The penetration rate of dishwashers remains negligible in India, at less than 1%. Therefore, there should be plenty of room for growth in this category.
Post-purchase services such as installation, demonstration and problem-solving will be an important factor in deciding sales of dishwashers. Since the penetration rate is low, the majority of consumers do not know how to operate the appliance, so they need support at each step of the consumption journey in order to convince them to purchase.
Local production is increasing in most consumer appliances categories, due to the push from the government towards Make in India, increased import uncertainties due to lockdowns and border tensions, and companies looking to diversify their manufacturing to developing and emerging markets such as India. However, in dishwashers the supply is expected to continue to be dominated by imports, as key brands and companies have not yet invested in setting up manufacturing units for dishwashers in India.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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