Sales of dishwashers have slowed due to changes in the housing market, a trend set to continue over the forecast period. In 2017 and 2018 housing acquisitions slowed significantly due to the governmental housing plan Buyer's Price, which offers apartments at lower-than-market prices, but which also caused uncertainty in the market as to whether apartment prices would continue rising.
Many apartments purchased through Buyer's Price plan are also still at different stages of planning approval and construction, which means consumers are as yet unable to move into them. As consumers tend to purchase new appliances when moving into a new home, this situation has had a negative impact on dishwashers.
The shift to built-in dishwashers continues and by 2023 this category is expected to account for a similar share as freestanding dishwashers. Current fashion trends dictate that kitchens are more open plan meaning their design affects the overall look of the home.
BSH maintained its leading position in dishwashers in 2018, with its Bosch, Siemens and Constructa brands. While all three brands are known for their quality, Bosch holds the largest share as it is widely recommended by professionals as the most reliable brand that also offers good value for money.
Beko, distributed by Brimag Digital Age, is rapidly gaining share thanks to its more attractive pricing in comparison with BSH brands. Beko is also considered to offer good quality, which makes it a good value-for-money purchase.
Electronics and appliance specialist retailers remains by far the most popular channel for sales of dishwashers. Although internet retailing is certainly gaining ground, electronics and appliance specialist retailers are present in every town in Israel which makes it very convenient for consumers to shop at these stores.
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This industry report originates from Passport, our Consumer Appliances market research database.