Consumer appliances in Italy continued to suffer from the sluggish recovery of economic conditions, leading to minimal retail volume growth in 2018. Economic growth in 2018 was weaker than expected due to political uncertainty and the overall slowdown of the European economy.
Whilst the average unit prices in consumer appliances in 2018 were partly influenced by innovations and the trend towards built-in appliances, energy efficiency certainly played a role in driving up unit prices. This trend was clearly visible in major appliances, in which most appliances now have energy labelling.
Consumer appliances in Italy is dominated by international brands. This is mostly seen in major appliances, in which consumers continue to trust household names such as Bosch, Whirlpool, Electrolux, Miele, Philips, Haier and AEG.
Although internet retailing did not account for a large share of sales in consumer appliances in 2018, growth remained strong. More and more Italian consumers are becoming comfortable ordering products online.
The retail volume CAGR in consumer appliances in the forecast period is expected to be slower than the CAGR seen over the review period, as the Italian economic situation remains uncertain and GDP growth is forecast to remain sluggish. However, innovations and energy-efficient products will be major selling points attracting many consumers to replace their old consumer appliances.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Italy for free:
The Consumer Appliances in Italy market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.