Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Consumer Appliances in

Consumer Appliances in Colombia

109 pages, Dec 2017

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Moderate growth in a slower-paced economy

The Colombian consumer appliances market witnessed moderate retail volume growth in 2017, having seen sales suffer since the second half of 2015, as Colombia experienced an accentuated slowdown of its economy, framed by a more challenging macroeconomic environment, as inflation rates grew far beyond what was expected. This also prompted interest rates to rise, following the tax reform implemented in January 2017.

Multi-functional and smart products to continue to gain importance during the forecast period

As more consumers are living in smaller homes, the need for highly sophisticated (and yet easy-to-use) and efficient appliances with multi-function capabilities is becoming an emerging trend. The versatility which consumers need when selecting the type of cooking appliance, for example, complements other trends around social activities and wellness.

Aggressive competition in 2017

The main competitors in major and small appliances, such as Industrias HACEB and Mabe de Colombia, Groupe SEB Colombia and Oster de Colombia all increased their retail volume shares in 2017 as large companies which enjoy economies of scale were able to offer more affordable prices in the context of economic decline. Significant fragmentation was observed in the review period, especially in small appliances; in fact, brands such as Black +Decker, Whirlpool and even the company Groupe SEB Colombia exited several consumer appliance categories to concentrate on more relevant areas.

Multichannel approach boosts major appliances

Consumers are engaging with more channels as part of their shopping habits and retailers have adapted strategies to respond to the need for differentiation with much more compelling offers. The integration of multichannel approaches requires differentiated products, outstanding customer service and competitive prices.

Millennials to become more important during the forecast period

With increased internet penetration, consumers are able to research and compare product features and prices. Millennials are described as “digital natives”, and their spending reflects that; their food preparation has to reflect two criteria: it must be fast and fresh, but in terms of design has to be simple and functional.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Consumer Appliances Sample Report Consumer Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Consumer Appliances in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Appliances in Colombia?
What are the major brands in Colombia?
How was category performance been affected by current economic climate?
How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Want to find out more about this report?

Request more information

Consumer Appliances in Colombia

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Treatment Products in Colombia

HEADLINES

PROSPECTS

Air treatment products to recover from the effects of La Niña

Energy efficiency and price to drive growth

Air purifiers and dehumidifiers to remain niches

COMPETITIVE LANDSCAPE

Groupe SEB Colombia leads air treatment products

LG Electronics leads air conditioners

Samsung sales decline

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 36 Sales of Air Treatment Products by Category: Value 2012-2017
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 42 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Dishwashers in Colombia

HEADLINES

PROSPECTS

Change in culture needed to drive dishwasher sales

Opportunity for smaller dishwashers, but brands fail to target this segment

Millennials a key target segment

COMPETITIVE LANDSCAPE

Whirlpool Colombia leads

Leading brands focus on energy and water saving

Players offer improved sales experience

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2012-2017
Table 49 Sales of Dishwashers by Category: Value 2012-2017
Table 50 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 51 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 52 Sales of Dishwashers by Format: % Volume 2012-2017
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 54 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 55 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 56 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 58 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 59 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Food Preparation Appliances in Colombia

HEADLINES

PROSPECTS

Innovation and functionality to drive sales

Price increases here to stay

Premiumisation to continue

COMPETITIVE LANDSCAPE

Groupe SEB Colombia retains its leadership

Oster de Colombia a reference in food preparation appliances

Private label holds a strong share

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 63 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Home Laundry Appliances in Colombia

HEADLINES

PROSPECTS

Co-branded promotions and environmental concerns to support growth

Moderate growth expected after a weak review period

Automatic washing machines to remain dominant

COMPETITIVE LANDSCAPE

Industrias HACEB leads

Mabe de Colombia and Samsung de Colombia close behind

Washing machines a highly competitive category

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 74 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Large Cooking Appliances in Colombia

HEADLINES

PROSPECTS

Expanding home construction to support large cooking appliances

Built-in hobs to continue to drive growth

Cost reduction a key strategy

COMPETITIVE LANDSCAPE

Industrias HACEB retains its strong leading position

Challenger expands its range

Smaller brands on the way out

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 90 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 93 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 94 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 98 NBO Company Shares of Ovens: % Volume 2013-2017
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 102 NBO Company Shares of Cookers: % Volume 2013-2017
Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 104 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Microwaves in Colombia

HEADLINES

PROSPECTS

Many challenges to growth

Innovation needed

Moderate growth to be driven by premium appliances

COMPETITIVE LANDSCAPE

Industrias HACEB leads microwaves

Private label has a significant presence in microwaves

Price, design and functionality the key areas for differentiation

CATEGORY DATA

Table 109 Sales of Microwaves by Category: Volume 2012-2017
Table 110 Sales of Microwaves by Category: Value 2012-2017
Table 111 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 112 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 113 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 114 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 115 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 116 Distribution of Microwaves by Format: % Volume 2012-2017
Table 117 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 118 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 119 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Personal Care Appliances in Colombia

HEADLINES

PROSPECTS

Focus on personal appearance to support growth

Other personal care appliances to continue to decline

Seasonal sales boosts

COMPETITIVE LANDSCAPE

A relatively fragmented category

A wide and differentiated product offer

Groupe SEB Colombia leaves personal care appliances

CATEGORY DATA

Table 122 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 123 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 126 Sales of Body Shavers by Format: % Volume 2012-2017
Table 127 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 128 NBO Company Shares of Personal Care Appliances 2013-2017
Table 129 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 130 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Refrigeration Appliances in Colombia

HEADLINES

PROSPECTS

Inverter technology to provide sustainable solutions

Consumers seek energy savings rather than smart appliances

Omni-channel to the fore

COMPETITIVE LANDSCAPE

Mabe de Colombia leads refrigeration appliances

Industrias HACEB remains a close second

Samsung and LG innovate

CATEGORY DATA

Table 135 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 136 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 139 Sales of Freezers by Format: % Volume 2012-2017
Table 140 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 141 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 144 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 147 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 148 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 149 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 150 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 151 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 152 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 153 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 154 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 155 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Small Cooking Appliances in Colombia

HEADLINES

PROSPECTS

Small cooking appliances to increasingly target health-conscious consumers

Coffee targets two segments

Private label to maintain its strong position

COMPETITIVE LANDSCAPE

A fragmented category

Pod coffee machines is concentrated

Private label strong

CATEGORY DATA

Table 156 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 157 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 160 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Vacuum Cleaners in Colombia

HEADLINES

PROSPECTS

Reduction in the number of domestic staff to support growth

Increasing disposable incomes to support growth of robotic vacuum cleaners

The increasing number of pets and desire for improved air quality to support growth

COMPETITIVE LANDSCAPE

Electrolux retains its strong lead

Rayovac Varta boosts sales of its Black+Decker brand

International brands dominate

CATEGORY DATA

Table 168 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 169 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 172 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Consumer Appliances in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Appliances in Colombia

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Treatment Products in Colombia

HEADLINES

PROSPECTS

Air treatment products to recover from the effects of La Niña

Energy efficiency and price to drive growth

Air purifiers and dehumidifiers to remain niches

COMPETITIVE LANDSCAPE

Groupe SEB Colombia leads air treatment products

LG Electronics leads air conditioners

Samsung sales decline

CATEGORY DATA

Dishwashers in Colombia

HEADLINES

PROSPECTS

Change in culture needed to drive dishwasher sales

Opportunity for smaller dishwashers, but brands fail to target this segment

Millennials a key target segment

COMPETITIVE LANDSCAPE

Whirlpool Colombia leads

Leading brands focus on energy and water saving

Players offer improved sales experience

CATEGORY DATA

Food Preparation Appliances in Colombia

HEADLINES

PROSPECTS

Innovation and functionality to drive sales

Price increases here to stay

Premiumisation to continue

COMPETITIVE LANDSCAPE

Groupe SEB Colombia retains its leadership

Oster de Colombia a reference in food preparation appliances

Private label holds a strong share

CATEGORY DATA

Home Laundry Appliances in Colombia

HEADLINES

PROSPECTS

Co-branded promotions and environmental concerns to support growth

Moderate growth expected after a weak review period

Automatic washing machines to remain dominant

COMPETITIVE LANDSCAPE

Industrias HACEB leads

Mabe de Colombia and Samsung de Colombia close behind

Washing machines a highly competitive category

CATEGORY DATA

Large Cooking Appliances in Colombia

HEADLINES

PROSPECTS

Expanding home construction to support large cooking appliances

Built-in hobs to continue to drive growth

Cost reduction a key strategy

COMPETITIVE LANDSCAPE

Industrias HACEB retains its strong leading position

Challenger expands its range