 Sales of Body Shavers by Format: % Volume 2014-2019
Table 122 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 123 NBO Company Shares of Personal Care Appliances 2015-2019
Table 124 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 125 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 126 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 127 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 128 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 129 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Singapore

HEADLINES

PROSPECTS

Fridge freezers remains most convenient and practical option but is slowly reaching maturity

Further innovation and development of new technologies will drive up average unit price

Niche of electric wine coolers/chillers appeals to affluent households that can allocate greater space to specific appliances

COMPETITIVE LANDSCAPE

LG Electronics retains overall lead due to wide presence across refrigeration appliances

Korean players lead due to cutting-edge technology and fashionable designs

Japanese brands offer reliable appliances but lag behind in design

CATEGORY DATA

Table 130 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 131 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 132 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 133 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 134 Sales of Freezers by Format: % Volume 2014-2019
Table 135 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 136 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 137 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 138 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 139 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 140 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 141 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 142 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 143 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 144 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 145 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 146 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 147 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 148 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 149 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Singapore

HEADLINES

PROSPECTS

Small cooking appliances which offer affordable prices and convenience are most attractive to Singaporeans

Expensive niche continues to perform well

Consumers appreciate convenience of hard pod coffee machines

COMPETITIVE LANDSCAPE

Groupe SEB gains leadership of small cooking appliances from Philips

Nestlé strengthens leadership of pod coffee machines, educating consumers on the entire coffee process

Air fryers continue to gain in popularity in line with health trend

CATEGORY DATA

Table 151 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 152 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 153 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 155 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 156 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 157 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 158 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 159 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 160 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Singapore

HEADLINES

PROSPECTS

Stick vacuum cleaners to continue performing more strongly than cylinder models offering easier and more convenient regular cleaning

Expansion of robotic vacuum cleaners in terms of functionality and affordability increase their accessibility to higher number of consumers

Internet retailing continues to gain ground as distribution channel offering wider range of affordable models

COMPETITIVE LANDSCAPE

Philips strengthens leadership with presence in both standard and robotic vacuum cleaners

Ecovacs records another strong performance in robotic vacuum cleaners but may experience strong competition from Xiaomi moving forward

Steady growth for premium Dyson supported by more affluent consumers

CATEGORY DATA

Table 163 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 164 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 165 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 167 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 168 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 169 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 170 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 171 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 172 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 173 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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