Having experienced several consecutive years of growth, dishwashers is expected to see retail volume sales fall consistently throughout the forecast period. The category is now facing a certain level of maturity, especially since the rise in demand resulting from the change in lifestyles during the COVID-19 crisis.
The dishwashers category still presents some growth opportunities through greater penetration as these appliances are now widely becoming seen as basic appliances in a kitchen. Moreover, while economic downturn and inflation have the potential to undermine demand, they may also have a negative impact on consumers’ willingness to eat out at foodservice venues and lead to a greater frequency of eating at home, which, in turn, could generate interest in dishwashers.
The challenging economic climate may also have an effect on the competitive landscape. While the end of the review period saw growing consumer interest in higher end brands, weaker spending power and lower levels of confidence may encourage consumers to trade down, with competitively priced entry level brands gaining volume share.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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