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Country Report

Dishwashers in

Dishwashers in Germany

33 pages, Dec 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Saturation hampers growth

Ongoing maturity and saturation continued to limit the category’s volume performance in 2017, with growth being slower than the review period average. Consumers who have enough space and are willing to use a dishwasher already tend to have one, only replacing it if defective or when moving to a new home.

Built-in models continue to enjoy strong demand and might be the key to future volume share growth

Most dishwashers in Germany are built-in. Hence, it is no surprise that built-in dishwashers continued to outperform freestanding models in both volume and current value terms.

COMPETITIVE LANDSCAPE

BSH Hausgeräte remains the clear category leader

In 2017, BSH Hausgeräte continued to benefit from the strong positioning of its leading Siemens and Bosch brands. The company continued to gain share thanks to new product launches offering VarioSpeed technology for faster wash cycles but still with optimum results, the highest energy ratings and silent operation.

Dishwasher competitive landscape set to change only slowly

Even though international players such as Haier, Gorenje and Amica gained ground in dishwashers in 2017, they continued to account for a relatively small share of volume sales. This can be mainly attributed to the strong presence and wide product ranges of domestic players.

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Dishwashers Market Sample Report Dishwashers Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashers in Germany?
What are the major brands in Germany?
How has this high unit price, low global penetration category been affected by recessionary pressure?
Is there a trend to slimline machines in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Dishwashers in Germany - Category analysis

HEADLINES

PROSPECTS

Saturation hampers growth

Built-in models continue to enjoy strong demand and might be the key to future volume share growth

COMPETITIVE LANDSCAPE

BSH Hausgeräte remains the clear category leader

Dishwasher competitive landscape set to change only slowly

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2012-2017
Table 2 Sales of Dishwashers by Category: Value 2012-2017
Table 3 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 4 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 5 Sales of Dishwashers by Format: % Volume 2012-2017
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 7 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 8 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 9 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 11 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 12 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Consumer Appliances in Germany - Industry Overview

EXECUTIVE SUMMARY

Growth driven by innovative products

Challenges and opportunities in a mature environment

Competitive landscape differs in major and small appliances

Intensifying competition between retailers

Predicted future declines could be overcome with the right product strategy

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 16 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 20 Sales of Consumer Appliances by Category: Value 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 27 Sales of Small Appliances by Category: Volume 2012-2017
Table 28 Sales of Small Appliances by Category: Value 2012-2017
Table 29 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 30 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 33 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 34 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 35 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 36 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashers in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Saturation hampers growth

Built-in models continue to enjoy strong demand and might be the key to future volume share growth

COMPETITIVE LANDSCAPE

BSH Hausgeräte remains the clear category leader

Dishwasher competitive landscape set to change only slowly

Samples

Overview

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Table of Contents

Dishwashers in Germany - Category analysis

HEADLINES

PROSPECTS

Saturation hampers growth

Built-in models continue to enjoy strong demand and might be the key to future volume share growth

COMPETITIVE LANDSCAPE

BSH Hausgeräte remains the clear category leader

Dishwasher competitive landscape set to change only slowly

CATEGORY DATA

Consumer Appliances in Germany - Industry Overview

EXECUTIVE SUMMARY

Growth driven by innovative products

Challenges and opportunities in a mature environment

Competitive landscape differs in major and small appliances

Intensifying competition between retailers

Predicted future declines could be overcome with the right product strategy

MARKET INDICATORS

MARKET DATA

SOURCES

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