Generally low disposable incomes mean that most consumers in Ukraine do not own a dishwasher, and they continue to wash dishes by hand. However, there is greater interest due to ongoing urbanisation and, prior to Coronavirus (COVID-19), higher purchasing power and increasingly hectic lifestyles.
In 2021, the average current unit price of dishwashers increased as some consumers looked for better quality dishwashers with new modern functions as a means to water and electricity savings, as well as features like half-load functionality, air dry, self-cleaning and low noise levels, etc. This is set to dictate much faster retail current value than volume growth over 2021.
Siemens Ukraine is expected to remain the leading player in retail volume share terms in 2021. However, the company’s share is projected to dip marginally as the competition intensifies.
Dishwashers is set to see positive, if steadily slowing, retail volume sales growth over the forecast period, as it remains underdeveloped and immature. Moreover, growth is only anticipated from built-in models, with freestanding dishwashers predicted to see retail volume sales decrease at a steadily increasing rate.
The steady rise in the share of retail volume sales of dishwashers via e-commerce accelerated in 2020, and is set to see further significant growth over 2021. E-commerce has developed and grown as a distribution channel for dishwashers in line with the changing living and shopping habits of consumers during the COVID-19 lockdown, and pandemic as a whole.
There is expected to be growing interest in more stylish and convenient built-in dishwashers in the forecast period. Built-in started to be less expensive than freestanding in average retail current unit price terms in 2020, and freestanding models are expected to become progressively more expensive than built-in models, on average, over the forecast period.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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