Executive Summary

Feb 2019
Demographic changes stimulate sales of consumer appliances

Consumer appliances in Saudi Arabia saw promising development and healthy growth throughout 2018 thanks to a growing population, triggered by the high birth rate, as well as the rise in the number of single male ?expatriates residing in the country, resulting in increasing demand for consumer appliances. Moreover, value sales increased at a faster rate, driven by unit price growth due to the shift among consumers towards premium and energy efficient appliances.

Participation of women in workforce changing consumer purchasing behaviour

Initiatives taken by the government to reduce unemployment and promote the participation of women in the Saudi Arabian workforce have fuelled sales of more premium, high-tech and high-priced appliances. In addition, consumers still look for good quality products when buying their household goods, tending to concentrate more on whether the product is worth the price or not and searching for similar alternatives with cheaper prices.

Key brands continue to compete aggressively

Key brands continue to compete aggressively in Saudi Arabia with promotional campaigns throughout the year. Online expansion and penetration is noteworthy, with most key players having their own online stores like Abdulwahed.

Electronics and appliance specialist retailers lead sales

Electronics and appliance specialist retailers lead distribution due to their widespread product ranges and networks throughout the country. Modern non-grocery retailers rank second, just ahead of home and garden specialist retailers.

Consumer appliances to see further growth

Consumer appliances are expected to continue to see volume and value growth over the forecast period due to a number of factors, including population growth as a result of the high birth rate and growing number of expatriates living in Saudi Arabia. Also,? the healthy economy, along with rising disposable incomes and increasing number of women in the workforce (enabling middle and high income consumers to buy more premium and higher priced appliances) will, in turn, contribute to value growth within consumer appliances over the forecast period.

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Consumer Appliances in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Consumer Appliances in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Consumer Appliances in Saudi Arabia

EXECUTIVE SUMMARY

Demographic changes stimulate sales of consumer appliances
Participation of women in workforce changing consumer purchasing behaviour
Key brands continue to compete aggressively
Electronics and appliance specialist retailers lead sales
Consumer appliances to see further growth

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Air Treatment Products in Saudi Arabia

HEADLINES

PROSPECTS

Hot regional climate supports growth
Split air conditioners see highest volume growth
Online sales of air treatment products expected to grow

COMPETITIVE LANDSCAPE

LG Electronics continues to lead sales
Specialist retailers continue to lead distribution
Smart ACs prices rise marginally

CATEGORY DATA

Table 35 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 36 Sales of Air Treatment Products by Category: Value 2013-2018
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 42 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 43 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Dishwashers in Saudi Arabia

HEADLINES

PROSPECTS

Built-in dishwashers volume sales to grow further
Full-size dishwashers to dominate sales
Energy efficiency remains key selling point within dishwashers

COMPETITIVE LANDSCAPE

Ibrahim Shaker leads dishwasher sales
Electronics and appliance specialist retailers lead dishwashers sales
Average unit prices continue to increase

CATEGORY DATA

Table 48 Sales of Dishwashers by Category: Volume 2013-2018
Table 49 Sales of Dishwashers by Category: Value 2013-2018
Table 50 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 51 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 52 Sales of Dishwashers by Format: % Volume 2013-2018
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 54 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 55 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 56 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 57 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 58 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 59 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Food Preparation Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Health and wellness trend fuels growth
Blenders lead growth within food preparation appliances
Average unit prices continue to rise

COMPETITIVE LANDSCAPE

Alesayi Group leads food preparation appliances
Hypermarkets continue to lead distribution
Internet retailing sales to grow over the forecast period

CATEGORY DATA

Table 62 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 63 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Home Laundry Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Rising demand for automatic free-standing washer dryers
Front-loading automatic washing machines to gain consumer preference
Average unit prices continue to increase

COMPETITIVE LANDSCAPE

LG Electronic Saudi Arabia leads home laundry appliances
Electronics and appliance specialist retailers continue to lead distribution
Manufacturers focusing on energy efficient appliances in home laundry

CATEGORY DATA

Table 73 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 74 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 78 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 84 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Large Cooking Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Freestanding cookers to drive volume sales
Growing interest in value for money large cooking appliances
Large cooking appliances expected to grow

COMPETITIVE LANDSCAPE

Ibrahim Shaker continues to lead large cooking appliances
Electronic and appliance specialist retailers lead distribution
International brands dominate sales

CATEGORY DATA

Table 89 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 90 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 93 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 94 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 97 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 98 NBO Company Shares of Ovens: % Volume 2014-2018
Table 99 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 102 NBO Company Shares of Cookers: % Volume 2014-2018
Table 103 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 104 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 105 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 106 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 107 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 108 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Microwaves in Saudi Arabia

HEADLINES

PROSPECTS

Modern lifestyle trends and rise in number of working women fuels demand
Free-standing microwaves see volume growth
Microwaves to record further growth over forecast period

COMPETITIVE LANDSCAPE

LG Electronic Saudi Arabia leads sales
Specialist retailers lead distribution
International brands dominate microwaves

CATEGORY DATA

Table 110 Sales of Microwaves by Category: Volume 2013-2018
Table 111 Sales of Microwaves by Category: Value 2013-2018
Table 112 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 113 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 114 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 115 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 116 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 117 Distribution of Microwaves by Format: % Volume 2013-2018
Table 118 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 119 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 120 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 121 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Personal Care Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Social media impacts growth within personal care appliances
Depilators remains most popular body shaver format
Personal care appliances to see further growth

COMPETITIVE LANDSCAPE

Ahmed Al Naghi leads personal care appliances
Specialist retailers remain key distribution channel for personal care appliances
International brands dominate personal care appliances

CATEGORY DATA

Table 123 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 124 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 125 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 126 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 127 Sales of Body Shavers by Format: % Volume 2013-2018
Table 128 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 129 NBO Company Shares of Personal Care Appliances 2014-2018
Table 130 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 131 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 132 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 133 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 134 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 135 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Refrigeration Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Connected refrigeration appliances create curiosity
Free-standing fridge freezers remain most popular refrigeration appliance
Average unit prices increase due to VAT

COMPETITIVE LANDSCAPE

Al Jabr Trading Co-leads free-standing fridge and freezer sales
Electronics and appliance specialist retailers continue to lead distribution
Ibrahim Shaker dominates built-in refrigerators appliances

CATEGORY DATA

Table 136 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 137 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 138 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 139 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 140 Sales of Freezers by Format: % Volume 2013-2018
Table 141 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 142 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 143 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 144 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 145 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 146 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 147 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 148 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 149 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 150 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 151 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 152 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 153 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 154 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 155 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 156 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 157 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Small Cooking Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Health and wellness trend shapes small cooking appliances
Pod coffee machines value sales to be boosted by rising unit prices
Small cooking appliances expected to record further growth over forecast period

COMPETITIVE LANDSCAPE

Ahmed Abdulwahed Trading leads small cooking appliances
Nestlé Middle East FZE leads pod coffee machine sales
Electronic and appliances specialist retailers lead distribution

CATEGORY DATA

Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Vacuum Cleaners in Saudi Arabia

HEADLINES

PROSPECTS

Consumers in Saudi Arabia favour cylinder vacuum cleaners
Steam vacuum cleaners sees strongest volume growth
Vacuum cleaners sales expected to continue growing

COMPETITIVE LANDSCAPE

Alesayi Electronics leads sales
Electronic and appliances specialist retailers leading distribution
Innovative technology to drive growth

CATEGORY DATA

Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023