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Dishwashers in Germany
33 pages, Dec 2017
US$990Added to Cart
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Executive Summary
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PROSPECTS
Saturation hampers growth
Ongoing maturity and saturation continued to limit the category’s volume performance in 2017, with growth being slower than the review period average. Consumers who have enough space and are willing to use a dishwasher already tend to have one, only replacing it if defective or when moving to a new home.
Built-in models continue to enjoy strong demand and might be the key to future volume share growth
Most dishwashers in Germany are built-in. Hence, it is no surprise that built-in dishwashers continued to outperform freestanding models in both volume and current value terms.
COMPETITIVE LANDSCAPE
BSH Hausgeräte remains the clear category leader
In 2017, BSH Hausgeräte continued to benefit from the strong positioning of its leading Siemens and Bosch brands. The company continued to gain share thanks to new product launches offering VarioSpeed technology for faster wash cycles but still with optimum results, the highest energy ratings and silent operation.
Dishwasher competitive landscape set to change only slowly
Even though international players such as Haier, Gorenje and Amica gained ground in dishwashers in 2017, they continued to account for a relatively small share of volume sales. This can be mainly attributed to the strong presence and wide product ranges of domestic players.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dishwashers in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dishwashers in Germany?
- What are the major brands in Germany?
- How has this high unit price, low global penetration category been affected by recessionary pressure?
- Is there a trend to slimline machines in Germany?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Appliances market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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- Dishwashers in Argentina | Nov 2017
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Strategy Reports
Complete Catalogue
Country Reports
- Dishwashers in Argentina | Nov 2017
- Dishwashers in Australia | Dec 2017
- Dishwashers in Austria | Dec 2017
- Dishwashers in Brazil | Dec 2017
- Dishwashers in Canada | Dec 2017
- Dishwashers in Chile | Dec 2017
- Dishwashers in China | Dec 2018
- Dishwashers in Colombia | Dec 2017
- Dishwashers in Denmark | Dec 2017
- Dishwashers in Egypt | Dec 2017
- Dishwashers in France | Dec 2017
- Dishwashers in Greece | Dec 2017
- Dishwashers in Hong Kong, China | Dec 2017
- Dishwashers in Hungary | Dec 2017
- Dishwashers in India | Dec 2017
- Dishwashers in Indonesia | Dec 2017
- Dishwashers in Israel | Dec 2017
- Dishwashers in Italy | Dec 2017
- Dishwashers in Japan | Mar 2018
- Dishwashers in Malaysia | Dec 2017
- Dishwashers in Mexico | Dec 2017
- Dishwashers in Morocco | Dec 2017
- Dishwashers in Nigeria | Dec 2017
- Dishwashers in Norway | Dec 2017
- Dishwashers in Poland | Dec 2017
- Dishwashers in Portugal | Dec 2017
- Dishwashers in Romania | Dec 2017
- Dishwashers in Russia | Dec 2017
- Dishwashers in Saudi Arabia | Dec 2017
- Dishwashers in Singapore | Dec 2017
- Dishwashers in South Africa | Dec 2017
- Dishwashers in South Korea | Dec 2017
- Dishwashers in Spain | Dec 2017
- Dishwashers in Sweden | Dec 2017
- Dishwashers in Taiwan | Dec 2017
- Dishwashers in Thailand | Dec 2017
- Dishwashers in the Czech Republic | Dec 2017
- Dishwashers in the Netherlands | Dec 2017
- Dishwashers in the Philippines | Dec 2017
- Dishwashers in the United Arab Emirates | Dec 2017
- Dishwashers in the United Kingdom | Dec 2017
- Dishwashers in the US | Dec 2017
- Dishwashers in Turkey | Dec 2017
- Dishwashers in Ukraine | Dec 2017
- Dishwashers in Venezuela | Dec 2017
- Dishwashers in Vietnam | Dec 2017