Dishwashers are not seen as an essential home appliance in Malaysian households, with many consumers still choosing to wash dishes by hand. With the cost of living on the rise, consumers have become more cautious with their spending and, as such, when furnishing a kitchen, appliances such as hobs, cooker hoods, microwaves and refrigerators are considered to be more important than dishwashers.
Dishwashers will continue to have one of the highest average unit prices in major appliances over the forecast period. This can be attributed to the dominance of premium brands such as BSH and Electrolux.
In 2018, BSH Home Appliances remained the clear leader in dishwashers in Malaysia, followed some way behind by Electrolux Home Appliances. BSH’s dishwashers are known among consumers to be reliable and often come with attractive features such as low water consumption and high energy efficiency.
In an effort to meet the demands of small households, industry players are offering compact dishwashers which are easy to set up. Panasonic’s range, for example, includes a compact freestanding dishwasher with a width of 55cm and a depth of 34.
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This industry report originates from Passport, our Consumer Appliances market research database.