While demand for dishwashers is expected to rise in Chile over the forecast period, there remain barriers to greater uptake, with the overall penetration rate of these appliances extremely low in the country compared to automatic washing machines, for instance. Considering that new apartments being built in Chile tend to be smaller, the relatively high prices compared to other consumer appliances and the fact that many local consumers do not perceive these products as essential, are discouraging factors for greater uptake and investment, with many Chileans continuing to wash dishes by hand.
Despite the rising share of smaller players towards the end of the review period, Bosch retained its convincing leadership of dishwashers in 2022, benefiting from high brand awareness connected to quality and its multiple models available in the local market. While losing notable retail volume share to Midea in 2021, with the latter recording triple-digit growth due to its aggressive pricing strategy, Bosch continues to be well-placed through its offer of medium and higher-end models under an extensive portfolio of different sizes and functionalities, whereby consumers can choose a dishwasher that is most suitable for their homes.
The pandemic saw many leading brands known to most Chileans enjoy higher sales, as consumers were unable to visit physical stores and inspect different models (helping to drive up sales through retail e-commerce), and thereby rejected unknown names. Nevertheless, the forecast period will provide an opportunity for new entrants as consumers are now able to visit stores and make comparisons in person in addition to requesting advice from sales assistants.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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