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Country Report

Dishwashers in

Dishwashers in South Africa

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Decreased sales but increased penetration as lockdown creates demand amongst first-time buyers

Dishwashers will see decreased sales in 2020 as the ban on non-essential items and store closures limits the opportunities for consumers to buy. In addition, many consumers avoided making unnecessary large purchases due to the financial hardship caused by COVID-19.

BSH Home Appliances solidifies position as top player

BSH Home Appliances, driven by the Bosch brand, will continue to lead dishwashers in volume terms in 2020, having edged past Defy Appliances in 2016. Bosch boasts a wide variety of models across the price spectrum, which gives consumers the freedom to choose the machine that suits their needs and living conditions.

Size and functionality remain key, though sustainability is gaining attention

As issues around water usage and electricity efficiency persist, compact and slimline dishwashers are fast gaining popularity. Smaller models not only use less water, but they also take up less space, which is especially important for consumers living in rented accommodation with limited space.

Defy and Finish team up to create hamper offer

Towards the end of last year, Defy Appliances also teamed up with Reckitt Benckiser’s Finish brand to offer a hamper of Finish products upon the purchase of a new Defy Appliance’s dishwasher. These cross-industry partnerships are becoming increasingly common as manufacturers strive to create promotions to incentivise consumers to purchase their products.

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Dishwashers Market Sample Report Dishwashers Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashers in South Africa?
What are the major brands in South Africa?
How has this high unit price, low global penetration category been affected by recessionary pressure?
Is there a trend to slimline machines in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Dishwashers in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decreased sales but increased penetration as lockdown creates demand amongst first-time buyers

BSH Home Appliances solidifies position as top player

Size and functionality remain key, though sustainability is gaining attention

Defy and Finish team up to create hamper offer

Chart 1 Free Finish hamper with purchase of Defy Appliance’s dishwasher

RECOVERY AND OPPORTUNITIES

Home cooking and hygiene trends expected to boost demand

Environmental awareness to continue affecting consumers’ purchasing decisions

Rise of e-commerce expected as cross-industry partnerships flourish

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2015-2020
Table 2 Sales of Dishwashers by Category: Value 2015-2020
Table 3 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 4 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 5 Sales of Dishwashers by Format: % Volume 2015-2020
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 7 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 8 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 9 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 10 Production of Dishwashers: Total Volume 2015-2020
Table 11 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 12 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025

Consumer Appliances in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 16 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 20 Sales of Consumer Appliances by Category: Value 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 27 Sales of Small Appliances by Category: Volume 2015-2020
Table 28 Sales of Small Appliances by Category: Value 2015-2020
Table 29 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 30 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 33 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 34 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 35 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 36 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dishwashers in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Decreased sales but increased penetration as lockdown creates demand amongst first-time buyers

BSH Home Appliances solidifies position as top player

Size and functionality remain key, though sustainability is gaining attention

Defy and Finish team up to create hamper offer

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Overview

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Table of Contents

Dishwashers in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decreased sales but increased penetration as lockdown creates demand amongst first-time buyers

BSH Home Appliances solidifies position as top player

Size and functionality remain key, though sustainability is gaining attention

Defy and Finish team up to create hamper offer

RECOVERY AND OPPORTUNITIES

Home cooking and hygiene trends expected to boost demand

Environmental awareness to continue affecting consumers’ purchasing decisions

Rise of e-commerce expected as cross-industry partnerships flourish

CATEGORY DATA

Consumer Appliances in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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