Consumer Appliances in Saudi Arabia

Consumer Appliances in Saudi Arabia

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Refrigeration Appliances in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Pandemic drives plunge in demand for refrigeration appliances, as prices soar and frightened consumers rein in their discretionary spending

Samsung Corp launches bespoke and modular refrigerators

Competitive pricing helps Al Jabr Trading Co stay on top

RECOVERY AND OPPORTUNITIES

Recovery in demand will be weak, as consumers are likely to remain cautious

Higher electricity bills will push consumers towards more energy-efficient models

E-commerce will continue to grow in importance, as consumers become more comfortable shopping online

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025

Home Laundry Appliances in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

VAT hike and COVID-19 a double whammy for demand

Pandemic heightens consumer interest in hygiene

LG Electronics Saudi Arabia Ltd looks to AI to help consolidate its leadership

RECOVERY AND OPPORTUNITIES

Unit price increases will continue to undermine demand

Energy efficiency will become more important to consumers

As e-commerce continues to expand, delivery and installation services will become more important to consumers

CATEGORY DATA

Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025

Dishwashers in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Pandemic and tax hike crunch demand for dishwashers

In the age of COVID-19, manufactures focus on hygiene

Abdul Latif Jameel Electronics & Air Conditioning Co opens its second Bosch store

RECOVERY AND OPPORTUNITIES

Retail volume sales will continue to decline, as most Saudi households that can afford a dishwasher prefer to employ domestic help

Electricity price hike will make energy efficiency a higher priority for consumers

E-commerce will continue to grow in importance, boosted by the arrival of Amazon.com

CATEGORY DATA

Table 73 Sales of Dishwashers by Category: Volume 2015-2020
Table 74 Sales of Dishwashers by Category: Value 2015-2020
Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 77 Sales of Dishwashers by Format: % Volume 2015-2020
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 82 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025

Large Cooking Appliances in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and price spike weigh heavily on demand for large cooking appliances

Discounting not enough to tempt consumers out of their shell

Italian brands continue to lead, but innovation is lacking

RECOVERY AND OPPORTUNITIES

Economic impact of COVID-19 likely to linger for a number of years

Middle- and high-income consumers will drive growth in demand for built-in large cooking appliances

E-commerce will continue to grow in significance, as investment increases and consumers become more comfortable with it

CATEGORY DATA

Table 86 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 90 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 91 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 95 NBO Company Shares of Ovens: % Volume 2016-2020
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 99 NBO Company Shares of Cookers: % Volume 2016-2020
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 101 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025

Microwaves in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and VAT hike weigh heavily on consumers

Increase in the cost of electricity leads to increased interest in inverter technology

Multifunctionality and inverters help LG Electronics Saudi Arabia Ltd consolidate its leadership position

RECOVERY AND OPPORTUNITIES

Their relative affordability will help to drive a moderate rebound in retail volume sales of microwaves

Multifunctional microwaves will decline in price and may become an alternative to large cooking appliances for some

Importance of e-commerce will continue to grow, as consumers become more comfortable with this channel and retailers pay more attention to it

CATEGORY DATA

Table 106 Sales of Microwaves by Category: Volume 2015-2020
Table 107 Sales of Microwaves by Category: Value 2015-2020
Table 108 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 109 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 111 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 112 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 113 Distribution of Microwaves by Format: % Volume 2015-2020
Table 114 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 115 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Food Preparation Appliances in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Increase in home cooking due to pandemic disruption supports demand for food preparation appliances

Pandemic disruption drives surge in online sales

Internet retail helps Alesayi Group reinforce its leadership position

RECOVERY AND OPPORTUNITIES

Economic recovery will support modest demand growth

Hobby cooks will demand increasingly sophisticated food preparation appliances

E-commerce will continue to increase in popularity, as local consumers grow more comfortable shopping online

CATEGORY DATA

Table 118 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025

Small Cooking Appliances in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Demand for small cooking appliances shows resilience in the face of pandemic shock and VAT hike

Home-bound consumers turn to pod coffee

Electric pressure cooker Instant Pot a hit with local consumers seeking convenience

RECOVERY AND OPPORTUNITIES

Hard pod coffee machines will remain the top performer in terms of retail volume sales growth, as the home brew trend deepens

Obesity concerns will continue to drive strong growth in demand for light fryers

Increased investment and heightened consumer interest will continue to drive strong growth in e-commerce

CATEGORY DATA

Table 129 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 133 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025

Vacuum Cleaners in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 weighs on consumer confidence, but demand for vacuum cleaners is supported by heightened concern regarding home cleanliness

Dyson grows in popularity with affluent consumers who want the latest technology and cutting-edge design

Demand for robotic vacuum cleaners hard hit by pandemic, but referral programme helps eufy gain traction

RECOVERY AND OPPORTUNITIES

Local consumers will continue to favour cylinder vacuum cleaners for the affordability and effective cleaning

Prevalence of domestic help will limit demand for premium stick and robotic vacuum cleaners

Consumers will continue to grow more comfortable with online shopping

CATEGORY DATA

Table 141 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 142 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025

Personal Care Appliances in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Salon closures boost demand for body shavers and hair care appliances

Dyson struggles to make inroads due to high pricing, limited distribution and a lack of interest from affluent consumers

Benefiting from wide distribution and strong brand recognition, Braun and Philips lead the way in personal care appliances

RECOVERY AND OPPORTUNITIES

As the pandemic threat fades, consumers will return to hair and beauty salons, dampening demand growth for hair care appliances and body shavers

Increased popularity of multifunctional personal care appliances will dampen retail volume sales growth

As local consumers grow more comfortable shopping online, e-commerce will continue to grow in importance

CATEGORY DATA

Table 153 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 154 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 157 Sales of Body Shavers by Format: % Volume 2015-2020
Table 158 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 159 NBO Company Shares of Personal Care Appliances 2016-2020
Table 160 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025

Air Treatment Products in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Economic impact of COVID-19 results in a slight decline in retail volume sales, but demand for air conditioners remains robust, as many regard them as essential

Pandemic drives short-lived surge in sales of air purifiers

Government steps up its efforts to promote energy-efficient air conditioners

RECOVERY AND OPPORTUNITIES

Demand will shift from window to split air conditioners

Air purifiers will grow in popularity, as consumers become more aware of the threat posed by air pollution

While e-commerce will continue to expand, specialist retailers retain key advantages in air conditioners

CATEGORY DATA

Table 166 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 167 Sales of Air Treatment Products by Category: Value 2015-2020
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 173 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 174 Production of Air Conditioners: Total Volume 2015-2020
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025

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