Executive Summary

Feb 2019
PROSPECTS
Homes with less space, often apartments in towers, influence trends in dishwashers

Mexico is currently experiencing an ongoing building boom and this is focused mainly on the construction of new homes in developing cities. The main trend is for homebuilders to build upwards and the majority of new homes are apartments located within tall residential towers located in close proximity to offices, shopping centres and retail stores, consumer foodservice facilities and recreational parks.

Built-in dishwashers continues to record positive growth

During 2018, Built-in dishwashers remained the most dynamic dishwashers category in both volume and value terms. Brands such as Electrolux, Frigidaire, KitchenAid, Whirlpool, Smeg, Maytag, IO Mabe and GE Profile offer built-in dishwashers that also have advanced features.

The average unit price of dishwashers continues to increase

Most of the dishwashers sold in Mexico are imported and this has led to unit price growth in the category in recent years. Towards the end of the review period, political uncertainty surrounding the country’s presidential elections and the renegotiation of the NAFTA agreement led to fluctuations in the Mexican peso-US dollar exchange rate.

COMPETITIVE LANDSCAPE
Whirlpool remains the leading name in dishwashers

Whirlpool remains the leading manufacturer and the leading brand in dishwashers in Mexico, followed by GE and Teka in second and third places respectively. Whirlpool is a very well-known brand in major appliances and the brand benefits from its wide offer of different models of different sizes and with different features and functions.

Internet retailing remains the fastest growing distribution channel for dishwashers

In Mexico, internet retailers such as Amazon Mexico and Linio and store-based retailers that also offer online sales are outperforming solely store-based retailers in the sale of home appliances in general and dishwashers in particular. Online sales tend to perform particularly well during promotional periods, with department stores, electronics and appliance specialist retailers and variety stores all experiencing spikes in online sales during promotional events such as special sale weekends and seasonal sales, with the Buen Fin long weekend in November considered the most important online sales period for dishwashers.

Recent launches and features

Recent launches of dishwashers in Mexico include products from brands such as IO Mabe, Whirlpool and Maytag. With these new models, there is an increasing focus on load capacity, silent cycles, touch panels and antibacterial systems which can eliminate almost 99.

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Dishwashers in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Mexico?
  • What are the major brands in Mexico?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Mexico - Category analysis

HEADLINES

PROSPECTS

Homes with less space, often apartments in towers, influence trends in dishwashers
Built-in dishwashers continues to record positive growth
The average unit price of dishwashers continues to increase

COMPETITIVE LANDSCAPE

Whirlpool remains the leading name in dishwashers
Internet retailing remains the fastest growing distribution channel for dishwashers
Recent launches and features

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Mexico - Industry Overview

EXECUTIVE SUMMARY

Various negative influences fail to suppress growth as sales continue to rise
Consumer appliances performance in Mexico
Mabe continues to lead major appliances, while Sunbeam leads in small appliances
Distribution channels, e-commerce continue gaining relevance
What to expect from consumer appliances during the forecast period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources