Executive Summary

Feb 2019
PROSPECTS
Housing trends affect sales of dishwashers

Sales of dishwashers have slowed due to changes in the housing market, a trend set to continue over the forecast period. In 2017 and 2018 housing acquisitions slowed significantly due to the governmental housing plan Buyer's Price, which offers apartments at lower-than-market prices, but which also caused uncertainty in the market as to whether apartment prices would continue rising.

Apartments under Buyer’s Plan in various stages of development

Many apartments purchased through Buyer's Price plan are also still at different stages of planning approval and construction, which means consumers are as yet unable to move into them. As consumers tend to purchase new appliances when moving into a new home, this situation has had a negative impact on dishwashers.

Built-in dishwashers gains share

The shift to built-in dishwashers continues and by 2023 this category is expected to account for a similar share as freestanding dishwashers. Current fashion trends dictate that kitchens are more open plan meaning their design affects the overall look of the home.

COMPETITIVE LANDSCAPE
BSH leads dishwashers in 2018

BSH maintained its leading position in dishwashers in 2018, with its Bosch, Siemens and Constructa brands. While all three brands are known for their quality, Bosch holds the largest share as it is widely recommended by professionals as the most reliable brand that also offers good value for money.

Beko gains share thanks to its attractive pricing

Beko, distributed by Brimag Digital Age, is rapidly gaining share thanks to its more attractive pricing in comparison with BSH brands. Beko is also considered to offer good quality, which makes it a good value-for-money purchase.

Ongoing dominance of electronics and appliance specialist retailers

Electronics and appliance specialist retailers remains by far the most popular channel for sales of dishwashers. Although internet retailing is certainly gaining ground, electronics and appliance specialist retailers are present in every town in Israel which makes it very convenient for consumers to shop at these stores.

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Dishwashers in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashers in Israel?
  • What are the major brands in Israel?
  • How has this high unit price, low global penetration category been affected by recessionary pressure?
  • Is there a trend to slimline machines in Israel?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Dishwashers in Israel - Category analysis

HEADLINES

PROSPECTS

Housing trends affect sales of dishwashers
Apartments under Buyer’s Plan in various stages of development
Built-in dishwashers gains share

COMPETITIVE LANDSCAPE

BSH leads dishwashers in 2018
Beko gains share thanks to its attractive pricing
Ongoing dominance of electronics and appliance specialist retailers

CATEGORY DATA

Table 1 Sales of Dishwashers by Category: Volume 2013-2018
Table 2 Sales of Dishwashers by Category: Value 2013-2018
Table 3 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 4 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 5 Sales of Dishwashers by Format: % Volume 2013-2018
Table 6 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 8 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 9 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 11 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 12 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 13 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Consumer Appliances in Israel - Industry Overview

EXECUTIVE SUMMARY

Changes in the housing market impact demand for major appliances
Customs taxes cancelled in several categories
Brimag Digital Age leads consumer appliances
Slow growth for internet retailing due to an abundance of bricks-and-mortar outlets
Slower growth in the forecast period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources