Executive Summary

Feb 2019
PROSPECTS
Low awareness of dishwashers continues to be a restricting factor

The perception that dishwashers are a luxury, even amongst well-informed urban middle-class consumers, is a factor restricting sales growth. Dishwashers are expensive, and with limited awareness of the benefits and low ubiquity of these products, consumers are not keen to buy dishwashers.

Hand dishwashing is a strong substitute for dishwashers

The availability of domestic help is India is widespread. In addition to ready availability, the cost of employing domestic help for household chores such as cleaning is significantly lower than purchasing a dishwasher.

The layout of Indian households is not suitable for dishwashers

The size and layout of most Indian households is not designed to accommodate a dishwasher. In Indian households, where consumers are looking to create more free space and move towards modular homes, freestanding dishwashers are not seen as a fit for Indian households.

COMPETITIVE LANDSCAPE
IFB Industries continues to lead dishwashers

IFB Industries retained its lead in dishwashers in India in volume terms in 2018, and saw an increase in its share. There are very few players operating in this category, thereby giving IFB a competitive advantage.

BSH Household Appliances Mfg follows

BSH Household Appliances Mfg is another notable player in dishwashers in India, and also saw an increase in its volume share in 2018. The company has been creating new initiatives to increase awareness about the utility of dishwashers and their use.

Changing consumer perceptions and increasing awareness are priorities

The presence of top appliances brands is limited in dishwashers in the country. The companies that have products available in their portfolios are focusing on driving awareness about such products through promotional activities to battle common misconceptions and generate demand.

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Dishwashers in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in India?
  • What are the major brands in India?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in India - Category analysis

HEADLINES

PROSPECTS

Low awareness of dishwashers continues to be a restricting factor
Hand dishwashing is a strong substitute for dishwashers
The layout of Indian households is not suitable for dishwashers

COMPETITIVE LANDSCAPE

IFB Industries continues to lead dishwashers
BSH Household Appliances Mfg follows
Changing consumer perceptions and increasing awareness are priorities

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in India - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions and changing lifestyles increase demand
Consumer appliances sees steady growth due to low penetration
India is in the spotlight as a lucrative market for both local and international players
Electronics and appliance specialist retailers remains the key distribution channel
Consumer appliances in India is set to exhibit steady growth over the forecast period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources