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Dishwashers in
Greece

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Low consumer confidence poses obstacle to growth

Dishwashers witnessed limited growth in 2018, with sales primarily being driven by replacement buys as cash-strapped Greeks had avoided substituting their old appliances for several years, instead opting for repairs. Replacement thus became a necessity for many households towards the end of the review period.

Built-in dishwashers continues to outperform freestanding models

Built-in dishwashers recorded a better performance than their freestanding counterparts in 2018, with the former witnessing a rise in sales and the latter registering a small decline. This is due to replacement buys of old built-in appliances that were purchased before the recession.

Offers drive demand for dishwashers

During 2017 and 2018, retailers adopted a policy of aggressive promotional activities in an attempt to attract financially restricted consumers and boost volume sales. While this strategy has proven successful, it has also resulted in a decrease in average unit prices within dishwashers.

COMPETITIVE LANDSCAPE
BSH Ikiakes Siskeves remains dominant player in dishwashers

BSH Ikiakes Siskeves continued to lead dishwashers in 2018 due to the combined sales share of its Pitsos, Bosch, Siemens and Neff brands. Pitsos ranked first at brand level, while Bosch and Siemens claimed second and third position respectively.

BSH Ikiakes Siskeves benefits from discounts

Volume sales of BSH Ikiakes Siskeves in dishwashers continued to increase in 2018. This can be attributed to the fact that the company is engaging in aggressive promotional activities aimed at attracting cash-strapped Greeks.

Indesit and Whirlpool are main competitors

The main rivals of BSH Ikiakes Siskeves are Indesit and Whirlpool Hellas, which ranked second and third in 2018 respectively. However, these companies have a much lower sales share than BSH Ikiakes Siskeves, mainly due to their limited brand portfolios and restricted dishwasher offering.

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Dishwashers in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Greece?
  • What are the major brands in Greece?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Greece - Category analysis

HEADLINES

PROSPECTS

Low consumer confidence poses obstacle to growth
Built-in dishwashers continues to outperform freestanding models
Offers drive demand for dishwashers

COMPETITIVE LANDSCAPE

BSH Ikiakes Siskeves remains dominant player in dishwashers
BSH Ikiakes Siskeves benefits from discounts
Indesit and Whirlpool are main competitors

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence poses obstacle to growth
Offers and replacement buys drive demand
BSH Ikiakes Siskeves outperforms Philips Hellenique
Reshaping of consumer appliances
Poor performance set to continue

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources