The consumer appliances market remained positive in 2018, with retail value growth slightly higher than that of retail volume. Together with ongoing promotional activity, manufacturers continued to invest in innovation, particularly in major appliances, resulting in stronger value growth.
After a number of years of contraction during the economic crisis, with consumers postponing the replacement of old appliances, retail volume sales are approaching pre-crisis levels in some categories. The recovery of the construction market, which began with the refurbishment of older houses, driven by demand from tourists and official incentives to renew city centres, began to lead to new construction in the last two years of the review period.
No relevant changes were recorded in 2018 in terms of company rankings in either small or major appliances. While small appliances was highly fragmented, major appliances remained more consolidated.
Electronics and appliance specialist retailers remained the leading channel in consumer appliances in 2018. Internet retailing, for its part, continued to record strong growth, albeit from a small base.
Given the strong recovery of consumer appliances over the review period, retail volume growth is expected to slow over the forecast period. The focus on developing advanced, innovative and differentiated products which offer convenience and save time and effort is set to drive value growth to outperform that of retail volume.
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This industry report originates from Passport, our Consumer Appliances market research database.