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Consumer Appliances in Thailand

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Thailand?
  • Which are the leading brands in Thailand?
  • How are products distributed in Thailand?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Thailand

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Thailand

KEY DATA FINDINGS

Freestanding dishwashers the norm
Further recovery not enough to bring category back to pre-pandemic levels
Compact models remain popular
Stagnation ahead
Continued trend towards compact dishwashers
Convenience of dishwashers to boost demand
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Thailand

KEY DATA FINDINGS

Declining interest in built-in appliances
Automatic dryers and washer dryers becomes buoyant
Smart automatic washing machines continue to gain popularity in Thai market
Unit prices set to settle down
Innovative models set to gain traction
Top-loading models to remain dominant
Table 48 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 59 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Thailand

KEY DATA FINDINGS

Large cooking appliances still growing
Builder merchants and construction the dominant channel
Promotional activities to attract consumers
Outlook is lacklustre
Lifestyles and cooking habits of Thai consumers to continue to present obstacles to category development
Stagnation in current value terms
Table 64 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 68 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 69 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 73 NBO Company Shares of Ovens: % Volume 2018-2022
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 77 NBO Company Shares of Cookers: % Volume 2018-2022
Table 78 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 80 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Thailand

KEY DATA FINDINGS

Continued growth after initial decline in pandemic
Electrolux retains lead, though Sharp closes gap
Increase in unit price
Polarisation of demand expected
More rural households may own microwaves
Health consciousness and enduring changes in cooking habits
Table 85 Sales of Microwaves by Category: Volume 2017-2022
Table 86 Sales of Microwaves by Category: Value 2017-2022
Table 87 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 88 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 90 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 91 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 92 Distribution of Microwaves by Format: % Volume 2017-2022
Table 93 Production of Microwaves: Total Volume 2017-2022
Table 94 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 95 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Thailand

KEY DATA FINDINGS

Large capacity fridge freezers become popular, while IOT products are gaining ground amongst affluent consumers
E-commerce continues to gain share
Mitsubishi retains lead, Haier puts in a strong performance, and Samsung aims upmarket
Increase in property development and lifestyle changes
Consumers to continue to look for larger capacity fridge freezers
IOT refrigeration appliances to enter the mainstream
Table 98 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 102 Sales of Freezers by Format: % Volume 2017-2022
Table 103 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 112 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Thailand

KEY DATA FINDINGS

Unit price growth differs between categories
Germ killing technology present in most categories
Air conditioners players look to new technologies
Health concerns to stimulate demand
Rising temperatures to boost demand
More features for air conditioners
Table 117 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 118 Sales of Air Treatment Products by Category: Value 2017-2022
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 124 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 125 Production of Air Conditioners: Total Volume 2017-2022
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Thailand

KEY DATA FINDINGS

Rise in unit price
Health consciousness a key influence on demand
E-commerce continues to gain ground at the expense of store-based channels
Recovery of economy and new normal will stimulate demand
Health concerns to dominate
Producers expected to increase focus on e-commerce and TV homeshopping
Table 130 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Thailand

KEY DATA FINDINGS

Return to almost pre-pandemic conditions
Growing demand from male consumers and increasing influence of social media
Negative performance for electric facial cleansers
Outlook for personal care appliances remains broadly favourable
Increasing share from male consumers
Cordless personal care appliances to be popular
Table 141 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 142 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 145 Sales of Body Shavers by Format: % Volume 2017-2022
Table 146 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 147 NBO Company Shares of Personal Care Appliances 2018-2022
Table 148 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Thailand

KEY DATA FINDINGS

Demand increases more than previous year
Light fryers and pod coffee machines show strong growth
TV shows and social media support rising demand
Increased preference for home cooking should extend beyond the pandemic
Healthy eating trend to exert a significant influence on demand
Pod coffee machines to be a strong performer in the forecast period
Table 154 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 158 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Thailand

KEY DATA FINDINGS

Stick vacuum cleaners a dynamic performer
Robotic vacuum cleaners gain in popularity
COVID-19 fallout boosts distribution share of e-commerce
Cordless technology to continue to increase in popularity along with shift to smaller households
Innovation likely to drive demand
Robotic vacuum cleaners to undergo improvements
Table 166 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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