Consumer Appliances in Singapore

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Singapore?
  • Which are the leading brands in Singapore?
  • How are products distributed in Singapore?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in Singapore

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What’s next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Singapore

KEY DATA FINDINGS

Slow, growing trend for dishwashers in Singapore
Bosch maintains overall leadership in 2022
Completion of housing projects to help drive growth
Table-top and compact dishwasher formats expected to gain in popularity
Appliances and electronics specialists to remain dominant channel for dishwashers
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Singapore

KEY DATA FINDINGS

Front-loading washing machines continue to gain share
Automatic washer dryers struggle to achieve higher demand in Singapore
Automatic dryers enjoy higher volume sales as brands clear stock labelled with “one tick”
Connected home laundry appliances to continue with slow and stable growth
Completion of housing development projects to help drive growth of category
Increasing adoption of omnichannel strategies due to e-commerce boom
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Singapore

KEY DATA FINDINGS

Aesthetics and design are increasingly important factors for consumers of large cooking appliances
The increasing move towards induction hobs
Space constraints in Singapore push demand for built-in format
Steam ovens to further gain in popularity, while cookers will continue on downward trajectory
Connectivity in large cooking appliances not considered important benefit to local consumers
Retail e-commerce struggles to strongly penetrate large cooking appliances
Table 61 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 62 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 65 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 66 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 67 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 68 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 69 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 70 NBO Company Shares of Ovens: % Volume 2018-2022
Table 71 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 72 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Cookers: % Volume 2018-2022
Table 75 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 76 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 77 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 78 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Singapore

KEY DATA FINDINGS

Slow but stable growth for microwaves, pushing players to continue innovating
Completion of housing projects to further drive growth of the category
Freestanding microwaves drive category growth
Factors that add value will be key for players to differentiate from competitors
Retail e-commerce strengthens position as distribution channel for microwaves
Table 80 Sales of Microwaves by Category: Volume 2017-2022
Table 81 Sales of Microwaves by Category: Value 2017-2022
Table 82 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 83 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 84 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 85 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 86 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 87 Distribution of Microwaves by Format: % Volume 2017-2022
Table 88 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 89 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 90 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 91 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Singapore

KEY DATA FINDINGS

Habit persistence supports ongoing demand for refrigeration appliances
Supply chain disruptions continue to drive up unit prices in 2022
Completion of housing projects supports demand for built-in refrigeration appliances
Difficulties in creating higher demand for connected refrigeration appliances
Growth for electric wine coolers/chillers driven by expanding affluent population
E-commerce likely to gain further distribution share within refrigeration appliances
Table 92 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 93 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 94 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 96 Sales of Freezers by Format: % Volume 2017-2022
Table 97 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 98 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 99 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 101 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 102 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 103 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 104 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 105 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 106 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 107 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 108 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Singapore

KEY DATA FINDINGS

Supply chain disruptions frustrate players and consumers as Singapore experiences record high temperatures
Unit prices increase as international tensions and regional vulnerabilities persist
Energy efficiency regulations drive innovation and growth in cooling
Air treatment products enjoys extensive growth via e-commerce
Hygienic home trend inspires confidence and interest in air purifiers
Connectivity brings higher convenience to consumers of air treatment products
Table 113 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 114 Sales of Air Treatment Products by Category: Value 2017-2022
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 118 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 120 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 121 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 122 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 123 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 124 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Singapore

KEY DATA FINDINGS

Simple food preparation appliances prevail with reduced household cooking
Juice extractors continue to decline given local cooking habits
Personal blenders gain attention with greater interest in fitness
Health-conscious trend drives interest in ice cream makers
Cordless format drives innovation in food preparation appliances
Direct sellers can close consumer education gap for multifunctional appliances
Table 125 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 126 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 127 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 128 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 129 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 130 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 131 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 132 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 133 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 134 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Singapore

KEY DATA FINDINGS

Electric facial cleansers remains strongest performer in personal care appliances
Men’s body shavers expands as demand for women’s shavers declines
Aggressive promotions on e-commerce platforms subdue more significant price increases
Innovations in heatless and cordless hair care appliances could drive up unit prices
LED light therapy opens doors in skin care device innovations
Table 136 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 137 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 138 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 139 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 140 Sales of Body Shavers by Format: % Volume 2017-2022
Table 141 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 142 NBO Company Shares of Personal Care Appliances 2018-2022
Table 143 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 144 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 145 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 146 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 147 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Singapore

KEY DATA FINDINGS

Subscription plans drive up higher volume sales of pod coffee machines
Smaller living spaces encourage purchase of multifunctional appliances
Replacement cycles provide greater room for growth of smaller brands
Voice control makes an unlikely appearance in small cooking appliances
Success in retail e-commerce space can drive down unit prices
Table 149 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 150 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 151 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 152 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 153 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 154 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 155 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 156 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 157 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 158 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 159 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 160 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Singapore

KEY DATA FINDINGS

Slowing volume growth due to consumer shift in priorities
Hygiene features provide differentiation within standard vacuum cleaners
Stick vacuum cleaners drive growth of standard segment
Shorter replacement cycles may strengthen growth for vacuum cleaners
Robotic vacuum cleaners likely to experience further polarisation of unit prices
Wet and dry format experiences slow but steady increase in demand
Table 161 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 162 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 163 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 164 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 165 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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