Consumer Appliances in Colombia

Consumer Appliances in Colombia

EXECUTIVE SUMMARY

Innovation and dynamism expected from consumer appliances

Energy-efficiency and wellness are two key sales drivers

Private label proving increasingly competitive

Omnichannel strategies shaping the retail landscape

Positive outlook for the future

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Treatment Products in Colombia

HEADLINES

PROSPECTS

High temperatures drive purchases

Cooling fans sees dynamic growth

Connectivity and multifunctional features drive product developments

COMPETITIVE LANDSCAPE

Hypermarkets a key distribution channel

Innovation trends in split air conditioners and cooling fans

LG adapts products to new demand

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Colombia

HEADLINES

PROSPECTS

Lack of significant interest in dishwashers despite being energy efficient

No differentiation between built-in and freestanding dishwashers

Limited development expected

COMPETITIVE LANDSCAPE

Highly concentrated category

Domestic players have remained modest in their offerings

Companies use online platform to promote and reach younger consumer base

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Colombia

HEADLINES

PROSPECTS

Blenders useful in creating healthy and nutritional meals

Health and wellness trend drives demand

Unit prices remain fairly stable during 2018

COMPETITIVE LANDSCAPE

Oster leads followed closely by Groupe SEB

Internet access playing a key role

Private label maintains its strong position

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Colombia

HEADLINES

PROSPECTS

Future oriented regulations drive growth

Product capacity and price are driving purchasing decisions

Connectivity has bright future in Colombia

COMPETITIVE LANDSCAPE

Consolidated competitive landscape

Innovation and design drivers for premium segment

Tax incentive provides boost to domestic company

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Colombia

HEADLINES

PROSPECTS

Consumers concentrate on design driving growth for built-in appliances

New technologies lead to an increase in the average unit price

Connectivity and innovation are limited

COMPETITIVE LANDSCAPE

Shares in large cooking appliances remain highly consolidated

Domestic brands strengthen their position

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Colombia

HEADLINES

PROSPECTS

Healthy cooking trend and steep rise in unit prices impacts sales of microwaves

Multifunctionality is appealing

Technology and design drivers for premium brands

COMPETITIVE LANDSCAPE

Industrias HACEB SA remains the category leader

Whirlpool develops attractive innovations

Category sees an omnichannel approach

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2013-2018
Table 110 Sales of Microwaves by Category: Value 2013-2018
Table 111 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 112 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 114 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 115 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 116 Distribution of Microwaves by Format: % Volume 2013-2018
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 118 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 119 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Colombia

HEADLINES

PROSPECTS

Personal care important to Colombians

Products with new technologies support sales of hair care appliances

Beard trend benefits hair and beard trimmers

COMPETITIVE LANDSCAPE

Alizz the leading brand in personal care

Brands of hair care appliances hold lead

Hypermarkets the main distribution channel

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 123 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 126 Sales of Body Shavers by Format: % Volume 2013-2018
Table 127 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 128 NBO Company Shares of Personal Care Appliances 2014-2018
Table 129 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Colombia

HEADLINES

PROSPECTS

Refrigeration appliances set to see moderate growth over the forecast period

Companies focus on energy efficiency

Connectivity is an ongoing concept

COMPETITIVE LANDSCAPE

Main brands concentrate on innovation

Consumer demand for well-known brands restricts entry of new players

In-store assessment has become a must for refrigeration appliances

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 136 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 139 Sales of Freezers by Format: % Volume 2013-2018
Table 140 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 141 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 144 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 150 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Colombia

HEADLINES

PROSPECTS

Premiumisation set to drive sales of pod coffee machines

Healthier lifestyles influenced by online platforms

Differentiation among private label

COMPETITIVE LANDSCAPE

No outstanding leader in highly fragmented category

Hypermarkets is leading channel for small cooking appliances

Private label and brands compete for share

CATEGORY DATA

Table 155 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 156 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 159 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Colombia

HEADLINES

PROSPECTS

Innovation will likely become more prominent due to new regulations

Affordable models will attract new consumers

Compact solutions should drive category growth

COMPETITIVE LANDSCAPE

Electrolux leads

iRobot leads robotic vacuum cleaners

New players should add dynamism to the category

CATEGORY DATA

Table 167 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 168 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

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