Total dishwashers volumes are expected to stagnate over the forecast period, never returning to the levels seen immediately before the outbreak of COVID-19. The category will continue to suffer from the fact that such appliances are considered non-essential by the vast majority of Thai consumers and that this perception is unlikely to change in the context of an uncertain economic environment and high rates of inflation going into the forecast period.
Together with frequent discount promotions and the growing availability of more affordable products from local and international brands, consumer migration to compact and slimline models is expected to cause the overall average unit price for dishwashers to decline over the forecast period. The drop is likely to be marginal, however, as these trends should be offset by the increasing consumer preference for products that are more energy efficient and use less water, which command higher prices but offer the potential for savings on utility bills in the long term.
Appreciation for the convenience of dishwashers should continue to increase in the short term, as consumers spend more time cooking and eating at home due to the ongoing popularity of remote working, at least on a part-time basis, following the experiences of the COVID-19 crisis. It is likely that manufacturers and specialist retailers will continue to try to capitalise on this trend by running price-based promotions and offering free delivery and/or installation, extended service warranties and so on, which will also help to boost sales.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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