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Country Report

Dishwashers in

Dishwashers in Greece

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued financial instability is an obstacle to growth of dishwashers

Dishwashers is one of the categories that has suffered the most-severe losses within consumer appliances as a direct result of the economic downturn in Greece. After several years of steep declines, the category began to display signs of stabilisation towards the end of the review period; however, the fact that these appliances are not essential to many households is expected to be the main factor hindering growth of dishwashers over the forecast period, leading to category sales remaining stable.

Trend towards table-top dishwashers is gathering pace

Table-top dishwashers increased their share of overall category sales in 2017, and this trend is anticipated to continue over the forecast period. Apart from single- and 2-person households, new families are also starting to opt for dishwashers with smaller dimensions rather than acquiring a full-size model.

Value sales of dishwashers decline

The ongoing socioeconomic turmoil in the country has given rise to a trend favouring more-affordable low-tier dishwashers. This shift away from more-premium appliances is expected to continue over the forecast period given the fact that Greek economy is not set to witness any significant improvement in the near future, while disposable incomes are also not anticipated to increase.

COMPETITIVE LANDSCAPE

BSH Ikiakes Siskeves is the leading player in dishwashers

BSH Ikiakes Siskeves continued to dominate dishwashers in 2017. The company markets the brands Pitsos, Bosch and Siemens, which claimed the first three positions, as well as the brand Neff.

Discounts attract consumers

BSH Ikiakes Siskeves benefited from aggressive promotional activities that aimed to attract cash-strapped consumers, such as all of its brands being sold with a 30% discount at electronics specialist chain Kotsovolos during the summer of 2017, and the offering of discount vouchers with the purchase of any dishwasher. Finally, the company offers a very wide range of dishwashers at different price ranges and thus appeals to a broad customer base.

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Dishwashers Market Sample Report Dishwashers Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashers in Greece?
What are the major brands in Greece?
How has this high unit price, low global penetration category been affected by recessionary pressure?
Is there a trend to slimline machines in Greece?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Dishwashers in Greece - Category analysis

HEADLINES

PROSPECTS

Continued financial instability is an obstacle to growth of dishwashers

Trend towards table-top dishwashers is gathering pace

Value sales of dishwashers decline

COMPETITIVE LANDSCAPE

BSH Ikiakes Siskeves is the leading player in dishwashers

Discounts attract consumers

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2012-2017
Table 2 Sales of Dishwashers by Category: Value 2012-2017
Table 3 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 4 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 5 Sales of Dishwashers by Format: % Volume 2012-2017
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 7 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 8 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 9 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 11 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 12 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Consumer Appliances in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales of consumer appliances suffer amidst harsh financial conditions

Replacement buys remain the sole drivers of growth in consumer appliances

No major shifts in the competitive landscape

Online sales gather pace, especially within small appliances

No significant recovery anticipated due to lack of substantial growth potential within the economy

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 16 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 20 Sales of Consumer Appliances by Category: Value 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 27 Sales of Small Appliances by Category: Volume 2012-2017
Table 28 Sales of Small Appliances by Category: Value 2012-2017
Table 29 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 30 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 33 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 34 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 35 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 36 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashers in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continued financial instability is an obstacle to growth of dishwashers

Trend towards table-top dishwashers is gathering pace

Value sales of dishwashers decline

COMPETITIVE LANDSCAPE

BSH Ikiakes Siskeves is the leading player in dishwashers

Discounts attract consumers

Samples

Overview

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Table of Contents

Dishwashers in Greece - Category analysis

HEADLINES

PROSPECTS

Continued financial instability is an obstacle to growth of dishwashers

Trend towards table-top dishwashers is gathering pace

Value sales of dishwashers decline

COMPETITIVE LANDSCAPE

BSH Ikiakes Siskeves is the leading player in dishwashers

Discounts attract consumers

CATEGORY DATA

Consumer Appliances in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales of consumer appliances suffer amidst harsh financial conditions

Replacement buys remain the sole drivers of growth in consumer appliances

No major shifts in the competitive landscape

Online sales gather pace, especially within small appliances

No significant recovery anticipated due to lack of substantial growth potential within the economy

MARKET INDICATORS

MARKET DATA

SOURCES

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