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Learn moreFeb 2021
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Dishwasher penetration in Germany is among the highest in the world, with roughly three out of every four households owning one. In theory, the outbreak of COVID-19 should have provided an opportunity to increase sales of these appliances.
The fact that dishwashers are big-ticket items acted as a counter driver to demand in 2020. Increased financial uncertainty meant Germans were inclined to see buying these appliances for the first time or replacing their existing dishwashers as a non-essential purchase.
BSH maintained its commanding lead in dishwashers in 2020, largely thanks to the combined strength of its Bosch and Siemens brands. These brands continue to be highly regarded by German consumers, with both being known for superior quality and reliability.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashers in Germany market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.