Convenience, expense and sustainability are key factors underpinning the choices made by households. These issues take centre stage in the choice between washing dishes by hand or in a dishwasher, with manufacturers promoting the merits of the latter.
The number of single- and two-person households is growing year-on-year, and with this comes greater demand for space-saving solutions, as smaller households typically reside in small apartments and condominiums. This suggests a favourable outlook for compact, table-top and dishdrawer formats.
Open plan living is a defining interior design trend in Swedish households. With this preference for the co-existence of living spaces comes growing demand for quieter dishwashers.
BSH Home Appliances continued to lead dishwashers in retail volume terms in 2018. Its leading position reflects its innovation prowess and distribution scope, but also reflects its ability to identify and quickly respond to trends, build loyalty and exploit opportunities.
Care Club from BSH Home Appliances also offers the company advantages in co-operating with manufacturers of dishwashing products. For example, in addition to its own Clean & Care brand, Care Club promotes third-party brands, such as recommending the dishwashing product Finish by Reckitt Benckiser for use in its dishwashers.
A common theme underpinning innovation within consumer appliances is removing the chore from household duties, with innovations in dishwashers no different in this regard. Beko, for instance, announced during the summer of 2018 the launch of dishwasher models featuring its Autodose innovation.
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This industry report originates from Passport, our Consumer Appliances market research database.