Consumer Appliances in Portugal

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Portugal?
  • Which are the leading brands in Portugal?
  • How are products distributed in Portugal?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in Portugal

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Portugal

KEY DATA FINDINGS

Return to normality dampens demand
Built-in dishwashers performing better than freestanding models
Leader loses share
Consistent decline expected over the forecast period
Some potential remains
Economic scenario may affect competitive landscape
Table 33 Sales of Dishwashers by Category: Volume 2017-2022
Table 34 Sales of Dishwashers by Category: Value 2017-2022
Table 35 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 36 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 37 Sales of Dishwashers by Format: % Volume 2017-2022
Table 38 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 39 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 40 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 41 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 42 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 43 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 44 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Portugal

KEY DATA FINDINGS

Decline after years of growth
Growing interest in connectivity
More marked decline in freestanding segment
Volumes set to fall faster than value
Some downward pressure on prices
Store-based specialists to remain dominant despite rise of e-commerce
Table 46 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 47 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 48 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 50 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 51 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 52 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 54 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 55 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 56 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 57 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 58 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 59 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Portugal

KEY DATA FINDINGS

Brands employ chefs as ambassadors
Additional functionalities supporting demand for ovens
BSHP Electrodomésticos retains lead
Manufacturers have potential to add value even as volumes fall
Sustainability to remain an important influence
Store-based specialists to retain dominant position
Table 61 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 62 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 63 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 64 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 65 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 66 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 67 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 68 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 69 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 70 NBO Company Shares of Ovens: % Volume 2018-2022
Table 71 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 72 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 73 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 74 NBO Company Shares of Cookers: % Volume 2018-2022
Table 75 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 77 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Portugal

KEY DATA FINDINGS

Fall in volumes expected in 2022
Fragmented landscape
Hybrid work models support demand
Decline after a period of significant growth
Potential in smart home concept
Competition from multi-functional ovens
Table 82 Sales of Microwaves by Category: Volume 2017-2022
Table 83 Sales of Microwaves by Category: Value 2017-2022
Table 84 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 85 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 86 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 87 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 88 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 89 Distribution of Microwaves by Format: % Volume 2017-2022
Table 90 Production of Microwaves: Total Volume 2017-2022
Table 91 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 92 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Portugal

KEY DATA FINDINGS

Volumes decline across categories
Premium segment proving resilient
COVID-19 crisis has lasting effect
Decline expected over the forecast period
Opportunities remain
Physical specialists to remain dominant despite growth of e-commerce
Table 95 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 96 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 99 Sales of Freezers by Format: % Volume 2017-2022
Table 100 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 101 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 104 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 107 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 109 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 112 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Portugal

KEY DATA FINDINGS

Demand highly dependent on weather conditions
Air conditioners puts in strong performance
Air purifiers sees decline, though demand remains higher than before the pandemic
Air treatment products expected to see volumes fall
Competition from low priced products
Further digital development
Table 117 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 118 Sales of Air Treatment Products by Category: Value 2017-2022
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 124 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 125 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 126 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 127 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 128 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Portugal

KEY DATA FINDINGS

Return to away-from-home activities dampens demand
Blenders suffers from limited innovation, though De’Longhi targets health and wellness trend
De’Longhi remains the largest player
Limited potential despite consumers returning to home consumption
Private label to gain value share
Further growth ahead for e-commerce
Table 129 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 130 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 131 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 132 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 133 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 134 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 135 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 136 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 137 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Portugal

KEY DATA FINDINGS

Return of professional services dampens demand
Trend towards professionalisation
Continuing rise in demand for IPL products
Demand to stabilise
Body shavers to be hit by competition from professional services and IPL options
Private label to gain share
Table 140 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 141 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 144 Sales of Body Shavers by Format: % Volume 2017-2022
Table 145 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 146 NBO Company Shares of Personal Care Appliances 2018-2022
Table 147 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Portugal

KEY DATA FINDINGS

Volumes fall as consumers return to away from home activities
Espresso machines sees less marked decline
Retailers focus on summer
Decline expected over the forecast period
Competition in terms of price
Continued expansion of e-commerce
Table 153 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 154 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 157 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Portugal

KEY DATA FINDINGS

Value growth despite falling volumes
Robotic and upright vacuum cleaners grow in popularity
Players work to adapt to evolving demand trends
Volume decline expected early in the forecast period
Demand for convenience
E-commerce to remain important
Table 165 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 166 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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