Dishwashers in South Korea

2020 IMPACT

Consumers spending more time at home boosts demand for dishwashers

COVID-19 resulted in some people working from home and all students taking online courses for more than two months. As a result, far more people ate of all their meals at their home every day.

Significant new product development, particularly for smaller tabletop dishwashers

Even prior to the onset of the pandemic, demand for dishwashers had accelerated sharply: There is a significant, and growing, number of dual-income households in South Korea, and they are very interested in appliances that free them from household chores, enabling them to make the most of their leisure time. Energy efficiency is also of importance to them, so manufacturers are developing more energy-efficient dishwashers, as well as smaller ones.

Popularity of customised kitchens drives demand for built-in dishwashers

Customised kitchen furniture is a mainstream trend in South Korea, as consumers have become more interested in high-quality design and seek to use space more efficiently. Built-in dishwashers, which account for the bulk of volume sales of dishwashers in South Korea, can be integrated into a unified design with kitchen furniture in a variety of colours.

Samsung Corp combines brains and beauty

Samsung Corp’s bespoke dishwashers can be customised with various surface materials and colours. They are also compatible with SmartThings, which enables consumers to turn their homes into “connected spaces that makes your life simpler, safer and more entertaining.

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