Consumer appliances in Saudi Arabia saw promising development and healthy growth throughout 2018 thanks to a growing population, triggered by the high birth rate, as well as the rise in the number of single male ?expatriates residing in the country, resulting in increasing demand for consumer appliances. Moreover, value sales increased at a faster rate, driven by unit price growth due to the shift among consumers towards premium and energy efficient appliances.
Initiatives taken by the government to reduce unemployment and promote the participation of women in the Saudi Arabian workforce have fuelled sales of more premium, high-tech and high-priced appliances. In addition, consumers still look for good quality products when buying their household goods, tending to concentrate more on whether the product is worth the price or not and searching for similar alternatives with cheaper prices.
Key brands continue to compete aggressively in Saudi Arabia with promotional campaigns throughout the year. Online expansion and penetration is noteworthy, with most key players having their own online stores like Abdulwahed.
Electronics and appliance specialist retailers lead distribution due to their widespread product ranges and networks throughout the country. Modern non-grocery retailers rank second, just ahead of home and garden specialist retailers.
Consumer appliances are expected to continue to see volume and value growth over the forecast period due to a number of factors, including population growth as a result of the high birth rate and growing number of expatriates living in Saudi Arabia. Also,? the healthy economy, along with rising disposable incomes and increasing number of women in the workforce (enabling middle and high income consumers to buy more premium and higher priced appliances) will, in turn, contribute to value growth within consumer appliances over the forecast period.
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This industry report originates from Passport, our Consumer Appliances market research database.