Executive Summary

Feb 2019
PROSPECTS
Singaporeans continue to view dishwashers as non-essential

With smaller housing units, most consumers in Singapore prefer to spend their money on appliances for which there are no real substitutes, for example a fridge freezer. Dishwashers are seen as non-essential appliances as householders can hand wash their dishes or employ external help.

Shift in focus to landed housing drives sales of built-in dishwashers

In recent years, manufacturers have actively sought to collaborate with developers to build customisable dishwashers for private housing, namely condominiums and landed property. However, some of these efforts have been futile due to the rapidly shrinking kitchen sizes in condominium units.

Continuous efforts to educate consumers

There is a common misconception among consumers in Singapore that using a dishwasher costs more than traditional dishwashing by hand due to greater usage of both water and electricity. Manufacturers have found that overcoming this misunderstanding is key to greater adoption and growth.

COMPETITIVE LANDSCAPE
BSH Home Appliances remains the leading player in dishwashers

BSH Home Appliances has been investing in educating consumers and working to change their misconceptions about dishwashers by engaging bloggers to share their experiences and write articles on the use and efficiency of these appliances. The company’s aim is to get consumers to think again about the benefits of dishwashers.

Importance of a presence in both the retail and construction channels

BSH and second-ranked Electrolux continued to lead the category in 2018 thanks in part to a presence in both the retail and construction channels. They collaborate with developers with regard to the installation of built-in dishwashers, while also remaining active in the retail space with a wide range of both built-in and freestanding models.

Fisher & Paykel focuses on customisable home solutions for private housing

Fisher & Paykel seeks to offer a one-stop kitchen solution service to consumers in the private housing sector. Such kitchens have integrated and customisable appliances to cater for the sophisticated needs of premium buyers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Dishwashers in Singapore

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Singapore?
  • What are the major brands in Singapore?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Singapore?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Singapore - Category analysis

HEADLINES

PROSPECTS

Singaporeans continue to view dishwashers as non-essential
Shift in focus to landed housing drives sales of built-in dishwashers
Continuous efforts to educate consumers

COMPETITIVE LANDSCAPE

BSH Home Appliances remains the leading player in dishwashers
Importance of a presence in both the retail and construction channels
Fisher & Paykel focuses on customisable home solutions for private housing

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Singapore - Industry Overview

EXECUTIVE SUMMARY

Modest volume growth recorded by consumer appliances in 2018
Further growth potential for connected appliances
Philips continues to lead consumer appliances
Electronics and appliance specialist retailers remains the most popular distribution channel
Growth of consumer appliances to be limited by market maturity

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources