The rate of retail current value growth in dishwashers in Germany is set to slow significantly in 2023 and 2024, after the strong increase in 2022, which was mainly driven by supply shortages and high inflation. However, the retail value growth rate is then expected to slightly recover more speed towards the end of the forecast period.
Given the high penetration rate of dishwashers, the outlook for the coming years is negative, especially given that the pulling forward of demand in the first year of the pandemic will challenge manufacturers to offer new appealing alternatives which encourage consumers to upgrade. However, models such as table-top dishwashers, sales of which currently remain very low in Germany, could become more relevant in the coming years, given increased limitations when it comes to space in apartments, especially in urban areas.
Reinforced by the pandemic, e-commerce has established itself as a sales channel for dishwashers in recent years. This is not only due to growing confidence in online purchasing versus store-based purchases of larger appliances, but also due to improved supply.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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