Consumer Appliances in Colombia

Consumer Appliances in Colombia

EXECUTIVE SUMMARY

A year of stable growth for consumer appliances allows for strides in innovation

Energy-efficiency remains critical driver

The same names stay on stop, but private label continues to gain ground

Internet retailing growing steadily, but store-based retailers remain firm favourite

The future of consumer appliances lies in connectivity and innovation

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Air Treatment Products in Colombia

HEADLINES

PROSPECTS

Store credit cards support sales in air treatment products

Cooling fans continues dynamic growth

Connectivity and multifunctional features prove popular

COMPETITIVE LANDSCAPE

LG invests in innovation, but faces challenges from private label

Split air conditioners and cooling fans benefit from new technologies

Hypermarkets remain key distribution channel

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 44 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Dishwashers in Colombia

HEADLINES

PROSPECTS

Lack of significant interest in dishwashers despite improving energy efficiency

No differentiation between built-in and freestanding dishwashers

Limited promotion and space concerns remain key constraints

COMPETITIVE LANDSCAPE

Whirlpool and Mabe stay on top thanks to lack of competition

Table-top models may boost domestic brands

Companies go online to reach wider consumer base

CATEGORY DATA

Table 47 Sales of Dishwashers by Category: Volume 2014-2019
Table 48 Sales of Dishwashers by Category: Value 2014-2019
Table 49 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 50 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 51 Sales of Dishwashers by Format: % Volume 2014-2019
Table 52 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 53 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 54 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 55 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 56 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 57 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Colombia

HEADLINES

PROSPECTS

Rising health awareness boosts sales in blenders

Demand driven by current food trends and multifunctionality

Unit prices continue to grow due to premiumisation and multifunctionality

COMPETITIVE LANDSCAPE

Groupe SEB leads, but Oster brand wins, with both benefiting from strong presence in blenders

Growth of social media supports internet retailing

Private label increases competition in food preparation appliances

CATEGORY DATA

Table 60 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 61 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 65 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 66 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 67 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 68 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Home Laundry Appliances in Colombia

HEADLINES

PROSPECTS

Environmental concerns shape the path of innovation

Consumption and capacity guide purchasing decisions

Consumers are cautious, but interest is growing in connected appliances

COMPETITIVE LANDSCAPE

Industrias HACEB remains at top thanks to strong marketing and wide range

Innovation and design drive premium brands

Domestic companies benefit from VAT initiative

CATEGORY DATA

Table 71 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 72 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 75 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 76 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 77 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 79 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 80 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 81 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 82 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 83 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 84 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Colombia

HEADLINES

PROSPECTS

Built-in appliances to benefit from current design trends

Smaller living spaces prove good for cooker hoods

Connectivity and innovation are slow to develop in large cooking appliances

COMPETITIVE LANDSCAPE

HACEB, Mabe and Challenger still at the top thanks to brand reputation

Domestic brands start to gain ground

Growth of internet retailing continues, but remains slow

CATEGORY DATA

Table 87 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 88 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 91 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 92 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 96 NBO Company Shares of Ovens: % Volume 2015-2019
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Cookers: % Volume 2015-2019
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 102 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Microwaves in Colombia

HEADLINES

PROSPECTS

Sales of microwaves suffer in health and wellness boom

Consumers starting to show in interest in multifunctional microwaves

No real demand for connected microwaves

COMPETITIVE LANDSCAPE

Industrias HACEB SA maintains its lead, catering to all income levels

Whirlpool continue to impress with innovation

Internet retailing is starting to make headway as companies increase their online presence

CATEGORY DATA

Table 107 Sales of Microwaves by Category: Volume 2014-2019
Table 108 Sales of Microwaves by Category: Value 2014-2019
Table 109 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 110 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 112 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 113 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 114 Distribution of Microwaves by Format: % Volume 2014-2019
Table 115 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 116 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Colombia

HEADLINES

PROSPECTS

Colombians value self-care practices and products

Hair care appliances benefits from innovation and expansion

Consumers prefer professionals for hair-removal solutions

COMPETITIVE LANDSCAPE

Alizz continues as leading brand in 2019 thanks to affordable prices and wide distribution

Remington launches new lines of hair care appliances

Hypermarkets the preferred choice for personal care appliance purchases

CATEGORY DATA

Table 119 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 120 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 121 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 122 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 123 Sales of Body Shavers by Format: % Volume 2014-2019
Table 124 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 125 NBO Company Shares of Personal Care Appliances 2015-2019
Table 126 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 127 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 128 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 129 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 130 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 131 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Colombia

HEADLINES

PROSPECTS

Energy efficiency is leading concern for consumers

Capacity and design are central concerns

Connectivity remains underappreciated by consumers, despite push from premium brands

COMPETITIVE LANDSCAPE

Innovation is main focus of big brands

Consumer loyalty remains with well-known brands

Hypermarkets and electronics and appliance specialist retailers benefit from use of price promotions and wide range of payment methods

CATEGORY DATA

Table 132 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 133 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 134 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 135 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 136 Sales of Freezers by Format: % Volume 2014-2019
Table 137 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 138 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 139 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 140 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 141 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 142 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 143 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 144 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 145 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 146 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 147 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 148 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 149 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 150 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 151 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Colombia

HEADLINES

PROSPECTS

Premiumisation is main driver in pod coffee machines

Growth of light fryers lowers the average unit price

Differentiation among private label increases competition

COMPETITIVE LANDSCAPE

High level of fragmentation means no clear winner

Hypermarkets is leading channel for small cooking appliances

Consumers increasingly opt for private label when purchasing small cooking appliances

CATEGORY DATA

Table 152 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 153 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 156 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 157 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 158 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 159 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 160 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 161 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Colombia

HEADLINES

PROSPECTS

New regulations increase urgency of innovation

Robotic vacuum cleaners broaden appeal with more affordable options

Growth is driven by desire for compact cleaners

COMPETITIVE LANDSCAPE

Electrolux continues to lead but faces growing competition from handheld options

iRobot leads robotic vacuum cleaners due to current lack of competition

New players look set to invigorate robotic vacuum cleaners

CATEGORY DATA

Table 164 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 165 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 168 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 169 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 170 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 171 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 172 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 173 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

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