Executive Summary

Mar 2019
Modest volume growth recorded by consumer appliances in 2018

Demand for consumer appliances in Singapore continued to increase in 2018, although volume growth was slower than in 2017 due to maturity and sluggish sales in the property market. In addition, the household penetration of many appliances is already high, leaving little space for organic growth.

Further growth potential for connected appliances

Opportunities are emerging for connected appliances in Singapore, thanks in large part to the country’s Smart Nation initiative. A whole new realm of opportunities is opening up for partnerships between stakeholders in the ecosystem.

Philips continues to lead consumer appliances

Philips Electronics Singapore continued to lead consumer appliances in 2018 thanks to its strength in various categories in small appliances. Strong branding and successful innovations have helped the company to maintain its leading position, with it having been unaffected by aggressive price wars initiated by other players in small cooking appliances.

Electronics and appliance specialist retailers remains the most popular distribution channel

Electronics and appliance specialist retailers remained the leading distribution channel in 2018 as consumers prefer to shop in physical stores for appliances as they like to be able to see and feel these products before making a purchase. Sales staff are also readily available in-store to answer questions, introduce new models and share relevant knowledge.

Growth of consumer appliances to be limited by market maturity

In a developed market like Singapore, most appliances already enjoy strong household penetration. Moreover, Singapore is a small market and so manufacturers are finding it increasingly difficult to grow their share in a saturated space.

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Consumer Appliances in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Consumer Appliances in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in Singapore?
  • What are the major brands in Singapore?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in Singapore

EXECUTIVE SUMMARY

Modest volume growth recorded by consumer appliances in 2018
Further growth potential for connected appliances
Philips continues to lead consumer appliances
Electronics and appliance specialist retailers remains the most popular distribution channel
Growth of consumer appliances to be limited by market maturity

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in Singapore

HEADLINES

PROSPECTS

Ceiling fans become the go-to choice
Connected air conditioners offer growth opportunities

COMPETITIVE LANDSCAPE

Japanese brands dominate air conditioners
Design and connectivity serve as key points of differentiation

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Singapore

HEADLINES

PROSPECTS

Singaporeans continue to view dishwashers as non-essential
Shift in focus to landed housing drives sales of built-in dishwashers
Continuous efforts to educate consumers

COMPETITIVE LANDSCAPE

BSH Home Appliances remains the leading player in dishwashers
Importance of a presence in both the retail and construction channels
Fisher & Paykel focuses on customisable home solutions for private housing

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Singapore

HEADLINES

PROSPECTS

Price wars continue in food preparation appliances
Blenders again growing in popularity
Smart technology unlikely to be seen in food preparation appliances over the next five years

COMPETITIVE LANDSCAPE

Philips Electronics Singapore remains the leading player
Small brands are emerging through hypermarkets and internet retailing

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Singapore

HEADLINES

PROSPECTS

Dryers enjoying stronger demand
Multi-drum machines a new trend

COMPETITIVE LANDSCAPE

Korean manufacturers lead the way
A focus on time saving

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Singapore

HEADLINES

PROSPECTS

Continued preference for built-in gas over electric hobs
Bundling used to boost sales of both major and large cooking appliances
Cookers expected to become obsolete

COMPETITIVE LANDSCAPE

BSH Home Appliances continues to gain share in built-in hobs and cooker hoods
Large cooking appliances a mature category

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Singapore

HEADLINES

PROSPECTS

Manufacturers introduce more energy-efficient inverter technology
New technologies reach microwaves but are not yet commonplace
Built-in microwaves suffering from stagnation in private housing

COMPETITIVE LANDSCAPE

Panasonic remains the leading player
LG increases its efforts to further drive sales

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2013-2018
Table 110 Sales of Microwaves by Category: Value 2013-2018
Table 111 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 112 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 114 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 115 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 116 Distribution of Microwaves by Format: % Volume 2013-2018
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 118 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 119 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Singapore

HEADLINES

PROSPECTS

Deep cleansing the new buzzword
Men paying more attention to their appearance

COMPETITIVE LANDSCAPE

Large players integrate AR and IoT into beauty care
Foreo overtakes Clarisonic in electric facial cleansers

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 123 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Body Shavers by Format: % Volume 2013-2018
Table 127 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 128 NBO Company Shares of Personal Care Appliances 2014-2018
Table 129 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Singapore

HEADLINES

PROSPECTS

Emergence of smart technology
Manufacturers continue to focus on fridge freezers
Energy efficiency remains a priority for consumers

COMPETITIVE LANDSCAPE

Samsung remains one of the leading players in fridge freezers
Japanese players continue to lose share

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 136 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 139 Sales of Freezers by Format: % Volume 2013-2018
Table 140 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 141 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 144 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 147 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 148 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 149 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 150 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 151 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 152 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 153 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 154 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 155 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Singapore

HEADLINES

PROSPECTS

Multi cookers growing in popularity
Kettles benefit from frequent replacement
Pod coffee machines dominate the wider coffee machines category

COMPETITIVE LANDSCAPE

Groupe SEB closes the gap on leading player Philips
Khind-Mistral’s Mayer brand leads air fryers, while Nestlé leads hard pod coffee machines
TH International continues to enjoy first-mover advantage in freestanding hobs

CATEGORY DATA

Table 157 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 161 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Singapore

HEADLINES

PROSPECTS

Multi cookers growing in popularity
Kettles benefit from frequent replacement
Pod coffee machines dominate the wider coffee machines category

COMPETITIVE LANDSCAPE

Groupe SEB closes the gap on leading player Philips
Khind-Mistral’s Mayer brand leads air fryers, while Nestlé leads hard pod coffee machines
TH International continues to enjoy first-mover advantage in freestanding hobs

CATEGORY DATA

Table 169 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 170 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 171 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 172 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 173 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 174 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 175 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 176 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 177 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 178 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 179 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Singapore

HEADLINES

PROSPECTS

Triangular robotic vacuum cleaners launched
Stick vacuum cleaners remain a popular choice for householders
Innovation in robotic vacuum cleaners expected to continue

COMPETITIVE LANDSCAPE

Philips remains the clear leader in vacuum cleaners
Kärcher to launch a new robotic vacuum cleaner model
Electrolux and Panasonic launch triangular robotic vacuum cleaners

CATEGORY DATA

Table 181 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 182 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 183 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 184 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 185 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 186 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 187 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 188 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 189 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 190 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 191 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 192 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023