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Learn moreJan 2021
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Consumer appliances has been affected in different ways across different categories in 2020. Overall, the most important considerations for consumers have been price related, along with a growing trend for multifunctional, compact and energy-saving products.
Colombia established a total lockdown from 23 March until 28 April 2020, after which several sectors including construction and manufacture were allowed to open under strict biosafety procedures to gradually restart the economy. After 11 May, more local level shops and banks could open, as well as people being allowed to go out to exercise for half an hour each day.
Shopping in-store is an essential aspect of the purchasing experience for consumers, especially for large-ticket major appliances such as washing machines and refrigerators, where consumers prefer to visit bricks and mortar outlets to seek advice from salespeople on the consumer appliances which are most suitable for their budgets and needs. In order to meet this demand, companies such as Industrias HACEB SA have developed 360° virtual stores with direct links to each product, to recreate the in-store experience as best as possible.
Online transactions for consumer appliances see double digit growth in 2020, with the acceleration of internet retailing pushing brands to maintain an active internet presence. National associations keep on encouraging manufacturers and retailers on the importance of e-commerce platforms, along with improving their online logistics such as using call centres for customer service and incorporating communication channel networks such as WhatsApp.
As some reactivation has started in two of the five main cities in Colombia (Medellin and Cali), consumer behaviour has shown a significant shift. Whereas before a visit to the shopping centre lasted an average of two hours, now it ranges from 45 to 50 minutes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Colombia for free:
The Consumer Appliances in Colombia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.