Volume sales of dishwashers increased slightly in 2018 due to the increase in the number of homeowners in Saudi Arabia, along with the high rate of urbanisation. Unemployment is expected to fall further during the forecast period thanks to the contribution of women in the workforce.
Full-size dishwashers dominate dishwashers in Saudi Arabia. Consumers prefer large dishwashers as they only need to be filled once a day, thus saving time, effort, water and electricity.
Average unit prices in dishwashers increased in 2018 due to the implementation of VAT. Residents in Saudi Arabia remain concerned about increasing electricity prices and are showing increasing preference for energy efficient dishwashers.
Ibrahim Shaker maintained its leading position in dishwashers in 2018. The company’s success can be attributed to its long-standing presence in the country, coupled with widespread distribution.
Electronics and appliance specialist retailers is the most important retail channel in dishwashers thanks to strong consumer confidence and trust. Hypermarkets is the second leading channel due to its offering of a diverse range of products.
Average unit prices within dishwashers continued to increase in 2018 due to the high cost of raw materials, higher technological and design innovations, and the rising cost of transportation. On the other hand, aggressive competition between dishwasher brands through promotional campaigns, as well as competition between distribution channels, is anticipated to lower average unit price growth over the forecast period.
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This industry report originates from Passport, our Consumer Appliances market research database.