Long gone are the days when Danish people referred to dishwashers as a luxury appliance, with the household penetration rate standing at 81% in 2018. Danish consumers want their dishwashers to be silent, with this being one of the key characteristics they look for when they make their purchasing decision.
Relatively high Danish energy prices make energy rating an important factor when it comes to purchasing dishwashers. This is not just because it has a significant effect on total cost of ownership, but also because Danish consumers tend to show an interest in sustainability in general.
The prospering Danish housing market underpins great growth opportunities, especially for built-in dishwashers. Moreover, low interest rates are encouraging people to spend money instead of saving it, which has also given an extra boost to sales.
BSH has been able to increase its volume share slightly in 2018 to help cement its lead. With the Siemens and Bosch brands in its portfolio, the company has been able to deliver products that fulfil the needs of Danish customers.
Electrolux has increased its volume share and sales in 2018. The company’s ESF5545LOW model was the only product on Forbrugerrådet Tænk’s test that was not either a Bosch or Siemens product to end up in the top eight in the association’s rankings.
Dishwashers continues to see growth, which makes Denmark an interesting market for brands. There were several new launches towards the end of the review period from existing market players, all offering smart solutions to meet the needs of Danish consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashers industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashers in Denmark market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.