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Learn moreJan 2021
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Dishwashers will see decreased sales in 2020 as the ban on non-essential items and store closures limits the opportunities for consumers to buy. In addition, many consumers avoided making unnecessary large purchases due to the financial hardship caused by COVID-19.
BSH Home Appliances, driven by the Bosch brand, will continue to lead dishwashers in volume terms in 2020, having edged past Defy Appliances in 2016. Bosch boasts a wide variety of models across the price spectrum, which gives consumers the freedom to choose the machine that suits their needs and living conditions.
As issues around water usage and electricity efficiency persist, compact and slimline dishwashers are fast gaining popularity. Smaller models not only use less water, but they also take up less space, which is especially important for consumers living in rented accommodation with limited space.
Towards the end of last year, Defy Appliances also teamed up with Reckitt Benckiser’s Finish brand to offer a hamper of Finish products upon the purchase of a new Defy Appliance’s dishwasher. These cross-industry partnerships are becoming increasingly common as manufacturers strive to create promotions to incentivise consumers to purchase their products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashers industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.