Demand for dishwashers remained fairly stable in 2020, as some consumers postponed non-essential spending, and many residential construction projects were put on hold due to limited manpower. 2021 saw a slightly better performance, as consumers continued to spend more time at home and eating or cooking at home and demanded convenience.
Although full size continued to account for the majority of sales of dishwashers in 2020 and 2021, the table-top format gained more traction during the pandemic, especially among new consumers who purchased a dishwasher for the first time. The reason is that table-top products are generally cheaper and use less electricity, which is a good option for people who want to “test the water”.
Bosch continued to lead dishwashers in 2021, due to its good reputation as offering reliable and durable products. Bosch also has various dishwasher formats available, from large sizes to table-top, giving consumers several options from which to choose.
Dishwashers is expected to maintain its solid retail volume growth trajectory over the forecast period, as more residential projects are completed in the next five years after experiencing delays in 2020 and 2021. With low household penetration of dishwashers, manufacturers are placing more focus on introducing these products to consumers through social media and e-commerce campaigns, which will make more households familiar with them.
The COVID-19 pandemic is expected to create a longer-term shift in working patterns, as companies will be willing to allow their employees to work from home. This is expected to continue even after the pandemic is controlled, as more people will be allowed to work from home permanently.
While full size will remain the preferred dishwasher format among most consumers, table-top and compact are expected to see faster growth over the forecast period. Space is limited in most Singaporean houses, and newer homes are even smaller, therefore consumers will prefer more compact formats in order to take up less space in their small kitchens.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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