In 2023, the ASKO brand (from Eberhardt Freres SA) is launching a new generation of dishwashers that can be installed at height (with the bottom of the door sliding in the cabinet), thus meeting a strong expectation from users, which is to manage the dishwasher without bending down. In addition, this new range of dishwashers offers an automatic detergent dosing system, although the classic use system with tablets is still integrated, leaving the choice to the user.
The penetration rate of dishwashers in French households is 60% in 2022 (source: Euromonitor International), leaving further scope for growth – inclusive and regardless of the event of the pandemic accelerating the pace of household equipment. Within this environment, however, it will be important for players in dishwashers to focus on innovation connected to the energy and reparability indices, especially in light of rising energy prices.
“Phygital” trends, being those which blend the physical with the digital, such as omnichannel offerings, are being seen across various categories in consumer appliances.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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