Consumer Appliances in Saudi Arabia

Consumer Appliances in Saudi Arabia

EXECUTIVE SUMMARY

Search for more energy-efficient consumer appliances due to rising electricity costs

Positive economic scenario supports demand for greater innovation and premiumisation

Local consumers place trust in global brands but appreciate promotional deals

Specialist retailers strengthen leading position, supported by online sales

Innovation and technological development will support stronger value performance

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Dishwashers in Saudi Arabia

HEADLINES

PROSPECTS

Rising cost of domestic help and demand for greater convenience to support stronger demand for dishwashers

Consumers demand greater energy efficiency due to rising electricity prices

Further modernisation and Western-style living will support growth of dishwashers

COMPETITIVE LANDSCAPE

Slim lead for Ibrahim Shaker as it faces intensifying competition

Hotpoint-Ariston launches eco-friendly model

Bosch opens flagship store to offer consumers inspiration and showcase innovations

CATEGORY DATA

Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Food Preparation Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Healthy cooking in the home supports demand for wide range of convenient food preparation appliances

Affordable blenders supports its ongoing popularity but lack of innovation will lead to slowing demand over forecast period

Solid demand predicted, supported by growing number of households

COMPETITIVE LANDSCAPE

Alesayi Group strengthens convincing leadership with wide product portfolio

Omni-channel approach to distribution most effective strategy for food preparation appliances

Expanding avenues of distribution for various brands

CATEGORY DATA

Table 48 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 49 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 50 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 51 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 53 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 54 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 55 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 56 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 57 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Microwaves in Saudi Arabia

HEADLINES

PROSPECTS

Demand for greater convenience and time-saving supports increasing demand for microwaves

Demand for microwaves driven by diverse range of consumers

Dominant freestanding format set to record even stronger growth over forecast period

COMPETITIVE LANDSCAPE

LG Electronics strengthens leadership with wide range of freestanding models

No sign of domestic brands within microwaves

Specialist retailers and hypermarkets compete for share using similar strategies

CATEGORY DATA

Table 59 Sales of Microwaves by Category: Volume 2014-2019
Table 60 Sales of Microwaves by Category: Value 2014-2019
Table 61 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 62 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 63 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 64 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 65 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 66 Distribution of Microwaves by Format: % Volume 2014-2019
Table 67 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 68 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 69 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Personal Care Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Solid demand for hair care appliances and body shavers

Ongoing impressive performance for electric facial cleansers with Saudis increasingly influenced by social media trends

Current value growth to outperform volume due to technological innovations

COMPETITIVE LANDSCAPE

Mixed performances for leading players in fairly consolidated landscape

Impressive growth for new entry Foreo, supported by strong social media reviews

Local consumers place greater trust in globally-renowned brands but appreciate promotions

CATEGORY DATA

Table 71 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 72 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 73 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 74 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 75 Sales of Body Shavers by Format: % Volume 2014-2019
Table 76 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 77 NBO Company Shares of Personal Care Appliances 2015-2019
Table 78 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 79 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 80 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 81 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 82 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Small Cooking Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Increasing search for convenience and healthier cooking trend support demand for certain small cooking appliances

Pod coffee machines to continue recording strongest performance supported by growing westernisation and coffee culture

Saudis focus on greater value for money rather than brand loyalty for many appliances

COMPETITIVE LANDSCAPE

Ahmed Abdulwahed Trading Co strengthens leadership with wide product portfolio

Nestlé Middle East dominates pod coffee machines supported by wide distribution

Nespresso machines gain in popularity

CATEGORY DATA

Table 84 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 85 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 86 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 87 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 88 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 89 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 90 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 91 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 92 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 93 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 94 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Vacuum Cleaners in Saudi Arabia

HEADLINES

PROSPECTS

Cylinder vacuum cleaners will remain most popular format offering strong suction power and value for money

Strong declines predicted for expensive robotic vacuum cleaners

Steam vacuum cleaners likely to remain a niche despite competitive price

COMPETITIVE LANDSCAPE

Alesayi Electronics strengthens leadership supported by wide distribution

Online web stores support sales of specialist retailers with exclusive promotions

Predicted stronger current value growth due to further innovation

CATEGORY DATA

Table 96 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 97 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 98 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 99 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 100 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 101 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 102 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 103 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 104 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 105 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 106 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 107 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024

Air Treatment Products in Saudi Arabia

HEADLINES

PROSPECTS

Window air conditioners gradually reaches maturity with declining sales predicted for forecast period

Focus on greater energy efficiency supports increasing popularity of split air conditioners with inverter technology

Ongoing positive demand for air purifiers due to country’s harsh climate

COMPETITIVE LANDSCAPE

New launches strengthen LG’s leadership of air treatment products

Dyson struggles to make its mark within air purifiers

Calls to reduce reliance on air conditioners with month-long campaign

CATEGORY DATA

Table 108 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 109 Sales of Air Treatment Products by Category: Value 2014-2019
Table 110 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 111 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 112 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 113 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 114 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 115 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 116 Production of Air Conditioners: Total Volume 2014-2019
Table 117 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 118 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 119 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 120 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Home Laundry Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Consumers increasingly search for models that offer greater energy efficiency, innovation and time-saving features

Automatic washer dryers offers space-saving solution to apartment-dwellers

Built-in format gradually gaining in popularity, driven by Western-inspired living

COMPETITIVE LANDSCAPE

LG strengthens leadership with launch of energy-efficient models

Panasonic looks to improve its position with launch of ABAYA WASH range

Strengthening presence of Korean brands

CATEGORY DATA

Table 121 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 122 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 123 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 124 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 125 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 126 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 127 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 128 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 129 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 130 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 131 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 132 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 133 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 134 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 135 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 136 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Large Cooking Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Ongoing stable demand for large cooking appliances, dominated by cookers

Freestanding large cooking appliances will retain greater popularity supported by trend for modern open kitchen spaces

Positive factors supporting increasing marriage rates and home ownership will help drive further category sales over forecast period

COMPETITIVE LANDSCAPE

Ibrahim Shaker experiences increasing competitive pressure

Electronics and appliance specialist retailers strengthens position as leading distribution channel

Global brands of large cooking appliances enjoy strong consumer trust

CATEGORY DATA

Table 137 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 138 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 139 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 140 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 141 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 142 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 143 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 144 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 145 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 146 NBO Company Shares of Ovens: % Volume 2015-2019
Table 147 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 148 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 149 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 150 NBO Company Shares of Cookers: % Volume 2015-2019
Table 151 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 152 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 153 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 154 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 155 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Refrigeration Appliances in Saudi Arabia

HEADLINES

PROSPECTS

Stable demand for large capacity freestanding fridge freezers, best suited to Saudi lifestyles

Single expatriates and extended families form basis for rising demand for freestanding fridges

Focus on greater energy efficiency in light of rising prices and electricity costs

COMPETITIVE LANDSCAPE

Al Jabr Trading Co strengthens leadership due to competitively-priced Haier

LG leads freestanding fridge freezers, supported by innovation and product development

Recovering sales for Samsung, focusing on premium segment

CATEGORY DATA

Table 157 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 158 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 159 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 160 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 161 Sales of Freezers by Format: % Volume 2014-2019
Table 162 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 163 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 164 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 165 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 166 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 167 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 168 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 169 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 170 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 171 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 172 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 173 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 174 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 175 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 176 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 177 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

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