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Consumer Appliances in Saudi Arabia

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Saudi Arabia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Saudi Arabia?
  • Which are the leading brands in Saudi Arabia?
  • How are products distributed in Saudi Arabia?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in Saudi Arabia

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Saudi Arabia

KEY DATA FINDINGS

Dishwashers sees improved performance in 2022 but economic pressures and price rises limit the category’s recovery
Manufacturers continue to develop and promote new technology for their dishwashers to encourage sales
Freestanding dishwashers remain the preferred option thanks to greater flexibility and lower prices
Manufacturers likely to increase focus on connected dishwashers and more advanced features
Prevalence of affordable domestic help an obstacle to growth
Inflation and innovation set to drive up the average unit price of dishwashers
Table 35 Sales of Dishwashers by Category: Volume 2017-2022
Table 36 Sales of Dishwashers by Category: Value 2017-2022
Table 37 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 38 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 39 Sales of Dishwashers by Format: % Volume 2017-2022
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 41 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 42 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 43 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 44 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 45 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

Home Laundry Appliances in Saudi Arabia

KEY DATA FINDINGS

Energy efficient home laundry appliances propel category growth
Brands focus on the health and hygiene features of their products
New technology helps brands to stand out in the market as competition increases
Smart home laundry appliances set to gain momentum over the forecast period
Mixed outlook for home laundry appliances as consumers turn to more modern appliances
Urbanisation and population growth likely to drive demand for space saving appliances
Table 48 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 49 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 59 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

Large Cooking Appliances in Saudi Arabia

KEY DATA FINDINGS

Price driven competition pushes manufacturers to compete via promotional offers
New sales growth of cooker hoods challenged by exhaust fans
Italian brands continue to lead, but face strong competition from cheaper Chinese brands
Stable growth projected for large cooking appliances, with e-commerce set to shine
Shaker Group signs MoU with Bompani to start local production of cookers
New housing developments expected to drive demand for built-in large cooking appliances
Table 64 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 65 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 68 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 69 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 73 NBO Company Shares of Ovens: % Volume 2018-2022
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 77 NBO Company Shares of Cookers: % Volume 2018-2022
Table 78 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 80 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Microwaves in Saudi Arabia

KEY DATA FINDINGS

Microwaves remain popular, with more advanced multifunctional options the most appealing
Invertor technology microwaves limited to a few offerings due to higher prices
Samsung finds success with the launch of its new Baker Series in Saudi Arabia
Convection microwaves to lead sales, while overall growth is set to slow
Smart microwaves expected to gain a growing presence as consumers embrace new technology
E-commerce set to have a growing influence on sales of microwaves over the forecast period
Table 85 Sales of Microwaves by Category: Volume 2017-2022
Table 86 Sales of Microwaves by Category: Value 2017-2022
Table 87 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 88 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 90 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 91 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 92 Distribution of Microwaves by Format: % Volume 2017-2022
Table 93 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 94 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Refrigeration Appliances in Saudi Arabia

KEY DATA FINDINGS

Refrigerator category, a key revenue generating segment in Saudi Arabia
Fin-tech companies provide payment solutions for cash-strapped consumers
Smart refrigeration appliances and new technology helps to add value
Smart products seen to have strong potential
New payment solutions, an economic recovery and major property developments set to be key growth drivers
Manufacturers to keep investing in new technology while e-commerce is set for further growth
Table 97 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 98 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 101 Sales of Freezers by Format: % Volume 2017-2022
Table 102 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 103 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 106 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 111 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 114 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Air Treatment Products in Saudi Arabia

KEY DATA FINDINGS

Shaker investing in improving the local production of LG air conditioners
Concerns over the poor air quality in homes driving sales of air purifiers
Saudi Energy Efficiency Centre encourages sales of energy efficient air conditioners
Air purifiers set to continue seeing positive growth momentum over the forecast period
The outlook is bright for air conditioners as consumers look for the smart way to stay cool
Retailers to focus on developing their e-commerce strategies to help drive sales
Table 119 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 120 Sales of Air Treatment Products by Category: Value 2017-2022
Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 122 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 124 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 126 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 127 Production of Air Conditioners: Total Volume 2017-2022
Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 129 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Food Preparation Appliances in Saudi Arabia

KEY DATA FINDINGS

Hypermarkets sees growing prominence in the category as consumers go in search of value and convenience
Promotional offers become sales incentive for brands
Multi-purpose food preparation appliances likely to gain appeal, with home cooking trend set to be another key sales driver
E-commerce set to increase its share thanks to competitive pricing
Competition likely to intensify as cheaper brands enter the market
Table 132 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 133 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

Personal Care Appliances in Saudi Arabia

KEY DATA FINDINGS

Hair care appliances benefiting from strong focus on personal appearance and wellbeing
Consumers need for convenience drives sales for likewise appliances
Dyson hair appliances witnesses increased market penetration
Personal care appliances to continue sales momentum in the forecast period
E-commerce could help to drive sales while social media is making consumers more image conscious
Brands to focus on making personal care appliances multifunctional and convenient
Table 143 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 144 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 147 Sales of Body Shavers by Format: % Volume 2017-2022
Table 148 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 149 NBO Company Shares of Personal Care Appliances 2018-2022
Table 150 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 151 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

Small Cooking Appliances in Saudi Arabia

KEY DATA FINDINGS

Multi-functional rice cookers continue to grow in popularity in 2022
Light fryers cooking up a storm as consumers go in search of healthier eating options
Coffee machines seeing healthy growth, driven by demand for hard pods
Hard pods machines likely to rein sales for the coffee machine category
Healthier small cooking appliances set to maintain growth momentum
E-commerce sales to garner sales for the category albeit lower than the former year
Table 156 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 157 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 160 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

Vacuum Cleaners in Saudi Arabia

KEY DATA FINDINGS

Use of domestic help and a lack of competition limits the growth of robotic vacuum cleaners
Cordless vacuum cleaners receive growing interest
Dyson increases its market presence in Saudi Arabia
Convenient and lightweight models expected to drive sales over the forecast period
Cylinder vacuum cleaners to retain its dominance thanks to wider range of product options
Robotic vacuum cleaners unlikely to take off, but e-commerce offers some hope for growth
Table 168 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 169 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 172 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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