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Consumer Appliances in Colombia

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Colombia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Colombia?
  • Which are the leading brands in Colombia?
  • How are products distributed in Colombia?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Colombia

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 2 Sales of Consumer Appliances by Category: Value 2017-2022
Table 3 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 6 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 9 Sales of Small Appliances by Category: Volume 2017-2022
Table 10 Sales of Small Appliances by Category: Value 2017-2022
Table 11 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 12 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 14 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 15 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 17 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 18 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 24 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 27 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 28 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Colombia

KEY DATA FINDINGS

Dishwashers maintains positive growth dynamics in 2022
Energy and water saving aspects of dishwashers spur consumer interest
Whirlpool remains the strong leader in dishwashers in 2022
Household penetration of dishwashers to rise as demand for convenience spreads
Innovation and pricing strategies to become increasingly crucial
Increasingly sophisticated consumers expected to pay more attention to dishwashers
Table 31 Sales of Dishwashers by Category: Volume 2017-2022
Table 32 Sales of Dishwashers by Category: Value 2017-2022
Table 33 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 34 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 35 Sales of Dishwashers by Format: % Volume 2017-2022
Table 36 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 37 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 38 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 39 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 40 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 41 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Colombia

KEY DATA FINDINGS

Sales growth in home laundry continues remains positive despite significant slowdown
Samsung launches its new line of automatic washer dryers with AI control
Samsung and LG remain the leading names in home laundry appliances
The development of omnichannel retailing strategies to remain key growth driver
Pricing strategies could be used by emerging brands to expand their presence
Political and economic uncertainty has the potential to negatively impact the category
Table 44 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 45 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 48 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 49 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 52 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 53 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 54 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 55 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 56 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 57 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 58 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Colombia

KEY DATA FINDINGS

Sales growth in large cooking appliances driven by buoyant real estate market
The popularity of open plan kitchens continues to rise among the Colombian population
Demand for ovens continues to decrease as consumers turn to small appliances instead
Omnichannel strategies set to become crucial as the importance of e-commerce rises
Smart kitchens set to emerge strongly as connected appliances are here to stay
High prices to undermine demand for smart technology in large cooking appliances
Table 60 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 61 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 62 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 64 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 65 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 66 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 67 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 68 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 69 NBO Company Shares of Ovens: % Volume 2018-2022
Table 70 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 71 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 72 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Cookers: % Volume 2018-2022
Table 74 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 75 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 76 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 77 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 78 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Colombia

KEY DATA FINDINGS

Volume sales continue to decline due to lack of innovation and unfavourable image
Emerging culinary trends prompt consumers to explore alternatives to microwaves
Industrias HACEB SA and Whirlpool remain the leading names, followed by Samsung
Innovation and new product launches can lift the category out of stagnation and decline
The launch of models with inverter technology has the potential to spur dynamic growth
Strong opportunities for private label to grow, given the adverse economic environment
Table 80 Sales of Microwaves by Category: Volume 2017-2022
Table 81 Sales of Microwaves by Category: Value 2017-2022
Table 82 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 83 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 84 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 85 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 86 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 87 Distribution of Microwaves by Format: % Volume 2017-2022
Table 88 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 89 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 90 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 91 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Colombia

KEY DATA FINDINGS

Positive sales growth in refrigeration appliances due to rising demand for fridge freezers
Samsung launches Bespoke, its new line of personalised, adaptable refrigerators
Industrias HACEB SA continues to lead sales, closely followed by Mabe de Colombia
Innovation, sustainability and promotions to be key elements for category sales growth
E-commerce to increase in importance for the distribution of refrigeration appliances
Hypermarkets to remain the leading distribution channel for refrigeration appliances
Table 92 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 93 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 94 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 95 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 96 Sales of Freezers by Format: % Volume 2017-2022
Table 97 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 98 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 99 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 100 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 101 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 102 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 103 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 104 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 105 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 106 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 107 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 108 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 109 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 110 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Colombia

KEY DATA FINDINGS

Positive growth in air treatment products driven by rising demand for cooling fans
Transition from cooling fans to air conditioners progresses slowly but steadily
Groupe SEB and its brand Samurai remain the leading names in air treatment products
Interest in better air quality to emerge as an important influence on purchase decisions
Price and energy efficiency to remain important influences on purchasing decisions
Smart air conditioners set to continue emerging as new models are launched
Table 112 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 113 Sales of Air Treatment Products by Category: Value 2017-2022
Table 114 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 115 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 116 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 117 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 118 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 119 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 120 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 121 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 122 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 123 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Colombia

KEY DATA FINDINGS

Positive growth in 2022 supported by the strong performances in blenders and mixers
Blenders remains the most dynamic category of food preparation appliances
Groupe SEB and Oster maintain their comfortable leading positions in the category
E-commerce to consolidate its position as a major mainstream distribution channel
Sales of juice extractors to continue falling as they become less attractive to consumers
AI set to become a more common way of making food preparation simpler
Table 124 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 125 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 126 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 127 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 128 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 129 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 130 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 131 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 132 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 133 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 134 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Colombia

KEY DATA FINDINGS

Positive sales growth continues despite the relaxation of COVID-19 control measures
Return to socialising as social distancing is relaxed benefits personal care appliances
Spectrum Brands remains dominant, followed by Importadora Comercial de Belleza
Preference for undertaking personal grooming tasks at home to support rising demand
Social media an increasingly important tool for generating sales growth
Men to continue emerging as a major consumer group, especially for body shavers
Table 135 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 136 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 137 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 138 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 139 Sales of Body Shavers by Format: % Volume 2017-2022
Table 140 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 141 NBO Company Shares of Personal Care Appliances 2018-2022
Table 142 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 143 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 144 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 145 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 146 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 147 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Colombia

KEY DATA FINDINGS

Demand for light fryers and coffee machines continues to rise
Light fryers continues to benefit from rising demand for healthier meals and snacks
Oster leads sales, supporting its robust position via a strong focus on e-commerce
Preference for gourmet coffee experience to support rising demand for coffee machines
Differentiation in terms of size to form a key plank of company strategies in light fryers
Omnichannel strategies set to emerge as e-commerce plays a more important role
Table 148 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 149 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 150 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 151 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 152 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 153 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 154 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 155 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 156 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 157 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 158 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 159 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Colombia

KEY DATA FINDINGS

Vacuum cleaners sales continue to grow as demand for robotic vacuum cleaners rises
Robotic vacuums maintains dynamic growth by simplifying home cleaning routines
Electrolux still leads despite losing share to leading names in robotic vacuum cleaners
Robotic vacuum cleaners poised to boom as innovative technologies come to the fore
Improvements in e-commerce set to contribute to greater dynamism in the category
High prices could negatively influence sales growth in robotic vacuum cleaners
Table 160 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 161 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 162 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 163 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 164 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 165 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 166 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 167 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 168 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 169 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 170 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 171 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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