Dishwashers is slated for further sales growth through the forecast period, with rising household penetration set to flow from two various influential background trends. The first of these is economic development and the expansion of Colombia’s affluent urban middle class, a key target consumer group that presents huge opportunities for sales growth as aspirational young urban professionals in particular are looking for consumer appliances that can simplify their daily chores and give them more time to relax and enjoy their lives.
At the end of the review period, it was becoming increasingly apparent that the forecast period would see demand for all categories of major appliances continue to be impacted by the several years of social, political and economic uncertainty due to the COVID-19 pandemic during 2020 and 2021, followed by high inflation and the election of a new government in 2022. For instance, among other measures already announced by the recently elected government of Colombia is the cancellation of the policy that periodically suspended VAT, with the aim of stimulating consumption and spurring demand for the benefit of the local economy generally.
As a wider group of consumers are becoming more aware of the benefits and advantages of using dishwashers, it is expected that rising income levels and the increasing sophistication of Colombia’s affluent urban middle-class will mean that more people will be willing to invest in suction appliance. As mentioned above, online channels are expected to prove crucial to the development of this trend, with increasing numbers of consumers researching their options online before committing to a purchase.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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