Executive Summary

Feb 2019
PROSPECTS
Ukrainians have less time for hand dishwashing

The lifestyles of Ukrainians are becoming increasingly busy as they are spending more time at work and less time at home. Hence, more Ukrainians with average incomes are starting to purchase dishwashers so they do not have to spend time washing the dishes by hand.

Changing approach to the purchase of a dishwasher

In 2018, freestanding dishwashers continued to outperform built-in dishwashers. This was mainly due to the fact that dishwashers are being bought by people to add to their existing kitchens, with most not able to afford a full kitchen refit with built-in appliances.

Cost efficiency matters

Although consumer purchasing power increased slightly in 2018, the cost efficiency of dishwashers remained important. Firstly, consumers are looking for affordable models.

COMPETITIVE LANDSCAPE
BSH Pobutova Technika remains the leading player in dishwashers

In 2018, BSH Pobutova Technika remained the leading player in dishwashers in Ukraine, largely thanks to its popular Bosch and Siemens brands. The company benefits from the fact that it has a presence in all price segments and dishwasher formats.

Whirlpool records the strongest volume growth

Whirlpool posted the strongest volume sales growth in 2018, albeit from a low base, only having entered the category in 2017. The company’s multi-functional dishwashers are positioned in the mid-priced segment as cost-efficient appliances offering technologies such as Max, Aquacare and Multizone.

The only local producer present loses share

The only local manufacturer present in dishwashers in 2018 was Svit Tekhniky with its Pyramida brand. The company manufactures its dishwashers in China and imports them into Ukraine.

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Dishwashers in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Ukraine?
  • What are the major brands in Ukraine?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Ukraine?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Ukraine - Category analysis

HEADLINES

PROSPECTS

Ukrainians have less time for hand dishwashing
Changing approach to the purchase of a dishwasher
Cost efficiency matters

COMPETITIVE LANDSCAPE

BSH Pobutova Technika remains the leading player in dishwashers
Whirlpool records the strongest volume growth
The only local producer present loses share

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumers in Ukraine change the way they shop
Consumers tending to choose higher quality products
Only one local company in the leading pack
Internet retailing continues to gain share
Consumer appliances set to record a stronger performance over the forecast period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Consumer Appliances in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Consumers in Ukraine change the way they shop
Consumers tending to choose higher quality products
Only one local company in the leading pack
Internet retailing continues to gain share
Consumer appliances set to record a stronger performance over the forecast period

MARKET INDICATORS

Table 49 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 50 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 51 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 52 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 53 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 54 Sales of Consumer Appliances by Category: Value 2013-2018
Table 55 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 56 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 57 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 58 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 59 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 60 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 61 Sales of Small Appliances by Category: Volume 2013-2018
Table 62 Sales of Small Appliances by Category: Value 2013-2018
Table 63 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 64 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 66 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 67 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 68 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 69 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 70 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 71 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 72 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 73 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 76 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 77 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 78 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 79 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 80 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 81 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 82 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources