Dishwashers remains a niche category in Colombia in 2021, with freestanding dishwashers being by far the largest category and built-in dishwashers remaining minimal. Traditionally, the dishwasher has not been a priority in homes in Colombia and the upfront cost, established habits of washing by hand, and the notion that they use large amounts of water have been strong barriers to higher sales.
The category is continuing to experience stiff price competition, as improvements in technology help players to offer models which are increasingly efficient in their use of water and energy consumption. Whirlpool is expected to drive such innovations with higher-tech specifications to maintain its clear lead in the category.
With the popularisation of the appliance, more brands are expected to enter the category in the coming years. Samsung is one such new player, emerging in the category in 2020 with non-negligible share.
Growth in dishwashers depends on the level of consumers’ disposable incomes and, therefore, growth is expected to remain small through the forecast period. There is a strong tradition of washing dishes by hand and many older consumers have little knowledge of this appliances.
Despite the challenges seen during the pandemic, dishwashers is expected to experience growing demand which will lead to developments in freestanding options and, particularly, counter-top models. Currently, brand Abba (from Industria de Electrodomésticos) is the only one with this format, offering a 24-piece tabletop dishwasher, with electronic control and LED bulb display, easy and quick connection to water supply and draining, along with low energy and water consumption features.
Using a dishwasher saves four times the amount of water that one uses to wash dishes manually. Currently, the penetration of dishwashers is less than 1% in Colombia, so there is a very great potential for sales to increase and to save water.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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