Executive Summary

Feb 2019
PROSPECTS
Rising construction costs hit demand

Dishwashers saw a small decrease in retail volume sales in 2018, largely due to rising construction costs and tax burdens on consumers. Toronto saw the cancellation of 11 projects due to rising costs, which experts estimate to be around 20% higher than in 2016.

Consumers are reluctant to spend more for more features

Consumers are aware that dishwashers come in different price segments and that the more expensive the appliance the more features it carries. However, price-conscious consumers are unwilling to spend more to obtain extra features, settling for products that fit their budget.

Time-crunch favours dishwashers

According to a recent study by the University of Waterloo, 1-in-5 Canadians feel high time-pressure, especially women and single parents. Time-crunch is mostly due to increasing work hours and longer daily commutes, on which most Canadians spend more than one hour per day.

COMPETITIVE LANDSCAPE
Major brands recalled in Canada

In October 2017, Health Canada issued a recall notice for 61,000 sold dishwashers for potential fire hazard reasons. The agency stated that these dishwashers, sold between 2013 and 2015, might have a faulty power cord, which has a high chance of overheating and producing fire sparks.

LG promotes QuadWash dishwashers via tie-up with celebrity chef

Canadians are the largest wasters of food in North America, according to the Commission for Environmental Cooperation. In an attempt to reduce food waste in Canadian kitchens, LG Electronics teamed-up with a celebrity chef, Chuck Hughes, to launch LG’s Continuous Kitchen video series.

Premium brand Miele invests in the category

The premium Miele brand has recognised the demand for premium consumer appliances in Canada. With only four exclusive outlets in Canada, Miele has opened a new outlet in Yorkdale Shopping Centre.

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Dishwashers in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Canada?
  • What are the major brands in Canada?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Canada?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Canada - Category analysis

HEADLINES

PROSPECTS

Rising construction costs hit demand
Consumers are reluctant to spend more for more features
Time-crunch favours dishwashers

COMPETITIVE LANDSCAPE

Major brands recalled in Canada
LG promotes QuadWash dishwashers via tie-up with celebrity chef
Premium brand Miele invests in the category

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Canada - Industry Overview

EXECUTIVE SUMMARY

Housing market hampers major appliances
Small appliances less affected by key threats
Competitors take advantage of Sears’s bankruptcy
The rise of Costco puts pressure on hypermarkets and supermarkets
Multifunctional, connected appliances set to drive growth

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources