Sales increased at a fairly balanced rate for both freestanding and built-in dishwashers in 2018. The most significant year-on-year increase in demand for dishwashers was at the beginning of 2018 (February and March), with a further period of growth expected in October and November.
Dishwasher technology has improved dramatically over the last decade. Dishwasher suppliers are focusing on continuous technological innovations in the field of electronics to add more value to their products and enhance their functionality.
Consumers are becoming more confident and willing to spend on higher-priced dishwashers with energy efficiency ratings of A++ or A+++ and innovative features. However, as competition within higher-quality dishwasher areas has increased, manufacturers are focusing on lowering prices to attract consumers.
In early 2018, Electrolux introduced a unique ComfortLift dishwasher where the lower basket can be lifted up to the upper basket, preventing users from having to bend too much. Although ComfortLift is a premium product with a higher price, consumers have responded very well.
Concept, a domestic small appliances manufacturer, officially entered dishwashers in 2017, introducing a range of products, including built-in ovens, refrigerators and built-in and freestanding dishwashers. All Concept dishwashers offer Innowash functionality (innovative type of spray arm).
Miele Technology, which manufactures dryers, dishwashers and washing machines in Unicov, Czech Republic, saw a major increase in sales and net profit in 2016-2017. In FY 2017, the company again grew and increased its volume of manufactured appliances.
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This industry report originates from Passport, our Consumer Appliances market research database.