The lifestyles of Ukrainians are becoming increasingly busy as they are spending more time at work and less time at home. Hence, more Ukrainians with average incomes are starting to purchase dishwashers so they do not have to spend time washing the dishes by hand.
In 2018, freestanding dishwashers continued to outperform built-in dishwashers. This was mainly due to the fact that dishwashers are being bought by people to add to their existing kitchens, with most not able to afford a full kitchen refit with built-in appliances.
Although consumer purchasing power increased slightly in 2018, the cost efficiency of dishwashers remained important. Firstly, consumers are looking for affordable models.
In 2018, BSH Pobutova Technika remained the leading player in dishwashers in Ukraine, largely thanks to its popular Bosch and Siemens brands. The company benefits from the fact that it has a presence in all price segments and dishwasher formats.
Whirlpool posted the strongest volume sales growth in 2018, albeit from a low base, only having entered the category in 2017. The company’s multi-functional dishwashers are positioned in the mid-priced segment as cost-efficient appliances offering technologies such as Max, Aquacare and Multizone.
The only local manufacturer present in dishwashers in 2018 was Svit Tekhniky with its Pyramida brand. The company manufactures its dishwashers in China and imports them into Ukraine.
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This industry report originates from Passport, our Consumer Appliances market research database.