Consumers are expected to remain very frugal in their spending as confidence is expected to remain at low levels due to low disposable incomes. As purchasing power declines, consumers will increasingly prioritise spending on essentials and this is set to take its toll upon sales of dishwashers, which are regarded as “nice to have” rather than essential, especially when it comes to households with fewer people in.
In 2021, home seclusion and the increase in consumer savings due to the lockdowns resulted in consumers spending more on domestic appliances, replacing older appliances or acquiring new ones that were on their wish lists. The increase in cooking at home and home seclusion helped dishwasher sales to post an increase and this is set to be followed by a slowdown.
The penetration rate of dishwashers is still low in Greece and there is room for new purchases. In terms of new purchases associated with home refurbishments, the built-in format is preferred.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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